SlideShare a Scribd company logo
1 of 45
Understanding Social Media ,[object Object],Stop Tweeting, Start Doing ,[object Object]
What We Will Cover,[object Object],Understand the Customer,[object Object],Define Your Challenges,[object Object],Solve the Problem,[object Object]
Who I Am,[object Object],Aaron Kahlow, Founder, CEO of Online Marketing Connect,[object Object],Published in BusinessWeek, ClickZ, BtoB Magazine… ,[object Object],Worked with leading brands like: Chevron, Cisco, Kimberly-Clark, Tyco… ,[object Object],Online Marketing Summit, www.OnlineMarketingSummit.com,[object Object], founded 4 years ago to provide best education event,[object Object],Online Marketing Institute, http://Institute.OnlineMarketingConnect.com,[object Object], to formalize education process, “Essentials of Online Marketing” Certification,[object Object],Online Marketing for Marketers Blog, http://blog.OnlineMarketingConnect.com/,[object Object],Passion is Education in Online Marketing ,[object Object]
Situation: Forces of Change Are at Work ,[object Object]
Do I need to spell out the Economic ? How about the Media?,[object Object]
Focus on Behavior  as it relates to Online … so let’s look at our own (or Peers),[object Object]
 Many Start by thinking this… ,[object Object]
But, They really look like this..,[object Object]
So they resort to this…,[object Object]
And this…,[object Object]
Because Online World Feels like this… ,[object Object]
So, it’s just easier to do this…,[object Object]
When we really need to do this!,[object Object]
Online MarketingThe Paradigm of Pulling it All togetherChanging Your Behavior & Understanding Your Customer ,[object Object]
Start: Change by Behavior (Not Opinion),[object Object],What is Preferred/Most Used communication?,[object Object],Where do most First Meeting and Impressions Happen?,[object Object],How do you conduct business primarily?,[object Object],Where do you go when looking for product to buy first?,[object Object]
Changed the World, not just Business..  ,[object Object],Human Behavior Shift,[object Object],Communication Expectations Change  ,[object Object],Research & Buying Preferences,[object Object],Company Prioritization of Resources to Match Customer Pre & Post Sale Needs ,[object Object]
Social Media:,[object Object],Start the Conversation,[object Object]
What is Social Media?,[object Object],Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.,[object Object],A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.,[object Object]
Characteristics,[object Object],Web is the Platform,[object Object],Collaboration is the method,[object Object],Simple: Point, Click, Publish,[object Object],Syndication, Ubiquitous and Immediate,[object Object]
From the Beginning of time… ,[object Object],Word of Mouth,[object Object],42.6% Top Sales influencers,[object Object],Viral Marketing (online),[object Object],Bulletin Boards of 1995 ,[object Object]
What about Now: Top Influencers… ,[object Object],Internet 39%,[object Object],TV 18%,[object Object],Radio 12%,[object Object],Magazine 3%,[object Object],Newspaper 2% ,[object Object]
One way vs. Two Way ,[object Object]
Way we Do Business Changed Forever ,[object Object],Not about the Brand Push ,[object Object],Never been about best product?,[object Object],Handshake rarely happens first ..,[object Object],Emotional Brand Experience,[object Object],Ease of use and self ownership,[object Object],Interaction online will be first touch,[object Object]
Who is the Social Customer,[object Object],Active & Passive,[object Object],Loyal vs. Advocate,[object Object],Consumer or Contributor ,[object Object]
Breakdown of Social Customers,[object Object],* Source: Forrester Benchmark Survey ,[object Object]
Who’s The Social Customer,[object Object],What do they Say?,[object Object],I want to have a say,[object Object],I want to know when something is wrong ,[object Object],I want to help shape things I find useful,[object Object],Don’t want to talk to salesperson,[object Object],Want to buy things on my schedule,[object Object],I want to tell you when you are screwing up,[object Object],I want to do business with Transparent Companies ,[object Object],* Chris Carfi Blog,[object Object]
