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Social Media + The other stuff = Integrated Marketing

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Warrensville Heights Chamber of Commerce Presentation by David Toth, CEO of WorkSmart Integrated Marketing

Warrensville Heights Chamber of Commerce Presentation by David Toth, CEO of WorkSmart Integrated Marketing

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Transcript

  • 1. Social Media + Your Other Stuff
    David@WorkSmartIM.com
    February 16, 2009
  • 2. Outlines
    Key Factors
    Marketing Trends
    Discovery and Strategy
    Social Media
    Strategy
    Rules
    Linked In, Twitter and Facebook
    Tracking and Goals
    Wrap up and Q/A
  • 3. Key Factors
    Brand / messaging
    Metrics – measuring return on investment
    Measurements for success – Goals of campaign
    Integration into collateral
  • 4. Marketing Trends
  • 5. Increase of budgets
  • 6. Barriers to entry
  • 7. The Marketing System
  • 8. Discovery and Strategy
    Objectives – The objectives defined will be used to measure the success of the marketing efforts.
    Audience Segmentation – Defining of the audience profiles to whom our communications will be directed.
    Strategy Development – Creating tailored strategies geared toward each audience segment.
    Message Strategy – The development of a series of messages targeted towards the audience profiles.
  • 9. Social media strategy
  • 10.
  • 11. The rules of social media
    QUALITY OF CONTENT
    IS KING
    Build relationships and awareness with
    content that is relevant, engaging, entertaining and valuable.
  • 12. The rules of social media
    VIRAL ISN’T CREATED.
    IT HAPPENS.
    Involve audience with multiple levels of engagement and collaboration
    Through all of these channels will be an underpinning association to marketing strategy
  • 13. The rules of social media
    AVOID FORCING ACTIVE
    MARKETING CONTENT
    INTO PASSIVE MEDIA
    Let them participate with the right content at the right time in the right order
  • 14. ENGAGEMENT
    (this is so cool. I need to share and contribute)
    RELATIONSHIP
    (I can really relate to this. Who is behind all of this?)
    ATTRACTION
    (I could really see myself being a part of this.)
    Relevant
    Engaging
    Entertaining
    Valuable
    Audience Bios
    and stories of
    involvement
    Client Brand
    Proposition
  • 15.
  • 16. Twitter
    90/10 rule
    Use Search.Twitter.com for real-time tweets
    Use a URL shortener
    Tr.im
    Retweet! (RT)
    Evangelist re-tweeting system
    @replies
  • 17.
  • 18. Tracking
  • 19. Goals
  • 20. Key Factors
    Brand / messaging
    Metrics – measuring return on investment
    Measurements for success – Goals of campaign
    Integration into collateral
  • 21. Social Media + Your Other Stuff
    David@WorkSmartIM.com
    February 16, 2009