The mental model of timelines

THE MENTAL MODEL OF TIMELINES #WIAD –WORLD IA DAY 2012 #IA2012GENT – FEBRUARI 11, 2012 WOUTER WALGRAEVE - NASCOM

HI!I AM WOUTER WALGRAEVE AND I WORK AT NASCOM

I LOVESCIENCE FICTION

CLASSIC EXAMPLES OFTHE BOOTSTRAP PARADOX THE BUTTERFLY EFFECT …

SF IS OFTEN ABOUTMESSING UP TIME

THE MENTAL MODEL OF TIMELINES ABOUT THE TITLE

so, this presentation talks about TIME

past now future

Every now become a past,every future becomes a now.

structuresequence order sort

5 ways to un-LATCH content

Location – Alphabet – Time – Category - Hierarchy

… and deals withMENTAL MODELS

discovering the patterns of thoughts

THE MENTAL MODEL OF TIMELINES HISTORY OF ‘TIME’

NOTION OF TIME

THE SEQUENCE OFDAY & NIGHT

CAPTURED BY ASUNDIAL

the sundial became a clock

clockwisecounterclockwiseanticlockwise

COINCIDENCE?

a vertical sundial goes counterclockwise (in the northern hemisphere)

JUST LIKETHE MUNSTER ASTRONOMICAL CLOCK

THE MENTAL MODEL OF TIMELINES TIME AS A SPIRAL

THE FUTURE TRAVELSCLOCKWISE

THE MENTAL MODEL OF TIMELINES FROM SPIRAL TO TIMELINE

THE SEQUENCE OFDAY & NIGHT

MAPPED ON OUR MENTAL MODEL OF THE EARTH

HALFWAY QUIZwhich way does the earth rotate?

BONUS QUESTIONand is that CW or CCW?

past now future

ﬁrst last next next next next next next

ﬁrst lastbeginning end

earlier now later

before item afterolder more recent

before item after older items more recent itemsprevious page next page

ﬁrst last

ﬁrst eldestlast most recent

ﬁrst lasteldest most recent

ﬁrst last eldest most recent last lastmost recent most recent

eldestmost recent

most recent eldestmost recent eldest

most recent eldest

C A P R E 6 before item after ID E 5 older itemsprevious page S L more recent items next page

when you click left when you click rightmore recent items older items older items more recent itemsprevious page next page

after item beforemore recent items older items previous page next page

most recent eldest

WRAP UP

IT’S OK TO GO: clockwiseleft, right, up, down

IT’S OK TO GO: from to top/left tobottom/right & vice versa

YOU’LL GET INTO TROUBLE WHEN YOU GOfrom to bottom/left totop/right & vice versa

YOU’LL GET INTO TROUBLE WHEN YOU GOcounterclockwise

AND YET…. visit PLURK.com, see how it challenges your mental model of the horizontal timeline, use it for one week…and be convinced their interface makes perfectly sense.

TIME’S UP…twitter me: @wouterwalgraeve

WHUFFIES TO www.flickr.com/photos/hellmy www.flickr.com/photos/the_diner www.flickr.com/photos/max_zoomer www.flickr.com/photos/rodrigodomingos www.flickr.com/photos/7456216@N08www.flickr.com/photos/sacred_destinations www.flickr.com/photos/the_diner www.flickr.com/photos/telstar

NASCOMINFO@NASCOM.BE@NASCOM ON TWITTER

http://www.netlash.com	463
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The mental model of timelines

by Wouter Walgraeve

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