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Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Techniques Conference Breakout
 

Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Techniques Conference Breakout

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Social Networking is one of the hottest tactics that marketers across the nation are talking about. It can be an incredibly powerful way to attract and retain clients, as long as your intention is ...

Social Networking is one of the hottest tactics that marketers across the nation are talking about. It can be an incredibly powerful way to attract and retain clients, as long as your intention is genuine and authentic. This is because social networking is based upon building relationships, not just making sales. Come to this session to learn how to take advantage of two of the fastest-growing social networking sites: Facebook and LinkedIn.

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    Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Techniques Conference Breakout Using Facebook and LinkedIn to Market Your Business - Wisconsin eMarketing Techniques Conference Breakout Presentation Transcript

    • Using Facebook and LinkedIn to Market Your Business Thank you to our sponsors
    • Outline • Introduction • Facebook for Business • Stats and Trends – FB Ads • Facebook Basics – FB Connect – Getting Started – FB Share – Building Your Profile – FB Public Profiles* – Sharing Content • Wrap Up – Building Contacts • Q&A
    • Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
    • Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
    • Facebook is “Attention King” From AllFacebook.com
    • Facebook – The Social Network
    • Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
    • Facebook Basics
    • What’s on your mind?
    • Facebook for Business – Events
    • Facebook for Business – Ads
    • Facebook Ads – Step 1
    • Facebook Ads – Step 2
    • Facebook Ads – Step 3
    • Facebook Ads – Step 4
    • Facebook Connect
    • Facebook Share
    • Facebook for Business – Public Profiles
    • Facebook Pages – Step 1 Pick a category and name
    • Facebook Pages – Step 2 Upload your picture
    • Facebook Pages – Step 3 Add your information
    • Your ‘Canvas’
    • Facebook Pages – Step 4 Customize Your Page
    • Embed custom content with FBML
    • Facebook Pages – Step 5 Publish!
    • Facebook Pages – Step 6 Update it regularly! Post photos of Add video clips of your products, employees, and company in action customers List an event for your Write a note about grand opening sales upcoming promotions
    • Are you IN?
    • Introduction • LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries
    • Features of LinkedIn Find potential clients, service Be found for business Search for jobs providers, subject opportunities experts and partners Discover inside connections that can Post and distribute Company research help you land jobs job listings and close deals Get introduced to Find high-quality other professionals Meet people through passive candidates through the people groups you know
    • Getting Started 1. Create an account 2. Fill out profile information 3. Invite your contacts 4. Make some recommendations 5. Join a group 6. Promote your profile 7. Be proactive
    • 1.) Creating your account
    • 2.) Fill out your profile • Complete your profile – Photo – Summary – Websites – Interests – Accomplishments • Make it public • Use a custom URL
    • Fill out your profile
    • Using LinkedIn
    • 3.) Invite your contacts • Locate the profile • Click ‘add to network’ • Choose how you know him/her • Create a custom message
    • Build your network
    • 4.) Make recommendations • You scratch my back, I’ll scratch yours • Don’t forget to ask • Make it personal • Use recos elsewhere!
    • 5.) Join a group
    • Groups on LinkedIn
    • Groups on LinkedIn
    • 6.) Promote your profile and grow! • Add to email signature line • Promote on Website / blog • Search your network’s connections • Ask for introductions • Join groups • Upload your contact list securely • Advanced search • Make Status updates • Use the Microsoft Outlook add-in
    • Use advanced search
    • Creating Your Marketing System
    • THANK YOU Thank you to our sponsors