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LinkedIn: Transform Your Business 10-13
 

LinkedIn: Transform Your Business 10-13

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  • Early stage leads – doing their homeworkLate stage leads – looking to buy

LinkedIn: Transform Your Business 10-13 LinkedIn: Transform Your Business 10-13 Presentation Transcript

  • Transform Your Business Catherine Buck Morgan 10/15/2013
  •  “The de facto tool for professional networking” ◦ TechRepublic, 5/2011  “An ideal way for professionals to present an online profile of themselves” ◦ Evening Echo, 5/9/2011  “The most advantageous social networking tool available to job seekers and business professionals today” ◦ Forbes, 7/6/2012
  •  More than 238 million registered users (8/2013) ◦ LinkedIn hit the 200 million mark in January 2013    Used in 200 countries and territories More than 3 million company pages (6/2013) More than 2 million LinkedIn groups (8/2013)
  •  39% of LinkedIn members are decision makers: ◦ ◦ ◦ ◦ ◦ Manager Director Owner Chief Officer Vice President
  • https://www.quantcast.com/linkedin.com
  •  For members: ◦ Identity: connect, find, & be found ◦ Insights: be great at what you do ◦ Everywhere: Work wherever our members work  For the customer: ◦ Hire: enable passive recruiting at massive scale ◦ Market: identify and engage professionals with relevant content ◦ Sell: transform cold calls into warm prospects
  •      Increase your market reach Increase product awareness Generate leads Increase your company visibility across the web Grow your network
  •   The LinkedIn profile is the new business card Your profile provides credibility – when it is fully developed ◦ Incomplete, poorly developed profiles reduce credibility  Recommendations from your satisfied customers increase your credibility ◦ Recommendations are not to be confused with LinkedIn’s endorsement system  Create confidence in your target audience
  •  Use LinkedIn to: ◦ Pre-qualify leads ◦ Obtain referrals from your connections to make new connections (warm leads) ◦ Provide information about your industry ◦ Engage with thought leaders in your industry
  •     LinkedIn is full of people who have problems that can be solved Use LinkedIn to find the people who need your solution Find and engage buyers Identify decision makers
  •     Create your LinkedIn profile Create meaningful connections Develop your Company page Find Groups in your industry ◦ Or create your own Group  Share, mentor, be mentored, connect
  •  My contact info: Catherine Buck Morgan DP Professionals catherine@dppit.com 803.738.0066 x41