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Rocky River Chamber of Commerce - eMarketing Techniques

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    Rocky River Chamber of Commerce - eMarketing Techniques - Presentation Transcript

    1. Making the Web Work for You!
      Brad Kleinman
      Brad@WorkSmart-eMarketing.com
      Follow me on Twitter - @BradKleinman
    2. About The Speaker – Brad Kleinman
    3. Session Outline
      Accountability
      Web 1.0 -> Web 2.0
      Social Media Trends
      Benefits of eMarketing
      Creating your Marketing System
      Specific eMarketing Techniques
      Website Optimization
      Email Marketing
      Search Engine Optimization
      Social Media Optimization
      Question and Answer
    4. Caveat #1 – The 80/20 Principle
    5. Caveat #2 – Water from a Firehose
    6. Caveat #3 – Have Fun!
    7. Caveat #4 – Marketing Foundations
    8. Accountability
    9. The New Web
    10. The New Web
      • A user driven virtual world
      • User driven content
      • Rich, interactive and user-friendly
      • Community and Social Network
      • Incorporation of Video and Mobile
      Ex. Blogs, wikis, social networks, online video, etc
    11. The Machine is Us/ing Us
    12. What is Web 2.0?
    13. Benefits of eMarketing
      Easy to use
      Easy to quantify
      Easy to customize
      Easy to interact with users
      Time Efficient
      Cost efficient
      High Return on Investment
    14. Statistics & Trends
      Social media trends
      Facebook over 250M, 700K users per day
      A blog is created every half second
      Over 150K videos uploaded to YouTube every day
      75% of adults 18-24 are on social networks
      Annual Growth of social networking
      • Facebook – 200%
      • Twitter – 1400%
    15. Budget Line Increases VS Decreases
    16. Significant Barriers to Adoption
    17. Creating Your Marketing System
    18. Optimizing Websites for Conversion
      Design
      Capture viewers attention immediately
      Make sure you have a call-to-action
      Get them to come back
      Analysis
      Google Analytics
      Google Optimizer
    19. Engage your users
    20. Google Analytics – Tracking Success
    21. Tracking Goals in Google Analytics
    22. Website Best Practices
      1.) Make it EASY to buy
      2.) ENGAGE your users
      3.) Make sure you GET their email
    23. Use Email Marketing!
      Offer a value-based monthly newsletter
      Cost effective
      ~ 500 = $15/month
      View opens and clicks
      Know exactly who opened it and when
      Develops relationships
      You open email from people you trust
    24. Email Marketing Best Practices
      Focus on users needs (80%/20%)
      Have a call to action
      Track results and follow-up
    25. Organic VS Paid Search
    26. SEO VS PPC
    27. eMarketing Best Practices – SEO
      Use title tags
      Key in to your keywords
      Inbound links!
    28. RSS – The common denominator
    29. The Technology & The tools
    30. Facebook – The Social Network
    31. Getting Started
      Edit your profile
      Basic info
      Personal info
      Contact info
      Education and work
    32. Facebook Basics
    33. What’s on your mind?
    34. Facebook for Business – Events
    35. Facebook Connect
    36. Facebook for Business – Public Profiles
    37. Facebook Pages – Step 1Pick a category and name
    38. Facebook Pages – Step 2Upload your picture
    39. Facebook Pages – Step 3Add your information
    40. Your ‘Canvas’
    41. Facebook Pages – Step 4Customize Your Page
    42. Bring in custom graphics/flash!
    43. Facebook Pages – Step 5Publish!
    44. Facebook Pages – Step 6Update it regularly!
    45. Using LinkedIn
    46. Using LinkedIn
    47. Using Twitter
    48. Getting Started with Twitter
    49. Twitter
      90% / 10%
      Focus on giving it away
      Use Search.Twitter.com for real-time tweets
      RSS -> Email
      Use a URL shortener
      Cli.gs
      Retweet! (RT)
      Evangelist re-tweeting system
      Use #LWL hashtag
      Hashtags.org to track
    50. Creating Your Marketing System
    51. Making the Web Work for You!
      Brad Kleinman
      Brad@WorkSmart-eMarketing.com
      Follow me on Twitter - @BradKleinman
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