Media studies salman3

  • 574 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
574
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
22
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. :: media studies ::
    lecture #03
    twitter: @wowoxarc
    kuntoadi@gmail.com or kuntoadi@unpad.ac.id
  • 2. class and ideology
    The ideas of the ruling class are in every epoch the ruling ideas, i.e. the class which is the ruling material force of society, is at the same time its ruling intellectual force.
  • 3. class and ideology
    The class which has the means of material production at its disposal, has control at the same time over the means of mental production, so that thereby, generally speaking, the ideas of those who lack the means of mental production are subject to it (Marx, German Ideology)
  • 4. society assumption
  • 5. media assumptions
    Mass media owned by bourgeois class
    Media operated in their class interest
    Media promote working-class false consciousness
    Media access denied to political opposition
  • 6. media assumption
    the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes
    ultimate control is increasingly concentrated in monopoly capital
    media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the dominant culture
  • 7. media assumption
    the media taken as a whole, relay interpretive frameworks consonant with the interests of the dominant classes
    and media audiences, while sometimes negotiating and contesting these frameworks, lack ready access to alternative meaning systems that would enable them to reject the definitions offered by the media
  • 8. pluralist vsmarxist
    Pluralist
    • Societal: competing interest and groups
    • 9. Media: many and independent each other
    • 10. Production: creative, free, original
    • 11. Content: diverse and competing, responsive to audience demand
    Marxist
    • Societal: ruling class or elite
    • 12. Uniform and under concentrated ownership
    • 13. Standardized, routinized, controlled
    • 14. Selective and decided from ‘above’
  • pluralist vsmarxist
    Pluralist
    • Professionals: independence and autonomous
    • 15. Audience: fragmented, selective, reactive & active
    • 16. Effects: numerous without consistency or predictability of direction, but often no effect
    • 17. Keywords:democracy, liberalism
    Marxist
    • illusion of autonomy, socialized into and internalize the norms of the dominant culture
    • 18. Dependent, passive, organized on large scale, lack of access
    • 19. Strong and confirmative of established social order
    • 20. Keywords: domination
  • “quote”
    “Bahwaketidakadilandarikapitalismeharusdirubahdanduniaseharusnyamenjaditempat yang lebihbaikjikakitadapatmerubahnya”(Fiske, 1994)
  • 21. karakteristikperspektifmarxis
    media sebagaialatproduksi
    semata-matamenyebarkanidedanpandangankelasberkuasasertamenolakataumenjinakkanide-idealternatif
    berfungsimemproduksi ‘kesadaranpalsu’ kelaspekerja.
    memproduksiekspresitunggalygmengabaikankemungkinanpembacaanoposisionaldariaudiens
  • 22. karakteristikperspektifmarxis
    ideology
    posisiideologismerupakanfungsiposisikelas, danideologidominandimasyarakatadalahideologidarikelasygdominan
    kesadaranpalsubagikelasmarjinal
  • 23. karakteristikperspektifmarxis
    penguatdominasi
    institusi media terkuncididalamstrukturkekuasaan
    media bertindaksebagai tandem dariinstitusidominandimasyarakat
    mereproduksipandangandominansebagaipusat, jelas, dan natural
  • 24. karakteristikperspektifmarxis
    pembentukansubjek
    pembentukansubjekdenganmemalsukankondisieksistensimereka
    individudibentuksebagaipembawasuatuposisimelaluiefekrelasisosial
  • 25. pendekatanmarxis/kritis
    structuralist approach - where the emphasis is on the 'internal articulation of the signifying systems of the media'
  • 26. pendekatanmarxis/kritis
    political economy approach - who see the power of the media as located in the economic processes underlying media production.
  • 27. pendekatanmarxis/kritis
    culturalist approachemphasizes the actual experience of sub-groups in society and contextualizes the media within a society which is seen as 'a complex expressive totality