Socialize Your Brand:
Visibility, Credibility, LIKEability
Presented by SocializeLA.com
#SocialBusiness @CSRsocialite @soc...
Today’s Mission
 Understand Social Business as a whole.
 Uncover the truth behind a few myths of social business.
 Find...
Myths
 Social Media isn’t for my industry.
(Construction, Government Contracted
Companies, etc…)
 I don’t do social medi...
Social Customers
 The social customer does one or all of the below:
 Researches online before they shop
 Checks-In whil...
Social Business
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Meet Frank
• Instructs his team to find an event
venue.
• He himself is looking for a new
vendor.
• Asks his wife to find ...
Meet The Girls
• Love to post – tag – follow on
Instagram, Pinterest, Facebook, an
d even Twitter.
• Love being trendsette...
Meet Super Mom
• Does business with people she trusts
(professionally & personally)
• She decides if she will try them
bas...
How do you become the company they
find and frequent?
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
• Know ...
Which platforms
 Not all platforms are for
everyone
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Business goals
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
search
SALES EFFORTS EVENTS NEW BUSINESS BUSIN...
Team Work - Collaboration
 Collaborate with your department heads and
managers.
 Be on the same page.
 As you construct...
Content
 Calendar
 Keywords
 Consistency
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
 Blog
 Social M...
Be Interesting
Be Genuine
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
What should we say?
Track your progress
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Resources
 In house or outsource? Maybe both.
 Attend workshops and seminars to stay in the know and motivated.
 Total ...
How does this help my SEO?
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
 Know your best keywords
 Implem...
Stop Hiding.
 Social Media isn’t for my industry.
(Construction, Government Contracted
Companies, etc…)
 I don’t do soci...
Next steps  checklist
#SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
Thank You
How can we help?
• Coaching & Consulting
• Full Service Management
• SEO
• Website Design
• Social PR
#SocialBus...
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Socialize your brand: Visibility, Credibility, LIKEability

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Social Business goes deeper than the surface of social media. Take a journey with us to learn more about all the moving parts of your social business.

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Socialize your brand: Visibility, Credibility, LIKEability

  1. 1. Socialize Your Brand: Visibility, Credibility, LIKEability Presented by SocializeLA.com #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma Tweet today: @socializela @CSRsocialite #socialbusiness
  2. 2. Today’s Mission  Understand Social Business as a whole.  Uncover the truth behind a few myths of social business.  Find out where you can grow your presence.  How you can improve your own SEO! #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  3. 3. Myths  Social Media isn’t for my industry. (Construction, Government Contracted Companies, etc…)  I don’t do social media, I don’t care what ‘so and so’ had for lunch.  I tried it and I didn’t see a sales increase. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  4. 4. Social Customers  The social customer does one or all of the below:  Researches online before they shop  Checks-In while they shop/dine  Reviews their experience (officially on Yelp, Foursquare, etc.. OR unofficially via status message)  The social customer can be the best thing that ever happened to your business. The social customer can be the WORST thing that ever happened to your business. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  5. 5. Social Business #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  6. 6. Meet Frank • Instructs his team to find an event venue. • He himself is looking for a new vendor. • Asks his wife to find a hotel for a weekend getaway. • Is finding out more information on the vendor who keeps calling. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  7. 7. Meet The Girls • Love to post – tag – follow on Instagram, Pinterest, Facebook, an d even Twitter. • Love being trendsetters themselves. • Gets excited by new trends that they inevitably see online. • Is easily impressed by beautiful things. • Have $211 Billion in buying power (age 8-24) in the US. • Spend less time on TV/Radio, more time in the cloud. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  8. 8. Meet Super Mom • Does business with people she trusts (professionally & personally) • She decides if she will try them based on their reviews online. • She has a secret mom blog. • She’s thrifty and loves purchasing from companies who reward her loyalty. • In business, she will work with companies who are moving forward. Sometimes becomes concerned about partners who choose not to move forward. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  9. 9. How do you become the company they find and frequent? #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma • Know your audience • Be where they are • Make sure your happy customers are connecting with you online • Give your customers options to connect with you the way they choose • Take the initiative • Incentivize your target audience • Be strategic
  10. 10. Which platforms  Not all platforms are for everyone #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  11. 11. Business goals #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma search SALES EFFORTS EVENTS NEW BUSINESS BUSINESS DEVELOPMENT MARKETING research marketing
  12. 12. Team Work - Collaboration  Collaborate with your department heads and managers.  Be on the same page.  As you construct and grow your presence collaboration will open you to new ideas.  Have regular meetings. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  13. 13. Content  Calendar  Keywords  Consistency #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma  Blog  Social Media  YouTube  Newsletter  Press Release  More….
  14. 14. Be Interesting Be Genuine #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma What should we say?
  15. 15. Track your progress #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  16. 16. Resources  In house or outsource? Maybe both.  Attend workshops and seminars to stay in the know and motivated.  Total Revenue x 5% = Marketing budget required to maintain current awareness and visibility  Total Revenue x 10% = Marketing budget required to grow and gain market share Where should we spend these dollars? #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  17. 17. How does this help my SEO? #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma  Know your best keywords  Implement into all content your write  Properly title all photographs you publish  Know what your competitors are up to  Monitor
  18. 18. Stop Hiding.  Social Media isn’t for my industry. (Construction, Government Contracted Companies, etc…)  I don’t do social media, I don’t care what ‘so and so’ had for lunch.  I tried it and I didn’t see a sales increase. #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  19. 19. Next steps  checklist #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma
  20. 20. Thank You How can we help? • Coaching & Consulting • Full Service Management • SEO • Website Design • Social PR #SocialBusiness @CSRsocialite @socializeLA Instagram @anroma

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