Leveraging vegetable seed companies for enhanced nutritional outcomes of population in Bangladesh

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Presented by Dr. Ray-Yu Yang (AVRDC-The World Vegetable Center) and Mr. S. M. Abdul Mukit, (Lal Teer Seed) at the WorldFish Bangladesh Office on the 29th of August, 2013. …

Presented by Dr. Ray-Yu Yang (AVRDC-The World Vegetable Center) and Mr. S. M. Abdul Mukit, (Lal Teer Seed) at the WorldFish Bangladesh Office on the 29th of August, 2013.

The seminar presented the concept and approach of the new project funded by the CGIAR Research Program on Agriculture for Nutrition and Health, A4NH.

This project intends to build upon the collaboration between AVRDC, CIP and WorldFish in the USAID Feed the Future funded project “Improving incomes, nutrition, and health in Bangladesh through potato, sweet potato, and vegetables” (USAID-Horticulture).

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  • 1. Slide 1 (RYY, 29 August 2013) Seminar at WorldFish, Dhaka, Bangladesh 29 August 2013 Leveraging vegetable seed companies for enhanced nutritional outcomes of population in Bangladesh Presented by Ray-Yu Yang, Nutritionist, AVRDC – The World Vegetable Center, Taiwan S.M. Abdul Mukit, Marketing Manager, Lal Teer Seed, Bangladesh
  • 2. Slide 2 (RYY, 29 August 2013) Vegetable availability vs. health/nutrition status Health status indicator: Children under 5 mortality rate Nutrition status indicator: Children under 5 underweight 50 100 150 200 250 300 0 100 200 300 400 500 600 700 800 Children<5mortalityrate(1/1000) Vegetable availability (g/person/day) Niger Mali Tanzania Philippines r = - 0.52 p < 0.001 n = 171 Bangladesh 0 10 20 30 40 50 60 0 100 200 300 400 500 600 700 800 Children<5underweight(%) Vegetable availability (g/person/day) Niger Mali Tanzania Philippines r = - 0.53 p < 0.001 n = 148 Bangladesh Source: Keatinge et al., 2012
  • 3. Slide 3 (RYY, 29 August 2013) Share of vegetable consumption (availability) in Asia (min. 200 g/day/person) 5% 59%56% 88%71% 8% 4% 87% 7% 14%29%36% 8% 12% 15% 715 g/day 423 g/day 422 g/day 171 g/day 144 g/day Onion Tomatoes Other veg Eastern Asia 38 Western Asia 23 Central Asia 23 S Asia 9 SE Asia 8 Source: RYY 2011, Data: FAOSTAT 2010
  • 4. Slide 4 (RYY, 29 August 2013) Share of vegetable consumption (availability) in SS Africa (min. 200 g/day/person) Source: RYY, 2013; Data source: FAOSTAT 2012
  • 5. Improving incomes, nutrition and health in Bangladesh through potato, sweetpotato, and vegetables USAID Horticulture Project-CIP/AVRDC 2013/9/2 5
  • 6. Slide 6 (RYY, 29 August 2013) The value chain flow can be restricted by poor food habits and unawareness of the nutritional significance of healthy diets, including vegetable consumption Seeds (genebank/breeding) Field Plate HumanMarket Home-based production
  • 7. Slide 7 (RYY, 29 August 2013) Promotion of healthy eating and vegetable consumption in Bangladesh (USAID-CIP/AVRDC-Horticulture Project) • Promotion mechanisms – Nutrition and health extension channels • CNS –community nutrition scholars • Target: low income HH – Projects: WorldFish, SPRING, Government Nutrition/Health – Agricultural extension channels • Project field days and agricultural training/promotion • Target: farmers (consumers, buyers) and their families • Vegetable seed companies • Target: farmers (consumers, buyers) and their families
  • 8. Slide 8 (RYY, 29 August 2013) Advantage of nutrition outreach to farmers and farm families via seed companies • Many seed companies have strong farmer extension activities to promote sound crop management practices to maximize productivity • Seed companies routinely conduct farmer field days for promotion of vegetable seed sales and reach thousands of farmers throughout the country. • Promoting increased production and consumption of vegetables is in the interest of vegetable seed companies • Seed companies would gain financially by increased production and consumption of vegetables
