SlideShare a Scribd company logo
1 of 12
Download to read offline
Theory of Planned Behavior William Patch
[object Object],[object Object],[object Object],[object Object]
[object Object],THE THEORY OF PLANNED BEHAVIOR
Izek Ajzen The  Theory of Planned Behavior  (TPB) was formulated by Icek Ajzen, a  Professor in Psychology at the University of Massachusetts.  The TPB was developed from the  Theory of Reasoned Action  (TRA) which  was also formed by Icek.
CORE IDEA BEHIND TPB & TRA……. ,[object Object],ACTION Leads to ….
The ide a behind the  TRA is that one’s  intentions are formed through the measuring of one’s   attitude  and  subjective norm  to wards performing a certain  voluntary behavior.   Attitude:  Certain attitudes are present before and while behaviors are performed.  Subjective Norm:  How important people in the subject’s life would view the behavior.
Icek’s Findings :  Not all behavior is voluntary Leading us to a new factor PBC Defined: refers to people's perceptions of their ability to perform a given behavior. - It is directly related to behavioral intentions and the actual behavior.  Perceived Behavioral Control
Perceived Behavioral Control ,[object Object],[object Object],[object Object],[object Object],[object Object]
General Rule More likely to perform the Behavior Strong  Intentions Strong  Attitude  Strong Subjective Norm Strong  Perceived Behavioral Control
Uses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Critics ,[object Object],[object Object]
ENJOY YOUR SUMMER

More Related Content

What's hot

Coun 915 krumsboltz' learning theory of career counseling final
Coun 915 krumsboltz' learning theory of career counseling finalCoun 915 krumsboltz' learning theory of career counseling final
Coun 915 krumsboltz' learning theory of career counseling finaldrlola
 
Psychometric properties
Psychometric propertiesPsychometric properties
Psychometric propertiesYoussef2000
 
Theory of Reasoned Action and Theory of Planned Behavior
Theory of Reasoned Action and Theory of Planned Behavior Theory of Reasoned Action and Theory of Planned Behavior
Theory of Reasoned Action and Theory of Planned Behavior KripaThapaMagar1
 
theory of planned behaviour and health behaviour. (1)
 theory of planned behaviour and health behaviour. (1) theory of planned behaviour and health behaviour. (1)
theory of planned behaviour and health behaviour. (1)GUTcom
 
Theory of reasoned action and theory of planned
Theory of reasoned action and theory of plannedTheory of reasoned action and theory of planned
Theory of reasoned action and theory of plannedAdnan Ahmed
 
Models Of Health Behaviors By Yusuf Abdu Misau
Models Of Health Behaviors By Yusuf Abdu MisauModels Of Health Behaviors By Yusuf Abdu Misau
Models Of Health Behaviors By Yusuf Abdu MisauYusuf Misau
 
Cognitive Behavioral Theory
Cognitive Behavioral TheoryCognitive Behavioral Theory
Cognitive Behavioral TheoryIfwhar Yuhono
 
Family Therapy Hypothesization
Family Therapy HypothesizationFamily Therapy Hypothesization
Family Therapy HypothesizationVarun Muthuchamy
 
Rebt Albert Ellis
Rebt Albert EllisRebt Albert Ellis
Rebt Albert Ellisguest841f96
 
Determinants of Health
Determinants of HealthDeterminants of Health
Determinants of HealthLaura Taylor
 
Techniques of rebt
Techniques of rebtTechniques of rebt
Techniques of rebtAamna Haneef
 
Braun, Clarke & Hayfield Thematic Analysis Part 1
Braun, Clarke & Hayfield Thematic Analysis Part 1Braun, Clarke & Hayfield Thematic Analysis Part 1
Braun, Clarke & Hayfield Thematic Analysis Part 1Victoria Clarke
 
Graham Gibbs - Reflection Cycle, Annotated
Graham Gibbs - Reflection Cycle, AnnotatedGraham Gibbs - Reflection Cycle, Annotated
Graham Gibbs - Reflection Cycle, AnnotatedIlene Dawn Alexander
 