Time Spent in Week,[object Object]
So how does this compare with Marketing Spend?,[object Object]
Maslow’s Hierarchy of Needs ,[object Object],Then,[object Object],Now…,[object Object],     IM,[object Object],   Blackberry,[object Object],            Phone & Laptop,[object Object],Facebook,[object Object]
How does it apply to my Business?,[object Object]
What are we doing….?,[object Object],While 56% of marketers say they are members of online social communities, only 38% are members of business-related networks online, ,[object Object],It found that 69% of executives feel social media networks are not important, while 31% indicated they are somewhat to extremely important. ,[object Object],Nearly half (48%) of search marketers place content on social networking sites such as MySpace and YouTube, according to a new survey by ,[object Object]
Business of Social Media,[object Object],64% Joint Online & Offline experience for meaningful engagement,[object Object],84% have not started mapping out touch points,[object Object],95% personalized experience essential ,[object Object],But, 37% not doing any personalization ,[object Object],32% of business “Fully” Engaged in Web 2.0 Strategy,[object Object],* BPT Partners  & Information Week ,[object Object],Competitive Advantage? ,[object Object]
What are you afraid of…?,[object Object],How do I respond to that on our Blog?,[object Object],@!%#*,[object Object]
Business applications of Social Media,[object Object],Blogs,[object Object],Forums,[object Object],Communities,[object Object],Video Sharing,[object Object],Wiki’s,[object Object]
Blogs,[object Object],A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.,[object Object],Examples of Success:,[object Object],iLounge,[object Object],HackingNetflix,[object Object],StarbucksGossip,[object Object]
Forums,[object Object],An Internet forum is a facility on the World Wide Web for holding discussions and posting user generated content, or the web application software used to provide this facility. ,[object Object],Success Example:,[object Object],ItToolBox,[object Object]
Community (Social Networks),[object Object],A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations, such as financial exchange, friendship, hate, trade, web links, or airline routes. ,[object Object],Success Examples:,[object Object],LinkedIn,[object Object]
Wikis,[object Object],A wiki (IPA: [ˈwɪ.kiː] or [ˈwiː.kiː][1]) is a website that allows visitors to add, remove, edit and change content, typically without the need for registration. It also allows for linking among any number of pages. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring.  ,[object Object],Example of Success:,[object Object],Wikipedia,[object Object]
Video Sharing,[object Object],Video sharing refers to websites or software where a user can distribute their video clips. Some services may charge, but the bulk of them offer free services.,[object Object],Examples of Success,[object Object],YouTube.com,[object Object],vMix.com,[object Object]
Twitter (everyone’s favorite) ,[object Object],Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing,[object Object],Why are you doing it?,[object Object],Geeks Popularity Contest ,[object Object],Marketing tool too (Guy Kawaski) ,[object Object],List Building,[object Object],Selling discounts (Amazon, Southwest),[object Object],Brand build ,[object Object]
Not All of these are for You!,[object Object]
Ask Yourself,[object Object],Who is my audience?,[object Object],What do they want?,[object Object],Do we want to be part of the conversation?,[object Object],What is the objective of the Blog?,[object Object]
Why Now?  The Perfect Storm,[object Object],Web 2.0 Technologies ,[object Object],Broadband Proliferation,[object Object],Online Adoption ,[object Object]
Why does it Matter?,[object Object],The conversation is happening; either you are a part of it or not (raising children),[object Object],30% who read blog/post more likely to purchase,[object Object],80% who contribute more likely to purchase**,[object Object],**CoreMetrics, Web 2.0 Study,[object Object]
Take it over Brad… ,[object Object]

