It’s not just about your website…
It’s about your web strategy.
Complimentary eMarketing
Webinar Series for Educators
Part 5
Social Media Optimization
Email Christian at christianc1225@gmail.com
Email Brad at Brad@WorkSmart-eMarketing.com

Outline
• What is Social Media
• Statistics and Trends
• Case Study – Valencia Community College
• Facebook
• LinkedIn
• Twitter
• Blogging
• YouTube
• Question and Answer
• Homework Assignment

Creating Your Marketing System

Budget Line Increases VS Decreases
From Marketing Sherpa

Significant Barriers to Adoption
From Marketing Sherpa

Facebook Stats
• General Growth
– More than 200 million active users
– More than 100 million users log on at least once
each day
– More than 2/3rds of users are outside of college
– The fastest growing demographic is 35+ years old
– About 70% of Facebook users are outside the US
From Facebook.com

Facebook Stats
• User Engagement
– Average user has 120 friends on the site
– More than 3.5 billion minutes are spent on
Facebook each day (worldwide)
– More than 20 million users update their statuses
at least once each day
– More than 4 million users become fans of Pages
each day
From Facebook.com

Facebook is “Attention King”
From AllFacebook.com

The Conversation Prism
Brian Solis, co-founder of the Social Media Club

Some Favorites

Create Your Social Media System

Want some examples?

Facebook – The Social Network

Getting Started
• Edit your profile
– Basic info
– Personal info
– Contact info
– Education and work

Facebook Basics

What’s on your mind?

Facebook Events

Facebook Ads

Facebook Ads – Step 1

Facebook Ads – Step 2

Facebook Ads – Step 3

Facebook Ads – Step 4

Facebook Connect

Facebook Share

Facebook Public Profiles

Facebook Pages – Step 1
Pick a category and name

Facebook Pages – Step 2
Upload your picture

Facebook Pages – Step 3
Add your information

Your ‘Canvas’

Facebook Pages – Step 4
Customize Your Page

Embed custom content with FBML

Facebook Pages – Step 5
Publish!

Facebook Pages – Step 6
Update it regularly!
Post photos of
Add video clips of your
products, employees,
company in action
and customers
List an event for your Write a note about
grand opening sales upcoming promotions

Let’s look at some examples!

Your Social Media System

Using LinkedIn

Using LinkedIn

Groups on LinkedIn

Groups on LinkedIn

Tweet Tweet!

Using Twitter

Whose Tweeting?
• News media
• Individuals
• Authors
• Businesses
• Churches
• Non Profits
• Government
• Politicians

Why Tweet?

Getting Started with Twitter

Getting Started with Twitter

Getting Started with Twitter

Some Twitter Tips (Twips)
1. 90% / 10%
– Focus on giving it away
2. Use Search.Twitter.com for real-time tweets
– RSS -> Email
3. Use a URL shortener
– Cli.gs
4. Retweet! (RT)
– Evangelist re-tweeting system
5. Use #hashtags

Things you could be Tweeting
• Industry news
• Tips and ideas
• Cute, human interest stories
• Quotes
• Fascinating presentations by authors, experts
• Issues your organization faces
• People you’ve been talking to
• Recognizing volunteers and contributors

Create a Sharing System
Post it to Digg, Reddit,
Find interesting content?
Stumbleupon, Delicious
Post it
• Facebook
• Profile
Shorten the URL with Cli.gs • Facebook Page
• Twitter
• Encourage Retweeting

RSS – The common denominator

Finding an RSS Feed

Subscribing to an RSS feed

RSS Feed Example

iGoogle

Blogs
• What is a blog?
• Why would you start a blog?
• What are the issues you have to consider?
• How do you promote your blog?

Blog Benefits

Behind the scenes

Embed content from other sites

YouTube Examples

Why use a Wiki?

Getting started with a Wiki

Who can edit the Wiki?

Google Docs and Spreadsheets

Creating Your Marketing System

It’s not just about your website…
It’s about your web strategy.
Questions / Comments?
Email Christian at christianc1225@gmail.com
Email Brad at Brad@WorkSmart-eMarketing.com