Psychodynamic Theory and Social Work
Psychodynamic Theory and Social WorkPsychodynamic Theory and Social Work
Psychodynamic Theory and Social WorkClaudia Megele
 

What's hot (20)

Coun 915 krumsboltz' learning theory of career counseling final
Coun 915 krumsboltz' learning theory of career counseling finalCoun 915 krumsboltz' learning theory of career counseling final
Coun 915 krumsboltz' learning theory of career counseling final
 
Counseling Basic
Counseling BasicCounseling Basic
Counseling Basic
 
Psychometric properties
Psychometric propertiesPsychometric properties
Psychometric properties
 
CBT
CBTCBT
CBT
 
Theory of Reasoned Action and Theory of Planned Behavior
Theory of Reasoned Action and Theory of Planned Behavior Theory of Reasoned Action and Theory of Planned Behavior
Theory of Reasoned Action and Theory of Planned Behavior
 
03 broaden and build
03   broaden and build03   broaden and build
03 broaden and build
 
SBCC
SBCCSBCC
SBCC
 
theory of planned behaviour and health behaviour. (1)
 theory of planned behaviour and health behaviour. (1) theory of planned behaviour and health behaviour. (1)
theory of planned behaviour and health behaviour. (1)
 
Theory of reasoned action and theory of planned
Theory of reasoned action and theory of plannedTheory of reasoned action and theory of planned
Theory of reasoned action and theory of planned
 
Models Of Health Behaviors By Yusuf Abdu Misau
Models Of Health Behaviors By Yusuf Abdu MisauModels Of Health Behaviors By Yusuf Abdu Misau
Models Of Health Behaviors By Yusuf Abdu Misau
 
Cognitive Behavioral Theory
Cognitive Behavioral TheoryCognitive Behavioral Theory
Cognitive Behavioral Theory
 
Family Therapy Hypothesization
Family Therapy HypothesizationFamily Therapy Hypothesization
Family Therapy Hypothesization
 
REBT.ppt
REBT.pptREBT.ppt
REBT.ppt
 
Rebt Albert Ellis
Rebt Albert EllisRebt Albert Ellis
Rebt Albert Ellis
 
Determinants of Health
Determinants of HealthDeterminants of Health
Determinants of Health
 
Techniques of rebt
Techniques of rebtTechniques of rebt
Techniques of rebt
 
Braun, Clarke & Hayfield Thematic Analysis Part 1
Braun, Clarke & Hayfield Thematic Analysis Part 1Braun, Clarke & Hayfield Thematic Analysis Part 1
Braun, Clarke & Hayfield Thematic Analysis Part 1
 
Graham Gibbs - Reflection Cycle, Annotated
Graham Gibbs - Reflection Cycle, AnnotatedGraham Gibbs - Reflection Cycle, Annotated
Graham Gibbs - Reflection Cycle, Annotated
 
Albert Ellis & REBT
Albert Ellis & REBTAlbert Ellis & REBT
Albert Ellis & REBT
 
Psychodynamic Theory and Social Work
Psychodynamic Theory and Social WorkPsychodynamic Theory and Social Work
Psychodynamic Theory and Social Work
 

Viewers also liked

Attitudes and the Theory of Planned Behaviour Applied to Leisure
Attitudes and the Theory of Planned Behaviour Applied to LeisureAttitudes and the Theory of Planned Behaviour Applied to Leisure
Attitudes and the Theory of Planned Behaviour Applied to LeisureNicole Jensen
 
Theory of Planned Behavior
Theory of Planned BehaviorTheory of Planned Behavior
Theory of Planned Behaviormankoma2013
 
Technology Acceptance Model
Technology Acceptance ModelTechnology Acceptance Model
Technology Acceptance ModelMSU-IIT
 
Indexing stories for conversational health interventions
Indexing stories for conversational health interventionsIndexing stories for conversational health interventions
Indexing stories for conversational health interventionsRamesh Radhakrishna
 
health behavior models
health behavior modelshealth behavior models
health behavior modelsDrSwagat Kumar
 
