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Intermedia Presentation


Here it is: the Introduction, Application, Analysis and Resolution to the Piracy question

Here it is: the Introduction, Application, Analysis and Resolution to the Piracy question

Published in Technology
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  • 1. The Spawn of the Music Industry Future….
  • 2. Presented by: Kondwani Mwase Patrycja Nowakowska Cristina Pisciuneri
  • 3. Collective Soul
    • Revolution of Influence
    • B2B B2C P2P
    • Peer to Peer
    • P2P Speak is more credible, genuine and trustworthy
    • P2P File Sharing
      • Exchange of files between multiple users
      • Accessible to all with computers and the internet
      • Used for both uploading and downloading
  • 4.
    • BitTorrent Technology…
    • ultimately “reduces dependency on the original distributor”
    • Money
    • Why pay for it if it is free?
    • What’s Copyright?
    • Ownership
    • Who owns the right to distribute/reproduce?
    • What’s Copyright?
    • Quality
    • Who controls the quality & integrity of product?
    • What’s Copyright?
    The Challenges of P2P
  • 5.
    • The Legal Response
    • Industry lawsuits due to Copyright Infringment
    • Piracy and Privacy
    • Can Pigs Fly – OINK?
    • Dissent and rebellion against the Record Industry (just ask Dr. Phil)
    • Google & Microsoft
    • Which path will P2P adversaries take?
    The Future is Now!!
  • 6.
    • Designed in 2001 by Bram Cohen, BitTorrent technology accounts for significant traffic on the Internet.
    • Communications Protocol
    • Data Representation (Format)
    • Error Detection
    • Signalling
    • Developed to reward sharing and not leeching
    BitTorrent Technology
  • 7.
    • BitTorrent Facilitates Data Distribution
    • Uses “tit-for-tat” principle. You must give to receive. Eradicates “leeching”
    • The more files you share, the faster your downloads
    • Downloads different pieces of the file you want simultaneously from different computers.
    Did you Scratch My Back?
  • 8. Technical
    • Step 1
    • Click the file you want
    • Step 2
    • BitTorrent communicates with other computers using the software and have the file you want (seed computers)
    • Step 3
    • Software identifies the Swarm (collective that has the file and are sending/receiving
    • Step 4
    • File Exchange
  • 9.
    • Private Torrent Tracker, Members Only!
    • 1) Get invited by someone you know
    • 2) Apply for an invite through a website such as
  • 10. Once you’re in…
    • Set up an Account with a user name and password
    • Download and install a BitTorrent Client .
    • eg: uTorrent
    • • Multiple simultaneous downloads
    • • Configurable bandwidth scheduler
    • • Global and per-torrent speed limiting
    • • Quick-resumes interrupted transfers
    • • RSS Downloader
    • • Trackerless support (Mainline DHT)
  • 11. Oink , Oink , Oink , All the Way Home
    • The 3 S’s of Torrent Tracking
      • S earch
      • S elect
      • S eed
    • AND ENJOY!
  • 12. Hail New Cyberdemocracy! Egalitarian sharing for all! Speedier file reception! No need for monstrous bandwidth! The more the merrier! The Bigger the Better! Choice, quantity selection & quality!
  • 13. However…(not so utopic)
    • No popularity, no speedy file– long tail client, everyman for himself
    • Is still centralized through a server (tracker) with a list of peers– vulnerable to attack and then all falls apart
    • BitTorrent no good for little guys– even if they’re popular-small files take load too quick so no one ever sticks around; too lil time, no opportunity for sharing
    • Too reliant on Client Altruism– there’s still room for freeloaders… (upload rate dial-down or via firewall)
    • Too dependant on courtesy of the seeder (peer with 100% must stick around)
  • 14. But Good News to Peer Users: It still works!
    • Rapid P2P Growth (Mostly Video) is stressing Internet and is Undermonetized
    • Peer-to-Peer (P2P) traffic was 60% (and rising) of Internet traffic in 2004, with BitTorrent accounting for 30% of traffic, per CacheLogic
    • “ P2P affects Quality of Service (QoS) for ALL subscribers” (1)
    • (1) Source: CacheLogic “P2P in 2005,” (9/05).
  • 15. So… What’s the Problem?
  • 16. The Crisis:
    • Much like the Motion Picture Association of America, the Recording Industry Association of America is having a brush with pirates ar-gh!
  • 17. Solution: Time to put the Fan in the Can…
    • Arrests, Lawsuits and as of May 2007, Jail time:
    • Hong Kong’s Chan Nai-ming will have to serve the three-month prison term
    • “ a strong deterrent effect on Internet piracy activities” - Tam Yiu-keung, Assistant Commissioner of Customs & Excise
    • Chan was charged in April 2005 for uploading the movies Daredevil , Miss Congeniality and Red Planet without a licence
  • 18. How Could this beeee???
  • 19. Note to RIAA: Relax– Online Text / Music / Video –Paths to Monetization are here! (just accept them…)
    • (Precedent) TEXT:
    • Newsgroup (UseNet)  Directory: Yahoo! - )
    • Directory  Search : Overture, Google - )
    • (in the works) MUSIC / VIDEO:
    • P2P (Napster, BitTorrent)  For-Pay: Apple, Radiohead- )
    • Source: Morgan Stanley, 2006
  • 20. Online Video Momentum – Developments:
    • 10/05 – Disney / ABC and Apple to offer episodes of popular shows like Lost and Desperate Housewives ad-free via iTunes for $1.99 apiece
    • 11/05 – Comcast / CBS and DirectTV / NBC to offer on-demand TV shows for $0.99
    • 11/05 – Time Warner to stream episodes for free (supported by 2-minute blocks of 15-30-second commercials) Jan 2006. Initial run limited to 30 series ( Wonder Woman , Growing Pains, Kung Fu… ) but TWX plans to 100+ series and 300+ episodes per month
    • 11/05 – NBC Nightly News to air its entire broadcast on the Internet -- NBC Nightly News Netcast with Brian
    • Williams will be available for free beginning at 10PM EST
    • 12/05 – CBS will offer NCAA basketball March Madness games for free in 2006, on streaming ad-supported
    • 12/05 – CBS offers free streaming video of 2 comedy programs Two and a Half Men and How I Met Your Mother on Yahoo! during the week of 12/27
    • 12/05 – AOL / Google to collaborate to showcase AOL’s premium video service within Google Video
  • 21. The Grand Solution (listen up RIAA!)
    • In sum,
    • Make nice with fans = make nice with pirates!
    • Create room for ads, get interactive, get techy-innovative
    • Stop suing grandmothers, kids and the handicapped
    • No jail time for Peers: sharing is caring!