  • 9. Slide 9 (RYY, 29 August 2013) Lal Teer Seed Company • Based in Bangladesh • Part of Multimode group of companies • Strong vegetable R&D • Seed and input distribution network throughout Bangladesh • Strong sense of corporate social responsibility Covering 493 Upazillas
  • 10. Slide 10 (RYY, 29 August 2013) Program name Districts covered No of programs conducted No of beneficiaries Community Meetings 15 240 9,600 Field days 64 1200 1,200,000 Demo plots 64 1500 2,000,000 Farmers' information Booths 05 Continuous Many Lal Teer Seed technology dissemination Demo plot Community Meeting Service Booth
  • 11. Slide 11 (RYY, 29 August 2013) Nutrition promotion and home garden training Farmers buy benefits not products (seeds)
  • 12. Slide 12 (RYY, 29 August 2013) Case Study - • Enhanced nutritional outcomes of populations through nutrition- sensitive agricultural promotion by a vegetable seed company in Bangladesh
  • 13. Slide 13 (RYY, 29 August 2013) Goal and objectives Long term goal • Increase supplies of nutritious food and increase consumption of healthy diets in developing countries. Medium term objectives • Enhanced public awareness, demand for and access to nutrient- rich vegetables for rural and urban poor with emphasis on nutritious diets for women and children Specific objectives in year one • Strengthen the nutritional impact pathway of vegetable production in Bangladesh through collaboration with a vegetable seed company.
  • 14. Slide 14 (RYY, 29 August 2013) Nutritional impact pathway of vegetable seed companies with agricultural oriented extension and marketing
  • 15. Slide 15 (RYY, 29 August 2013) Enhanced nutritional impact pathway of vegetable seed companies with nutrition integrated agricultural extension and marketing, and the A4NH project interventions
  • 16. Slide 16 (RYY, 29 August 2013) Case study • Project sites: Barisal and Faridpur (new area for Lal Teer Seed, target area for USAID-Horticulture Project) • Targets: farmers (commercial production) and household women (home garden) • Interventions: – Lal Teer Seed outreach program including A, B, C, D grade of farmer field days and home garden training and promotion – Enhanced nutrition messages emphasiszing healthy diets, vegetable consumption, recipes and nutritional physical benefits and outcomes – Piggy back nutritional promotion with Lal Teer Seed outreach programs and seed dealers. • Evaluation: quasi-experiment or randomized control study; measurements: veg production, knowledge gains, attitude change
  • 17. Slide 17 (RYY, 29 August 2013) Potential expansion of the case study approach to other regions
  • 18. Slide 18 (RYY, 29 August 2013) AVRDC’s relationship with private seed sector • Long history of service and collaboration with seed companies in S/SE Asia and East Africa • Seed company benefited from access and use of AVRDC vegetable breeding lines • AVRDC-APSA (Asia and Pacific Seed Association) Consortium (2003-2013)
  • 19. Slide 19 (RYY, 29 August 2013) Potential seed companies for scale out in Africa East and Central Africa: • Simlaw (Kenya Seed Company) and East Africa Seed Company (Kenya) – Directly market seeds in Kenya, Tanzania and Uganda, and indirectly in Rwanda, Burundi, Congo and South Sudan – Simlaw is promoting nutrition and East Africa wants to. – Both understand that increased demand for vegetables means more seed sales. West Africa • Technisem Seed (based in Senegal) Meeting with Simlaw, 27/05/13 Meeting with East Africa Seed, 27/05/13
  • 20. Slide 20 (RYY, 29 August 2013) Perspectives • Seed companies can strengthen both agricultural production (vegetable supply) and nutrition awareness (vegetable demand) of farmers and their families • Wide and sustained reach to customers (farmers) • Complements and reinforces nutrition extension • AVRDC – The World Vegetable Center is in a good position to lead the proposed approach and collaborate with partners under the Nutrition Sensitive Value Chain Component of the A4NH Program