Research shows that the majority of us now use our mobile phones while shopping to guide our purchase decisions. Consumers are accustomed to reading reviews and obtaining opinions, and often rely on social networks to influence what they buy. This behavior is happening in-store and means that physical presence is no longer a barrier to losing the sale to your competitors.
This presentation explains how retailers can choose to embrace this behavior, by amplifying the benefits of mobile shopping to increase sales and improve customer loyalty.
The examples and solutions presented demonstrate key benefits for consumers and businesses, both at the point of sale and post-purchase. The essential points to keep in mind are also listed, in order to ensure customer adoption when implementing new mobile retail solutions.