Gillette in indonesia
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Gillette in indonesia

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The most brilliant presentation you can ever find

The most brilliant presentation you can ever find

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Gillette in indonesia Gillette in indonesia Presentation Transcript

  • Gillette in Indonesia
    Evgeny Chernikov
    Francesco Iannuzzi
    Carlota Martinez Pinan
    Manon Matute Domenge
    Tim Ohman Cirillo
    Jacob Parackal
  • Background
  • Research
  • Key issues
  • Urban vs Rural Division
  • Franchise
  • 80% men shave
    80% Knives 20% Blades
    EDUCATE THE POPULATION!!!
    Toexpandourmarket
    • 35 schools
    • Seminars
    • Sample packages
    • Seminars
    • Sample packages
    • 50 schools
    • Hall stands
    • Sample packages
    • One-day lectures
    • Sample packages
    • One day lecture
    • Sample pictures
  • Be a part of Gillette family Schema
    $ 30
    $ 5 + $ 5
    $ 30
    $ 30
  • Our opportunities
    Java & Bali rural population is
    83 million people
    80% of urban men shave
    Top five city population is  35 million people
    We sell them 69 million blades
    Can we sell them at least
    81 million blades?
  • New strategy
    60 000 of small kiosks
    not covered
    They are centres of:
    “pull” marketing
    Shaving education
    Test packages for free
    $1m spending
    81m blades sold
    +$0.7m profit 1996
    Growing market
    +$2m profit 1997
  • Key Issues – Summary
  • Thanks for your attention Questions
    ?