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Social Networking 101 for Ladies Who Launch
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Social Networking 101 for Ladies Who Launch

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Brad Kleinman discusses Social Networking 101 at a Cleveland Ladies Who Launch workshop. During the presentation, basics in social networking are covered, but the main focus of the presentation is …

Brad Kleinman discusses Social Networking 101 at a Cleveland Ladies Who Launch workshop. During the presentation, basics in social networking are covered, but the main focus of the presentation is Facebook, LinkedIn and Twitter.

Published in: Education, Technology, Design

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Transcript

  • 1. eMarketing Techniques How to take advantage of Web 2.0 and Social Media to grow your organization today By Brad Kleinman WorkSmart - eMarketing
  • 2. Agenda
    • Introduction
    • Accountability
    • From Web 1.0 -> Web 2.0
    • Social Media Trends
    • Facebook
    • LinkedIn
    • Twitter
    • Q & A
  • 3. Accountability
  • 4. Accountability
    • Choose a partner
    • Introduce yourself
    • Commit to do ONE thing you learn today
    • Connect outside of this workshop
    • Check up with each other - MIH
  • 5. Statistics & Trends
    • Social media trends
      • Facebook over 175M, 500K users per day
      • A blog is created every half second
      • Over 150K videos uploaded to YouTube every day
      • 75% of adults 18-24 are on social networks
  • 6. What is Web 2.0?
  • 7. Budget Line Increases VS Decreases
  • 8. Significant Barriers to Adoption
  • 9. Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff
  • 10. A Few Quick Tips
    • Tip #1
      • Leverage signature lines
        • ‘ Follow Us on Twitter’, ‘See Us on YouTube’, ‘Connect to Us on Facebook’
    • Tip #2
      • Leverage evangelists
        • Encourage sharing
          • Twitter, Digg, Reddit
    • Tip #3
      • Systematize and Calendarize
        • KISS!
  • 11. Facebook – The Social Network
  • 12. Facebook Basics
  • 13. Facebook for Business – Events
  • 14. Facebook for Business – Ads
  • 15. Facebook for Business – Public Profiles
  • 16. Getting Started with Pages
  • 17. Getting Started with Pages
  • 18. Adding Information
  • 19. Customizing Your Page
  • 20. What to put on your page
    • Post photos of products, employees, and customers
    • Add video clips of your company in action
    • List an event for your grand opening sales
    • Write a note about upcoming promotions
  • 21. Facebook for Business – Connect
  • 22. Facebook for Business – Share
  • 23. The Power of being LinkedIn
  • 24. LinkedIn Groups
  • 25. Discussions on LinkedIn
  • 26. LinkedIn
    • Build out your profile
    • Use status updates
    • Use LinkedIn applications
    • Use the Outlook toolbar
    • Upload your contacts
    • Use it as a testimonial repository
  • 27. Twitter
    • 90% / 10%
      • Focus on giving it away
    • Use Search.Twitter.com for real-time tweets
      • RSS -> Email
    • Use a URL shortener
      • Cli.gs
    • Retweet! (RT)
      • Evangelist re-tweeting system
    • Use #LWL hashtag
      • Hashtags.org to track
  • 28. Create a Sharing System
  • 29. HOMEWORK!
    • Homework Assignment #1
      • Sign up for twitter
      • Follow www.twitter.com/LadiesWhoLaunch
      • Find your favorite LWL article
      • Shorten the URL with Cli.gs
      • Tweet out!
      • RT an interesting tweet
  • 30. HOMEWORK!
    • Homework Assignment #2
      • Sign up for Facebook
      • Fill out your profile
      • Upload a picture
      • Update your status
      • Invite 5 fellow Launchers
      • Join Ladies Who Launch Page
  • 31. Resource List
    • Everything you need is online
      • Wikipedia
      • Google
    • YouTube
      • ‘ Plain English’ videos
    • Quirk eMarketing
      • eMarketing Textbook
    • Training webinars
      • Monthly webinars for ongoing education
  • 32. Thank you! Brad Kleinman [email_address]