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Media studies @salman#2
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Media studies @salman#2

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    Media studies @salman#2 Media studies @salman#2 Presentation Transcript

    • :: media studies ::
      lecture #02
      twitter: @wowoxarc
      kuntoadi@gmail.com or kuntoadi@unpad.ac.id
    • perspektifsosiologis media
      media beradadidalammasyarakat
      media membentukdandibentukolehmasyarakat
      peran, fungsidanstruktur media didalammasyarakat
      konsekuensipandangan ideal masyarakatterhadap media
    • teorinormatif media
      The Authoritarian Theory
      pemerintahotoriter, media tunduk
      The Libertarian Theory
      masyarakatbebas, media bebas
      The Soviet Theory
      Melayanikelaspekerja/partai, media semi otonom
      The Social Responsibility Theory
      informativeness, truth, accuracy, objectivity, and balance
    • pluralist-liberal View
      asumsiumum
      The diversity of interests gives balance and strength to society
      The power of groups is roughly equal
      The government acts as an impartial referee
      Political life is independent from economic life
      The exercise of power is visible
    • pluralist-liberal view
      asumsi media
      Media help to give voice to all views and to provide a forum for public debate.
      Media provide the information necessary for citizens to act.
      Media are independent of the power of economics and government.
      Media serve as an independent institution keeping watch over self-serving government and excessive influence of special interest groups.
    • pluralist-liberal view
      Media organizations are seen as bounded organizational systems, enjoying an important degree of autonomy from the state, political parties and institutionalised pressure groups
      autonomous managerial élite who allow a considerable degree of flexibility to media professionals
      Audiences are seen as capable of manipulating the media in an infinite variety of ways according to their prior needs and dispositions
      Curran and Gurevitch (1982)
    • pluralist-liberal practices
      in Europe:
      the wide range of media products available, including some which are required by the government to cater for minority tastes
      deregulation of broadcasting systems, encouraged by governments throughout Europe
      the relative independence of journalists
      journalists' resistance to political pressure when they are subjected to it
      the independence of many media organs from big conglomerates
    • pluralist-liberal practices
      In USA
      The assumption underlying the pluralist view in American research was that there was a broad consensus on social norms and that the media largely reflected and reinforced those norms
    • the model
      Media is seen as an arena of competing groups and interest, yet relatively autonomous from them
    • media roles in society
      Fourth Estate
      Watchdog
      The Guardians of Democracy
      The Defender of the Public Interest
    • Discussion
      What do you think about general assumption of Pluralist view? Is there any weakness or far from reality or practices?
      How do you think those assumptions relate to the assumptions of media view from pluralist?
      Explain the consequences from every single interests in pluralist model
    • resume
      Societal: competing interest and groups
      Media: many and independent each other
      Production: creative, free, original
      Content: diverse and competing, responsive to audience demand
    • resume
      Professionals: independence and outonomous
      Audience: fragmented, selective, reactive & active
      Effects: numerous without consistency or predictability of direction, but often no effect
      Keywords:democracy, liberalism