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Making the Web Work for You!<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />Follow me on Twitter - @BradKleinm...
About The Speaker – Brad Kleinman<br />
Session Outline<br />Accountability<br />Web 1.0 -&gt; Web 2.0<br />Social Media Trends<br />Benefits of eMarketing<br />C...
Caveat #1 – The 80/20 Principle<br />
Caveat #2 – Water from a Firehose<br />
Caveat #3 – Have Fun!<br />
Caveat #4 – Marketing Foundations<br />
Accountability<br />
The New Web<br />
The New Web<br /><ul><li>A user driven virtual world
User driven content
Rich, interactive and user-friendly
Community and Social Network
Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, online video, etc<br />
The Machine is Us/ing Us<br />
What is Web 2.0?<br />
Benefits of eMarketing<br />Easy to use<br />Easy to quantify<br />Easy to customize<br />Easy to interact with users<br /...
Statistics & Trends<br />Social media trends<br />Facebook over 250M, 700K users per day<br />A blog is created every half...
 Twitter – 1400%</li></li></ul><li>Budget Line Increases VS Decreases<br />
Significant Barriers to Adoption<br />
Creating Your Marketing System<br />
Optimizing Websites for Conversion<br />Design<br />Capture viewers attention immediately<br />Make sure you have a call-t...
Engage your users<br />
Google Analytics – Tracking Success<br />
Tracking Goals in Google Analytics<br />
Website Best Practices<br />1.) Make it EASY to buy<br />2.) ENGAGE your users<br />3.) Make sure you GET their email<br />
Use Email Marketing!<br />Offer a value-based monthly newsletter<br />Cost effective<br />~ 500 = $15/month<br />View open...
Email Marketing Best Practices <br />Focus on users needs (80%/20%)<br />Have a call to action<br />Track results and foll...
Organic VS Paid Search<br />
SEO VS PPC<br />
eMarketing Best Practices – SEO<br />Use title tags<br />Key in to your keywords<br />Inbound links!<br />
RSS – The common denominator<br />
The Technology & The tools<br />
Facebook – The Social Network<br />
Getting Started<br />Edit your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br />
Facebook Basics<br />
What’s on your mind?<br />
Facebook for Business – Events<br />
Facebook Connect<br />
Facebook for Business – Public Profiles<br />
Facebook Pages – Step 1Pick a category and name<br />
Facebook Pages – Step 2Upload your picture<br />
Facebook Pages – Step 3Add your information<br />
Your ‘Canvas’<br />
Facebook Pages – Step 4Customize Your Page<br />
Bring in custom graphics/flash!<br />
Facebook Pages – Step 5Publish!<br />
Facebook Pages – Step 6Update it regularly!<br />
Using LinkedIn<br />
Using LinkedIn<br />
Using Twitter<br />
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Rocky River Chamber of Commerce - eMarketing Techniques

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Brad Kleinman of WorkSmart eMarketing discusses eMarketing Techniques at the Rocky River Chamber of Commerce Breakfast.

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Transcript of "Rocky River Chamber of Commerce - eMarketing Techniques"

