Search Engine Optimization What it means to you, and how to move in the right direction today By Brad Kleinman
Tonight’s Agenda <ul><li>Introduction </li></ul><ul><li>Statistics and Trends </li></ul><ul><li>The Case for eMarketing </...
Statistics & Trends <ul><li>Social media trends </li></ul><ul><ul><li>Facebook over 100M, $10B value </li></ul></ul><ul><u...
What the heck is Web 2.0?
eMarketing Benefits <ul><li>Easy to use </li></ul><ul><li>Easy to quantify </li></ul><ul><li>Easy to customize </li></ul><...
Create your Marketing System
SEO  VERSUS  PPC
Organic Ranking Visibility <ul><li>Shown in a percentage of participants looking at a listing in this location </li></ul><...
Website Grader
On site SEO <ul><li>30% of your grade </li></ul>
Meta Tags <ul><li>Title should be 75 words </li></ul><ul><li>Description should be 150 words </li></ul><ul><li>Keywords sh...
H1 ,  H2 ,  H3
ALT Tags <ul><li>Define all your images with names </li></ul><ul><li>Have a balance of images with text </li></ul>
Off site SEO <ul><li>70% of your grade </li></ul>
Internet equity <ul><li>Don’t lose your domain! </li></ul>
Page ranks
Inbound links <ul><li>Develop a linking strategy with blogs and other sites </li></ul>
Blogging <ul><li>Relevant content </li></ul><ul><li>Consistent keywords </li></ul>
RSS Feeds <ul><li>If you have frequently updated content, RSS feeds will help virally spread the word </li></ul>
Social bookmarking <ul><li>Submit your website to social bookmarking sites to get found by TAGS </li></ul>
SEO Best Practices <ul><li>Use  title tags </li></ul><ul><li>Key in to your  keywords </li></ul><ul><li>Inbound  links ! <...
<ul><li>Page title </li></ul><ul><li>Keyword density </li></ul><ul><li>H1 , H2,  H3  tags </li></ul><ul><li>Bold text </li...
Tools to improve your SEO
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Search engine optimization - eMarketing Techniques for Ladies who Launch

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A presentation on Search Engine Optimization delivered by Brad Kleinman of WorkSmart eMarketing at a Ladies Who Launch event in Cleveland Ohio.

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Search engine optimization - eMarketing Techniques for Ladies who Launch

  1. 1. Search Engine Optimization What it means to you, and how to move in the right direction today By Brad Kleinman
  2. 2. Tonight’s Agenda <ul><li>Introduction </li></ul><ul><li>Statistics and Trends </li></ul><ul><li>The Case for eMarketing </li></ul><ul><li>eMarketing Techniques </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Final Thoughts </li></ul>
  3. 3. Statistics & Trends <ul><li>Social media trends </li></ul><ul><ul><li>Facebook over 100M, $10B value </li></ul></ul><ul><ul><li>A blog is created every half second </li></ul></ul><ul><ul><li>Over 150K videos uploaded to YouTube every day </li></ul></ul>
  4. 4. What the heck is Web 2.0?
  5. 5. eMarketing Benefits <ul><li>Easy to use </li></ul><ul><li>Easy to quantify </li></ul><ul><li>Easy to customize </li></ul><ul><li>Easy to interact with users </li></ul><ul><li>Time Efficient </li></ul><ul><li>Cost efficient </li></ul><ul><li>High Return on Investment </li></ul>
  6. 6. Create your Marketing System
  7. 7. SEO VERSUS PPC
  8. 8. Organic Ranking Visibility <ul><li>Shown in a percentage of participants looking at a listing in this location </li></ul><ul><ul><li>Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20% </li></ul></ul>
  9. 9. Website Grader
  10. 10. On site SEO <ul><li>30% of your grade </li></ul>
  11. 11. Meta Tags <ul><li>Title should be 75 words </li></ul><ul><li>Description should be 150 words </li></ul><ul><li>Keywords should be between 8-10 </li></ul>
  12. 12. H1 , H2 , H3
  13. 13. ALT Tags <ul><li>Define all your images with names </li></ul><ul><li>Have a balance of images with text </li></ul>
  14. 14. Off site SEO <ul><li>70% of your grade </li></ul>
  15. 15. Internet equity <ul><li>Don’t lose your domain! </li></ul>
  16. 16. Page ranks
  17. 17. Inbound links <ul><li>Develop a linking strategy with blogs and other sites </li></ul>
  18. 18. Blogging <ul><li>Relevant content </li></ul><ul><li>Consistent keywords </li></ul>
  19. 19. RSS Feeds <ul><li>If you have frequently updated content, RSS feeds will help virally spread the word </li></ul>
  20. 20. Social bookmarking <ul><li>Submit your website to social bookmarking sites to get found by TAGS </li></ul>
  21. 21. SEO Best Practices <ul><li>Use title tags </li></ul><ul><li>Key in to your keywords </li></ul><ul><li>Inbound links ! </li></ul>
  22. 22. <ul><li>Page title </li></ul><ul><li>Keyword density </li></ul><ul><li>H1 , H2, H3 tags </li></ul><ul><li>Bold text </li></ul><ul><li>Anchor text </li></ul><ul><li>Keyword phrase or theme for each page </li></ul><ul><li>Robot friendly page URL </li></ul>Optimize your site TODAY
  23. 23. Tools to improve your SEO

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