The Maven Matrix Manifesto
EXPOSED
Part 2 of 5

Matrix Step #3:
Develop Your Market Vision
Work out where you are going, what you
intend to accomplish - put that vision out
in front of you

Fred Smith – Federal Express: “When it
absolutely, positively has to be there
overnight.”
Tom Monaghan – Domino's Pizza: “Hot
Pizza in 30 minutes or it's free.”
Michael Dell – Dell Computers, Roy
Kroc – McDonald's, Sam Walton – Wal-
Mart, Bill Gates – Microsoft, etc.

“Unfortunately, many entrepreneurs don't
focus on a Vision for their market but on
their businesses.
They fall in love with their own products.
They fall in love with their service or they
fail in love with being the fastest growing
company in the field.
“The key to rapid success as a Maven,
however, is to fall in love with your
customers, clients or prospects”

Matrix Step #4:
Tell Your Creation Myth
Tell the story of where you started from
to get where you are today

“You have to tell the world
why you're in the market you are in.
You have to reveal your hopes and dreams,
your current frustrations, your personal
failures, what you've achieved so far and
what you're still struggling to achieve.
Do that - with honesty and passion -
and you'll achieve success beyond
anything you could ever expect.”

Horatio Alger, Charles Dickens,
Star Wars, Robinson Crusoe,
Moby Dick;
Disney Classics: Pinocchio,
Snow White, Lion King,
Little Mermaid.

Matrix Step #5:
Develop Predictable Behaviors
Create, or expand, on trademark behavior
patterns you already have – distinctive
idiosyncrasies of yours.

Matrix Step #6:
Become a Polarizing Figure
Take a stand - to create controversy,
discussion

“Successful Mavens often are polarizing:
They announce to the World
that customers should not tolerate certain
low standards of service..
shoddy products...
misleading advertising...
and the people and businesses
who practice them.
“In other words: Successful Mavens
usually have a strong point of view.”

These start conversations and discussions.
This is the basis of all modern “news” -
and all modern “art”.
It isn't true or viable
as a total operating basis –
but you get people's attention,
so the marketing conversation
(conversion) can begin.

Find the underlying system...
http://gothunkyourself.com