  1. 1. Making the Web Work for You!<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />Follow me on Twitter - @BradKleinman<br />
  2. 2. About The Speaker – Brad Kleinman<br />
  3. 3. Session Outline<br />Accountability<br />Web 1.0 -&gt; Web 2.0<br />Social Media Trends<br />Benefits of eMarketing<br />Creating your Marketing System<br />Specific eMarketing Techniques<br />Website Optimization<br />Email Marketing<br />Search Engine Optimization<br />Social Media Optimization<br />Question and Answer<br />
  4. 4. Caveat #1 – The 80/20 Principle<br />
  5. 5. Caveat #2 – Water from a Firehose<br />
  6. 6. Caveat #3 – Have Fun!<br />
  7. 7. Caveat #4 – Marketing Foundations<br />
  8. 8. Accountability<br />
  9. 9. The New Web<br />
  10. 10. The New Web<br /><ul><li>A user driven virtual world
  11. 11. User driven content
  12. 12. Rich, interactive and user-friendly
  13. 13. Community and Social Network
  14. 14. Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, online video, etc<br />
  15. 15. The Machine is Us/ing Us<br />
  16. 16. What is Web 2.0?<br />
  17. 17. Benefits of eMarketing<br />Easy to use<br />Easy to quantify<br />Easy to customize<br />Easy to interact with users<br />Time Efficient<br />Cost efficient<br />High Return on Investment<br />
  18. 18. Statistics & Trends<br />Social media trends<br />Facebook over 250M, 700K users per day<br />A blog is created every half second<br />Over 150K videos uploaded to YouTube every day<br />75% of adults 18-24 are on social networks<br />Annual Growth of social networking<br /><ul><li> Facebook – 200%
  19. 19. Twitter – 1400%</li></li></ul><li>Budget Line Increases VS Decreases<br />
  20. 20. Significant Barriers to Adoption<br />
  21. 21. Creating Your Marketing System<br />
  22. 22. Optimizing Websites for Conversion<br />Design<br />Capture viewers attention immediately<br />Make sure you have a call-to-action<br />Get them to come back<br />Analysis<br />Google Analytics<br />Google Optimizer<br />
  23. 23. Engage your users<br />
  24. 24. Google Analytics – Tracking Success<br />
  25. 25. Tracking Goals in Google Analytics<br />
  26. 26. Website Best Practices<br />1.) Make it EASY to buy<br />2.) ENGAGE your users<br />3.) Make sure you GET their email<br />
  27. 27. Use Email Marketing!<br />Offer a value-based monthly newsletter<br />Cost effective<br />~ 500 = $15/month<br />View opens and clicks<br />Know exactly who opened it and when<br />Develops relationships<br />You open email from people you trust<br />
  28. 28. Email Marketing Best Practices <br />Focus on users needs (80%/20%)<br />Have a call to action<br />Track results and follow-up<br />
  29. 29. Organic VS Paid Search<br />
  30. 30. SEO VS PPC<br />
  31. 31. eMarketing Best Practices – SEO<br />Use title tags<br />Key in to your keywords<br />Inbound links!<br />
  32. 32. RSS – The common denominator<br />
  33. 33. The Technology & The tools<br />
  34. 34. Facebook – The Social Network<br />
  35. 35. Getting Started<br />Edit your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br />
  36. 36. Facebook Basics<br />
  37. 37. What’s on your mind?<br />
  38. 38. Facebook for Business – Events<br />
  39. 39. Facebook Connect<br />
  40. 40. Facebook for Business – Public Profiles<br />
  41. 41. Facebook Pages – Step 1Pick a category and name<br />
  42. 42. Facebook Pages – Step 2Upload your picture<br />
  43. 43. Facebook Pages – Step 3Add your information<br />
  44. 44. Your ‘Canvas’<br />
  45. 45. Facebook Pages – Step 4Customize Your Page<br />
  46. 46. Bring in custom graphics/flash!<br />
  47. 47. Facebook Pages – Step 5Publish!<br />
  48. 48. Facebook Pages – Step 6Update it regularly!<br />
  49. 49. Using LinkedIn<br />
  50. 50. Using LinkedIn<br />
  51. 51. Using Twitter<br />
  52. 52. Getting Started with Twitter<br />
  53. 53. Twitter<br />90% / 10%<br />Focus on giving it away<br />Use Search.Twitter.com for real-time tweets<br />RSS -&gt; Email<br />Use a URL shortener<br />Cli.gs<br />Retweet! (RT)<br />Evangelist re-tweeting system<br />Use #LWL hashtag<br />Hashtags.org to track<br />
  54. 54. Creating Your Marketing System<br />
  55. 55. Making the Web Work for You!<br />Brad Kleinman<br />Brad@WorkSmart-eMarketing.com<br />Follow me on Twitter - @BradKleinman<br />

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