Process > Product
Process is greater than product. Think about it. Good ingredients = good food. It’s a simple concept, yet simple is never that easy. Processes require time and energy. Upfront, it can be more painful, but the yield is almost always more bountiful (to continue the food metaphor).
Why, why?
Generally speaking, my design process is the summation of a series of “whys?" "Why does my client exist?" "Why does that matter?" "Why does their audience care?" "Why are they coming to me?" All of these "whys?," and more, lead to the Big Idea, the ultimate “why?” – the core identity, common dna, shared narrative, ubiquitous throughout a business or organization. The Big Idea answers, “Why red and not blue?” “Why color instead of black and white?” “Why this tweet and not that?” “Why advertise here, but not there?” The list of “whys?" could fill a book…
Design with Depth
Process is the summation of “whys?” "Whys?" lead to discovery. Discovery fuels design with depth. Design with depth transcends fads of yesterday, today and tomorrow. Design with depth moves you, your client and their audiences to action.
Process starts and ends with "why?"
19. Work With D.J.Process. Out Loud.
Audit (find the "why?")
Reveal (design the "why?")
Document (share the "why?")
Process. WWDJ Process™
20. Work With D.J.Process. Out Loud.
Audit
Expert Interviews
Build a Creative Brief
Uncover the Big Idea (the why?)
Temperature Check
Package and Present
Process. WWDJ Process™
21. Work With D.J.Process. Out Loud.
Reveal
Logo Workshop
Historic Inspiration
Art Direction
Temperature Check
Sketch, Design, Repeat
Deliver One Solution
Process. WWDJ Process™
22. Work With D.J.Process. Out Loud.
Document
Identify Standards
Temperature Check
Deliver Standards and Assets
Final Evaluation
Process. WWDJ Process™
34. Work With D.J.Process. Out Loud.
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"Whys?" Behind Designs Why Does it Look Like a Pin Wheel? Deliver One Solution
35. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Does it Look Like a Pin Wheel? Deliver One Solution
36. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Does it Look Like a Pin Wheel? Deliver One Solution
37. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Does it Look Like a Pin Wheel? Identify Standards
38. Work With D.J.Process. Out Loud.
Why Are There Two Qs?
Refreshing AQQOLADE
"Whys?" Behind Designs
39. Work With D.J.Process. Out Loud.
Big Idea:
Quality Behind Quality
"Whys?" Behind Designs Why Are There Two Q's? Uncover the Big Idea
40. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Are There Two Q's? Historic Inspiration
41. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Are There Two Q's? Logo Workshop
42. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Are There Two Q's? Sketch, Design, Repeat
43. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Are There Two Q's? Sketch, Design, Repeat
44. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Are There Two Q's? Sketch, Design, Repeat
45. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Are There Two Q's? Deliver One Solution
46. Work With D.J.Process. Out Loud.
Quality Communication
Behind Quality Leadership
Quality Development
Behind Quality Performance
Quality Understanding
Behind Quality Adaptation
Quality Infrastructure
Behind Quality Security
"Whys?" Behind Designs Why Are There Two Q's? Deliver One Solution
47. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Are There Two Q's? Identify Standards
48. Work With D.J.Process. Out Loud.
Why Beta?
A New Identity for New Minster
& Niue Communities
"Whys?" Behind Designs
49. Work With D.J.Process. Out Loud.
Big Idea:
Word Living as One
"Whys?" Behind Designs Why Beta? Uncover the Big Idea
58. Work With D.J.Process. Out Loud.
Why Place Making
Matters?
Plotting Plot
"Whys?" Behind Designs
59. Work With D.J.Process. Out Loud.
Big Idea:
Place Mark
"Whys?" Behind Designs Why Place Making Matters? Uncover the Big Idea
60. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Historic Inspiration
61. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Historic Inspiration
62. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Sketch, Design, Repeat
63. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Sketch,Design, Repeat
64. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Sketch, Repeat, Design
65. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Sketch, Design, Repeat
66. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Sketch, Design, Repeat
67. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Sketch, Design, Repeat
68. Work With D.J.Process. Out Loud.
People
Mark
Places
Mark
People
"Whys?" Behind Designs Why Place Making Matters? Sketch, Design, Repeat
69. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Sketch, Design, Repeat
70. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Sketch, Design, Repeat
71. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Sketch, Design, Repeat
72. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Sketch, Design, Repeat
73. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Deliver One Solution
74. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Deliver One Solution
75. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Deliver One Solution
76. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why Place Making Matters? Deliver One Solution
77. Work With D.J.Process. Out Loud.
Why The Big Idea Isn't
Always That Big?
Trestles Talks Tiny
"Whys?" Behind Designs
78. Work With D.J.Process. Out Loud.
Big Idea:
Tiny is the New Big
"Whys?" Behind Designs Why The Big Idea Isn't Always That Big? Uncover the Big Idea
79. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why The Big Idea Isn't Always That Big? Art Direction
80. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why The Big Idea Isn't Always That Big? Art Direction
81. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why The Big Idea Isn't Always That Big? Sketch, Design, Repeat
82. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why The Big Idea Isn't Always That Big? Sketch, Design, Repeat
83. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why The Big Idea Isn't Always That Big? Sketch, Design, Repeat
84. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why The Big Idea Isn't Always That Big? Sketch, Design, Repeat
85. Work With D.J.Process. Out Loud.
"Whys?" Behind Designs Why The Big Idea Isn't Always That Big? Deliver One Solution
86. Work With D.J.Process. Out Loud.
Miss a step and the
bread won’t rise.
A hand written note
has a huge impact.
Want a better
t-shirt? Remove
the tag.
Food near flowers
tastes better.
Sharpening a knife
makes less work.
A puzzle with a
missing pieces is
frustrating.
Road bikes don’t
work well as
trail bikes.
Anyone can start
a lemonade stand.
Spell check
spares you from
embarrassment.
"Whys?" Behind Designs Why The Big Idea Isn't Always That Big? Deliver One Solution
88. Work With D.J.Process. Out Loud. Work With D.J.Process. Out Loud.
Why Cincy?
(And Other Relevant Topics)
89. Work With D.J.Process. Out Loud.
"I had to go find out about a girl."
– Robin Williams
Good Will Hunting
(And Other Relevant Topics) Why Cincy?
90. Work With D.J.Process. Out Loud. Work With D.J.Process. Out Loud.
Why Read?
(And Other Relevant Topics)
91. Work With D.J.Process. Out Loud.
Read anything you can get
your hands on.
– Al Kaib
(And Other Relevant Topics) Why Read?
92. Work With D.J.Process. Out Loud.
Design is a Job - M.Monteiro
Sherlock Holmes - A.C.Doyle
The Shape of Content - B.Shahn
(And Other Relevant Topics) Why Read?
93. Work With D.J.Process. Out Loud. Work With D.J.Process. Out Loud.
Why, Why?
(And Other Relevant Topics)