More Related Content

What's hot

Effective Uses of Social Media in Business
Effective Uses of Social Media in BusinessEffective Uses of Social Media in Business
Effective Uses of Social Media in BusinessCody Box
 
From Apps To Tweets Insurance Agents and the Social Web 040310
From Apps To Tweets  Insurance Agents and the Social Web 040310From Apps To Tweets  Insurance Agents and the Social Web 040310
From Apps To Tweets Insurance Agents and the Social Web 040310Rick Morgan
 
The Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturityThe Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturitySalesforce Marketing Cloud
 
Getting Results from Social Media
Getting Results from Social MediaGetting Results from Social Media
Getting Results from Social MediaJo Dodds
 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechEBriks Infotech Pvt. Ltd.
 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introPCM creative
 
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
 
Wisconsin Strategic Social Media Presentation
Wisconsin Strategic Social Media PresentationWisconsin Strategic Social Media Presentation
Wisconsin Strategic Social Media PresentationGreg Bennett
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing SeminarWeb Mentors
 
Women In Technology
Women In TechnologyWomen In Technology
Women In TechnologyViget Labs
 
Beyond Social Media: Ad Club 11/08
Beyond Social Media: Ad Club 11/08Beyond Social Media: Ad Club 11/08
Beyond Social Media: Ad Club 11/08Eric Weaver
 
Social Media Presentation for Elevate You! Series at Bay Path College
Social Media Presentation for Elevate You! Series at Bay Path CollegeSocial Media Presentation for Elevate You! Series at Bay Path College
Social Media Presentation for Elevate You! Series at Bay Path CollegeKelly Galanis
 
The Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessThe Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessMeltwater Group
 
Beginners Guide to Social Media
Beginners Guide to Social MediaBeginners Guide to Social Media
Beginners Guide to Social MediaGeorge Wallace
 
20090420 Social Media For E-tail
20090420 Social Media For E-tail20090420 Social Media For E-tail
20090420 Social Media For E-tailJohn Meulemans
 
Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)Robin Low
 

What's hot (19)

DBS-Digital Insights-SocialMediaCase Studies
DBS-Digital Insights-SocialMediaCase StudiesDBS-Digital Insights-SocialMediaCase Studies
DBS-Digital Insights-SocialMediaCase Studies
 
Digital Insights - Social Media Case Studies Dec09 V1.0
Digital Insights - Social Media Case Studies Dec09 V1.0Digital Insights - Social Media Case Studies Dec09 V1.0
Digital Insights - Social Media Case Studies Dec09 V1.0
 
Effective Uses of Social Media in Business
Effective Uses of Social Media in BusinessEffective Uses of Social Media in Business
Effective Uses of Social Media in Business
 
From Apps To Tweets Insurance Agents and the Social Web 040310
From Apps To Tweets  Insurance Agents and the Social Web 040310From Apps To Tweets  Insurance Agents and the Social Web 040310
From Apps To Tweets Insurance Agents and the Social Web 040310
 
The Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturityThe Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media Maturity
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Getting Results from Social Media
Getting Results from Social MediaGetting Results from Social Media
Getting Results from Social Media
 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks Infotech
 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media intro
 
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...
 
Wisconsin Strategic Social Media Presentation
Wisconsin Strategic Social Media PresentationWisconsin Strategic Social Media Presentation
Wisconsin Strategic Social Media Presentation
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing Seminar
 
Women In Technology
Women In TechnologyWomen In Technology
Women In Technology
 
Beyond Social Media: Ad Club 11/08
Beyond Social Media: Ad Club 11/08Beyond Social Media: Ad Club 11/08
Beyond Social Media: Ad Club 11/08
 
Social Media Presentation for Elevate You! Series at Bay Path College
Social Media Presentation for Elevate You! Series at Bay Path CollegeSocial Media Presentation for Elevate You! Series at Bay Path College
Social Media Presentation for Elevate You! Series at Bay Path College
 
The Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessThe Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on Business
 
Beginners Guide to Social Media
Beginners Guide to Social MediaBeginners Guide to Social Media
Beginners Guide to Social Media
 
