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Rocky River Chamber of Commerce - eMarketing Techniques

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Brad Kleinman of WorkSmart eMarketing discusses eMarketing Techniques at the Rocky River Chamber of Commerce Breakfast.

Brad Kleinman of WorkSmart eMarketing discusses eMarketing Techniques at the Rocky River Chamber of Commerce Breakfast.

Published in: Education, Business, Technology

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Transcript

  • 1. Making the Web Work for You!
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com
    Follow me on Twitter - @BradKleinman
  • 2. About The Speaker – Brad Kleinman
  • 3. Session Outline
    Accountability
    Web 1.0 -> Web 2.0
    Social Media Trends
    Benefits of eMarketing
    Creating your Marketing System
    Specific eMarketing Techniques
    Website Optimization
    Email Marketing
    Search Engine Optimization
    Social Media Optimization
    Question and Answer
  • 4. Caveat #1 – The 80/20 Principle
  • 5. Caveat #2 – Water from a Firehose
  • 6. Caveat #3 – Have Fun!
  • 7. Caveat #4 – Marketing Foundations
  • 8. Accountability
  • 9. The New Web
  • 10. The New Web
    • A user driven virtual world
    • 11. User driven content
    • 12. Rich, interactive and user-friendly
    • 13. Community and Social Network
    • 14. Incorporation of Video and Mobile
    Ex. Blogs, wikis, social networks, online video, etc
  • 15. The Machine is Us/ing Us
  • 16. What is Web 2.0?
  • 17. Benefits of eMarketing
    Easy to use
    Easy to quantify
    Easy to customize
    Easy to interact with users
    Time Efficient
    Cost efficient
    High Return on Investment
  • 18. Statistics & Trends
    Social media trends
    Facebook over 250M, 700K users per day
    A blog is created every half second
    Over 150K videos uploaded to YouTube every day
    75% of adults 18-24 are on social networks
    Annual Growth of social networking
    • Facebook – 200%
    • 19. Twitter – 1400%
  • Budget Line Increases VS Decreases
  • 20. Significant Barriers to Adoption
  • 21. Creating Your Marketing System
  • 22. Optimizing Websites for Conversion
    Design
    Capture viewers attention immediately
    Make sure you have a call-to-action
    Get them to come back
    Analysis
    Google Analytics
    Google Optimizer
  • 23. Engage your users
  • 24. Google Analytics – Tracking Success
  • 25. Tracking Goals in Google Analytics
  • 26. Website Best Practices
    1.) Make it EASY to buy
    2.) ENGAGE your users
    3.) Make sure you GET their email
  • 27. Use Email Marketing!
    Offer a value-based monthly newsletter
    Cost effective
    ~ 500 = $15/month
    View opens and clicks
    Know exactly who opened it and when
    Develops relationships
    You open email from people you trust
  • 28. Email Marketing Best Practices
    Focus on users needs (80%/20%)
    Have a call to action
    Track results and follow-up
  • 29. Organic VS Paid Search
  • 30. SEO VS PPC
  • 31. eMarketing Best Practices – SEO
    Use title tags
    Key in to your keywords
    Inbound links!
  • 32. RSS – The common denominator
  • 33. The Technology & The tools
  • 34. Facebook – The Social Network
  • 35. Getting Started
    Edit your profile
    Basic info
    Personal info
    Contact info
    Education and work
  • 36. Facebook Basics
  • 37. What’s on your mind?
  • 38. Facebook for Business – Events
  • 39. Facebook Connect
  • 40. Facebook for Business – Public Profiles
  • 41. Facebook Pages – Step 1Pick a category and name
  • 42. Facebook Pages – Step 2Upload your picture
  • 43. Facebook Pages – Step 3Add your information
  • 44. Your ‘Canvas’
  • 45. Facebook Pages – Step 4Customize Your Page
  • 46. Bring in custom graphics/flash!
  • 47. Facebook Pages – Step 5Publish!
  • 48. Facebook Pages – Step 6Update it regularly!
  • 49. Using LinkedIn
  • 50. Using LinkedIn
  • 51. Using Twitter
  • 52. Getting Started with Twitter
  • 53. Twitter
    90% / 10%
    Focus on giving it away
    Use Search.Twitter.com for real-time tweets
    RSS -> Email
    Use a URL shortener
    Cli.gs
    Retweet! (RT)
    Evangelist re-tweeting system
    Use #LWL hashtag
    Hashtags.org to track
  • 54. Creating Your Marketing System
  • 55. Making the Web Work for You!
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com
    Follow me on Twitter - @BradKleinman