World Wide Mailing 7Reasons why Direct Mail Works
World Wide Mailing Reason #1: Targeted Marketing. Direct mail allows you to communicate directly with the right person using the right message at the right time. When every marketing dollar counts, advertisers must communicate with current and prospective customers quickly and efficiently. Targeted marketing through direct mail gives advertisers the ability to communicate a focused message directly to a particular individual.
World Wide Mailing Reason #2: It’s Tangible Recipients of direct mail can touch it, feel it, interact with it, and even save it and share it. With direct mail, you can literally put your message into the hands of your customers. When the recipient of a direct mail piece is sorting their mail, they must touch it, scan it and decide upon it before any action is taken. All the while, the recipient could be reviewing your message.
World Wide Mailing Reason #3: It’s Cost-effective Profits go up when your marketing is done efficiently using direct mail. Every business and home in America has a mailbox. US Postal Service did a study that shows 81% of households will read or scan direct mail advertising that arrives in their mailbox, yet only 25% read the newspaper. With these statistics tit seems pretty obvious that your marketing dollars are much better spend with direct mail. Companies don’t need big budgets to implement a direct mail campaign, but they must have a need to succeed.
World Wide Mailing Reason #4: It’s Flexible. Direct mail marketers have the flexibility to make their marketing efforts work on their terms. Everything from the mailing list, to the message, the offer, the format, the mail date and frequency, direct mail is the most flexible way to communicate your message! With direct mail, you can mail your message, to any person, at any time, however often you’d like in any format you prefer. Think about it. Your options are virtually limitless!
World Wide Mailing Reason #5: It’s Personal. Direct mail marketers have the ability to speak directly to their customers. When you communicate with your customers through direct mail, you have the option to use variable data printing which allows you to speak directly to them by using information you already have on file. Whether you address your customer by name, reference something about them or appeal to their interests you will get their attention. It is proven. When you communicate with a customer using name, the recall and response to that mail piece is increased significantly over a piece that does not have personalized aspects to it. Hello Tom!
World Wide Mailing Reason #6: It’s Measurable. When direct mail is implemented properly, there is no guesswork. You’ll know exactly what works and what doesn’t. Accountability in marketing is a very real issue for very business. The quickest and easiest way to see if your marketing works is to measure it. When direct mail promotion is implemented correctly, businesses can easily measure the results. Whether you ask your audience to redeem a coupon, request a subscription or simply make a call, you can see what works and what doesn’t work.
World Wide Mailing Reason #7: Testing. Testing is the easiest way to achieve maximum results. Direct mail offers one of the best platforms for testing. With direct mail you can easily test content, offers, formats, mailing lists, postage, mailing dates, and so on. Your options for testing to increase response rates are virtually limitless.
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