Social Cognitive Theory Application Product 3
Social Cognitive Theory Application Product 3Social Cognitive Theory Application Product 3
Social Cognitive Theory Application Product 3ssmernes
 
Stages of change
Stages of change Stages of change
Stages of change Neil Paul
 
SME 604 - Social Cognitive Theory (Self-Efficacy)
SME 604 - Social Cognitive Theory (Self-Efficacy)SME 604 - Social Cognitive Theory (Self-Efficacy)
SME 604 - Social Cognitive Theory (Self-Efficacy)Edsel Llave
 
PSYA4 Addiction - latest
PSYA4 Addiction - latestPSYA4 Addiction - latest
PSYA4 Addiction - latestNicky Burt
 
Transtheoretical Model (Stages of Change Model)
Transtheoretical Model (Stages of Change Model)Transtheoretical Model (Stages of Change Model)
Transtheoretical Model (Stages of Change Model)Rozanne Clarke
 
Prochaska and DiClemente's Trans-theoretical Model of Change. By Theresa Lowr...
Prochaska and DiClemente's Trans-theoretical Model of Change. By Theresa Lowr...Prochaska and DiClemente's Trans-theoretical Model of Change. By Theresa Lowr...
Prochaska and DiClemente's Trans-theoretical Model of Change. By Theresa Lowr...Theresa Lowry-Lehnen
 
Chapter 11 health behavior theories
Chapter 11 health behavior theoriesChapter 11 health behavior theories
Chapter 11 health behavior theoriesstanbridge
 
20 Shortcuts On Organizational Change Management
20 Shortcuts On Organizational Change Management20 Shortcuts On Organizational Change Management
20 Shortcuts On Organizational Change ManagementLuc Galoppin
 
Technology Acceptance Model
Technology Acceptance Model Technology Acceptance Model
Technology Acceptance Model Damian T. Gordon
 

Viewers also liked (20)

Attitudes and the Theory of Planned Behaviour Applied to Leisure
Attitudes and the Theory of Planned Behaviour Applied to LeisureAttitudes and the Theory of Planned Behaviour Applied to Leisure
Attitudes and the Theory of Planned Behaviour Applied to Leisure
 
Theory of Planned Behavior
Theory of Planned BehaviorTheory of Planned Behavior
Theory of Planned Behavior
 
Technology Acceptance Model
Technology Acceptance ModelTechnology Acceptance Model
Technology Acceptance Model
 
Indexing stories for conversational health interventions
Indexing stories for conversational health interventionsIndexing stories for conversational health interventions
Indexing stories for conversational health interventions
 
Self efficacy
Self efficacySelf efficacy
Self efficacy
 
health behavior models
health behavior modelshealth behavior models
health behavior models
 
Mindfulness and Relapse Prevention
Mindfulness and Relapse PreventionMindfulness and Relapse Prevention
Mindfulness and Relapse Prevention
 
Social Cognitive Theory Application Product 3
Social Cognitive Theory Application Product 3Social Cognitive Theory Application Product 3
Social Cognitive Theory Application Product 3
 
Social Cognitive Theory In a Workplace
Social Cognitive Theory In a WorkplaceSocial Cognitive Theory In a Workplace
Social Cognitive Theory In a Workplace
 
Stages of change
Stages of changeStages of change
Stages of change
 
Final bcc20101206
Final bcc20101206Final bcc20101206
Final bcc20101206
 
Stages of change
Stages of change Stages of change
Stages of change
 
SME 604 - Social Cognitive Theory (Self-Efficacy)
SME 604 - Social Cognitive Theory (Self-Efficacy)SME 604 - Social Cognitive Theory (Self-Efficacy)
SME 604 - Social Cognitive Theory (Self-Efficacy)
 
PSYA4 Addiction - latest
PSYA4 Addiction - latestPSYA4 Addiction - latest
PSYA4 Addiction - latest
 
Transtheoretical Model (Stages of Change Model)
Transtheoretical Model (Stages of Change Model)Transtheoretical Model (Stages of Change Model)
Transtheoretical Model (Stages of Change Model)
 
Prochaska and DiClemente's Trans-theoretical Model of Change. By Theresa Lowr...
Prochaska and DiClemente's Trans-theoretical Model of Change. By Theresa Lowr...Prochaska and DiClemente's Trans-theoretical Model of Change. By Theresa Lowr...
Prochaska and DiClemente's Trans-theoretical Model of Change. By Theresa Lowr...
 
