Gillette in indonesia

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  • Corrected here – Just Urban and Rurual
  • Gillette in indonesia

    1. 1. Gillette in Indonesia<br />Evgeny Chernikov<br />Francesco Iannuzzi<br />Carlota Martinez Pinan<br />Manon Matute Domenge<br />Tim Ohman Cirillo<br />Jacob Parackal<br />
    2. 2. Background<br />
    3. 3. Research<br />
    4. 4. Key issues<br />
    5. 5. Urban vs Rural Division<br />
    6. 6. Franchise<br />
    7. 7. 80% men shave<br /> 80% Knives 20% Blades<br />EDUCATE THE POPULATION!!!<br />Toexpandourmarket<br />
    8. 8. <ul><li>35 schools
    9. 9. Seminars
    10. 10. Sample packages
    11. 11. Seminars
    12. 12. Sample packages
    13. 13. 50 schools
    14. 14. Hall stands
    15. 15. Sample packages
    16. 16. One-day lectures
    17. 17. Sample packages
    18. 18. One day lecture
    19. 19. Sample pictures</li></li></ul><li>Be a part of Gillette family Schema<br />$ 30<br />$ 5 + $ 5<br />$ 30<br />$ 30<br />
    20. 20. Our opportunities<br />Java & Bali rural population is<br />83 million people<br />80% of urban men shave<br />Top five city population is  35 million people<br />We sell them 69 million blades<br />Can we sell them at least <br />81 million blades?<br />
    21. 21. New strategy<br />60 000 of small kiosks <br />not covered<br />They are centres of:<br />“pull” marketing<br />Shaving education<br />Test packages for free<br />$1m spending<br />81m blades sold<br />+$0.7m profit 1996<br />Growing market<br />+$2m profit 1997<br />
    22. 22. Key Issues – Summary<br />
    23. 23. Thanks for your attention Questions<br />?<br />

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