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Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
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Stop Tweeting...Start Executing - Part 2 by Brad Kleinman

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Brad Kleinman of WorkSmart eMarketing discusses Part 2 of 'Stop Tweeting...Start Executing' with Aaron Kahlow of Online Marketing Connect.

Brad Kleinman of WorkSmart eMarketing discusses Part 2 of 'Stop Tweeting...Start Executing' with Aaron Kahlow of Online Marketing Connect.

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  • Transcript

    • 1. Aaron Kahlow<br />aaron@OnlineMarketingSummit.com<br />@OMSummit<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />@BradKleinman<br />
    • 2. Introduction to the Speakers<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />@BradKleinman<br />Aaron Kahlow<br />aaron@OnlineMarketingConnect.com<br />@OMSummit<br />
    • 3. Program Overview<br />Introductions<br />Interesting statistics on Social Networking<br />Developing your Social Media Strategy<br />Implementing your Social Media System<br />Best Practices in Social Networking<br />Question & Answer<br />
    • 4. Budget Line Increases VS Decreases<br />From Marketing Sherpa<br />
    • 5. Significant Barriers to Adoption<br />From Marketing Sherpa<br />
    • 6. Create Your Marketing System<br />
    • 7. Create Your Social Networking System<br />
    • 8. Interesting Statistics<br />More than 250 million active users<br />More than 2/3rds of users are outside of college<br />The fastest growing demographic is 35+ years old<br />About 70% of Facebook users are outside the US<br />In just one day:<br />More than 100 million users log on at least once<br />More than 20 million users update their statuses<br />More than 4 million users become fans of Pages<br />More than 3.5 billion minutes are spent on Facebook<br />From Facebook.com<br />
    • 9. Facebook is the “Attention King”<br />From AllFacebook.com<br />
    • 10. Facebook – The Social Network<br />
    • 11. Personal Profile for Business?<br />
    • 12. Facebook for Business – Events<br />
    • 13. Facebook for Business – Ads<br />
    • 14. Use Inline Fanning<br />
    • 15. Facebook Connect<br />
    • 16. Facebook Share<br />
    • 17. Facebook for Business – Public Profiles<br />
    • 18. Your ‘Canvas’ to Paint<br />
    • 19. Customize Your Page<br />
    • 20. Embed custom content with FBML<br />
    • 21. Frequently Update and Measure<br />Embed pictures and photo gallery<br />Create videos and upload them to Facebook<br />Create and moderate interesting discussions<br />
    • 22. Measure Fan Size AND Interactions<br />Fan Size<br />Interactions<br />
    • 23. Measure Quantity AND Quality of Posts<br />Quantity of Posts<br />Quality of Posts<br />
    • 24. Other Measurements<br />
    • 25. My Top 10 Tips<br />Segment your friends with Facebook lists<br />Create your protocol and establish a publishing schedule<br />Consistent messaging, high frequency, high quality<br />Measure engagement and report success<br />Choose your landing page<br />Create different content for fans versus non-fans<br />Get a vanity URL (over 100 fans)<br />Leverage Facebook Apps – connect to blog, twitter, YouTube, etc.<br />Embed custom FBML and customize your ‘sub-navigation’<br />Cross promote your page on websites, email, blog, etc<br />
    • 26. Twitter<br />
    • 27. Do you accept ?<br />
    • 28. Interesting Statistics<br />21% of Twitter accounts are empty placeholders<br />Half of all Twitter users are not &quot;active”<br />Nearly 94% of all accounts have &lt;100 followers<br />March and April of 2009 were the tipping point<br />A small minority creates most of the activity<br />Tuesday is the most active Twitter day<br />APIs have been the key to Twitter&apos;s growth<br />http://www.sysomos.com/insidetwitter/<br />
    • 29. Growing Your Followers<br />Create your strategy and publishing schedule<br />Use the 80-20 rule<br />Retweet (RT) and @reply<br />Use Twitter Local, Mr. Tweet and WeFollow<br />Use a URL Shortener that Measures results<br />
    • 30. Track Your Clicks<br />
    • 31. Measuring your follower base<br />
    • 32. Measuring your traffic<br />
    • 33. Are you IN?<br />
    • 34. Some Interesting LinkedIn Statistics<br />Over 43 million members in over 200 countries<br />A new member joins every second<br />About half of our members are outside U.S. <br />All 500 Fortune 500 companies are represented<br />
    • 35. 8 Quick LinkedIn Tips<br />Be proactive and calendarize<br />Invite your contacts (Gmail, CSV from Outlook)<br />Make and request recommendations<br />Join groups and use the Q&A area<br />Promote your profile<br />Use company search and advanced search<br />Make Status updates<br />Use the Microsoft Outlook add-in<br />
    • 36. Creating Your Marketing System<br />
    • 37. Aaron Kahlow<br />aaron@OnlineMarketingSummit.com<br />@OMSummit<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />@BradKleinman<br />

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