World Web Studio web-communication partner full service interactive agency Maxim Gaev Interactive web-communication strategy

Following the traditions ? Sure the situation is under control ?

1.0 Imposing , not communicating Click here to be happy

2 .0 Present in Touchpoints and speak one language with target auditory Friends ? ! ОК

Web 1.0 Before One-sided Uniform Mass Interfering « Censure » Banners Content projects RSS Web - formats reflect formats of direct advertisement . User is watcher.

Before

One-sided

Uniform

Mass

Interfering

« Censure »

Banners

Content projects

RSS

Web 2.0 Now Active Both-sided Customized Social Interactive Blog Community E-mail Forum Wiki ICQ/Skype User generated content Self-expression , valuing of personal attitude , self-moderating , world knowledge

Now

Active

Both-sided

Customized

Social

Interactive

Blog

Community

E-mail

Forum

Wiki

ICQ/Skype

Web 3.0 Coming soon Semantic Shallow-niche oriented Certificated by users Services Not pages Nets are generated by users

Coming soon

Semantic

Shallow-niche oriented

Certificated by users

Mail Mobile Acquiring friends Communicates on forums Downloads , posts videos Uses services Keeping blogging Looking for information Chatting in ICQ Shopping Reads-comments Posts and watches jokes

World has changed ! Your brand is what Google says it is Believe not brand advertisement but friend’s advise Each user = media-unit – watch / read , post , communicate , use Share of web in marketing-mix increases Rapidly increases budget on internet promotion

What do brands want ? Money Be cultural idols Be influential Loyal auditory Effectiveness User’s deep involvement

Money

Be cultural idols

Be influential

Loyal auditory

Effectiveness

User’s deep involvement

What do users want ? Express themselves and be important Be in the center of attention Receive relevant information Have fun

Express themselves and be important

Be in the center of attention

Receive relevant information

Have fun

Intersection of interests Influences Loyal auditory Effectiveness User’s deep involvement Self-expression Be in the center of attention Be important Receive relative information Have fun Brands Users Opinion leaders Communities Customizing and availability of information Services

Influences

Loyal

auditory

Effectiveness

User’s deep

involvement

Self-expression

Be in the center of attention

Be important

Receive relative information

Have fun

User generated content Solution of brand’s tasks by creating a community Case Client : ТНК Project : Законы дороги (Road’s laws) С ountries : Russia , Ukraine

User generated content

Solution of brand’s tasks by creating a community

Case

Client : ТНК

Project : Законы дороги (Road’s laws)

С ountries : Russia , Ukraine

ТНК – – ЗАКОНЫ ДОРОГИ – web - communication User attraction Community creation User generating content Creation of recommendation effect Forming the database of registered users Creation of book Joint with creative bureau “SAHAR” Within complex promo-campaign

User attraction

Community creation

User generating content

Creation of recommendation effect

Forming the database of registered users

Creation of book

Joint with creative bureau “SAHAR”

Within complex

promo-campaign

800 000 copies of book written by users

Searching information Chats in ICQ Shopping Reads-comments Posts and watches jokes Acquires friends Communicates on forums Downloads, posts videos Uses services Keeps blogging Saves in favorites Uses in own posts, blogs Recommends

Effective web-communication is : Recommendation Engine

Effective web-communication is :

Recommendation Engine

С reation publication messaging User / Brand Views and rating Messaging Using , adding to favorites Mush Up, Indexation , Quotation Messages Recommendations Recommendations Recommendations Recommendations

С reation

publication

messaging

User /

Brand

site blog Wiki Fli с kr you tube Web &mobile PDA Professional inform - projects advertisement , innovations Search engines Slideshare Global Services, Goolgemap, … Link exchange Chats , forums Icq mail mobile Profile projects Catalogues Ratings вирус- маркетинг

site

To achieve Recommendation Effect is needed : Be based on system-approach of using the trends Speak one language with user Be in touch points , share values with target auditory Offer useful but not advertising information Create services

Be based on system-approach of using the trends

Speak one language with user

Be in touch points , share values with target auditory

Offer useful but not advertising information

Create services

User generated content Solution of brand’s tasks by creating a community Case Client : N А IC А «Оранта» Project : Five Advantages of Leader С ountry : Ukraine

User generated content

Solution of brand’s tasks by creating a community

Case

Client : N А IC А «Оранта»

Project : Five Advantages of Leader

С ountry : Ukraine

Banner - service Addresses of departments - >

Use World Web Studio model to build effective communications Use actively unique web potential In complex marketing communications

Ignoring is EXPENSIVE !

Ignoring is EXPENSIVE !

Want to see the model works ? 2buy or die!!! This spring on your monitors !!! Premiere !!! Smart consumers community !!!

For more information : [email_address] www.worldwebstudio.com blog.worldwebstudio.com

For more information :

[email_address]

www.worldwebstudio.com

blog.worldwebstudio.com