Mental models
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Mental models

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About mental models and information architecture. ...

About mental models and information architecture.

Presentation for the World Information Architecture Day 2013, Genk, Belgium.

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  • @wouterwalgraeve I should add there were plenty claiming the Coriolis Effect, Northern Hemiphere and how we run clock wise in Australia. (where I live) and sorry we dont.
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  • @wouterwalgraeve Thanks for getting back to me and frying my brain.
    I spent ages yesterday to try and solve this and as you say ran into many many theories as to why. Like the nostril one you mentioned and ancient Greece for the Olympics, USA horse racing tracks. I was kind of suprised how wide ranging the ideas were.
    I read one that said as we read left to right, we find it easier to watch runners going from left to right.. Anyway I enjoyed your slides and it got me thinking.
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  • @maljago: some sources claim that running counterclockwise helps the heart pumping blood through your body due to centrifugal force. But there are many other stories attached to the mental model: http://www.kirainet.com/english/why-do-we-run-counterclockwise/ It appears that the mental model of a race track is a source for a lot of scientific, pseudo-scientific and urban legend theories. One of the most obscure stories I found, was the claim that it makes you breathe through your right nose hole, claiming to be the 'warm air nose hole' (whereas left is a cool air channel). Your body becomes warmed up faster/sooner in the race, and you perform better.
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  • I cant figure out the 'why we run counter- clock wise' slide.
    PS nice preso
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  • 1. MENTAL MODELS #WIAD - WORLD IA DAY 2013 #IA2013GENK - FEB 9, 2013 WOUTER WALGRAEVE - NASCOM
  • 2. HI!I AM WOUTER WALGRAEVE AND I WORK AT NASCOM
  • 3. I LOVESCIENCE FICTION
  • 4. ASIMOV &THE 3 LAWS OF ROBOTICS
  • 5. 1A ROBOT MAY NOT INJURE A HUMAN BEING OR, THROUGH INACTION, ALLOW A HUMAN BEING TO COME TO HARM. 2 A ROBOT MUST OBEY THE ORDERS GIVEN TO IT BY HUMAN BEINGS,EXCEPT WHERE SUCH ORDERS WOULD CONFLICT WITH THE FIRST LAW. 3 A ROBOT MUST PROTECT ITS OWN EXISTENCE AS LONG AS SUCHPROTECTION DOES NOT CONFLICT WITH THE FIRST OR SECOND LAWS.
  • 6. ASIMOV &THE POSITRONIC BRAIN
  • 7. AT WIAD 2012, I DID A PRESENTATION ON THEMENTAL MODEL OF TIMELINES
  • 8. THIS TIME, LET’S GO DEEPER AND DISCUSS…
  • 9. MENTAL MODELING
  • 10. THE MENTAL MODEL OF AKINDER SURPRISE
  • 11. WHY DO ATHLETES RUN AROUNDTHE TRACK COUNTER-CLOCKWISE?
  • 12. WHAT IS THE ORIGIN OFTHE ZEBRA CROSSING?
  • 13. DO AIRPLANES HAVE KEYS? OR HORNS?
