Some rules QUALITY OF CONTENT IS KING Build relationships and awareness with content that is relevant, engaging, entertaining and valuable.
More rules VIRAL ISN’T CREATED. IT HAPPENS. Involve audience with multiple levels of engagement and collaboration Through all of these channels will be an underpinning association to marketing strategy
Some rules AVOID FORCING ACTIVE MARKETING CONTENT INTO PASSIVE MEDIA Let them participate with the right content at the right time in the right order
ENGAGEMENT (this is so cool. I need to share and contribute) RELATIONSHIP (I can really relate to this. Who is behind all of this?) ATTRACTION (I could really see myself being a part of this.) Relevant Engaging Entertaining Valuable Audience Bios and stories of involvement Client Brand Proposition
Facebook is “Attention King” From AllFacebook.com
Facebook Stats User Engagement Average user has 120 friends on the site More than 3.5 billion minutes are spent on Facebook each day (worldwide) More than 20 million users update their statuses at least once each day More than 4 million users become fans of Pages each day From Facebook.com
Promote your profile and grow! Add to email signature line Promote on Website / blog Search your network’s connections Ask for introductions Join groups Upload your contact list securely Advanced search Make Status updates Use the Microsoft Outlook add-in
News media Individuals Authors Businesses Churches Non Profits Government Politicians Who’s Tweeting?
Twitter Basics (Twasics) @ Replies Direct messages Retweeting TinyURLS
What to Tweet About Industry news Tips and ideas Cute, human interest stories Quotes Fascinating presentations Issues your organization faces People you’ve been talking to Recognizing volunteers and contributors