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Search engine optimization - eMarketing Techniques for Ladies who Launch
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Search engine optimization - eMarketing Techniques for Ladies who Launch

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A presentation on Search Engine Optimization delivered by Brad Kleinman of WorkSmart eMarketing at a Ladies Who Launch event in Cleveland Ohio.

A presentation on Search Engine Optimization delivered by Brad Kleinman of WorkSmart eMarketing at a Ladies Who Launch event in Cleveland Ohio.

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    Search engine optimization - eMarketing Techniques for Ladies who Launch Search engine optimization - eMarketing Techniques for Ladies who Launch Presentation Transcript

    • Search Engine Optimization What it means to you, and how to move in the right direction today By Brad Kleinman
    • Tonight’s Agenda
      • Introduction
      • Statistics and Trends
      • The Case for eMarketing
      • eMarketing Techniques
      • Search engine optimization
      • Final Thoughts
    • Statistics & Trends
      • Social media trends
        • Facebook over 100M, $10B value
        • A blog is created every half second
        • Over 150K videos uploaded to YouTube every day
    • What the heck is Web 2.0?
    • eMarketing Benefits
      • Easy to use
      • Easy to quantify
      • Easy to customize
      • Easy to interact with users
      • Time Efficient
      • Cost efficient
      • High Return on Investment
    • Create your Marketing System
    • SEO VERSUS PPC
    • Organic Ranking Visibility
      • Shown in a percentage of participants looking at a listing in this location
        • Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20%
    • Website Grader
    • On site SEO
      • 30% of your grade
    • Meta Tags
      • Title should be 75 words
      • Description should be 150 words
      • Keywords should be between 8-10
    • H1 , H2 , H3
    • ALT Tags
      • Define all your images with names
      • Have a balance of images with text
    • Off site SEO
      • 70% of your grade
    • Internet equity
      • Don’t lose your domain!
    • Page ranks
    • Inbound links
      • Develop a linking strategy with blogs and other sites
    • Blogging
      • Relevant content
      • Consistent keywords
    • RSS Feeds
      • If you have frequently updated content, RSS feeds will help virally spread the word
    • Social bookmarking
      • Submit your website to social bookmarking sites to get found by TAGS
    • SEO Best Practices
      • Use title tags
      • Key in to your keywords
      • Inbound links !
      • Page title
      • Keyword density
      • H1 , H2, H3 tags
      • Bold text
      • Anchor text
      • Keyword phrase or theme for each page
      • Robot friendly page URL
      Optimize your site TODAY
    • Tools to improve your SEO