Social Media Optimization Best Practices for Educators and Educational Institutions

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Brad Kleinman and Christian Campagnuolo discuss best practices in Social Media Optimization for Educators. Learn more at http://www.worksmart-emarketing.com.

Brad Kleinman and Christian Campagnuolo discuss best practices in Social Media Optimization for Educators. Learn more at http://www.worksmart-emarketing.com.

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  • Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord
  • You want to use Twitter because it offers another communication, donor acquisition and recognition tool. Everyone would agree that email has been an increadilbe tool to reach donors, now twitter offers an alternative communication tool, that is more opt in and allows you to scale rapidly. Mark how long did it take you to reach 3,000 user.Then comment on this screen.

Transcript

  • 1. It’s not just about your website… It’s about your web strategy. Complimentary eMarketing Webinar Series for Educators Part 5 Social Media Optimization Email Christian at christianc1225@gmail.com Email Brad at Brad@WorkSmart-eMarketing.com
  • 2. Outline • What is Social Media • Statistics and Trends • Case Study – Valencia Community College • Facebook • LinkedIn • Twitter • Blogging • YouTube • Question and Answer • Homework Assignment
  • 3. Creating Your Marketing System
  • 4. Budget Line Increases VS Decreases From Marketing Sherpa
  • 5. Significant Barriers to Adoption From Marketing Sherpa
  • 6. Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
  • 7. Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
  • 8. Facebook is “Attention King” From AllFacebook.com
  • 9. The Conversation Prism Brian Solis, co-founder of the Social Media Club
  • 10. Some Favorites
  • 11. Create Your Social Media System
  • 12. Want some examples?
  • 13. Facebook – The Social Network
  • 14. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  • 15. Facebook Basics
  • 16. What’s on your mind?
  • 17. Facebook Events
  • 18. Facebook Ads
  • 19. Facebook Ads – Step 1
  • 20. Facebook Ads – Step 2
  • 21. Facebook Ads – Step 3
  • 22. Facebook Ads – Step 4
  • 23. Facebook Connect
  • 24. Facebook Share
  • 25. Facebook Public Profiles
  • 26. Facebook Pages – Step 1 Pick a category and name
  • 27. Facebook Pages – Step 2 Upload your picture
  • 28. Facebook Pages – Step 3 Add your information
  • 29. Your ‘Canvas’
  • 30. Facebook Pages – Step 4 Customize Your Page
  • 31. Embed custom content with FBML
  • 32. Facebook Pages – Step 5 Publish!
  • 33. Facebook Pages – Step 6 Update it regularly! Post photos of Add video clips of your products, employees, company in action and customers List an event for your Write a note about grand opening sales upcoming promotions
  • 34. Let’s look at some examples!
  • 35. Your Social Media System
  • 36. Using LinkedIn
  • 37. Using LinkedIn
  • 38. Groups on LinkedIn
  • 39. Groups on LinkedIn
  • 40. Tweet Tweet!
  • 41. Using Twitter
  • 42. Whose Tweeting? • News media • Individuals • Authors • Businesses • Churches • Non Profits • Government • Politicians
  • 43. Why Tweet?
  • 44. Getting Started with Twitter
  • 45. Getting Started with Twitter
  • 46. Getting Started with Twitter
  • 47. Some Twitter Tips (Twips) 1. 90% / 10% – Focus on giving it away 2. Use Search.Twitter.com for real-time tweets – RSS -> Email 3. Use a URL shortener – Cli.gs 4. Retweet! (RT) – Evangelist re-tweeting system 5. Use #hashtags
  • 48. Things you could be Tweeting • Industry news • Tips and ideas • Cute, human interest stories • Quotes • Fascinating presentations by authors, experts • Issues your organization faces • People you’ve been talking to • Recognizing volunteers and contributors
  • 49. Create a Sharing System Post it to Digg, Reddit, Find interesting content? Stumbleupon, Delicious Post it • Facebook • Profile Shorten the URL with Cli.gs • Facebook Page • Twitter • Encourage Retweeting
  • 50. RSS – The common denominator
  • 51. Finding an RSS Feed
  • 52. Subscribing to an RSS feed
  • 53. RSS Feed Example
  • 54. iGoogle
  • 55. Blogs • What is a blog? • Why would you start a blog? • What are the issues you have to consider? • How do you promote your blog?
  • 56. Blog Benefits
  • 57. Behind the scenes
  • 58. Embed content from other sites
  • 59. YouTube Examples
  • 60. Why use a Wiki?
  • 61. Getting started with a Wiki
  • 62. Who can edit the Wiki?
  • 63. Google Docs and Spreadsheets
  • 64. Creating Your Marketing System
  • 65. It’s not just about your website… It’s about your web strategy. Questions / Comments? Email Christian at christianc1225@gmail.com Email Brad at Brad@WorkSmart-eMarketing.com