Branding with LinkedIn
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  • 1. Using LinkedIn to create your company brand 7/9/13Catherine Buck Morgan
  • 2.  LinkedIn is the world’s largest professional network  LinkedIn has more than 225 million registered users (May 2013)  Using LinkedIn can: ◦ Increase your market reach ◦ Increase product awareness ◦ Generate leads ◦ Increase your company visibility across the web
  • 3.  Your personal profile should be completely filled out ◦ Good headshot ◦ Headline – Not just your title ◦ Summary - Keywords ◦ Experience ◦ Take advantage of LinkedIn’s options:  Certifications  Volunteering & Causes  Organizations  Projects  Etc.
  • 4.  Overview  Products  Services  Updates  Page Insights  Follower Insights  Employee Insights
  • 5.  Who will be administrating the page?  Administration includes: ◦ Posting updates ◦ Tracking insights ◦ Connecting with followers ◦ Refreshing and editing products and services ◦ Updating images, videos, etc.  There can be more than one administrator ◦ Administrators must have a LinkedIn profile
  • 6.  This section is the face of your company  Cover image  Logo  Other images  Offers (e-books, etc.)  Summary ◦ Keywords  LinkedIn will also post new hires here
  • 7.  Identify the products and services your company offers ◦ Pull these from your website  Briefly describe the service  Include images  Ask your clients to recommend your services ◦ They must have a LinkedIn profile to use LinkedIn’s recommendation feature  Include video
  • 8.  Posting updates regularly keeps your followers engaged.  Post at least once a week.  Examples: ◦ Market updates ◦ Industry trends ◦ What are you reading? ◦ What are you learning? ◦ Promote your blog ◦ Promote your services/sales
  • 9.  Content is King  Use news aggregators ◦ LinkedIn’s Influencer ◦ Alltop http://alltop.com/  Industry websites ◦ Sign up for newsletters, or ◦ Subscribe to their feeds  Create your own content ◦ E-books ◦ Blog ◦ Videos
  • 10.  LinkedIn provides insights about: ◦ Followers ◦ Page Views and Unique Visitors ◦ Employees  Use this information to: ◦ Connect with new followers ◦ Craft your updates ◦ Develop new leads
  • 11.  You can do this in 10 minutes a day: ◦ Posting ◦ Monitoring ◦ Responding ◦ Analyzing  You use these same techniques for Facebook, Google+, and Twitter – when you’re ready  Creating your own content does take more time, but once created, it can be shared over and over
  • 12.  Your profile will drive people to your company page  Increase the number of connections you make to increase your business  Employees have a big role to play in the success of the company
  • 13.  Employees are part of your brand ◦ They should have LinkedIn profiles, too  Employees should follow the company page  Company updates will appear in their updates  As an employee likes, comments on, or shares a company update, the updates will be shared with their connections  This is the social part
  • 14.  Feeling overwhelmed?  What if you have questions later?  We provide 2 hours of additional support as part of your training ◦ Call with questions ◦ Schedule a review  My contact info: ◦ catherine@dppit.com ◦ 803-738-0066  Thank you!
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