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The New Social Web - New Philadelphia Chamber Event

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Brad Kleinman of WorkSmart eMarketing discusses 'the New Social Web' at the New Philadelphia Chamber event on May 15th, 2009. Learn more at http://www.worksmart-emarketing.com

Brad Kleinman of WorkSmart eMarketing discusses 'the New Social Web' at the New Philadelphia Chamber event on May 15th, 2009. Learn more at http://www.worksmart-emarketing.com

Published in: Education, Technology, Business

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Transcript

  • 1. Making the Web Work for You! Brad Kleinman Email – Brad@WorkSmart-eMarketing.com Follow me on Twitter - @BradKleinman
  • 2. About The Speaker – Brad Kleinman
  • 3. Session Outline • Accountability • Web 1.0 -> Web 2.0 • Social Media Trends • Benefits of eMarketing • Creating your Marketing System • Specific eMarketing Techniques – Website Optimization – Email Marketing – Search Engine Optimization – Social Media Optimization • Question and Answer
  • 4. Caveat #1 – The 80/20 Principle
  • 5. Caveat #2 – Water from a Firehose
  • 6. Caveat #3 – Have Fun!
  • 7. Caveat #4 – Marketing Foundations
  • 8. Accountability
  • 9. The New Web
  • 10. The New Web • A user driven virtual world – User driven content – Rich, interactive and user-friendly – Community and Social Network – Incorporation of Video and Mobile Ex. Blogs, wikis, social networks, online video, etc
  • 11. The Machine is Us/ing Us
  • 12. What is Web 2.0?
  • 13. Benefits of eMarketing • Easy to use • Easy to quantify • Easy to customize • Easy to interact with users • Time Efficient • Cost efficient • High Return on Investment
  • 14. Statistics & Trends • Social media trends – Facebook over 200M, 500-700K users per day – A blog is created every half second – Over 150K videos uploaded to YouTube every day – 75% of adults 18-24 are on social networks
  • 15. Budget Line Increases VS Decreases
  • 16. Significant Barriers to Adoption
  • 17. Creating Your Marketing System
  • 18. Optimizing Websites for Conversion • Design – Capture viewers attention immediately – Make sure you have a call-to-action – Get them to come back • Analysis – Google Analytics – Google Optimizer
  • 19. Capture Attention Immediately
  • 20. Engage your users
  • 21. Google Analytics – Tracking Success
  • 22. Tracking Goals in Google Analytics
  • 23. Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email
  • 24. Use Email Marketing! • Offer a value-based monthly newsletter • Cost effective – ~ 500 = $15/month • View opens and clicks – Know exactly who opened it and when • Develops relationships – You open email from people you trust
  • 25. Email Marketing Best Practices 1. Focus on users needs (80%/20%) 2. Have a call to action 3. Track results and follow-up
  • 26. Organic VS Paid Search
  • 27. SEO VS PPC
  • 28. eMarketing Best Practices – SEO 1. Use title tags 2. Key in to your keywords 3. Inbound links!
  • 29. RSS – The common denominator
  • 30. The Technology & The tools
  • 31. Facebook – The Social Network
  • 32. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  • 33. Facebook Basics
  • 34. What’s on your mind?
  • 35. Facebook for Business – Events
  • 36. Facebook Connect
  • 37. Facebook for Business – Public Profiles
  • 38. Facebook Pages – Step 1 Pick a category and name
  • 39. Facebook Pages – Step 2 Upload your picture
  • 40. Facebook Pages – Step 3 Add your information
  • 41. Your ‘Canvas’
  • 42. Facebook Pages – Step 4 Customize Your Page
  • 43. Bring in custom graphics/flash!
  • 44. Facebook Pages – Step 5 Publish!
  • 45. Facebook Pages – Step 6 Update it regularly! Post photos of Add video clips of your products, employees, company in action and customers List an event for your Write a note about grand opening sales upcoming promotions
  • 46. Using LinkedIn
  • 47. Using LinkedIn
  • 48. Groups on LinkedIn
  • 49. Groups on LinkedIn
  • 50. Using Twitter
  • 51. Getting Started with Twitter
  • 52. Getting Started with Twitter
  • 53. Getting Started with Twitter
  • 54. Twitter 1. 90% / 10% – Focus on giving it away 2. Use Search.Twitter.com for real-time tweets – RSS -> Email 3. Use a URL shortener – Cli.gs 4. Retweet! (RT) – Evangelist re-tweeting system 5. Use #LWL hashtag – Hashtags.org to track
  • 55. Create a Sharing System Post it to Digg, Reddit, Find interesting content? Stumbleupon, Delicious Post it • Facebook • Profile Shorten the URL with Cli.gs • Facebook Page • Twitter • Encourage Retweeting
  • 56. Creating Your Marketing System
  • 57. Making the Web Work for You! Brad Kleinman Email – Brad@WorkSmart-eMarketing.com Phone – (216) 339 – 0353 Follow me on Twitter - @BradKleinman