Interactive Marketing Vlerick M3 (group 1)

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Our presentation for the course Interactive Marketing by Prof. Steven Van Belleghem. January 2012

Published in: Education, Business, Career
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Interactive Marketing Vlerick M3 (group 1)

  1. 1. Interactive Marketing Group 1
  2. 2. VisionBecome the most interactive business school in Europe bygenerating conversation between the school, students,companies and potential customers.
  3. 3. Strategy InteractionRelevance Authenticity
  4. 4. Key Performance Indicators• Number of people engaged• Quality of interaction• Content input
  5. 5. PLATFORMS
  6. 6. CORPORATE VLERICK
  7. 7. Meet the student ambassadors Dima I am from Russia and currently studying Marketing at Vlerick! Wouter I was born and raised in Belgium and love to party!StudentsInfosessionsCareer fairsWebsite
  8. 8. Meet the staff Marion Debruyne Program Director Sara Fiems Program ManagerWebsiteStaff
  9. 9. Meet the professorsWebsiteSocial MediaProfessorsInfosessions
  10. 10. Web Seminar (Live Class)WebsiteStudentsProfessorsSocial Media
  11. 11. Case StudiesWebsiteStudentsProfessorsSocial Media
  12. 12. In-company ProjectWebsiteStudentsCompaniesSocial Media
  13. 13. HannahWebsiteStudentsProfessorsSchool
  14. 14. Ghent GuideWebsiteSocial Media
  15. 15. Your HousingWebsiteInfosessionsStudents
  16. 16. AdmissionWebsiteSocial MediaBranded Material
  17. 17. Future Job Tatiana: “In my job at Estée Lauder, I feel that I can use the knowledge obtained at Vlerick.” Gilles: “After an extensive search, I found my dream job as junior brand manager with P&G.”WebsiteStudentsCompanies
  18. 18. Business GameWebsite ProfessorsPress StudentsSocial MediaCompanies
  19. 19. Sports competitionWebsiteStudentsSocial MediaPress
  20. 20. Do you have your sweaters already?Branded MaterialSocial MediaStudents
  21. 21. Social MediaWebsite Guest SpeakersSocial Media CompaniesStudentsProfessors
  22. 22. STUDENT VLERICK
  23. 23. 23 December 26 September
  24. 24. WebsiteStudentsCompanies
  25. 25. WebsiteStudentsCompaniesSocial Media
  26. 26. WebsiteStudentsSocial Media
  27. 27. Website Branded MaterialStudents Career FairsSocial MediaInfosession
  28. 28. Photos 20 December 2011 12 October 2011 4 November 2011 26 September 2011WebsiteSocial MediaStudents
  29. 29. VideosWebsiteSocial MediaStudents

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