Overview | My Action Map
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Overview | My Action Map

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Overview of MyActionMap.com ...

Overview of MyActionMap.com

Improve the relationship with your donors.

Many organizations are doing amazing work in the field, but often it goes unnoticed because a lack of resources, transparency and engagement.
That ends now.

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  • Looked -- of course! I have not talked to them yet, but thanks for bringing that to my attention! (wish you weren't so anon :-)

    MyActionMap takes a bit of a different angle than GlobalGiving. While they are both based around projects, the action map's goal is to try to engage donors even more. GG does a great job with feeds and updates, but does it empower you to take matters into your own hands? Have you ever started a fundraiser for one of the causes?

    Another very important piece is to try to get organizations to adopt an open standard when talking about projects in the field. This will create a huge community appeal to start building new and exciting applications that organizations can use! (much like all the apps for twitter).

    feel free to get in touch with me if you'd like to discuss further...
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  • John, Have you looked at and talked to: http://www.globalgiving.com/

    Anon guest :-)
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Overview | My Action Map Overview | My Action Map Presentation Transcript

  • Bridging the gap                       between tech                and philanthropy Created by: John Brennan (john@janisb.com) My Action Map.org / JanisB.com
  • FIRST... a bit about MYSELF
  • web developer for over a DECADE Worked for  Microsoft ,  government  and a few startups . Saw a need in philanthropy, so I quit my job ,  moved to New York  from San Diego, and have  began to meet with NGOs to make this happen . TED curator, Chris Anderson, called the project " Inspiring "
  • NOW... let's talk about   YOU
  • how can your organization   e n g a g e m e n t              donations & ? I N C R E A S E I N C R E A S E
  • by using the latest technology   and increasing  transparency
  •   t r a n s p a r e n c y   donors want n o w   more than ever
  • it's about  creating   personal relationships  
  • between donors  and your organization ...through Engagement
  • so...   how can   t e c h n o l o g y HELP philanthropy
  • First... We need a standard way to talk about the amazing projects in the field Example: what Apple did with the AppStore for the  iPhone  define a standard and let others build apps at no cost to you
  • Already a community effort  to develop this standard Based on RSS (which is used by news/blogs) called:   ProjectRSS  project rss .org open philanthropy is here
  • so how does the action map fit?
  • a web application designed with donor engagement in mind
    • Project Goals:
      •   No proprietary formats. Do what's best for philanthropy.
      •   Strengthen relationships between an organization and its donors
      •   Let donors visualize projects through media and people
      •   Let donors connect with each other to take action with your cause
      •   Export data to Google Earth , RSS readers and analytical tools easily
  • and how might one use it ?
  • Scenario #1: Current donor wants to stay informed (engaged)
  • Scenario #1: I frequently donate to charity:water and enjoy receiving updates when a new well is built in Africa.  This automatically comes to me via their project feed. And every update builds upon my relationship with the organization.  This engagement leads me to donate again.
  • I notice a new well in charity:water's project feed. I click to view more details. I can read the story, engage, and donate directly with the org.
  • Scenario #2: Prospective donor  looking to engage (donate)  based on cause (you hope they find you, but how?) 
  • Scenario #2: I have never donated before because it is so hard to assess a "good" organization.  I am looking for an org that has a track record of success and projects I can track. I start looking at "Health" causes and find an organization, Lend4Health. They facilitate loans for the biomedical treatment of children and adults with autism disorders.
  • I start browsing the projects, or micro-loans in this case. I click to view individuals' stories and find one that particularly resonates with me.  I just found a great org that is transparent!
  • Scenario #3: Born in Kenya and  now reside in UK.   Would like to give  back to my homeland.
  • I start browsing organizations working on the ground in Kenya, where I'm from.   Instead of searching through mission statements, I am looking at real projects on the ground. I learn of 3 great orgs this way and reach out to all 3 of them to see how I may be of help.
  • Scenario #4: One org leveraging expertise of another org in different region. Beneficial for all! (one gets knowledge, the other gets karma in community)
  • Scenario #4: * remember * increase the pie, not the piece It's about working with others.  People want to see organizations they care about help each other.
  • Scenario #4: I started my own non profit with a goal of building water wells in the DRC (Africa) where my Father was born.  However, I don't have much experience in this area. I reach out to a charity I found while searching the action map that has built several wells in nearby regions.  I get in touch with them to see if I can learn from their experience.
  • what's next? We are still in development.   Contact John today to  see how your organization can get involved for the product launch email: [email_address] twitter: worldlyjohn www.my action map.org