• Save
Ohio State ATI - Taste of Training | Social Networking for businesses
Upcoming SlideShare
Loading in...5
×
 

Ohio State ATI - Taste of Training | Social Networking for businesses

on

  • 1,137 views

 

Statistics

Views

Total Views
1,137
Views on SlideShare
1,132
Embed Views
5

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 5

http://www.slideshare.net 3
http://bskconsulting.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord

Ohio State ATI - Taste of Training | Social Networking for businesses Ohio State ATI - Taste of Training | Social Networking for businesses Presentation Transcript

  • Using Facebook, LinkedIn, and Twitter to Market Your Business
    David Toth, CEO
    David@WorkSmartIM.com
    @DavidMToth
  • Creating Your Marketing System
  • Shifting dollars
    View slide
  • Where to increase spending
    View slide
  • Some rules
    QUALITY OF CONTENT
    IS KING
    Build relationships and awareness with
    content that is relevant, engaging, entertaining and valuable.
  • More rules
    VIRAL ISN’T CREATED.
    IT HAPPENS.
    Involve audience with multiple levels of engagement and collaboration
    Through all of these channels will be an underpinning association to marketing strategy
  • Some rules
    AVOID FORCING ACTIVE
    MARKETING CONTENT
    INTO PASSIVE MEDIA
    Let them participate with the right content at the right time in the right order
  • ENGAGEMENT
    (this is so cool. I need to share and contribute)
    RELATIONSHIP
    (I can really relate to this. Who is behind all of this?)
    ATTRACTION
    (I could really see myself being a part of this.)
    Relevant
    Engaging
    Entertaining
    Valuable
    Audience Bios
    and stories of
    involvement
    Client Brand
    Proposition
  • Facebook is “Attention King”
    From AllFacebook.com
  • Facebook Stats
    User Engagement
    Average user has 120 friends on the site
    More than 3.5 billion minutes are spent on Facebook each day (worldwide)
    More than 20 million users update their statuses at least once each day
    More than 4 million users become fans of Pages each day
    From Facebook.com
  • Facebook Basics
  • Facebook for Business – Events
  • Facebook for Business – Ads
  • Facebook Connect
  • Facebook Share
  • Facebook for Business – Public Profiles
  • Your ‘Canvas’
  • Are you IN?
  • Introduction
    LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries
  • Features of LinkedIn
  • Groups on LinkedIn
  • Promote your profile and grow!
    Add to email signature line
    Promote on Website / blog
    Search your network’s connections
    Ask for introductions
    Join groups
    Upload your contact list securely
    Advanced search
    Make Status updates
    Use the Microsoft Outlook add-in
  • Are You Tweeting?
  • Introduction to Twitter
  • News media
    Individuals
    Authors
    Businesses
    Churches
    Non Profits
    Government
    Politicians
    Who’s Tweeting?
  • Twitter Basics (Twasics)
    @ Replies
    Direct messages
    Retweeting
    TinyURLS
  • What to Tweet About
    Industry news
    Tips and ideas
    Cute, human interest stories
    Quotes
    Fascinating presentations
    Issues your organization faces
    People you’ve been talking to
    Recognizing volunteers and contributors
  • Growing Your Followers
  • Using Facebook, LinkedIn, and Twitter to Market Your Business
    David Toth, CEO
    David@WorkSmartIM.com
    @DavidMToth