Ohio State ATI - Taste of Training | Social Networking for businesses


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  • Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord
  • Ohio State ATI - Taste of Training | Social Networking for businesses

    1. 1. Using Facebook, LinkedIn, and Twitter to Market Your Business<br />David Toth, CEO<br />David@WorkSmartIM.com<br />@DavidMToth<br />
    2. 2. Creating Your Marketing System<br />
    3. 3. Shifting dollars<br />
    4. 4. Where to increase spending<br />
    5. 5.
    6. 6. Some rules<br />QUALITY OF CONTENT <br />IS KING<br />Build relationships and awareness with <br />content that is relevant, engaging, entertaining and valuable.<br />
    7. 7. More rules<br />VIRAL ISN’T CREATED.<br />IT HAPPENS.<br />Involve audience with multiple levels of engagement and collaboration<br />Through all of these channels will be an underpinning association to marketing strategy<br />
    8. 8. Some rules<br />AVOID FORCING ACTIVE <br />MARKETING CONTENT <br />INTO PASSIVE MEDIA<br />Let them participate with the right content at the right time in the right order<br />
    9. 9. ENGAGEMENT<br />(this is so cool. I need to share and contribute)<br />RELATIONSHIP<br />(I can really relate to this. Who is behind all of this?)<br />ATTRACTION<br />(I could really see myself being a part of this.)<br />Relevant<br />Engaging<br />Entertaining<br />Valuable<br />Audience Bios<br />and stories of <br />involvement<br />Client Brand<br />Proposition<br />
    10. 10. Facebook is “Attention King”<br />From AllFacebook.com<br />
    11. 11. Facebook Stats<br />User Engagement<br />Average user has 120 friends on the site<br />More than 3.5 billion minutes are spent on Facebook each day (worldwide)<br />More than 20 million users update their statuses at least once each day<br />More than 4 million users become fans of Pages each day <br />From Facebook.com<br />
    12. 12. Facebook Basics<br />
    13. 13. Facebook for Business – Events<br />
    14. 14. Facebook for Business – Ads<br />
    15. 15. Facebook Connect<br />
    16. 16. Facebook Share<br />
    17. 17. Facebook for Business – Public Profiles<br />
    18. 18. Your ‘Canvas’<br />
    19. 19. Are you IN?<br />
    20. 20. Introduction<br />LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries<br />
    21. 21. Features of LinkedIn<br />
    22. 22. Groups on LinkedIn<br />
    23. 23. Promote your profile and grow!<br />Add to email signature line<br />Promote on Website / blog<br />Search your network’s connections<br />Ask for introductions<br />Join groups<br />Upload your contact list securely <br />Advanced search<br />Make Status updates<br />Use the Microsoft Outlook add-in<br />
    24. 24. Are You Tweeting?<br />
    25. 25. Introduction to Twitter<br />
    26. 26. News media<br />Individuals<br />Authors<br />Businesses<br />Churches<br />Non Profits<br />Government<br />Politicians<br />Who’s Tweeting?<br />
    27. 27. Twitter Basics (Twasics)<br />@ Replies<br />Direct messages<br />Retweeting<br />TinyURLS<br />
    28. 28. What to Tweet About<br />Industry news<br />Tips and ideas<br />Cute, human interest stories<br />Quotes<br />Fascinating presentations<br />Issues your organization faces<br />People you’ve been talking to<br />Recognizing volunteers and contributors<br />
    29. 29. Growing Your Followers<br />
    30. 30. Using Facebook, LinkedIn, and Twitter to Market Your Business<br />David Toth, CEO<br />David@WorkSmartIM.com<br />@DavidMToth<br />