20090420 Social Media For E-tail
20090420 Social Media For E-tail20090420 Social Media For E-tail
20090420 Social Media For E-tail
 
Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)
 

Similar to Stop Tweeting...Start Executing - Part 1 by Aaron Kahlow

What the *tweet* is social media?
What the *tweet* is social media?What the *tweet* is social media?
What the *tweet* is social media?toddlohenry.com
 
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media MarketingRoderick Low
 
What Is Social Media Marketing
What Is Social Media MarketingWhat Is Social Media Marketing
What Is Social Media Marketingexpeditusmedia
 
Social Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustrySocial Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustryMirum India - A WPP Group Company
 
Social Media for NFP
Social Media for NFPSocial Media for NFP
Social Media for NFPwebAssistca
 
The Power of Social Media in a PR Campaign
The Power of Social Media in a PR CampaignThe Power of Social Media in a PR Campaign
The Power of Social Media in a PR CampaignWebbed Marketing
 
The Power of Social Media in a PR Campaign
The Power of Social Media in a PR CampaignThe Power of Social Media in a PR Campaign
The Power of Social Media in a PR Campaignguest13fa457
 
Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010Margaret Palmiter
 
Web & social media marketing 101 - National speaker association
Web & social media marketing 101 - National speaker associationWeb & social media marketing 101 - National speaker association
Web & social media marketing 101 - National speaker associationEdith Yeung
 
Social Media - 8 lessons about what it is and why it's vital
Social Media - 8 lessons about what it is and why it's vitalSocial Media - 8 lessons about what it is and why it's vital
Social Media - 8 lessons about what it is and why it's vitalAugie Ray
 
Why social media..is crucial to business
Why social media..is crucial to businessWhy social media..is crucial to business
Why social media..is crucial to businessNikhil Ashok
 
Social Media In My Business
Social Media In My BusinessSocial Media In My Business
Social Media In My BusinessMike Mills
 
Workshop Social Media
Workshop Social MediaWorkshop Social Media
Workshop Social Mediaguest074304
 
Workshop Social Media
Workshop Social MediaWorkshop Social Media
Workshop Social MediaJan van Veen
 
SLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpSLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpBill Sheridan, CAE
 

Similar to Stop Tweeting...Start Executing - Part 1 by Aaron Kahlow (20)

What the *tweet* is social media?
What the *tweet* is social media?What the *tweet* is social media?
What the *tweet* is social media?
 
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media Marketing
 
What Is Social Media Marketing
What Is Social Media MarketingWhat Is Social Media Marketing
What Is Social Media Marketing
 
Social Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustrySocial Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and Industry
 
Social Media Marketing Course Training
Social Media Marketing Course TrainingSocial Media Marketing Course Training
Social Media Marketing Course Training
 
Social Media for NFP
Social Media for NFPSocial Media for NFP
Social Media for NFP
 
Social Media Presented By Ritz Marketing 2.16.11
Social Media Presented By Ritz Marketing 2.16.11Social Media Presented By Ritz Marketing 2.16.11
Social Media Presented By Ritz Marketing 2.16.11
 
The Power of Social Media in a PR Campaign
The Power of Social Media in a PR CampaignThe Power of Social Media in a PR Campaign
The Power of Social Media in a PR Campaign
 
The Power of Social Media in a PR Campaign
The Power of Social Media in a PR CampaignThe Power of Social Media in a PR Campaign
The Power of Social Media in a PR Campaign
 
Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010Social Media in Nonprofit Organizations 2010
Social Media in Nonprofit Organizations 2010
 
Web & social media marketing 101 - National speaker association
Web & social media marketing 101 - National speaker associationWeb & social media marketing 101 - National speaker association
Web & social media marketing 101 - National speaker association
 
Media Savvy Business
Media Savvy BusinessMedia Savvy Business
Media Savvy Business
 
Social Media - 8 lessons about what it is and why it's vital
Social Media - 8 lessons about what it is and why it's vitalSocial Media - 8 lessons about what it is and why it's vital
Social Media - 8 lessons about what it is and why it's vital
 
