Stop Tweeting...Start Executing - Part 2 by Brad Kleinman

Aaron Kahlow
aaron@OnlineMarketingSummit.com
@OMSummit
Brad Kleinman
Brad@WorkSmart-eMarketing.com
@BradKleinman

Introduction to the Speakers
Brad Kleinman
@BradKleinman
Aaron Kahlow
aaron@OnlineMarketingConnect.com
@OMSummit

Program Overview
Introductions
Interesting statistics on Social Networking
Developing your Social Media Strategy
Implementing your Social Media System
Best Practices in Social Networking
Question & Answer

Budget Line Increases VS Decreases
From Marketing Sherpa

Significant Barriers to Adoption
From Marketing Sherpa

Create Your Marketing System

Create Your Social Networking System

Interesting Statistics
More than 250 million active users
More than 2/3rds of users are outside of college
The fastest growing demographic is 35+ years old
About 70% of Facebook users are outside the US
In just one day:
More than 100 million users log on at least once
More than 20 million users update their statuses
More than 4 million users become fans of Pages
More than 3.5 billion minutes are spent on Facebook
From Facebook.com

Facebook is the “Attention King”
From AllFacebook.com

Facebook – The Social Network

Personal Profile for Business?

Facebook for Business – Events

Facebook for Business – Ads

Use Inline Fanning

Facebook Connect

Facebook Share

Facebook for Business – Public Profiles

Your ‘Canvas’ to Paint

Customize Your Page

Embed custom content with FBML

Frequently Update and Measure
Embed pictures and photo gallery
Create videos and upload them to Facebook
Create and moderate interesting discussions

Measure Fan Size AND Interactions
Fan Size
Interactions

Measure Quantity AND Quality of Posts
Quantity of Posts
Quality of Posts

Other Measurements

My Top 10 Tips
Segment your friends with Facebook lists
Create your protocol and establish a publishing schedule
Consistent messaging, high frequency, high quality
Measure engagement and report success
Choose your landing page
Create different content for fans versus non-fans
Get a vanity URL (over 100 fans)
Leverage Facebook Apps – connect to blog, twitter, YouTube, etc.
Embed custom FBML and customize your ‘sub-navigation’
Cross promote your page on websites, email, blog, etc

Twitter

Do you accept ?

Interesting Statistics
21% of Twitter accounts are empty placeholders
Half of all Twitter users are not "active”
Nearly 94% of all accounts have <100 followers
March and April of 2009 were the tipping point
A small minority creates most of the activity
Tuesday is the most active Twitter day
APIs have been the key to Twitter's growth
http://www.sysomos.com/insidetwitter/

Growing Your Followers
Create your strategy and publishing schedule
Use the 80-20 rule
Retweet (RT) and @reply
Use Twitter Local, Mr. Tweet and WeFollow
Use a URL Shortener that Measures results

Track Your Clicks

Measuring your follower base

Measuring your traffic

Are you IN?

Some Interesting LinkedIn Statistics
Over 43 million members in over 200 countries
A new member joins every second
About half of our members are outside U.S.
All 500 Fortune 500 companies are represented

8 Quick LinkedIn Tips
Be proactive and calendarize
Invite your contacts (Gmail, CSV from Outlook)
Make and request recommendations
Join groups and use the Q&A area
Promote your profile
Use company search and advanced search
Make Status updates
Use the Microsoft Outlook add-in

Creating Your Marketing System

Aaron Kahlow
aaron@OnlineMarketingSummit.com
@OMSummit
Brad Kleinman
@BradKleinman