Social Networking 101 for Ladies Who Launch


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Brad Kleinman discusses Social Networking 101 at a Cleveland Ladies Who Launch workshop. During the presentation, basics in social networking are covered, but the main focus of the presentation is Facebook, LinkedIn and Twitter.

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Social Networking 101 for Ladies Who Launch

  1. 1. eMarketing Techniques How to take advantage of Web 2.0 and Social Media to grow your organization today By Brad Kleinman WorkSmart - eMarketing
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Accountability </li></ul><ul><li>From Web 1.0 -> Web 2.0 </li></ul><ul><li>Social Media Trends </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Q & A </li></ul>
  3. 3. Accountability
  4. 4. Accountability <ul><li>Choose a partner </li></ul><ul><li>Introduce yourself </li></ul><ul><li>Commit to do ONE thing you learn today </li></ul><ul><li>Connect outside of this workshop </li></ul><ul><li>Check up with each other - MIH </li></ul>
  5. 5. Statistics & Trends <ul><li>Social media trends </li></ul><ul><ul><li>Facebook over 175M, 500K users per day </li></ul></ul><ul><ul><li>A blog is created every half second </li></ul></ul><ul><ul><li>Over 150K videos uploaded to YouTube every day </li></ul></ul><ul><ul><li>75% of adults 18-24 are on social networks </li></ul></ul>
  6. 6. What is Web 2.0?
  7. 7. Budget Line Increases VS Decreases
  8. 8. Significant Barriers to Adoption
  9. 9. Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff
  10. 10. A Few Quick Tips <ul><li>Tip #1 </li></ul><ul><ul><li>Leverage signature lines </li></ul></ul><ul><ul><ul><li>‘ Follow Us on Twitter’, ‘See Us on YouTube’, ‘Connect to Us on Facebook’ </li></ul></ul></ul><ul><li>Tip #2 </li></ul><ul><ul><li>Leverage evangelists </li></ul></ul><ul><ul><ul><li>Encourage sharing </li></ul></ul></ul><ul><ul><ul><ul><li>Twitter, Digg, Reddit </li></ul></ul></ul></ul><ul><li>Tip #3 </li></ul><ul><ul><li>Systematize and Calendarize </li></ul></ul><ul><ul><ul><li>KISS! </li></ul></ul></ul>
  11. 11. Facebook – The Social Network
  12. 12. Facebook Basics
  13. 13. Facebook for Business – Events
  14. 14. Facebook for Business – Ads
  15. 15. Facebook for Business – Public Profiles
  16. 16. Getting Started with Pages
  17. 17. Getting Started with Pages
  18. 18. Adding Information
  19. 19. Customizing Your Page
  20. 20. What to put on your page <ul><li>Post photos of products, employees, and customers </li></ul><ul><li>Add video clips of your company in action </li></ul><ul><li>List an event for your grand opening sales </li></ul><ul><li>Write a note about upcoming promotions </li></ul>
  21. 21. Facebook for Business – Connect
  22. 22. Facebook for Business – Share
  23. 23. The Power of being LinkedIn
  24. 24. LinkedIn Groups
  25. 25. Discussions on LinkedIn
  26. 26. LinkedIn <ul><li>Build out your profile </li></ul><ul><li>Use status updates </li></ul><ul><li>Use LinkedIn applications </li></ul><ul><li>Use the Outlook toolbar </li></ul><ul><li>Upload your contacts </li></ul><ul><li>Use it as a testimonial repository </li></ul>
  27. 27. Twitter <ul><li>90% / 10% </li></ul><ul><ul><li>Focus on giving it away </li></ul></ul><ul><li>Use for real-time tweets </li></ul><ul><ul><li>RSS -> Email </li></ul></ul><ul><li>Use a URL shortener </li></ul><ul><ul><li> </li></ul></ul><ul><li>Retweet! (RT) </li></ul><ul><ul><li>Evangelist re-tweeting system </li></ul></ul><ul><li>Use #LWL hashtag </li></ul><ul><ul><li> to track </li></ul></ul>
  28. 28. Create a Sharing System
  29. 29. HOMEWORK! <ul><li>Homework Assignment #1 </li></ul><ul><ul><li>Sign up for twitter </li></ul></ul><ul><ul><li>Follow </li></ul></ul><ul><ul><li>Find your favorite LWL article </li></ul></ul><ul><ul><li>Shorten the URL with </li></ul></ul><ul><ul><li>Tweet out! </li></ul></ul><ul><ul><li>RT an interesting tweet </li></ul></ul>
  30. 30. HOMEWORK! <ul><li>Homework Assignment #2 </li></ul><ul><ul><li>Sign up for Facebook </li></ul></ul><ul><ul><li>Fill out your profile </li></ul></ul><ul><ul><li>Upload a picture </li></ul></ul><ul><ul><li>Update your status </li></ul></ul><ul><ul><li>Invite 5 fellow Launchers </li></ul></ul><ul><ul><li>Join Ladies Who Launch Page </li></ul></ul>
  31. 31. Resource List <ul><li>Everything you need is online </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>‘ Plain English’ videos </li></ul></ul><ul><li>Quirk eMarketing </li></ul><ul><ul><li>eMarketing Textbook </li></ul></ul><ul><li>Training webinars </li></ul><ul><ul><li>Monthly webinars for ongoing education </li></ul></ul>
  32. 32. Thank you! Brad Kleinman [email_address]