Media studies salman6

1,036 views
971 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,036
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Media studies salman6

  1. 1. :: media studies ::<br />lecture #06<br /> twitter: @wowoxarc<br />kuntoadi@gmail.com or kuntoadi@unpad.ac.id <br />
  2. 2. Hegemony<br />Hegemoni= dominasi<br />dominasitidakbersifatrepresifdantidakhanyadalamlingkupekonomipolitik<br />melibatkanpersetujuandari yang didominasi<br />membuatnyamenjadi ‘alamiah’ dan ‘begituadanya’<br />
  3. 3. intellectuals <br />intelektualadalah yang membentukpersetujuan<br />intelektualorganik: intelektual yang memilikiakarkuatdimasyarakat, berusahamenghubungkanmanusiadenganpengalamanketertindasanmereka<br />intelektualtradisional: intelektualdalambirokrasi, teknokrasidan agama yang tercerabutdarimasalahdimasyarakatnya<br />
  4. 4. consent and hegemony<br />Consent must be constantly won and rewon, for people's material social experience constantly reminds them of the disadvantages of subordination and thus poses a threat to the dominant class... Hegemony... posits a constant contradiction between ideology and the social experience of the subordinate that makes this interface into an inevitable site of ideological struggle' (Fiske 1992: 291). <br />
  5. 5. web of discourses<br />
  6. 6. media and hegemony<br />media menjaditempatpertarunganideologisuntukmemenangkanpersetujuan<br />world view danbahasa/representasi<br />makrodanmikro<br />historisdansekarang<br />
  7. 7. critical discourse analysis<br /> is a type of discourse analytical research that primarily studies the way social power abuse, dominance, and inequality are enacted, reproduced, and resisted by text and talk in the social and political context. With such dissident research, critical discourse analysts take explicit position, and thus want to understand, expose, and ultimately resist social inequality.<br />
  8. 8. discourse/wacana<br />(Latin discursus, meaning "running to and from") generally refers to "written or spoken communication or debate<br />A generalization of the concept of conversation to all modalities and contexts.<br />The totality of codified linguistic usages attached to a given type of social practice.<br />From a sociological standpoint, discourse is defined as any practice by which individuals imbue reality with meaning<br />a formalized way of thinking that can be manifested through language, a social boundary defining what can be said about a specific topic<br />a discourse constitutes sequences of such relations to objects, subjects and other statements formed by discursive formation<br />
  9. 9. CDA model Fairclough<br />
  10. 10. CDA model van Dijk<br />
  11. 11. level of text analysis<br />semiotikastruktural<br />sintagmatikdanparadigmatik<br />linguistikkritis<br />strukturmakro: temaatautopik<br />superstruktur: kerangkadariteks<br />strukturmikro: pilihankata, bentukkalimat, dangaya<br />
  12. 12. meso level<br />discursive practice: analisisproduksidankonsumsiteks<br />social cognition: analisiskognisisosialdidalamteks<br />
  13. 13. macro level<br />social practices: praktikekonomi, politik, budayadankesejarahan<br />social contexts: kontekssosialdimanatekstersebutmuncul<br />
  14. 14. sistemdiskursif<br />Tindakansosialdimungkinkandenganadanyapengetahuan<br />pengetahuanideologi (negatif-strukturalis/ahistoris-dialektika)<br />pengetahuanpengetahuan (positif-post strukturalis/historis-perspectivism)<br />Perbedaannyatidakhanyapadateknikanalisistapipadatujuananalisisteks media itusendiri<br />
  15. 15. analisisideologi<br />kategori telah tersedia bagi kategori penandaan (contoh: warna, tekstur, ukuran dan posisi)<br />kategori untuk kritik telah tersedia (contoh: ideologi gender, ras, kelas)<br />membutuhkan teori untuk menjelaskan ideologi (teori psikoanalisis, marxist-kritis) <br />tujuan analisisnya adalah untuk menyingkap ideologi dibalik iklan, penjelasan bagaimana ideologi itu bekerja telah disediakan oleh teori<br />
  16. 16. analisispengetahuan/diskursif<br />kategorididapatkandarianalisiskesejarahan<br />Penjelasantentangpengetahuantidakbersumberdariteoritapidarikesejarahanwacana (contohwacanaetnis, politik, komunikasipolitikdankekuasaan)<br />tujuananalisisnyamemberikaneksplanasitentangbagaimanawacana-wacanatersebutmemungkinkankitamemilikipembacaandiskursifygsedemikianrupa<br />
  17. 17. rezimkomunikasi<br />jikaandamengajukanhasilanalisisideologiandakepadaparaaparatperiklanan yang sedikitbanyakjugatelahmembacasosiologikritis, jawabanmerekapasti “ah itukanhanyateorikritis, padakenyataannyamasyarakatsukadanmembeli’<br />masalahnyabukanpadamengapamasyarakattertarikdanmembelitapibagaimanrezimkomunikasi/wacanailmiahdijadikan‘klaimkebenaran’<br />

×