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Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
Interactive Marketing Vlerick M3 (group 1)
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Interactive Marketing Vlerick M3 (group 1)

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Our presentation for the course Interactive Marketing by Prof. Steven Van Belleghem. January 2012

Our presentation for the course Interactive Marketing by Prof. Steven Van Belleghem. January 2012

Published in: Education, Business, Career
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Transcript

  • 1. Interactive Marketing Group 1
  • 2. VisionBecome the most interactive business school in Europe bygenerating conversation between the school, students,companies and potential customers.
  • 3. Strategy InteractionRelevance Authenticity
  • 4. Key Performance Indicators• Number of people engaged• Quality of interaction• Content input
  • 5. PLATFORMS
  • 6. CORPORATE VLERICK
  • 7. Meet the student ambassadors Dima I am from Russia and currently studying Marketing at Vlerick! Wouter I was born and raised in Belgium and love to party!StudentsInfosessionsCareer fairsWebsite
  • 8. Meet the staff Marion Debruyne Program Director Sara Fiems Program ManagerWebsiteStaff
  • 9. Meet the professorsWebsiteSocial MediaProfessorsInfosessions
  • 10. Web Seminar (Live Class)WebsiteStudentsProfessorsSocial Media
  • 11. Case StudiesWebsiteStudentsProfessorsSocial Media
  • 12. In-company ProjectWebsiteStudentsCompaniesSocial Media
  • 13. HannahWebsiteStudentsProfessorsSchool
  • 14. Ghent GuideWebsiteSocial Media
  • 15. Your HousingWebsiteInfosessionsStudents
  • 16. AdmissionWebsiteSocial MediaBranded Material
  • 17. Future Job Tatiana: “In my job at Estée Lauder, I feel that I can use the knowledge obtained at Vlerick.” Gilles: “After an extensive search, I found my dream job as junior brand manager with P&G.”WebsiteStudentsCompanies
  • 18. Business GameWebsite ProfessorsPress StudentsSocial MediaCompanies
  • 19. Sports competitionWebsiteStudentsSocial MediaPress
  • 20. Do you have your sweaters already?Branded MaterialSocial MediaStudents
  • 21. Social MediaWebsite Guest SpeakersSocial Media CompaniesStudentsProfessors
  • 22. STUDENT VLERICK
  • 23. 23 December 26 September
  • 24. WebsiteStudentsCompanies
  • 25. WebsiteStudentsCompaniesSocial Media
  • 26. WebsiteStudentsSocial Media
  • 27. Website Branded MaterialStudents Career FairsSocial MediaInfosession
  • 28. Photos 20 December 2011 12 October 2011 4 November 2011 26 September 2011WebsiteSocial MediaStudents
  • 29. VideosWebsiteSocial MediaStudents

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