Rocky River Chamber of Commerce - Social Networking

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Brad Kleinman discusses Social Networking (Facebook, LinkedIn, and Twitter) at the two part webinar series for the chamber.

Brad Kleinman discusses Social Networking (Facebook, LinkedIn, and Twitter) at the two part webinar series for the chamber.

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  • Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord

Transcript

  • 1. Using Facebook, LinkedIn, and Twitter to Market Your Business
    Presented by
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com
  • 2. Outline
    Introduction
    Stats and Trends
    Facebook Basics
    Getting Started
    Building Your Profile
    Sharing Content
    Building Contacts
    Facebook for Business
    FB Ads
    FB Connect
    FB Share
    FB Public Profiles*
    Wrap Up
    Q&A
  • 3. Facebook Stats
    General Growth
    More than 200 million active users
    More than 100 million users log on at least once each day
    More than 2/3rds of users are outside of college
    The fastest growing demographic is 35+ years old
    About 70% of Facebook users are outside the US
    From Facebook.com
  • 4. Facebook Stats
    User Engagement
    Average user has 120 friends on the site
    More than 3.5 billion minutes are spent on Facebook each day (worldwide)
    More than 20 million users update their statuses at least once each day
    More than 4 million users become fans of Pages each day
    From Facebook.com
  • 5. Facebook is “Attention King”
    From AllFacebook.com
  • 6. Facebook – The Social Network
  • 7. Getting Started
    Edit your profile
    Basic info
    Personal info
    Contact info
    Education and work
  • 8. Facebook Basics
  • 9. What’s on your mind?
  • 10. Facebook for Business – Events
  • 11. Facebook for Business – Ads
  • 12. Facebook Ads – Step 1
  • 13. Facebook Ads – Step 2
  • 14. Facebook Ads – Step 3
  • 15. Facebook Ads – Step 4
  • 16. Facebook Connect
  • 17. Facebook Share
  • 18. Facebook for Business – Public Profiles
  • 19. Facebook Pages – Step 1Pick a category and name
  • 20. Facebook Pages – Step 2Upload your picture
  • 21. Facebook Pages – Step 3Add your information
  • 22. Your ‘Canvas’
  • 23. Facebook Pages – Step 4Customize Your Page
  • 24. Embed custom content with FBML
  • 25. Facebook Pages – Step 5Publish!
  • 26. Facebook Pages – Step 6Update it regularly!
  • 27. Using Facebook, LinkedIn, and Twitter to Market Your Business
    Presented by
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com
  • 28. Are you IN?
  • 29. Introduction
    LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries
  • 30. Features of LinkedIn
  • 31. Getting Started
    Create an account
    Fill out profile information
    Invite your contacts
    Make some recommendations
    Join a group
    Promote your profile
    Be proactive
  • 32. 1.) Creating your account
  • 33. 2.) Fill out your profile
    Complete your profile
    Photo
    Summary
    Websites
    Interests
    Accomplishments
    Make it public
    Use a custom URL
  • 34. Fill out your profile
  • 35. Using LinkedIn
  • 36. 3.) Invite your contacts
    Locate the profile
    Click ‘add to network’
    Choose how you know him/her
    Create a custom message
  • 37. Build your network
  • 38. 4.) Make recommendations
    You scratch my back, I’ll scratch yours
    Don’t forget to ask
    Make it personal
    Use recos elsewhere!
  • 39. 5.) Join a group
  • 40. Groups on LinkedIn
  • 41. Groups on LinkedIn
  • 42. 6.) Promote your profile and grow!
    Add to email signature line
    Promote on Website / blog
    Search your network’s connections
    Ask for introductions
    Join groups
    Upload your contact list securely
    Advanced search
    Make Status updates
    Use the Microsoft Outlook add-in
  • 43. Use advanced search
  • 44. Are You Tweeting?
  • 45. Introduction to Twitter
  • 46. News media
    Individuals
    Authors
    Businesses
    Churches
    Non Profits
    Government
    Politicians
    Who’s Tweeting?
  • 47. Getting Started with Twitter
  • 48. Getting Started with Twitter
  • 49. Configure your settings
  • 50. Twitter Basics (Twasics)
    @ Replies
    Direct messages
    Retweeting
    TinyURLS
  • 51. What to Tweet About
    Industry news
    Tips and ideas
    Cute, human interest stories
    Quotes
    Fascinating presentations
    Issues your organization faces
    People you’ve been talking to
    Recognizing volunteers and contributors
  • 52. Growing Your Followers
  • 53. Creating Your Marketing System
  • 54. Using Facebook and LinkedIn to Market Your Business
    Presented by
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com