Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual Conference

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Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual Conference. Learn more at http://www.eMarketingTechniques.com.

Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual Conference. Learn more at http://www.eMarketingTechniques.com.

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Transcript

  • 1. Social Media Blueprint Michael DeAloia LNE
  • 2. Marketing 2.0 – Social Media Rewrites the Rules
  • 3. So what are the rules now?
  • 4. Don’t get left behind
  • 5. Integrate social media to achieve specific business purposes
  • 6. Design a Social Media Action Plan… Now
  • 7. What is social media?
  • 8. Monologue > Dialogue
  • 9. Content. Content. Content.
  • 10. Today: The Big 4
  • 11. How to use Social Media
  • 12. Build relationships
  • 13. Extend reach
  • 14. Case Study: CrossFit
  • 15. How to implement social media
  • 16. Design your persona
  • 17. Default Twitter Look
  • 18. Twitter Page Design
  • 19. Corporate Logo
  • 20. Face Shot
  • 21. What Appears OK…
  • 22. Isn’t at 40x40 pixels
  • 23. Personal Avatars
  • 24. Photo + Corporate Logo
  • 25. Corporate/Personal Hybrid
  • 26. Pick your platforms
  • 27. Produce consistently
  • 28. Intrigued? Michael DeAloia @techczar [email_address] www.lnegroup.com
  • 29.