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Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
Social Media + The other stuff = Integrated Marketing
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Social Media + The other stuff = Integrated Marketing

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Warrensville Heights Chamber of Commerce Presentation by David Toth, CEO of WorkSmart Integrated Marketing

Warrensville Heights Chamber of Commerce Presentation by David Toth, CEO of WorkSmart Integrated Marketing

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    • 1. Social Media + Your Other Stuff
      David@WorkSmartIM.com
      February 16, 2009
    • 2. Outlines
      Key Factors
      Marketing Trends
      Discovery and Strategy
      Social Media
      Strategy
      Rules
      Linked In, Twitter and Facebook
      Tracking and Goals
      Wrap up and Q/A
    • 3. Key Factors
      Brand / messaging
      Metrics – measuring return on investment
      Measurements for success – Goals of campaign
      Integration into collateral
    • 4. Marketing Trends
    • 5. Increase of budgets
    • 6. Barriers to entry
    • 7. The Marketing System
    • 8. Discovery and Strategy
      Objectives – The objectives defined will be used to measure the success of the marketing efforts.
      Audience Segmentation – Defining of the audience profiles to whom our communications will be directed.
      Strategy Development – Creating tailored strategies geared toward each audience segment.
      Message Strategy – The development of a series of messages targeted towards the audience profiles.
    • 9. Social media strategy
    • 10.
    • 11. The rules of social media
      QUALITY OF CONTENT
      IS KING
      Build relationships and awareness with
      content that is relevant, engaging, entertaining and valuable.
    • 12. The rules of social media
      VIRAL ISN’T CREATED.
      IT HAPPENS.
      Involve audience with multiple levels of engagement and collaboration
      Through all of these channels will be an underpinning association to marketing strategy
    • 13. The rules of social media
      AVOID FORCING ACTIVE
      MARKETING CONTENT
      INTO PASSIVE MEDIA
      Let them participate with the right content at the right time in the right order
    • 14. ENGAGEMENT
      (this is so cool. I need to share and contribute)
      RELATIONSHIP
      (I can really relate to this. Who is behind all of this?)
      ATTRACTION
      (I could really see myself being a part of this.)
      Relevant
      Engaging
      Entertaining
      Valuable
      Audience Bios
      and stories of
      involvement
      Client Brand
      Proposition
    • 15.
    • 16. Twitter
      90/10 rule
      Use Search.Twitter.com for real-time tweets
      Use a URL shortener
      Tr.im
      Retweet! (RT)
      Evangelist re-tweeting system
      @replies
    • 17.
    • 18. Tracking
    • 19. Goals
    • 20. Key Factors
      Brand / messaging
      Metrics – measuring return on investment
      Measurements for success – Goals of campaign
      Integration into collateral
    • 21. Social Media + Your Other Stuff
      David@WorkSmartIM.com
      February 16, 2009

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