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Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
Search engine optimization - eMarketing Techniques for Ladies who Launch
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Search engine optimization - eMarketing Techniques for Ladies who Launch

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A presentation on Search Engine Optimization delivered by Brad Kleinman of WorkSmart eMarketing at a Ladies Who Launch event in Cleveland Ohio.

A presentation on Search Engine Optimization delivered by Brad Kleinman of WorkSmart eMarketing at a Ladies Who Launch event in Cleveland Ohio.

Published in: Education, Technology, Design
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  • 1. Search Engine Optimization What it means to you, and how to move in the right direction today By Brad Kleinman
  • 2. Tonight’s Agenda <ul><li>Introduction </li></ul><ul><li>Statistics and Trends </li></ul><ul><li>The Case for eMarketing </li></ul><ul><li>eMarketing Techniques </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Final Thoughts </li></ul>
  • 3. Statistics & Trends <ul><li>Social media trends </li></ul><ul><ul><li>Facebook over 100M, $10B value </li></ul></ul><ul><ul><li>A blog is created every half second </li></ul></ul><ul><ul><li>Over 150K videos uploaded to YouTube every day </li></ul></ul>
  • 4. What the heck is Web 2.0?
  • 5. eMarketing Benefits <ul><li>Easy to use </li></ul><ul><li>Easy to quantify </li></ul><ul><li>Easy to customize </li></ul><ul><li>Easy to interact with users </li></ul><ul><li>Time Efficient </li></ul><ul><li>Cost efficient </li></ul><ul><li>High Return on Investment </li></ul>
  • 6. Create your Marketing System
  • 7. SEO VERSUS PPC
  • 8. Organic Ranking Visibility <ul><li>Shown in a percentage of participants looking at a listing in this location </li></ul><ul><ul><li>Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20% </li></ul></ul>
  • 9. Website Grader
  • 10. On site SEO <ul><li>30% of your grade </li></ul>
  • 11. Meta Tags <ul><li>Title should be 75 words </li></ul><ul><li>Description should be 150 words </li></ul><ul><li>Keywords should be between 8-10 </li></ul>
  • 12. H1 , H2 , H3
  • 13. ALT Tags <ul><li>Define all your images with names </li></ul><ul><li>Have a balance of images with text </li></ul>
  • 14. Off site SEO <ul><li>70% of your grade </li></ul>
  • 15. Internet equity <ul><li>Don’t lose your domain! </li></ul>
  • 16. Page ranks
  • 17. Inbound links <ul><li>Develop a linking strategy with blogs and other sites </li></ul>
  • 18. Blogging <ul><li>Relevant content </li></ul><ul><li>Consistent keywords </li></ul>
  • 19. RSS Feeds <ul><li>If you have frequently updated content, RSS feeds will help virally spread the word </li></ul>
  • 20. Social bookmarking <ul><li>Submit your website to social bookmarking sites to get found by TAGS </li></ul>
  • 21. SEO Best Practices <ul><li>Use title tags </li></ul><ul><li>Key in to your keywords </li></ul><ul><li>Inbound links ! </li></ul>
  • 22. <ul><li>Page title </li></ul><ul><li>Keyword density </li></ul><ul><li>H1 , H2, H3 tags </li></ul><ul><li>Bold text </li></ul><ul><li>Anchor text </li></ul><ul><li>Keyword phrase or theme for each page </li></ul><ul><li>Robot friendly page URL </li></ul>Optimize your site TODAY
  • 23. Tools to improve your SEO

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