Mental models

MENTAL MODELS #WIAD - WORLD IA DAY 2013 #IA2013GENK - FEB 9, 2013 WOUTER WALGRAEVE - NASCOM

HI!I AM WOUTER WALGRAEVE AND I WORK AT NASCOM

I LOVESCIENCE FICTION

ASIMOV &THE 3 LAWS OF ROBOTICS

1A ROBOT MAY NOT INJURE A HUMAN BEING OR, THROUGH INACTION, ALLOW A HUMAN BEING TO COME TO HARM. 2 A ROBOT MUST OBEY THE ORDERS GIVEN TO IT BY HUMAN BEINGS,EXCEPT WHERE SUCH ORDERS WOULD CONFLICT WITH THE FIRST LAW. 3 A ROBOT MUST PROTECT ITS OWN EXISTENCE AS LONG AS SUCHPROTECTION DOES NOT CONFLICT WITH THE FIRST OR SECOND LAWS.

ASIMOV &THE POSITRONIC BRAIN

AT WIAD 2012, I DID A PRESENTATION ON THEMENTAL MODEL OF TIMELINES

THIS TIME, LET’S GO DEEPER AND DISCUSS…

MENTAL MODELING

THE MENTAL MODEL OF AKINDER SURPRISE

WHY DO ATHLETES RUN AROUNDTHE TRACK COUNTER-CLOCKWISE?

WHAT IS THE ORIGIN OFTHE ZEBRA CROSSING?

DO AIRPLANES HAVE KEYS? OR HORNS?

“MENTAL MODELS ARE ESSENTIAL TOOLSALLOWING US TO NAVIGATE THROUGH LIFE”

CUTTING A PIEIS NO PIECE OF CAKE

MATHEMATICS100% MENTAL MODELING

IMAGINE A WINDMILL 5 SECONDS

A WINDMILL, 2013

A WINDMILL,A FEW DECADES AGO

A WINDMILL,A FEW DECADES AGO, IN THE STATES

WHAT DIRECTION DO WINDMILLS TURN?

“HOW YOU INTERACT WITH A TECHNOLOGYIS A FUNCTION OF YOUR MENTAL MODEL OF THAT TECHNOLOGY”

“SHAKE IT LIKE APOLAROID PICTURE”WRONG MENTAL MODELSCAUSING TROUBLE…

GETTING TRAPPEDIN A MENTAL MODEL

MENTAL MODELSARE COMFORTING

ALTHOUGH IT IS SF,ALIENS OFTEN LOOK VERY HUMANOID.

THE UNCANNY VALLEY

WHY ARE SPACESHIPS MENTALMODELSIN SF AERODYNAMIC? EVOLVE…

IMAGE A FUTURISTIC VEHICLE

MENTAL MODELS EVOLVE…

CHARACTERISTICSOF A MENTAL MODEL

MENTAL MODELS ARE SIMILAR IN STRUCTURETO THE THING OR CONCEPT THEY REPRESENT.

MENTAL MODELS ALLOW A PERSONTO PREDICT THE RESULTS OF HIS ACTIONS.

MENTAL MODELS ARE SIMPLERTHAN THE THING OR CONCEPT THEY REPRESENT.THEY INCLUDE ONLY ENOUGH INFORMATION TO ALLOW ACCURATE PREDICTIONS.

MENTAL MODELS INCLUDE WHAT A PERSON THINKS IS TRUE,NOT NECESSARILY WHAT IS ACTUALLY TRUE.

THINKING PATTERNS

Mentaal model

PLATOINFORMATION ARCHITECT

PLATO NEO INFORMATION ARCHITECTINFORMATION ARCHITECT

RECOGNIZING PATTERNS MEETING EXPECTATIONS!

PATTERN + IDEA LEFT + RIGHT

DEAR MOTHER NATURE,TWO NOSTRILS? SERIOUSLY??

THE PROCESS OF LEARNING LEARN TO RECOGNIZE PATTERNS

MENTAL MODELS =INSIGHTS, NOT KNOWLEDGE

MENTAL MODELS =CONSCIOUS AND UNCONSCIOUS

MENTAL MODELS ININFORMATION ARCHITECTURE

DESIGN / VISUAL THINKING

SAFE EXPLORATION“LET ME EXPLORE WITHOUT GETTING LOSTOR GETTING INTO TROUBLE.”

INSTANT GRATIFICATION“I WANT TO ACCOMPLISH SOMETHING NOW,NOT LATER.”

SATISFICING“THIS IS GOOD ENOUGH. I DON’T WANT TOSPEND MORE TIME LEARNING TO DO ITBETTER.”

HABITUATION“THAT GESTURE WORKS EVERYWHERE ELSE,WHY DOESN’T IT WORK HERE TOO?”

SPATIAL MEMORY“I SWEAR THAT BUTTON WAS HERE AMINUTE AGO, WHERE DID IT GO?”

CONGRATULATIONS,YOU UNLOCKED THE CLOSURE BADGE!

GESTALTISMGESTALT – “ESSENCE OR SHAPE OF ANENTITYS COMPLETE FORM”

GESTALT PRINCIPLES

LAW OF PAST EXPERIENCE YOUR MEMORY IS ATREASURE OF MENTAL MODELS

ICONS, SYMBOLSAND THE SEMIOTIC WEB

REFRESH

REPLAY

REPLAY REFRESH

MENTAL MODELS = CREATIVITY

CREATIVITY IS… SEARCHING FOR THEMENTAL MODEL OF A USER

CREATIVITY IS…STRETCHING THE LIMITS OF A MENTAL MODEL

MENTAL MODELING IS…THE HEARTBEAT OF IA

TWITTER ME:@WOUTERWALGRAEVELINKEDIN:…/WOUTERWALGRAEVE

NASCOMINFO@NASCOM.BE@NASCOM ON TWITTER

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Mental models

by Wouter Walgraeve on Feb 09, 2013

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