Chapter 11 health behavior theories
Chapter 11 health behavior theoriesChapter 11 health behavior theories
Chapter 11 health behavior theories
 
20 Shortcuts On Organizational Change Management
20 Shortcuts On Organizational Change Management20 Shortcuts On Organizational Change Management
20 Shortcuts On Organizational Change Management
 
Technology Acceptance Model
Technology Acceptance Model Technology Acceptance Model
Technology Acceptance Model
 
Stages of Change
Stages of ChangeStages of Change
Stages of Change
 

Similar to Theory of planned behavior

Theory of reasoned action
Theory of reasoned actionTheory of reasoned action
Theory of reasoned actionAdy Setiady
 
Bihavioral change and decision making asignment by tariku bachano
Bihavioral change and decision making asignment by tariku bachanoBihavioral change and decision making asignment by tariku bachano
Bihavioral change and decision making asignment by tariku bachanotarikubachano
 
Reflection Of Learning On The Theory Of Planned Behavior
Reflection Of Learning On The Theory Of Planned BehaviorReflection Of Learning On The Theory Of Planned Behavior
Reflection Of Learning On The Theory Of Planned BehaviorRachel Davis
 
The Theory Of Planned Behavior (TPB)
The Theory Of Planned Behavior (TPB)The Theory Of Planned Behavior (TPB)
The Theory Of Planned Behavior (TPB)Gina Buck
 
Compare And Contrast The Behavioural Approach In Psychology
Compare And Contrast The Behavioural Approach In PsychologyCompare And Contrast The Behavioural Approach In Psychology
Compare And Contrast The Behavioural Approach In PsychologyPamela Smith
 
The Psychology of the PersonBehavioral-Social Lea
 The Psychology of the PersonBehavioral-Social Lea The Psychology of the PersonBehavioral-Social Lea
The Psychology of the PersonBehavioral-Social LeaMikeEly930
 
Health communication theories
Health communication theoriesHealth communication theories
Health communication theoriesPALKAMITTAL
 
cognative model.pptx
cognative model.pptxcognative model.pptx
cognative model.pptxpsyresearch
 
Biological Approach To Psychology Essay
Biological Approach To Psychology EssayBiological Approach To Psychology Essay
Biological Approach To Psychology EssayDeb Birch
 
Compare And Contrast The Theory Of Planned Behavior
Compare And Contrast The Theory Of Planned BehaviorCompare And Contrast The Theory Of Planned Behavior
Compare And Contrast The Theory Of Planned BehaviorMary Gregory
 
Icek Ajzen Theory Of Planned Behavior
Icek Ajzen Theory Of Planned BehaviorIcek Ajzen Theory Of Planned Behavior
Icek Ajzen Theory Of Planned BehaviorJessica Finson
 
IB Learning Perspective Review
IB Learning Perspective ReviewIB Learning Perspective Review
IB Learning Perspective ReviewKristopherRod
 
Unit 1 Introduction to Psychology PPT.pptx
Unit 1 Introduction to Psychology PPT.pptxUnit 1 Introduction to Psychology PPT.pptx
Unit 1 Introduction to Psychology PPT.pptxMirzaJahanzeb5
 
Introduction to psychology for mass communication
Introduction to psychology for mass communicationIntroduction to psychology for mass communication
Introduction to psychology for mass communicationokeyoben10
 
Psychodynamic Approach To Psychology
Psychodynamic Approach To PsychologyPsychodynamic Approach To Psychology
Psychodynamic Approach To PsychologyAshley Lovato
 

Similar to Theory of planned behavior (20)

Theory of reasoned action
Theory of reasoned actionTheory of reasoned action
Theory of reasoned action
 
