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Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
Rocky River Chamber of Commerce - Social Networking
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Rocky River Chamber of Commerce - Social Networking

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Brad Kleinman discusses Social Networking (Facebook, LinkedIn, and Twitter) at the two part webinar series for the chamber.

Brad Kleinman discusses Social Networking (Facebook, LinkedIn, and Twitter) at the two part webinar series for the chamber.

Published in: Education, Technology, Business
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  • Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord
  • Transcript

    • 1. Using Facebook, LinkedIn, and Twitter to Market Your Business<br />Presented by<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />
    • 2. Outline<br />Introduction<br />Stats and Trends<br />Facebook Basics<br />Getting Started<br />Building Your Profile<br />Sharing Content<br />Building Contacts<br />Facebook for Business<br />FB Ads<br />FB Connect<br />FB Share<br />FB Public Profiles*<br />Wrap Up <br />Q&A<br />
    • 3. Facebook Stats<br />General Growth<br />More than 200 million active users<br />More than 100 million users log on at least once each day<br />More than 2/3rds of users are outside of college<br />The fastest growing demographic is 35+ years old<br />About 70% of Facebook users are outside the US<br />From Facebook.com<br />
    • 4. Facebook Stats<br />User Engagement<br />Average user has 120 friends on the site<br />More than 3.5 billion minutes are spent on Facebook each day (worldwide)<br />More than 20 million users update their statuses at least once each day<br />More than 4 million users become fans of Pages each day <br />From Facebook.com<br />
    • 5. Facebook is “Attention King”<br />From AllFacebook.com<br />
    • 6. Facebook – The Social Network<br />
    • 7. Getting Started<br />Edit your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br />
    • 8. Facebook Basics<br />
    • 9. What’s on your mind?<br />
    • 10. Facebook for Business – Events<br />
    • 11. Facebook for Business – Ads<br />
    • 12. Facebook Ads – Step 1<br />
    • 13. Facebook Ads – Step 2<br />
    • 14. Facebook Ads – Step 3<br />
    • 15. Facebook Ads – Step 4<br />
    • 16. Facebook Connect<br />
    • 17. Facebook Share<br />
    • 18. Facebook for Business – Public Profiles<br />
    • 19. Facebook Pages – Step 1Pick a category and name<br />
    • 20. Facebook Pages – Step 2Upload your picture<br />
    • 21. Facebook Pages – Step 3Add your information<br />
    • 22. Your ‘Canvas’<br />
    • 23. Facebook Pages – Step 4Customize Your Page<br />
    • 24. Embed custom content with FBML<br />
    • 25. Facebook Pages – Step 5Publish!<br />
    • 26. Facebook Pages – Step 6Update it regularly!<br />
    • 27. Using Facebook, LinkedIn, and Twitter to Market Your Business<br />Presented by<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />
    • 28. Are you IN?<br />
    • 29. Introduction<br />LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries<br />
    • 30. Features of LinkedIn<br />
    • 31. Getting Started<br />Create an account<br />Fill out profile information<br />Invite your contacts<br />Make some recommendations<br />Join a group<br />Promote your profile<br />Be proactive<br />
    • 32. 1.) Creating your account<br />
    • 33. 2.) Fill out your profile<br />Complete your profile<br />Photo<br />Summary<br />Websites <br />Interests<br />Accomplishments<br />Make it public<br />Use a custom URL<br />
    • 34. Fill out your profile<br />
    • 35. Using LinkedIn<br />
    • 36. 3.) Invite your contacts<br />Locate the profile<br />Click ‘add to network’<br />Choose how you know him/her<br />Create a custom message<br />
    • 37. Build your network<br />
    • 38. 4.) Make recommendations <br />You scratch my back, I’ll scratch yours<br />Don’t forget to ask<br />Make it personal<br />Use recos elsewhere!<br />
    • 39. 5.) Join a group<br />
    • 40. Groups on LinkedIn<br />
    • 41. Groups on LinkedIn<br />
    • 42. 6.) Promote your profile and grow!<br />Add to email signature line<br />Promote on Website / blog<br />Search your network’s connections<br />Ask for introductions<br />Join groups<br />Upload your contact list securely <br />Advanced search<br />Make Status updates<br />Use the Microsoft Outlook add-in<br />
    • 43. Use advanced search<br />
    • 44. Are You Tweeting?<br />
    • 45. Introduction to Twitter<br />
    • 46. News media<br />Individuals<br />Authors<br />Businesses<br />Churches<br />Non Profits<br />Government<br />Politicians<br />Who’s Tweeting?<br />
    • 47. Getting Started with Twitter<br />
    • 48. Getting Started with Twitter<br />
    • 49. Configure your settings<br />
    • 50. Twitter Basics (Twasics)<br />@ Replies<br />Direct messages<br />Retweeting<br />TinyURLS<br />
    • 51. What to Tweet About<br />Industry news<br />Tips and ideas<br />Cute, human interest stories<br />Quotes<br />Fascinating presentations<br />Issues your organization faces<br />People you’ve been talking to<br />Recognizing volunteers and contributors<br />
    • 52. Growing Your Followers<br />
    • 53. Creating Your Marketing System<br />
    • 54. Using Facebook and LinkedIn to Market Your Business<br />Presented by<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />

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