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Intermedia Presentation

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  • Transcript

    • 1. The Spawn of the Music Industry Future….
    • 2. Presented by: Kondwani Mwase Patrycja Nowakowska Cristina Pisciuneri
    • 3. Collective Soul
      • Revolution of Influence
      • B2B B2C P2P
      • Peer to Peer
      • P2P Speak is more credible, genuine and trustworthy
      • P2P File Sharing
        • Exchange of files between multiple users
        • Accessible to all with computers and the internet
        • Used for both uploading and downloading
    • 4.
      • BitTorrent Technology…
      • ultimately “reduces dependency on the original distributor”
      • Money
      • Why pay for it if it is free?
      • What’s Copyright?
      • Ownership
      • Who owns the right to distribute/reproduce?
      • What’s Copyright?
      • Quality
      • Who controls the quality & integrity of product?
      • What’s Copyright?
      The Challenges of P2P
    • 5.
      • The Legal Response
      • Industry lawsuits due to Copyright Infringment
      • Piracy and Privacy
      • Can Pigs Fly – OINK?
      • Dissent and rebellion against the Record Industry (just ask Dr. Phil)
      • Google & Microsoft
      • Which path will P2P adversaries take?
      The Future is Now!!
    • 6.
      • Designed in 2001 by Bram Cohen, BitTorrent technology accounts for significant traffic on the Internet.
      • Communications Protocol
      • Data Representation (Format)
      • Error Detection
      • Signalling
      • Developed to reward sharing and not leeching
      BitTorrent Technology
    • 7.
      • BitTorrent Facilitates Data Distribution
      • Uses “tit-for-tat” principle. You must give to receive. Eradicates “leeching”
      • The more files you share, the faster your downloads
      • Downloads different pieces of the file you want simultaneously from different computers.
      Did you Scratch My Back?
    • 8. Technical
      • Step 1
      • Click the file you want
      • Step 2
      • BitTorrent communicates with other computers using the software and have the file you want (seed computers)
      • Step 3
      • Software identifies the Swarm (collective that has the file and are sending/receiving
      • Step 4
      • File Exchange
    • 9.
      • Private Torrent Tracker, Members Only!
      • 2 WAYS OF GETTING IN:
      • 1) Get invited by someone you know
      • 2) Apply for an invite through a website such as http://www.inviteshare.com/
    • 10. Once you’re in…
      • Set up an Account with a user name and password
      • Download and install a BitTorrent Client .
      • eg: uTorrent
      • • Multiple simultaneous downloads
      • • Configurable bandwidth scheduler
      • • Global and per-torrent speed limiting
      • • Quick-resumes interrupted transfers
      • • RSS Downloader
      • • Trackerless support (Mainline DHT)
    • 11. Oink , Oink , Oink , All the Way Home
      • The 3 S’s of Torrent Tracking
        • S earch
        • S elect
        • S eed
      • AND ENJOY!
    • 12. Hail New Cyberdemocracy! Egalitarian sharing for all! Speedier file reception! No need for monstrous bandwidth! The more the merrier! The Bigger the Better! Choice, quantity selection & quality!
    • 13. However…(not so utopic)
      • No popularity, no speedy file– long tail client, everyman for himself
      • Is still centralized through a server (tracker) with a list of peers– vulnerable to attack and then all falls apart
      • BitTorrent no good for little guys
      • Too reliant on Client Altruism
      • Too dependant on courtesy of the seeder (peer with 100% must stick around)
    • 14. But Good News to Peer Users: It still works!
      • Rapid P2P Growth (Mostly Video) is stressing Internet and is Undermonetized
      • Peer-to-Peer (P2P) traffic was 60% (and rising) of Internet traffic in 2004, with BitTorrent accounting for 30% of traffic, per CacheLogic
      • “ P2P affects Quality of Service (QoS) for ALL subscribers” (1)
      • (1) Source: CacheLogic “P2P in 2005,” (9/05).
    • 15. So… What’s the Problem?
    • 16. The Crisis:
      • Much like the Motion Picture Association of America, the Recording Industry Association of America is having a brush with pirates ar-gh!
    • 17. Solution: Time to put the Fan in the Can…
      • Arrests, Lawsuits and as of May 2007, Jail time:
      • Hong Kong’s Chan Nai-ming will have to serve the three-month prison term
      • “ a strong deterrent effect on Internet piracy activities” - Tam Yiu-keung, Assistant Commissioner of Customs & Excise
      • Chan was charged in April 2005 for uploading the movies Daredevil , Miss Congeniality and Red Planet without a licence Source: The Sydney Morning Herald
    • 18. How Could this beeee???
    • 19. Note to RIAA: Relax– Online Text / Music / Video –Paths to Monetization are here! (just accept them…)
      • (Precedent) TEXT:
      • Newsgroup (UseNet)  Directory: Yahoo! - )
      • Directory  Search : Overture, Google - )
      • (in the works) MUSIC / VIDEO:
      • P2P (Napster, BitTorrent)  For-Pay: Apple, Radiohead- )
      • Source: Morgan Stanley, 2006
    • 20. Online Video Momentum – Developments:
      • 10/05 – Disney / ABC and Apple to offer episodes of popular shows like Lost and Desperate Housewives ad-free via iTunes for $1.99 apiece
      • 11/05 – Comcast / CBS and DirectTV / NBC to offer on-demand TV shows for $0.99
      • 11/05 – Time Warner to stream episodes for free (supported by 2-minute blocks of 15-30-second commercials) Jan 2006. Initial run limited to 30 series ( Wonder Woman , Growing Pains, Kung Fu… ) but TWX plans to 100+ series and 300+ episodes per month
      • 11/05 – NBC Nightly News to air its entire broadcast on the Internet -- NBC Nightly News Netcast with Brian
      • Williams will be available for free beginning at 10PM EST
      • 12/05 – CBS will offer NCAA basketball March Madness games for free in 2006, on streaming ad-supported
      • 12/05 – CBS offers free streaming video of 2 comedy programs Two and a Half Men and How I Met Your Mother on Yahoo! during the week of 12/27
      • 12/05 – AOL / Google to collaborate to showcase AOL’s premium video service within Google Video Source: Morgan Stanley
    • 21. The Grand Solution (listen up RIAA!)
      • In sum,
      • Make nice with fans = make nice with pirates!
      • Create room for ads, get interactive, get techy-innovative
      • Stop suing grandmothers, kids and the handicapped
      • No jail time for Peers: sharing is caring!