Using Facebook and LinkedIn to Market
            Your Business
           Thank you to our sponsors
Outline
• Introduction              • Facebook for Business
• Stats and Trends            – FB Ads
• Facebook Basics      ...
Facebook Stats

• General Growth
  – More than 200 million active users
  – More than 100 million users log on at least on...
Facebook Stats

• User Engagement
  – Average user has 120 friends on the site
  – More than 3.5 billion minutes are spent...
Facebook is “Attention King”




       From AllFacebook.com
Facebook – The Social Network
Getting Started

• Edit your profile
  – Basic info
  – Personal info
  – Contact info
  – Education and work
Facebook Basics
What’s on your mind?
Facebook for Business – Events
Facebook for Business – Ads
Facebook Ads – Step 1
Facebook Ads – Step 2
Facebook Ads – Step 3
Facebook Ads – Step 4
Facebook Connect
Facebook Share
Facebook for Business – Public Profiles
Facebook Pages – Step 1
Pick a category and name
Facebook Pages – Step 2
  Upload your picture
Facebook Pages – Step 3
 Add your information
Your ‘Canvas’
Facebook Pages – Step 4
  Customize Your Page
Embed custom content with FBML
Facebook Pages – Step 5
       Publish!
Facebook Pages – Step 6
              Update it regularly!

     Post photos of
                           Add video clips...
Are you IN?
Introduction

• LinkedIn is an online network of more than 30
  million experienced professionals from around
  the world,...
Features of LinkedIn

   Find potential
   clients, service    Be found for business
                                     ...
Getting Started

1.   Create an account
2.   Fill out profile information
3.   Invite your contacts
4.   Make some recomme...
1.) Creating your account
2.) Fill out your profile

• Complete your profile
  – Photo
  – Summary
  – Websites
  – Interests
  – Accomplishments

•...
Fill out your profile
Using LinkedIn
3.) Invite your contacts

•   Locate the profile
•   Click ‘add to network’
•   Choose how you know him/her
•   Create a c...
Build your network
4.) Make recommendations

•   You scratch my back, I’ll scratch yours
•   Don’t forget to ask
•   Make it personal
•   Use...
5.) Join a group
Groups on LinkedIn
Groups on LinkedIn
6.) Promote your profile and grow!

•   Add to email signature line
•   Promote on Website / blog
•   Search your network’...
Use advanced search
Creating Your Marketing System
THANK YOU
Thank you to our sponsors
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Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Techniques Conference Breakout

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Social Networking is one of the hottest tactics that marketers across the nation are talking about. It can be an incredibly powerful way to attract and retain clients, as long as your intention is genuine and authentic. This is because social networking is based upon building relationships, not just making sales. Come to this session to learn how to take advantage of two of the fastest-growing social networking sites: Facebook and LinkedIn.

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Transcript of "Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Techniques Conference Breakout"

  1. 1. Using Facebook and LinkedIn to Market Your Business Thank you to our sponsors
  2. 2. Outline • Introduction • Facebook for Business • Stats and Trends – FB Ads • Facebook Basics – FB Connect – Getting Started – FB Share – Building Your Profile – FB Public Profiles* – Sharing Content • Wrap Up – Building Contacts • Q&A
  3. 3. Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
  4. 4. Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
  5. 5. Facebook is “Attention King” From AllFacebook.com
  6. 6. Facebook – The Social Network
  7. 7. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  8. 8. Facebook Basics
  9. 9. What’s on your mind?
  10. 10. Facebook for Business – Events
  11. 11. Facebook for Business – Ads
  12. 12. Facebook Ads – Step 1
  13. 13. Facebook Ads – Step 2
  14. 14. Facebook Ads – Step 3
  15. 15. Facebook Ads – Step 4
  16. 16. Facebook Connect
  17. 17. Facebook Share
  18. 18. Facebook for Business – Public Profiles
  19. 19. Facebook Pages – Step 1 Pick a category and name
  20. 20. Facebook Pages – Step 2 Upload your picture
  21. 21. Facebook Pages – Step 3 Add your information
  22. 22. Your ‘Canvas’
  23. 23. Facebook Pages – Step 4 Customize Your Page
  24. 24. Embed custom content with FBML
  25. 25. Facebook Pages – Step 5 Publish!
  26. 26. Facebook Pages – Step 6 Update it regularly! Post photos of Add video clips of your products, employees, and company in action customers List an event for your Write a note about grand opening sales upcoming promotions
  27. 27. Are you IN?
  28. 28. Introduction • LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries
  29. 29. Features of LinkedIn Find potential clients, service Be found for business Search for jobs providers, subject opportunities experts and partners Discover inside connections that can Post and distribute Company research help you land jobs job listings and close deals Get introduced to Find high-quality other professionals Meet people through passive candidates through the people groups you know
  30. 30. Getting Started 1. Create an account 2. Fill out profile information 3. Invite your contacts 4. Make some recommendations 5. Join a group 6. Promote your profile 7. Be proactive
  31. 31. 1.) Creating your account
  32. 32. 2.) Fill out your profile • Complete your profile – Photo – Summary – Websites – Interests – Accomplishments • Make it public • Use a custom URL
  33. 33. Fill out your profile
  34. 34. Using LinkedIn
  35. 35. 3.) Invite your contacts • Locate the profile • Click ‘add to network’ • Choose how you know him/her • Create a custom message
  36. 36. Build your network
  37. 37. 4.) Make recommendations • You scratch my back, I’ll scratch yours • Don’t forget to ask • Make it personal • Use recos elsewhere!
  38. 38. 5.) Join a group
  39. 39. Groups on LinkedIn
  40. 40. Groups on LinkedIn
  41. 41. 6.) Promote your profile and grow! • Add to email signature line • Promote on Website / blog • Search your network’s connections • Ask for introductions • Join groups • Upload your contact list securely • Advanced search • Make Status updates • Use the Microsoft Outlook add-in
  42. 42. Use advanced search
  43. 43. Creating Your Marketing System
  44. 44. THANK YOU Thank you to our sponsors

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