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Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
Rocky River Chamber of Commerce - eMarketing Techniques
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Rocky River Chamber of Commerce - eMarketing Techniques

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Brad Kleinman of WorkSmart eMarketing discusses eMarketing Techniques at the Rocky River Chamber of Commerce Breakfast.

Brad Kleinman of WorkSmart eMarketing discusses eMarketing Techniques at the Rocky River Chamber of Commerce Breakfast.

Published in: Education, Business, Technology
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Transcript

  • 1. Making the Web Work for You!<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />Follow me on Twitter - @BradKleinman<br />
  • 2. About The Speaker – Brad Kleinman<br />
  • 3. Session Outline<br />Accountability<br />Web 1.0 -&gt; Web 2.0<br />Social Media Trends<br />Benefits of eMarketing<br />Creating your Marketing System<br />Specific eMarketing Techniques<br />Website Optimization<br />Email Marketing<br />Search Engine Optimization<br />Social Media Optimization<br />Question and Answer<br />
  • 4. Caveat #1 – The 80/20 Principle<br />
  • 5. Caveat #2 – Water from a Firehose<br />
  • 6. Caveat #3 – Have Fun!<br />
  • 7. Caveat #4 – Marketing Foundations<br />
  • 8. Accountability<br />
  • 9. The New Web<br />
  • 10. The New Web<br /><ul><li>A user driven virtual world
  • 11. User driven content
  • 12. Rich, interactive and user-friendly
  • 13. Community and Social Network
  • 14. Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, online video, etc<br />
  • 15. The Machine is Us/ing Us<br />
  • 16. What is Web 2.0?<br />
  • 17. Benefits of eMarketing<br />Easy to use<br />Easy to quantify<br />Easy to customize<br />Easy to interact with users<br />Time Efficient<br />Cost efficient<br />High Return on Investment<br />
  • 18. Statistics & Trends<br />Social media trends<br />Facebook over 250M, 700K users per day<br />A blog is created every half second<br />Over 150K videos uploaded to YouTube every day<br />75% of adults 18-24 are on social networks<br />Annual Growth of social networking<br /><ul><li> Facebook – 200%
  • 19. Twitter – 1400%</li></li></ul><li>Budget Line Increases VS Decreases<br />
  • 20. Significant Barriers to Adoption<br />
  • 21. Creating Your Marketing System<br />
  • 22. Optimizing Websites for Conversion<br />Design<br />Capture viewers attention immediately<br />Make sure you have a call-to-action<br />Get them to come back<br />Analysis<br />Google Analytics<br />Google Optimizer<br />
  • 23. Engage your users<br />
  • 24. Google Analytics – Tracking Success<br />
  • 25. Tracking Goals in Google Analytics<br />
  • 26. Website Best Practices<br />1.) Make it EASY to buy<br />2.) ENGAGE your users<br />3.) Make sure you GET their email<br />
  • 27. Use Email Marketing!<br />Offer a value-based monthly newsletter<br />Cost effective<br />~ 500 = $15/month<br />View opens and clicks<br />Know exactly who opened it and when<br />Develops relationships<br />You open email from people you trust<br />
  • 28. Email Marketing Best Practices <br />Focus on users needs (80%/20%)<br />Have a call to action<br />Track results and follow-up<br />
  • 29. Organic VS Paid Search<br />
  • 30. SEO VS PPC<br />
  • 31. eMarketing Best Practices – SEO<br />Use title tags<br />Key in to your keywords<br />Inbound links!<br />
  • 32. RSS – The common denominator<br />
  • 33. The Technology & The tools<br />
  • 34. Facebook – The Social Network<br />
  • 35. Getting Started<br />Edit your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br />
  • 36. Facebook Basics<br />
  • 37. What’s on your mind?<br />
  • 38. Facebook for Business – Events<br />
  • 39. Facebook Connect<br />
  • 40. Facebook for Business – Public Profiles<br />
  • 41. Facebook Pages – Step 1Pick a category and name<br />
  • 42. Facebook Pages – Step 2Upload your picture<br />
  • 43. Facebook Pages – Step 3Add your information<br />
  • 44. Your ‘Canvas’<br />
  • 45. Facebook Pages – Step 4Customize Your Page<br />
  • 46. Bring in custom graphics/flash!<br />
  • 47. Facebook Pages – Step 5Publish!<br />
  • 48. Facebook Pages – Step 6Update it regularly!<br />
  • 49. Using LinkedIn<br />
  • 50. Using LinkedIn<br />
  • 51. Using Twitter<br />
  • 52. Getting Started with Twitter<br />
  • 53. Twitter<br />90% / 10%<br />Focus on giving it away<br />Use Search.Twitter.com for real-time tweets<br />RSS -&gt; Email<br />Use a URL shortener<br />Cli.gs<br />Retweet! (RT)<br />Evangelist re-tweeting system<br />Use #LWL hashtag<br />Hashtags.org to track<br />
  • 54. Creating Your Marketing System<br />
  • 55. Making the Web Work for You!<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />Follow me on Twitter - @BradKleinman<br />

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