:: media studies :: lecture #03 twitter: @wowoxarc email@example.com or firstname.lastname@example.org
class and ideology The ideas of the ruling class are in every epoch the ruling ideas, i.e. the class which is the ruling material force of society, is at the same time its ruling intellectual force.
class and ideology The class which has the means of material production at its disposal, has control at the same time over the means of mental production, so that thereby, generally speaking, the ideas of those who lack the means of mental production are subject to it (Marx, German Ideology)
media assumptions Mass media owned by bourgeois class Media operated in their class interest Media promote working-class false consciousness Media access denied to political opposition
media assumption the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes ultimate control is increasingly concentrated in monopoly capital media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the dominant culture
media assumption the media taken as a whole, relay interpretive frameworks consonant with the interests of the dominant classes and media audiences, while sometimes negotiating and contesting these frameworks, lack ready access to alternative meaning systems that would enable them to reject the definitions offered by the media
karakteristikperspektifmarxis penguatdominasi institusi media terkuncididalamstrukturkekuasaan media bertindaksebagai tandem dariinstitusidominandimasyarakat mereproduksipandangandominansebagaipusat, jelas, dan natural