Why social media..is crucial to business
Why social media..is crucial to businessWhy social media..is crucial to business
Why social media..is crucial to business
 
Social Media In My Business
Social Media In My BusinessSocial Media In My Business
Social Media In My Business
 
Workshop Social Media
Workshop Social MediaWorkshop Social Media
Workshop Social Media
 
Workshop Social Media
Workshop Social MediaWorkshop Social Media
Workshop Social Media
 
Tea For 2.0
Tea For 2.0Tea For 2.0
Tea For 2.0
 
SLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpSLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More Help
 

More from WorkSmart Integrated Marketing

NCCET Webinar - Go PaperLESS! Effective Ways to Eliminate Class Schedules and...
NCCET Webinar - Go PaperLESS! Effective Ways to Eliminate Class Schedules and...NCCET Webinar - Go PaperLESS! Effective Ways to Eliminate Class Schedules and...
NCCET Webinar - Go PaperLESS! Effective Ways to Eliminate Class Schedules and...WorkSmart Integrated Marketing
 
NCCET Webinar - Community Colleges + Social Media: Get Connected
NCCET Webinar - Community Colleges + Social Media: Get ConnectedNCCET Webinar - Community Colleges + Social Media: Get Connected
NCCET Webinar - Community Colleges + Social Media: Get ConnectedWorkSmart Integrated Marketing
 
eMarketing Techniques Webinar - Soaring to New Heights with Web 2.0 and Akron...
eMarketing Techniques Webinar - Soaring to New Heights with Web 2.0 and Akron...eMarketing Techniques Webinar - Soaring to New Heights with Web 2.0 and Akron...
eMarketing Techniques Webinar - Soaring to New Heights with Web 2.0 and Akron...WorkSmart Integrated Marketing
 
NCCET Webinar - Get Your Ducks in a Row: Techniques for Increasing Program E...
NCCET Webinar - Get Your Ducks in a Row:  Techniques for Increasing Program E...NCCET Webinar - Get Your Ducks in a Row:  Techniques for Increasing Program E...
NCCET Webinar - Get Your Ducks in a Row: Techniques for Increasing Program E...WorkSmart Integrated Marketing
 
NCCET Webinar - Strategies for Creating a Dynamic Sales Team
NCCET Webinar - Strategies for Creating a Dynamic Sales TeamNCCET Webinar - Strategies for Creating a Dynamic Sales Team
NCCET Webinar - Strategies for Creating a Dynamic Sales TeamWorkSmart Integrated Marketing
 
NCCET Webinar - New Ideas for Fast-Track Healthcare Programs
NCCET Webinar - New Ideas for Fast-Track Healthcare ProgramsNCCET Webinar - New Ideas for Fast-Track Healthcare Programs
NCCET Webinar - New Ideas for Fast-Track Healthcare ProgramsWorkSmart Integrated Marketing
 
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businessesOhio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businessesWorkSmart Integrated Marketing
 
NCCET Webinar - Understanding the Green Economy: A Community College Perspect...
NCCET Webinar - Understanding the Green Economy: A Community College Perspect...NCCET Webinar - Understanding the Green Economy: A Community College Perspect...
NCCET Webinar - Understanding the Green Economy: A Community College Perspect...WorkSmart Integrated Marketing
 
Emerging Facebook Trends - Dublin Entrepreneurial Center
Emerging Facebook Trends - Dublin Entrepreneurial CenterEmerging Facebook Trends - Dublin Entrepreneurial Center
Emerging Facebook Trends - Dublin Entrepreneurial CenterWorkSmart Integrated Marketing
 
NCCET Webinar - Successful and Essential Grant Writing Strategies
NCCET Webinar - Successful and Essential Grant Writing StrategiesNCCET Webinar - Successful and Essential Grant Writing Strategies
NCCET Webinar - Successful and Essential Grant Writing StrategiesWorkSmart Integrated Marketing
 
NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Trai...
NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Trai...NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Trai...
NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Trai...WorkSmart Integrated Marketing
 
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...WorkSmart Integrated Marketing
 
Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual...
Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual...Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual...
Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual...WorkSmart Integrated Marketing
 
eMarketing Techniques - SEO - Exposing the Wizard Behind the Curtain
eMarketing Techniques - SEO - Exposing the Wizard Behind the CurtaineMarketing Techniques - SEO - Exposing the Wizard Behind the Curtain
eMarketing Techniques - SEO - Exposing the Wizard Behind the CurtainWorkSmart Integrated Marketing
 
NCCET Webinar - Killer Classes No Bullets - Micki Voelkel
NCCET Webinar - Killer Classes No Bullets - Micki VoelkelNCCET Webinar - Killer Classes No Bullets - Micki Voelkel
NCCET Webinar - Killer Classes No Bullets - Micki VoelkelWorkSmart Integrated Marketing
 
NCCET Webinar - Ill Prepared Workforce Presentation For Nccet
NCCET Webinar - Ill Prepared Workforce Presentation For NccetNCCET Webinar - Ill Prepared Workforce Presentation For Nccet
NCCET Webinar - Ill Prepared Workforce Presentation For NccetWorkSmart Integrated Marketing
 
NCCET Webinar - The Ill Prepared U.S. Workforce Document
NCCET Webinar - The Ill Prepared U.S. Workforce DocumentNCCET Webinar - The Ill Prepared U.S. Workforce Document
NCCET Webinar - The Ill Prepared U.S. Workforce DocumentWorkSmart Integrated Marketing
 
NCCET Presentation - Design Makes A Difference - by Lindle Grigsby
NCCET Presentation - Design Makes A Difference - by Lindle GrigsbyNCCET Presentation - Design Makes A Difference - by Lindle Grigsby
NCCET Presentation - Design Makes A Difference - by Lindle GrigsbyWorkSmart Integrated Marketing
 
NCCET Webinar - Turn-Key Training: How to Launch a NEW Program in 90 Days
NCCET Webinar - Turn-Key Training: How to Launch a NEW Program in 90 DaysNCCET Webinar - Turn-Key Training: How to Launch a NEW Program in 90 Days
NCCET Webinar - Turn-Key Training: How to Launch a NEW Program in 90 DaysWorkSmart Integrated Marketing
 

More from WorkSmart Integrated Marketing (20)

NCCET Webinar - Go PaperLESS! Effective Ways to Eliminate Class Schedules and...
NCCET Webinar - Go PaperLESS! Effective Ways to Eliminate Class Schedules and...NCCET Webinar - Go PaperLESS! Effective Ways to Eliminate Class Schedules and...
NCCET Webinar - Go PaperLESS! Effective Ways to Eliminate Class Schedules and...
 
NCCET Webinar - Community Colleges + Social Media: Get Connected
NCCET Webinar - Community Colleges + Social Media: Get ConnectedNCCET Webinar - Community Colleges + Social Media: Get Connected
NCCET Webinar - Community Colleges + Social Media: Get Connected
 
eMarketing Techniques Webinar - Soaring to New Heights with Web 2.0 and Akron...
eMarketing Techniques Webinar - Soaring to New Heights with Web 2.0 and Akron...eMarketing Techniques Webinar - Soaring to New Heights with Web 2.0 and Akron...
eMarketing Techniques Webinar - Soaring to New Heights with Web 2.0 and Akron...
 
NCCET Webinar - Get Your Ducks in a Row: Techniques for Increasing Program E...
NCCET Webinar - Get Your Ducks in a Row:  Techniques for Increasing Program E...NCCET Webinar - Get Your Ducks in a Row:  Techniques for Increasing Program E...
NCCET Webinar - Get Your Ducks in a Row: Techniques for Increasing Program E...
 
