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Search engine optimization - eMarketing Techniques for Ladies who Launch
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Search engine optimization - eMarketing Techniques for Ladies who Launch

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A presentation on Search Engine Optimization delivered by Brad Kleinman of WorkSmart eMarketing at a Ladies Who Launch event in Cleveland Ohio.

A presentation on Search Engine Optimization delivered by Brad Kleinman of WorkSmart eMarketing at a Ladies Who Launch event in Cleveland Ohio.

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Search engine optimization - eMarketing Techniques for Ladies who Launch Search engine optimization - eMarketing Techniques for Ladies who Launch Presentation Transcript

  • Search Engine Optimization What it means to you, and how to move in the right direction today By Brad Kleinman
  • Tonight’s Agenda
    • Introduction
    • Statistics and Trends
    • The Case for eMarketing
    • eMarketing Techniques
    • Search engine optimization
    • Final Thoughts
  • Statistics & Trends
    • Social media trends
      • Facebook over 100M, $10B value
      • A blog is created every half second
      • Over 150K videos uploaded to YouTube every day
  • What the heck is Web 2.0?
  • eMarketing Benefits
    • Easy to use
    • Easy to quantify
    • Easy to customize
    • Easy to interact with users
    • Time Efficient
    • Cost efficient
    • High Return on Investment
  • Create your Marketing System
  • SEO VERSUS PPC
  • Organic Ranking Visibility
    • Shown in a percentage of participants looking at a listing in this location
      • Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20%
  • Website Grader
  • On site SEO
    • 30% of your grade
  • Meta Tags
    • Title should be 75 words
    • Description should be 150 words
    • Keywords should be between 8-10
  • H1 , H2 , H3
  • ALT Tags
    • Define all your images with names
    • Have a balance of images with text
  • Off site SEO
    • 70% of your grade
  • Internet equity
    • Don’t lose your domain!
  • Page ranks
  • Inbound links
    • Develop a linking strategy with blogs and other sites
  • Blogging
    • Relevant content
    • Consistent keywords
  • RSS Feeds
    • If you have frequently updated content, RSS feeds will help virally spread the word
  • Social bookmarking
    • Submit your website to social bookmarking sites to get found by TAGS
  • SEO Best Practices
    • Use title tags
    • Key in to your keywords
    • Inbound links !
    • Page title
    • Keyword density
    • H1 , H2, H3 tags
    • Bold text
    • Anchor text
    • Keyword phrase or theme for each page
    • Robot friendly page URL
    Optimize your site TODAY
  • Tools to improve your SEO