Stop Tweeting...Start Executing - Part 1 by Aaron Kahlow
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Editor's Notes
Jason: Subscriber Perception – nothing to do with the definition of the spam. Other stats? Length of the form.Annie: Frequently. What is the right number? Should you ask or not? More than half (56.4%) of respondents say they receive high volumes of “junk” from marketers – defined as “email from companies I know but that is just not interesting to me.” “Junk” is second only to “spam” (“email I never asked to receive”) which 65.7% of respondents say they receive in high volumes. One-third say that marketers email them more frequently than promised.Most of this email is simply deleted unread, but subscribers do not hesitate to complain about unwanted messages (reporting the email as spam). (Source: Return Path Holiday Survey 2007)An alarming percentage of consumers surveyed by Return Path, or 22.3%, said they handled the increase of e-mails this holiday season by reporting the sender as a spammer to their ISPs. However, this figure is down from 26.6% in 2006 and 33.6% in 2005.Still, 13.9% said they typically use the “report spam” button when they no longer want e-mail from a company, while a healthy 26.2% said they use the marketer’s unsubscribe button.Also, 45.6% said they simply deleted the additional e-mails and 41% said the increase had no impact on their regular e-mail habits, according to Return Path.Moreover, 24.8% said they simply unsubscribed from the excess e-mails in 2007, compared to 24.1% in 2006 and 30.5% in 2005, according to Return Path.
But that isn’t that helpful. What you really wanted is not just data, but insights. Insight on how to translate all those stats and survey results into meaningful
Jason: Subscriber Perception – nothing to do with the definition of the spam. Other stats? Length of the form.Annie: Frequently. What is the right number? Should you ask or not? More than half (56.4%) of respondents say they receive high volumes of “junk” from marketers – defined as “email from companies I know but that is just not interesting to me.” “Junk” is second only to “spam” (“email I never asked to receive”) which 65.7% of respondents say they receive in high volumes. One-third say that marketers email them more frequently than promised.Most of this email is simply deleted unread, but subscribers do not hesitate to complain about unwanted messages (reporting the email as spam). (Source: Return Path Holiday Survey 2007)An alarming percentage of consumers surveyed by Return Path, or 22.3%, said they handled the increase of e-mails this holiday season by reporting the sender as a spammer to their ISPs. However, this figure is down from 26.6% in 2006 and 33.6% in 2005.Still, 13.9% said they typically use the “report spam” button when they no longer want e-mail from a company, while a healthy 26.2% said they use the marketer’s unsubscribe button.Also, 45.6% said they simply deleted the additional e-mails and 41% said the increase had no impact on their regular e-mail habits, according to Return Path.Moreover, 24.8% said they simply unsubscribed from the excess e-mails in 2007, compared to 24.1% in 2006 and 30.5% in 2005, according to Return Path.
Jason: Subscriber Perception – nothing to do with the definition of the spam. Other stats? Length of the form.Annie: Frequently. What is the right number? Should you ask or not? More than half (56.4%) of respondents say they receive high volumes of “junk” from marketers – defined as “email from companies I know but that is just not interesting to me.” “Junk” is second only to “spam” (“email I never asked to receive”) which 65.7% of respondents say they receive in high volumes. One-third say that marketers email them more frequently than promised.Most of this email is simply deleted unread, but subscribers do not hesitate to complain about unwanted messages (reporting the email as spam). (Source: Return Path Holiday Survey 2007)An alarming percentage of consumers surveyed by Return Path, or 22.3%, said they handled the increase of e-mails this holiday season by reporting the sender as a spammer to their ISPs. However, this figure is down from 26.6% in 2006 and 33.6% in 2005.Still, 13.9% said they typically use the “report spam” button when they no longer want e-mail from a company, while a healthy 26.2% said they use the marketer’s unsubscribe button.Also, 45.6% said they simply deleted the additional e-mails and 41% said the increase had no impact on their regular e-mail habits, according to Return Path.Moreover, 24.8% said they simply unsubscribed from the excess e-mails in 2007, compared to 24.1% in 2006 and 30.5% in 2005, according to Return Path.