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated MarketingSocial Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
 
NCCET Webinar - Strategies for Creating a Dynamic Sales Team
NCCET Webinar - Strategies for Creating a Dynamic Sales TeamNCCET Webinar - Strategies for Creating a Dynamic Sales Team
NCCET Webinar - Strategies for Creating a Dynamic Sales Team
 
NCCET Webinar - New Ideas for Fast-Track Healthcare Programs
NCCET Webinar - New Ideas for Fast-Track Healthcare ProgramsNCCET Webinar - New Ideas for Fast-Track Healthcare Programs
NCCET Webinar - New Ideas for Fast-Track Healthcare Programs
 
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businessesOhio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
 
NCCET Webinar - Understanding the Green Economy: A Community College Perspect...
NCCET Webinar - Understanding the Green Economy: A Community College Perspect...NCCET Webinar - Understanding the Green Economy: A Community College Perspect...
NCCET Webinar - Understanding the Green Economy: A Community College Perspect...
 
Emerging Facebook Trends - Dublin Entrepreneurial Center
Emerging Facebook Trends - Dublin Entrepreneurial CenterEmerging Facebook Trends - Dublin Entrepreneurial Center
Emerging Facebook Trends - Dublin Entrepreneurial Center
 
NCCET Webinar - Successful and Essential Grant Writing Strategies
NCCET Webinar - Successful and Essential Grant Writing StrategiesNCCET Webinar - Successful and Essential Grant Writing Strategies
NCCET Webinar - Successful and Essential Grant Writing Strategies
 
NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Trai...
NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Trai...NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Trai...
NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Trai...
 
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
 
Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual...
Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual...Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual...
Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual...
 
eMarketing Techniques - SEO - Exposing the Wizard Behind the Curtain
eMarketing Techniques - SEO - Exposing the Wizard Behind the CurtaineMarketing Techniques - SEO - Exposing the Wizard Behind the Curtain
eMarketing Techniques - SEO - Exposing the Wizard Behind the Curtain
 
NCCET Webinar - Killer Classes No Bullets - Micki Voelkel
NCCET Webinar - Killer Classes No Bullets - Micki VoelkelNCCET Webinar - Killer Classes No Bullets - Micki Voelkel
NCCET Webinar - Killer Classes No Bullets - Micki Voelkel
 
NCCET Webinar - Ill Prepared Workforce Presentation For Nccet
NCCET Webinar - Ill Prepared Workforce Presentation For NccetNCCET Webinar - Ill Prepared Workforce Presentation For Nccet
NCCET Webinar - Ill Prepared Workforce Presentation For Nccet
 
NCCET Webinar - The Ill Prepared U.S. Workforce Document
NCCET Webinar - The Ill Prepared U.S. Workforce DocumentNCCET Webinar - The Ill Prepared U.S. Workforce Document
NCCET Webinar - The Ill Prepared U.S. Workforce Document
 
NCCET Presentation - Design Makes A Difference - by Lindle Grigsby
NCCET Presentation - Design Makes A Difference - by Lindle GrigsbyNCCET Presentation - Design Makes A Difference - by Lindle Grigsby
NCCET Presentation - Design Makes A Difference - by Lindle Grigsby
 
NCCET Webinar - Turn-Key Training: How to Launch a NEW Program in 90 Days
NCCET Webinar - Turn-Key Training: How to Launch a NEW Program in 90 DaysNCCET Webinar - Turn-Key Training: How to Launch a NEW Program in 90 Days
NCCET Webinar - Turn-Key Training: How to Launch a NEW Program in 90 Days
 

Recently uploaded

AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 

Recently uploaded (20)

AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 

Stop Tweeting...Start Executing - Part 1 by Aaron Kahlow

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.

