Discovery and Strategy Objectives – The objectives defined will be used to measure the success of the marketing efforts. Audience Segmentation – Defining of the audience profiles to whom our communications will be directed. Strategy Development – Creating tailored strategies geared toward each audience segment. Message Strategy – The development of a series of messages targeted towards the audience profiles.
The rules of social media QUALITY OF CONTENT IS KING Build relationships and awareness with content that is relevant, engaging, entertaining and valuable.
The rules of social media VIRAL ISN’T CREATED. IT HAPPENS. Involve audience with multiple levels of engagement and collaboration Through all of these channels will be an underpinning association to marketing strategy
The rules of social media AVOID FORCING ACTIVE MARKETING CONTENT INTO PASSIVE MEDIA Let them participate with the right content at the right time in the right order
ENGAGEMENT (this is so cool. I need to share and contribute) RELATIONSHIP (I can really relate to this. Who is behind all of this?) ATTRACTION (I could really see myself being a part of this.) Relevant Engaging Entertaining Valuable Audience Bios and stories of involvement Client Brand Proposition