Social Media + Your Other Stuff<br />David@WorkSmartIM.com<br />February 16, 2009<br />
Outlines<br />Key Factors<br />Marketing Trends<br />Discovery  and Strategy<br />Social Media<br />Strategy<br />Rules<br...
Key Factors<br />Brand / messaging<br />Metrics – measuring return on investment<br />Measurements for success – Goals of ...
Marketing Trends<br />
Increase of budgets<br />
Barriers to entry<br />
The Marketing System<br />
Discovery and Strategy<br />Objectives – The objectives defined will be used to measure the success of the marketing effor...
Social media strategy<br />
The rules of social media<br />QUALITY OF CONTENT <br />IS KING<br />Build relationships and awareness with <br />content ...
The rules of social media<br />VIRAL ISN’T CREATED.<br />IT HAPPENS.<br />Involve audience with multiple levels of engagem...
The rules of social media<br />AVOID FORCING ACTIVE <br />MARKETING CONTENT <br />INTO PASSIVE MEDIA<br />Let them partici...
ENGAGEMENT<br />(this is so cool. I need to share and contribute)<br />RELATIONSHIP<br />(I can really relate to this. Who...
Twitter<br />90/10 rule<br />Use Search.Twitter.com for real-time tweets<br />Use a URL shortener<br />Tr.im<br />Retweet!...
Tracking<br />
Goals<br />
Key Factors<br />Brand / messaging<br />Metrics – measuring return on investment<br />Measurements for success – Goals of ...
Social Media + Your Other Stuff<br />David@WorkSmartIM.com<br />February 16, 2009<br />
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Social Media + The other stuff = Integrated Marketing

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Warrensville Heights Chamber of Commerce Presentation by David Toth, CEO of WorkSmart Integrated Marketing

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  • Social Media + The other stuff = Integrated Marketing

    1. 1. Social Media + Your Other Stuff<br />David@WorkSmartIM.com<br />February 16, 2009<br />
    2. 2. Outlines<br />Key Factors<br />Marketing Trends<br />Discovery and Strategy<br />Social Media<br />Strategy<br />Rules<br />Linked In, Twitter and Facebook<br />Tracking and Goals<br />Wrap up and Q/A<br />
    3. 3. Key Factors<br />Brand / messaging<br />Metrics – measuring return on investment<br />Measurements for success – Goals of campaign<br />Integration into collateral<br />
    4. 4. Marketing Trends<br />
    5. 5. Increase of budgets<br />
    6. 6. Barriers to entry<br />
    7. 7. The Marketing System<br />
    8. 8. Discovery and Strategy<br />Objectives – The objectives defined will be used to measure the success of the marketing efforts.<br />Audience Segmentation – Defining of the audience profiles to whom our communications will be directed.<br />Strategy Development – Creating tailored strategies geared toward each audience segment.<br />Message Strategy – The development of a series of messages targeted towards the audience profiles.<br />
    9. 9. Social media strategy<br />
    10. 10.
    11. 11. The rules of social media<br />QUALITY OF CONTENT <br />IS KING<br />Build relationships and awareness with <br />content that is relevant, engaging, entertaining and valuable.<br />
    12. 12. The rules of social media<br />VIRAL ISN’T CREATED.<br />IT HAPPENS.<br />Involve audience with multiple levels of engagement and collaboration<br />Through all of these channels will be an underpinning association to marketing strategy<br />
    13. 13. The rules of social media<br />AVOID FORCING ACTIVE <br />MARKETING CONTENT <br />INTO PASSIVE MEDIA<br />Let them participate with the right content at the right time in the right order<br />
    14. 14. ENGAGEMENT<br />(this is so cool. I need to share and contribute)<br />RELATIONSHIP<br />(I can really relate to this. Who is behind all of this?)<br />ATTRACTION<br />(I could really see myself being a part of this.)<br />Relevant<br />Engaging<br />Entertaining<br />Valuable<br />Audience Bios<br />and stories of <br />involvement<br />Client Brand<br />Proposition<br />
    15. 15.
    16. 16. Twitter<br />90/10 rule<br />Use Search.Twitter.com for real-time tweets<br />Use a URL shortener<br />Tr.im<br />Retweet! (RT)<br />Evangelist re-tweeting system<br />@replies<br />
    17. 17.
    18. 18. Tracking<br />
    19. 19. Goals<br />
    20. 20. Key Factors<br />Brand / messaging<br />Metrics – measuring return on investment<br />Measurements for success – Goals of campaign<br />Integration into collateral<br />
    21. 21. Social Media + Your Other Stuff<br />David@WorkSmartIM.com<br />February 16, 2009<br />

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