Bihavioral change and decision making asignment by tariku bachano
Bihavioral change and decision making asignment by tariku bachanoBihavioral change and decision making asignment by tariku bachano
Bihavioral change and decision making asignment by tariku bachano
 
Reflection Of Learning On The Theory Of Planned Behavior
Reflection Of Learning On The Theory Of Planned BehaviorReflection Of Learning On The Theory Of Planned Behavior
Reflection Of Learning On The Theory Of Planned Behavior
 
The Theory Of Planned Behavior (TPB)
The Theory Of Planned Behavior (TPB)The Theory Of Planned Behavior (TPB)
The Theory Of Planned Behavior (TPB)
 
Mkt4025 W4
Mkt4025 W4Mkt4025 W4
Mkt4025 W4
 
Compare And Contrast The Behavioural Approach In Psychology
Compare And Contrast The Behavioural Approach In PsychologyCompare And Contrast The Behavioural Approach In Psychology
Compare And Contrast The Behavioural Approach In Psychology
 
project 5.pptx
project 5.pptxproject 5.pptx
project 5.pptx
 
The Psychology of the PersonBehavioral-Social Lea
 The Psychology of the PersonBehavioral-Social Lea The Psychology of the PersonBehavioral-Social Lea
The Psychology of the PersonBehavioral-Social Lea
 
Health communication theories
Health communication theoriesHealth communication theories
Health communication theories
 
cognative model.pptx
cognative model.pptxcognative model.pptx
cognative model.pptx
 
Biological Approach To Psychology Essay
Biological Approach To Psychology EssayBiological Approach To Psychology Essay
Biological Approach To Psychology Essay
 
Working With Children
Working With ChildrenWorking With Children
Working With Children
 
Psychology
Psychology Psychology
Psychology
 
Compare And Contrast The Theory Of Planned Behavior
Compare And Contrast The Theory Of Planned BehaviorCompare And Contrast The Theory Of Planned Behavior
Compare And Contrast The Theory Of Planned Behavior
 
Psychology Essay Example
Psychology Essay ExamplePsychology Essay Example
Psychology Essay Example
 
Icek Ajzen Theory Of Planned Behavior
Icek Ajzen Theory Of Planned BehaviorIcek Ajzen Theory Of Planned Behavior
Icek Ajzen Theory Of Planned Behavior
 
IB Learning Perspective Review
IB Learning Perspective ReviewIB Learning Perspective Review
IB Learning Perspective Review
 
Unit 1 Introduction to Psychology PPT.pptx
Unit 1 Introduction to Psychology PPT.pptxUnit 1 Introduction to Psychology PPT.pptx
Unit 1 Introduction to Psychology PPT.pptx
 
Introduction to psychology for mass communication
Introduction to psychology for mass communicationIntroduction to psychology for mass communication
Introduction to psychology for mass communication
 
Psychodynamic Approach To Psychology
Psychodynamic Approach To PsychologyPsychodynamic Approach To Psychology
Psychodynamic Approach To Psychology
 

Recently uploaded

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 

Recently uploaded (20)

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 

Theory of planned behavior

  • 1. Theory of Planned Behavior William Patch
  • 2.
  • 3.
  • 4. Izek Ajzen The Theory of Planned Behavior (TPB) was formulated by Icek Ajzen, a Professor in Psychology at the University of Massachusetts. The TPB was developed from the Theory of Reasoned Action (TRA) which was also formed by Icek.
  • 5.
  • 6. The ide a behind the TRA is that one’s intentions are formed through the measuring of one’s attitude and subjective norm to wards performing a certain voluntary behavior. Attitude: Certain attitudes are present before and while behaviors are performed. Subjective Norm: How important people in the subject’s life would view the behavior.
  • 7. Icek’s Findings : Not all behavior is voluntary Leading us to a new factor PBC Defined: refers to people's perceptions of their ability to perform a given behavior. - It is directly related to behavioral intentions and the actual behavior. Perceived Behavioral Control
  • 8.
  • 9. General Rule More likely to perform the Behavior Strong Intentions Strong Attitude Strong Subjective Norm Strong Perceived Behavioral Control
  • 10.
  • 11.