Search engine optimization - eMarketing Techniques for Ladies who Launch

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    Search engine optimization - eMarketing Techniques for Ladies who Launch - Presentation Transcript

    1. Search Engine Optimization What it means to you, and how to move in the right direction today By Brad Kleinman
    2. Tonight’s Agenda
      • Introduction
      • Statistics and Trends
      • The Case for eMarketing
      • eMarketing Techniques
      • Search engine optimization
      • Final Thoughts
    3. Statistics & Trends
      • Social media trends
        • Facebook over 100M, $10B value
        • A blog is created every half second
        • Over 150K videos uploaded to YouTube every day
    4. What the heck is Web 2.0?
    5. eMarketing Benefits
      • Easy to use
      • Easy to quantify
      • Easy to customize
      • Easy to interact with users
      • Time Efficient
      • Cost efficient
      • High Return on Investment
    6. Create your Marketing System
    7. SEO VERSUS PPC
    8. Organic Ranking Visibility
      • Shown in a percentage of participants looking at a listing in this location
        • Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20%
    9. Website Grader
    10. On site SEO
      • 30% of your grade
    11. Meta Tags
      • Title should be 75 words
      • Description should be 150 words
      • Keywords should be between 8-10
    12. H1 , H2 , H3
    13. ALT Tags
      • Define all your images with names
      • Have a balance of images with text
    14. Off site SEO
      • 70% of your grade
    15. Internet equity
      • Don’t lose your domain!
    16. Page ranks
    17. Inbound links
      • Develop a linking strategy with blogs and other sites
    18. Blogging
      • Relevant content
      • Consistent keywords
    19. RSS Feeds
      • If you have frequently updated content, RSS feeds will help virally spread the word
    20. Social bookmarking
      • Submit your website to social bookmarking sites to get found by TAGS
    21. SEO Best Practices
      • Use title tags
      • Key in to your keywords
      • Inbound links !
      • Page title
      • Keyword density
      • H1 , H2, H3 tags
      • Bold text
      • Anchor text
      • Keyword phrase or theme for each page
      • Robot friendly page URL
      Optimize your site TODAY
    22. Tools to improve your SEO

    + WorkSmart Integrated MarketingWorkSmart Integrated Marketing, 2 years ago

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