  • 14. “MENTAL MODELS ARE ESSENTIAL TOOLSALLOWING US TO NAVIGATE THROUGH LIFE”
  • 15. CUTTING A PIEIS NO PIECE OF CAKE
  • 16. MATHEMATICS100%  MENTAL MODELING
  • 17. IMAGINE A WINDMILL 5 SECONDS
  • 18. A WINDMILL, 2013
  • 19. A WINDMILL,A FEW DECADES AGO
  • 20. A WINDMILL,A FEW DECADES AGO, IN THE STATES
  • 21. WHAT DIRECTION DO WINDMILLS TURN?
  • 22. “HOW YOU INTERACT WITH A TECHNOLOGYIS A FUNCTION OF YOUR MENTAL MODEL OF THAT TECHNOLOGY”
  • 23. “SHAKE IT LIKE APOLAROID PICTURE”WRONG MENTAL MODELSCAUSING TROUBLE…
  • 24. GETTING TRAPPEDIN A MENTAL MODEL
  • 25. MENTAL MODELSARE COMFORTING
  • 26. ALTHOUGH IT IS SF,ALIENS OFTEN LOOK VERY HUMANOID.
  • 27. THE UNCANNY VALLEY
  • 28. WHY ARE SPACESHIPS MENTALMODELSIN SF AERODYNAMIC? EVOLVE…
  • 29. IMAGE A FUTURISTIC VEHICLE
  • 30. MENTAL MODELS EVOLVE…
  • 31. CHARACTERISTICSOF A MENTAL MODEL
  • 32. MENTAL MODELS ARE SIMILAR IN STRUCTURETO THE THING OR CONCEPT THEY REPRESENT.
  • 33. MENTAL MODELS ALLOW A PERSONTO PREDICT THE RESULTS OF HIS ACTIONS.
  • 34. MENTAL MODELS ARE SIMPLERTHAN THE THING OR CONCEPT THEY REPRESENT.THEY INCLUDE ONLY ENOUGH INFORMATION TO ALLOW ACCURATE PREDICTIONS.
  • 35. MENTAL MODELS INCLUDE WHAT A PERSON THINKS IS TRUE,NOT NECESSARILY WHAT IS ACTUALLY TRUE.
  • 36. THINKING PATTERNS
  • 37. Mentaal  model  
  • 38. PLATOINFORMATION ARCHITECT
  • 39. PLATO NEO INFORMATION ARCHITECTINFORMATION ARCHITECT
  • 40. RECOGNIZING PATTERNS MEETING EXPECTATIONS!
  • 41. PATTERN + IDEA LEFT + RIGHT
  • 42. DEAR MOTHER NATURE,TWO NOSTRILS? SERIOUSLY??
  • 43. THE PROCESS OF LEARNING LEARN TO RECOGNIZE PATTERNS
  • 44. MENTAL MODELS =INSIGHTS, NOT KNOWLEDGE
  • 45. MENTAL MODELS =CONSCIOUS AND UNCONSCIOUS
  • 46. MENTAL MODELS ININFORMATION ARCHITECTURE
  • 47. DESIGN / VISUAL THINKING
  • 48. SAFE EXPLORATION“LET ME EXPLORE WITHOUT GETTING LOSTOR GETTING INTO TROUBLE.”
  • 49. INSTANT GRATIFICATION“I WANT TO ACCOMPLISH SOMETHING NOW,NOT LATER.”
  • 50. SATISFICING“THIS IS GOOD ENOUGH. I DON’T WANT TOSPEND MORE TIME LEARNING TO DO ITBETTER.”
  • 51. HABITUATION“THAT GESTURE WORKS EVERYWHERE ELSE,WHY DOESN’T IT WORK HERE TOO?”
  • 52. SPATIAL MEMORY“I SWEAR THAT BUTTON WAS HERE AMINUTE AGO, WHERE DID IT GO?”
  • 53. CONGRATULATIONS,YOU UNLOCKED THE CLOSURE BADGE!
  • 54. GESTALTISMGESTALT – “ESSENCE OR SHAPE OF ANENTITYS COMPLETE FORM”
  • 55. GESTALT PRINCIPLES
  • 56. LAW OF PAST EXPERIENCE YOUR MEMORY IS ATREASURE OF MENTAL MODELS
  • 57. ICONS, SYMBOLSAND THE SEMIOTIC WEB
  • 58. UNDO  
  • 59. REDO  
  • 60. REFRESH  
  • 61. REPLAY  
  • 62. REPLAY  
  • 63. REPLAY   REFRESH  
  • 64. MENTAL MODELS = CREATIVITY
  • 65. CREATIVITY IS… SEARCHING FOR THEMENTAL MODEL OF A USER
  • 66. CREATIVITY IS…STRETCHING THE LIMITS OF A MENTAL MODEL
  • 67. MENTAL MODELING IS…THE HEARTBEAT OF IA
  • 68. TWITTER ME:@WOUTERWALGRAEVELINKEDIN:…/WOUTERWALGRAEVE
  • 69. NASCOMINFO@NASCOM.BE@NASCOM ON TWITTER