A/B testing
Growth Hacking Meetup Gent
March 25th 2014
What is A/B testing?
A B
A/B what and why?
• Hooray for
science!
• Eliminates
seasonality
• Don’t waste (all)
your visitors
The ingredients
•A goal
•Variations
•Measurements
•Enough visitors
Ingredient #1: a goal
Ingredient #2: variations
Ingredient #3: measurements
Ingredient #4: visitors!
Your turn – tweet something engaging!
@woutersmet #abtested
A/B testing in practice!
Growth Hacking Meetup Gent
March 25th 2014
Spot the winner!
Spot the winner!
Spot the winner!
Spot the winner!
Spot the winner!
Thanks – stay in touch!
• @woutersmet / @engagor
• These slides with sources:
woutersmet.com
• Social media for business: ...
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Growth Hacking Belgium Meetup Ghent - presentation on A/B testing

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Short presentation I gave at the March 2014 Growth Hacker Meetup in Ghent about A/B Testing.

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Growth Hacking Belgium Meetup Ghent - presentation on A/B testing

  1. 1. A/B testing Growth Hacking Meetup Gent March 25th 2014
  2. 2. What is A/B testing? A B
  3. 3. A/B what and why? • Hooray for science! • Eliminates seasonality • Don’t waste (all) your visitors
  4. 4. The ingredients •A goal •Variations •Measurements •Enough visitors
  5. 5. Ingredient #1: a goal
  6. 6. Ingredient #2: variations
  7. 7. Ingredient #3: measurements
  8. 8. Ingredient #4: visitors!
  9. 9. Your turn – tweet something engaging! @woutersmet #abtested
  10. 10. A/B testing in practice! Growth Hacking Meetup Gent March 25th 2014
  11. 11. Spot the winner!
  12. 12. Spot the winner!
  13. 13. Spot the winner!
  14. 14. Spot the winner!
  15. 15. Spot the winner!
  16. 16. Thanks – stay in touch! • @woutersmet / @engagor • These slides with sources: woutersmet.com • Social media for business: engagor.com TWEET THIS NOW: Oh no, @woutersmet #abtested me!

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