Search engine optimization - eMarketing Techniques for Ladies who Launch

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A presentation on Search Engine Optimization delivered by Brad Kleinman of WorkSmart eMarketing at a Ladies Who Launch event in Cleveland Ohio.

A presentation on Search Engine Optimization delivered by Brad Kleinman of WorkSmart eMarketing at a Ladies Who Launch event in Cleveland Ohio.

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Transcript

  • 1. Search Engine Optimization What it means to you, and how to move in the right direction today By Brad Kleinman
  • 2. Tonight’s Agenda
    • Introduction
    • Statistics and Trends
    • The Case for eMarketing
    • eMarketing Techniques
    • Search engine optimization
    • Final Thoughts
  • 3. Statistics & Trends
    • Social media trends
      • Facebook over 100M, $10B value
      • A blog is created every half second
      • Over 150K videos uploaded to YouTube every day
  • 4. What the heck is Web 2.0?
  • 5. eMarketing Benefits
    • Easy to use
    • Easy to quantify
    • Easy to customize
    • Easy to interact with users
    • Time Efficient
    • Cost efficient
    • High Return on Investment
  • 6. Create your Marketing System
  • 7. SEO VERSUS PPC
  • 8. Organic Ranking Visibility
    • Shown in a percentage of participants looking at a listing in this location
      • Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20%
  • 9. Website Grader
  • 10. On site SEO
    • 30% of your grade
  • 11. Meta Tags
    • Title should be 75 words
    • Description should be 150 words
    • Keywords should be between 8-10
  • 12. H1 , H2 , H3
  • 13. ALT Tags
    • Define all your images with names
    • Have a balance of images with text
  • 14. Off site SEO
    • 70% of your grade
  • 15. Internet equity
    • Don’t lose your domain!
  • 16. Page ranks
  • 17. Inbound links
    • Develop a linking strategy with blogs and other sites
  • 18. Blogging
    • Relevant content
    • Consistent keywords
  • 19. RSS Feeds
    • If you have frequently updated content, RSS feeds will help virally spread the word
  • 20. Social bookmarking
    • Submit your website to social bookmarking sites to get found by TAGS
  • 21. SEO Best Practices
    • Use title tags
    • Key in to your keywords
    • Inbound links !
  • 22.
    • Page title
    • Keyword density
    • H1 , H2, H3 tags
    • Bold text
    • Anchor text
    • Keyword phrase or theme for each page
    • Robot friendly page URL
    Optimize your site TODAY
  • 23. Tools to improve your SEO