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Scammers, Joseph Campbell, and the Eternal Story
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Scammers, Joseph Campbell, and the Eternal Story

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Howie Schwartz, a self-admitted black-hat marketer (turned grey) gave me this clue in the depths of some material he marked "Confidential". (Although I've found the same actual datums in several …

Howie Schwartz, a self-admitted black-hat marketer (turned grey) gave me this clue in the depths of some material he marked "Confidential". (Although I've found the same actual datums in several places, such as Charles Heflin's SEO2020.com.) And of course, this is Joseph Campbell with his "Hero with a Thousand Faces", his Jungian archetypes, and it also rolls back to T. Harv Eker and his Peak Potentials training. Let me fill in the details.All life could be considered a story. Each person, being, entity, form in it is here for a specific purpose. To that end, we all have our problems to face and to solve. That's the value of marketing. To bring solutions to people, to engage them personally, to help them to act. In this way, marketing is another route to enlightenment. Of course, the marketer themselves may be the Trickster, or the

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  • 1. Scammers, Joseph Campbell, and the Eternal Story(originally posted on “A Modern View”)Howie Schwartz, a self-admitted black-hat marketer (turnedgrey) gave me this clue in the depths of some material hemarked "Confidential". (Although Ive found the same actualdatums in several places, such as CharlesHeflins SEO2020.com.)Howie said this about a social site: "One of the strategies that work very well in rapport with [site concerned] is to put the accent in the personal point of view. Self improvement systems or anything that can be connected with the solution of problems affecting us in an emotional level are very easy to market with the appropriate line behind. "The structure is the same of a story: it has the opening with the presentation of the problem and the protagonist, a transformation suffered by the protagonist thanks to the presence of an external element (contained in the product being sold) and the happy ending. "Interesting elements to be added is the presentation of the protagonist as authority in the subject as a consequence of the transformation. Authority can be showed by the presence of a website dealing with the problem."And of course, this is Joseph Campbell with his "Hero with a Thousand Faces", his Jungian archetypes,and it also rolls back to T. Harv Eker and his Peak Potentials training.Let me fill in the details.All life could be considered a story. Each person, being, entity, form in it is here for a specific purpose.To that end, we all have our problems to face and to solve.Campbell hit on this when he studied mythology for ages and boiled down all their plots to a singleone. Mythology, of course, is the stuff of the verbal lessons handed down for generations before theywere ever written down. These are the same as our fairy tales in terms of plot and substance. Horrificadventures when you boil them down. Much worse than what we face in our day-to-day over-filled- 1 - Visit http://midwestjournalpress.com/new-releases.php
  • 2. with-media lives. (The modern tragic-filled media simply gives us the ethos and pathos we want to feelwe need in our lives.)So Campbell figured out this one single plot. And then found out that the Jungian archetypes he wasusing actually had something to do with analyzing anyones individual life - that a person could use thismaterial as a form of self-analysis. You could see where you were on your own journey - and that eventhe archetypes had their own journey they were following.Schwartz tells the classic point that marketing in all its 30-second TV ads and even a good elevatorpitch, is telling a story. It says that this product can help the prince find the princess, waken her with akiss, and then live happily ever after. He is saying that marketing is all about solutions to life problems. This was Robert Colliers claim to success as well. While known for his landmark "Secrets of the Ages", he also known in marketing circles for his "Million Dollar Sales Letters" book. The success of these sales letters were in the stories they told. In every case, you find that they contain heroes and protagonists, challenges overcome and boons fulfilled. In just the space of two single-spaced pages of type, the reader is catapulted into a world of mystery and adventure - and brought out the other side with a simple request: share in this adventure and buy this solution. Your problem is mine and now my solution can be yours. The authority Schwartz speaks of above is that of the story teller. But that authority is offered by the reader, based on the value inherent in the text (or modern video) which is offered. Does the story entertain? Can we see something in our own lives or something we could use to solve the problems in our own lives? Isour own story explained here?Thats the value of marketing. To bring solutions to people, to engage them personally, to help them toact.In this way, marketing is another route to enlightenment.Of course, the marketer themselves may be the Trickster, or the Changeling, or some other protagonistarchetype. However, this is still another part of the story. In those cases, the scammer is bringing thelessons home on a personal level. And so you have to consider that being scammed was a lesson youlearned.And far from being angry or resentful toward scammers (particularly after you get your money back) -you should be grateful for recieving the lesson offered. 2 - Visit http://midwestjournalpress.com/new-releases.php
  • 3. The best marketing involves the reader and gets them to decide. Modern sales letters condense this intoshort, pithy diatribes which are formulaic and able to be skipped right down to the bottom line of "howmuch is THIS going to cost me?"But not if they are well crafted.And if you do follow modern marketing legends such as Jay Abraham, youll see that he teaches theunderlying and foundational principles which have guided humankind all through those ages.Self-proclaimed Black Hats like Schwartz (and those scammers who live shadow lives) also know this.The same principles which allow a sale are those which will solve any problem set in front of anyoneof us.And that is the same set of problem which Robert Collier found when he had to do his own researchwhen dying of a mysterious illness. He cured himself with what he found, then wrote it all up in his"Secrets of the Ages."His story is also yours, according to Campbell. And its the story you can find when you pick up anymodern tabloid and read the ads inside. Its the same story youll view on the evening news.Its my story.Its your story.And the ending is the one we pick for ourselves.----Dr. Robert C. Worstell is an over-prolific writer, editor, publisher, and artist, who runs a working farmin Missouri while freelancing in all the above and web design. Hes recently concluded research intobest self help books – with his “Freedom Is – (period).”Out of the 7 books published this year, hes also produced a fiction work, “The Dreamer Dreamed” -itself a breakthrough use of fiction to explore the metaphysical aspect of dream meaning. 3 - Visit http://midwestjournalpress.com/new-releases.php