Search Engine Optimization What it means to you, and how to move in the right direction today By Brad Kleinman

Tonight’s Agenda Introduction Statistics and Trends The Case for eMarketing eMarketing Techniques Search engine optimization Final Thoughts

Introduction

Statistics and Trends

The Case for eMarketing

eMarketing Techniques

Search engine optimization

Final Thoughts

Statistics & Trends Social media trends Facebook over 100M, $10B value A blog is created every half second Over 150K videos uploaded to YouTube every day

Social media trends

Facebook over 100M, $10B value

A blog is created every half second

Over 150K videos uploaded to YouTube every day

What the heck is Web 2.0?

eMarketing Benefits Easy to use Easy to quantify Easy to customize Easy to interact with users Time Efficient Cost efficient High Return on Investment

Easy to use

Easy to quantify

Easy to customize

Easy to interact with users

Time Efficient

Cost efficient

High Return on Investment

Create your Marketing System

SEO VERSUS PPC

Organic Ranking Visibility Shown in a percentage of participants looking at a listing in this location Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20%

Shown in a percentage of participants looking at a listing in this location

Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20%

Website Grader

On site SEO 30% of your grade

30% of your grade

Meta Tags Title should be 75 words Description should be 150 words Keywords should be between 8-10

Title should be 75 words

Description should be 150 words

Keywords should be between 8-10

H1 , H2 , H3

ALT Tags Define all your images with names Have a balance of images with text

Define all your images with names

Have a balance of images with text

Off site SEO 70% of your grade

70% of your grade

Internet equity Don’t lose your domain!

Don’t lose your domain!

Page ranks

Inbound links Develop a linking strategy with blogs and other sites

Develop a linking strategy with blogs and other sites

Blogging Relevant content Consistent keywords

Relevant content

Consistent keywords

RSS Feeds If you have frequently updated content, RSS feeds will help virally spread the word

If you have frequently updated content, RSS feeds will help virally spread the word

Social bookmarking Submit your website to social bookmarking sites to get found by TAGS

Submit your website to social bookmarking sites to get found by TAGS

SEO Best Practices Use title tags Key in to your keywords Inbound links !

Use title tags

Key in to your keywords

Inbound links !

Page title Keyword density H1 , H2, H3 tags Bold text Anchor text Keyword phrase or theme for each page Robot friendly page URL Optimize your site TODAY

Page title

Keyword density

H1 , H2, H3 tags

Bold text

Anchor text

Keyword phrase or theme for each page

Robot friendly page URL

Tools to improve your SEO