Social Media Blueprint Michael DeAloia LNE
Marketing 2.0 –  Social Media Rewrites the Rules
So what are the rules now?
Don’t get left behind
Integrate social media to achieve specific business purposes
Design a Social Media Action Plan…  Now
What is social media?
Monologue > Dialogue
Content. Content. Content.
Today: The Big 4
How to use Social Media
Build relationships
Extend reach
Case Study: CrossFit
How to implement social media
Design your persona
Default Twitter Look
Twitter Page Design
Corporate Logo
Face Shot
What Appears OK…
Isn’t at 40x40 pixels
Personal Avatars
Photo + Corporate Logo
Corporate/Personal Hybrid
Pick your platforms
Produce consistently
Intrigued? Michael DeAloia @techczar [email_address] www.lnegroup.com
 
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Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual Conference

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Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual Conference. Learn more at http://www.eMarketingTechniques.com.

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Transcript of "Social Media Blueprint with Mike DeAloia at the eMarketing Techniques Virtual Conference"

  1. 1. Social Media Blueprint Michael DeAloia LNE
  2. 2. Marketing 2.0 – Social Media Rewrites the Rules
  3. 3. So what are the rules now?
  4. 4. Don’t get left behind
  5. 5. Integrate social media to achieve specific business purposes
  6. 6. Design a Social Media Action Plan… Now
  7. 7. What is social media?
  8. 8. Monologue > Dialogue
  9. 9. Content. Content. Content.
  10. 10. Today: The Big 4
  11. 11. How to use Social Media
  12. 12. Build relationships
  13. 13. Extend reach
  14. 14. Case Study: CrossFit
  15. 15. How to implement social media
  16. 16. Design your persona
  17. 17. Default Twitter Look
  18. 18. Twitter Page Design
  19. 19. Corporate Logo
  20. 20. Face Shot
  21. 21. What Appears OK…
  22. 22. Isn’t at 40x40 pixels
  23. 23. Personal Avatars
  24. 24. Photo + Corporate Logo
  25. 25. Corporate/Personal Hybrid
  26. 26. Pick your platforms
  27. 27. Produce consistently
  28. 28. Intrigued? Michael DeAloia @techczar [email_address] www.lnegroup.com

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