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Media studies @salman#2


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  • 1. :: media studies ::
    lecture #02
    twitter: @wowoxarc or
  • 2. perspektifsosiologis media
    media beradadidalammasyarakat
    media membentukdandibentukolehmasyarakat
    peran, fungsidanstruktur media didalammasyarakat
    konsekuensipandangan ideal masyarakatterhadap media
  • 3. teorinormatif media
    The Authoritarian Theory
    pemerintahotoriter, media tunduk
    The Libertarian Theory
    masyarakatbebas, media bebas
    The Soviet Theory
    Melayanikelaspekerja/partai, media semi otonom
    The Social Responsibility Theory
    informativeness, truth, accuracy, objectivity, and balance
  • 4. pluralist-liberal View
    The diversity of interests gives balance and strength to society
    The power of groups is roughly equal
    The government acts as an impartial referee
    Political life is independent from economic life
    The exercise of power is visible
  • 5. pluralist-liberal view
    asumsi media
    Media help to give voice to all views and to provide a forum for public debate.
    Media provide the information necessary for citizens to act.
    Media are independent of the power of economics and government.
    Media serve as an independent institution keeping watch over self-serving government and excessive influence of special interest groups.
  • 6. pluralist-liberal view
    Media organizations are seen as bounded organizational systems, enjoying an important degree of autonomy from the state, political parties and institutionalised pressure groups
    autonomous managerial élite who allow a considerable degree of flexibility to media professionals
    Audiences are seen as capable of manipulating the media in an infinite variety of ways according to their prior needs and dispositions
    Curran and Gurevitch (1982)
  • 7. pluralist-liberal practices
    in Europe:
    the wide range of media products available, including some which are required by the government to cater for minority tastes
    deregulation of broadcasting systems, encouraged by governments throughout Europe
    the relative independence of journalists
    journalists' resistance to political pressure when they are subjected to it
    the independence of many media organs from big conglomerates
  • 8. pluralist-liberal practices
    In USA
    The assumption underlying the pluralist view in American research was that there was a broad consensus on social norms and that the media largely reflected and reinforced those norms
  • 9. the model
    Media is seen as an arena of competing groups and interest, yet relatively autonomous from them
  • 10. media roles in society
    Fourth Estate
    The Guardians of Democracy
    The Defender of the Public Interest
  • 11. Discussion
    What do you think about general assumption of Pluralist view? Is there any weakness or far from reality or practices?
    How do you think those assumptions relate to the assumptions of media view from pluralist?
    Explain the consequences from every single interests in pluralist model
  • 12. resume
    Societal: competing interest and groups
    Media: many and independent each other
    Production: creative, free, original
    Content: diverse and competing, responsive to audience demand
  • 13. resume
    Professionals: independence and outonomous
    Audience: fragmented, selective, reactive & active
    Effects: numerous without consistency or predictability of direction, but often no effect
    Keywords:democracy, liberalism