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Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
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Stop Tweeting...Start Executing - Part 2 by Brad Kleinman


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Brad Kleinman of WorkSmart eMarketing discusses Part 2 of 'Stop Tweeting...Start Executing' with Aaron Kahlow of Online Marketing Connect.

Brad Kleinman of WorkSmart eMarketing discusses Part 2 of 'Stop Tweeting...Start Executing' with Aaron Kahlow of Online Marketing Connect.

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  • Transcript

    • 1. Aaron Kahlow
      Brad Kleinman
    • 2. Introduction to the Speakers
      Brad Kleinman
      Aaron Kahlow
    • 3. Program Overview
      Interesting statistics on Social Networking
      Developing your Social Media Strategy
      Implementing your Social Media System
      Best Practices in Social Networking
      Question & Answer
    • 4. Budget Line Increases VS Decreases
      From Marketing Sherpa
    • 5. Significant Barriers to Adoption
      From Marketing Sherpa
    • 6. Create Your Marketing System
    • 7. Create Your Social Networking System
    • 8. Interesting Statistics
      More than 250 million active users
      More than 2/3rds of users are outside of college
      The fastest growing demographic is 35+ years old
      About 70% of Facebook users are outside the US
      In just one day:
      More than 100 million users log on at least once
      More than 20 million users update their statuses
      More than 4 million users become fans of Pages
      More than 3.5 billion minutes are spent on Facebook
    • 9. Facebook is the “Attention King”
    • 10. Facebook – The Social Network
    • 11. Personal Profile for Business?
    • 12. Facebook for Business – Events
    • 13. Facebook for Business – Ads
    • 14. Use Inline Fanning
    • 15. Facebook Connect
    • 16. Facebook Share
    • 17. Facebook for Business – Public Profiles
    • 18. Your ‘Canvas’ to Paint
    • 19. Customize Your Page
    • 20. Embed custom content with FBML
    • 21. Frequently Update and Measure
      Embed pictures and photo gallery
      Create videos and upload them to Facebook
      Create and moderate interesting discussions
    • 22. Measure Fan Size AND Interactions
      Fan Size
    • 23. Measure Quantity AND Quality of Posts
      Quantity of Posts
      Quality of Posts
    • 24. Other Measurements
    • 25. My Top 10 Tips
      Segment your friends with Facebook lists
      Create your protocol and establish a publishing schedule
      Consistent messaging, high frequency, high quality
      Measure engagement and report success
      Choose your landing page
      Create different content for fans versus non-fans
      Get a vanity URL (over 100 fans)
      Leverage Facebook Apps – connect to blog, twitter, YouTube, etc.
      Embed custom FBML and customize your ‘sub-navigation’
      Cross promote your page on websites, email, blog, etc
    • 26. Twitter
    • 27. Do you accept ?
    • 28. Interesting Statistics
      21% of Twitter accounts are empty placeholders
      Half of all Twitter users are not "active”
      Nearly 94% of all accounts have <100 followers
      March and April of 2009 were the tipping point
      A small minority creates most of the activity
      Tuesday is the most active Twitter day
      APIs have been the key to Twitter's growth
    • 29. Growing Your Followers
      Create your strategy and publishing schedule
      Use the 80-20 rule
      Retweet (RT) and @reply
      Use Twitter Local, Mr. Tweet and WeFollow
      Use a URL Shortener that Measures results
    • 30. Track Your Clicks
    • 31. Measuring your follower base
    • 32. Measuring your traffic
    • 33. Are you IN?
    • 34. Some Interesting LinkedIn Statistics
      Over 43 million members in over 200 countries
      A new member joins every second
      About half of our members are outside U.S.
      All 500 Fortune 500 companies are represented
    • 35. 8 Quick LinkedIn Tips
      Be proactive and calendarize
      Invite your contacts (Gmail, CSV from Outlook)
      Make and request recommendations
      Join groups and use the Q&A area
      Promote your profile
      Use company search and advanced search
      Make Status updates
      Use the Microsoft Outlook add-in
    • 36. Creating Your Marketing System
    • 37. Aaron Kahlow
      Brad Kleinman