eMarketing Techniques How to take advantage of Web 2.0 and Social Media to grow your organization today By Brad Kleinman WorkSmart - eMarketing

Agenda Introduction Accountability From Web 1.0 -> Web 2.0 Social Media Trends Facebook LinkedIn Twitter Q & A

Introduction

Accountability

From Web 1.0 -> Web 2.0

Social Media Trends

Facebook

LinkedIn

Twitter

Q & A

Accountability

Accountability Choose a partner Introduce yourself Commit to do ONE thing you learn today Connect outside of this workshop Check up with each other - MIH

Choose a partner

Introduce yourself

Commit to do ONE thing you learn today

Connect outside of this workshop

Check up with each other - MIH

Statistics & Trends Social media trends Facebook over 175M, 500K users per day A blog is created every half second Over 150K videos uploaded to YouTube every day 75% of adults 18-24 are on social networks

Social media trends

Facebook over 175M, 500K users per day

A blog is created every half second

Over 150K videos uploaded to YouTube every day

75% of adults 18-24 are on social networks

What is Web 2.0?

Budget Line Increases VS Decreases

Significant Barriers to Adoption

Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff

A Few Quick Tips Tip #1 Leverage signature lines ‘ Follow Us on Twitter’, ‘See Us on YouTube’, ‘Connect to Us on Facebook’ Tip #2 Leverage evangelists Encourage sharing Twitter, Digg, Reddit Tip #3 Systematize and Calendarize KISS!

Tip #1

Leverage signature lines

‘ Follow Us on Twitter’, ‘See Us on YouTube’, ‘Connect to Us on Facebook’

Tip #2

Leverage evangelists

Encourage sharing

Twitter, Digg, Reddit

Tip #3

Systematize and Calendarize

KISS!

Facebook – The Social Network

Facebook Basics

Facebook for Business – Events

Facebook for Business – Ads

Facebook for Business – Public Profiles

Getting Started with Pages

Getting Started with Pages

Adding Information

Customizing Your Page

What to put on your page Post photos of products, employees, and customers Add video clips of your company in action List an event for your grand opening sales Write a note about upcoming promotions

Post photos of products, employees, and customers

Add video clips of your company in action

List an event for your grand opening sales

Write a note about upcoming promotions

Facebook for Business – Connect

Facebook for Business – Share

The Power of being LinkedIn

LinkedIn Groups

Discussions on LinkedIn

LinkedIn Build out your profile Use status updates Use LinkedIn applications Use the Outlook toolbar Upload your contacts Use it as a testimonial repository

Build out your profile

Use status updates

Use LinkedIn applications

Use the Outlook toolbar

Upload your contacts

Use it as a testimonial repository

Twitter 90% / 10% Focus on giving it away Use Search.Twitter.com for real-time tweets RSS -> Email Use a URL shortener Cli.gs Retweet! (RT) Evangelist re-tweeting system Use #LWL hashtag Hashtags.org to track

90% / 10%

Focus on giving it away

Use Search.Twitter.com for real-time tweets

RSS -> Email

Use a URL shortener

Cli.gs

Retweet! (RT)

Evangelist re-tweeting system

Use #LWL hashtag

Hashtags.org to track

Create a Sharing System

HOMEWORK! Homework Assignment #1 Sign up for twitter Follow www.twitter.com/LadiesWhoLaunch Find your favorite LWL article Shorten the URL with Cli.gs Tweet out! RT an interesting tweet

Homework Assignment #1

Sign up for twitter

Follow www.twitter.com/LadiesWhoLaunch

Find your favorite LWL article

Shorten the URL with Cli.gs

Tweet out!

RT an interesting tweet

HOMEWORK! Homework Assignment #2 Sign up for Facebook Fill out your profile Upload a picture Update your status Invite 5 fellow Launchers Join Ladies Who Launch Page

Homework Assignment #2

Sign up for Facebook

Fill out your profile

Upload a picture

Update your status

Invite 5 fellow Launchers

Join Ladies Who Launch Page

Resource List Everything you need is online Wikipedia Google YouTube ‘ Plain English’ videos Quirk eMarketing eMarketing Textbook Training webinars Monthly webinars for ongoing education

Everything you need is online

Wikipedia

Google

YouTube

‘ Plain English’ videos

Quirk eMarketing

eMarketing Textbook

Training webinars

Monthly webinars for ongoing education

Thank you! Brad Kleinman [email_address]