Editor's Notes

  1. Jason: Subscriber Perception – nothing to do with the definition of the spam. Other stats? Length of the form.Annie: Frequently. What is the right number? Should you ask or not? More than half (56.4%) of respondents say they receive high volumes of “junk” from marketers – defined as “email from companies I know but that is just not interesting to me.” “Junk” is second only to “spam” (“email I never asked to receive”) which 65.7% of respondents say they receive in high volumes. One-third say that marketers email them more frequently than promised.Most of this email is simply deleted unread, but subscribers do not hesitate to complain about unwanted messages (reporting the email as spam). (Source: Return Path Holiday Survey 2007)An alarming percentage of consumers surveyed by Return Path, or 22.3%, said they handled the increase of e-mails this holiday season by reporting the sender as a spammer to their ISPs. However, this figure is down from 26.6% in 2006 and 33.6% in 2005.Still, 13.9% said they typically use the “report spam” button when they no longer want e-mail from a company, while a healthy 26.2% said they use the marketer’s unsubscribe button.Also, 45.6% said they simply deleted the additional e-mails and 41% said the increase had no impact on their regular e-mail habits, according to Return Path.Moreover, 24.8% said they simply unsubscribed from the excess e-mails in 2007, compared to 24.1% in 2006 and 30.5% in 2005, according to Return Path.
  2. But that isn’t that helpful. What you really wanted is not just data, but insights. Insight on how to translate all those stats and survey results into meaningful
  3. Jason: Subscriber Perception – nothing to do with the definition of the spam. Other stats? Length of the form.Annie: Frequently. What is the right number? Should you ask or not? More than half (56.4%) of respondents say they receive high volumes of “junk” from marketers – defined as “email from companies I know but that is just not interesting to me.” “Junk” is second only to “spam” (“email I never asked to receive”) which 65.7% of respondents say they receive in high volumes. One-third say that marketers email them more frequently than promised.Most of this email is simply deleted unread, but subscribers do not hesitate to complain about unwanted messages (reporting the email as spam). (Source: Return Path Holiday Survey 2007)An alarming percentage of consumers surveyed by Return Path, or 22.3%, said they handled the increase of e-mails this holiday season by reporting the sender as a spammer to their ISPs. However, this figure is down from 26.6% in 2006 and 33.6% in 2005.Still, 13.9% said they typically use the “report spam” button when they no longer want e-mail from a company, while a healthy 26.2% said they use the marketer’s unsubscribe button.Also, 45.6% said they simply deleted the additional e-mails and 41% said the increase had no impact on their regular e-mail habits, according to Return Path.Moreover, 24.8% said they simply unsubscribed from the excess e-mails in 2007, compared to 24.1% in 2006 and 30.5% in 2005, according to Return Path.
  4. Jason: Subscriber Perception – nothing to do with the definition of the spam. Other stats? Length of the form.Annie: Frequently. What is the right number? Should you ask or not? More than half (56.4%) of respondents say they receive high volumes of “junk” from marketers – defined as “email from companies I know but that is just not interesting to me.” “Junk” is second only to “spam” (“email I never asked to receive”) which 65.7% of respondents say they receive in high volumes. One-third say that marketers email them more frequently than promised.Most of this email is simply deleted unread, but subscribers do not hesitate to complain about unwanted messages (reporting the email as spam). (Source: Return Path Holiday Survey 2007)An alarming percentage of consumers surveyed by Return Path, or 22.3%, said they handled the increase of e-mails this holiday season by reporting the sender as a spammer to their ISPs. However, this figure is down from 26.6% in 2006 and 33.6% in 2005.Still, 13.9% said they typically use the “report spam” button when they no longer want e-mail from a company, while a healthy 26.2% said they use the marketer’s unsubscribe button.Also, 45.6% said they simply deleted the additional e-mails and 41% said the increase had no impact on their regular e-mail habits, according to Return Path.Moreover, 24.8% said they simply unsubscribed from the excess e-mails in 2007, compared to 24.1% in 2006 and 30.5% in 2005, according to Return Path.
  5. APK: Focus on All things marketing THEN Email