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Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
Ohio State ATI - Taste of Training | Social Networking for businesses
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Ohio State ATI - Taste of Training | Social Networking for businesses

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  • Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord
  • Transcript

    • 1. Using Facebook, LinkedIn, and Twitter to Market Your Business
      David Toth, CEO
      David@WorkSmartIM.com
      @DavidMToth
    • 2. Creating Your Marketing System
    • 3. Shifting dollars
    • 4. Where to increase spending
    • 5.
    • 6. Some rules
      QUALITY OF CONTENT
      IS KING
      Build relationships and awareness with
      content that is relevant, engaging, entertaining and valuable.
    • 7. More rules
      VIRAL ISN’T CREATED.
      IT HAPPENS.
      Involve audience with multiple levels of engagement and collaboration
      Through all of these channels will be an underpinning association to marketing strategy
    • 8. Some rules
      AVOID FORCING ACTIVE
      MARKETING CONTENT
      INTO PASSIVE MEDIA
      Let them participate with the right content at the right time in the right order
    • 9. ENGAGEMENT
      (this is so cool. I need to share and contribute)
      RELATIONSHIP
      (I can really relate to this. Who is behind all of this?)
      ATTRACTION
      (I could really see myself being a part of this.)
      Relevant
      Engaging
      Entertaining
      Valuable
      Audience Bios
      and stories of
      involvement
      Client Brand
      Proposition
    • 10. Facebook is “Attention King”
      From AllFacebook.com
    • 11. Facebook Stats
      User Engagement
      Average user has 120 friends on the site
      More than 3.5 billion minutes are spent on Facebook each day (worldwide)
      More than 20 million users update their statuses at least once each day
      More than 4 million users become fans of Pages each day
      From Facebook.com
    • 12. Facebook Basics
    • 13. Facebook for Business – Events
    • 14. Facebook for Business – Ads
    • 15. Facebook Connect
    • 16. Facebook Share
    • 17. Facebook for Business – Public Profiles
    • 18. Your ‘Canvas’
    • 19. Are you IN?
    • 20. Introduction
      LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries
    • 21. Features of LinkedIn
    • 22. Groups on LinkedIn
    • 23. Promote your profile and grow!
      Add to email signature line
      Promote on Website / blog
      Search your network’s connections
      Ask for introductions
      Join groups
      Upload your contact list securely
      Advanced search
      Make Status updates
      Use the Microsoft Outlook add-in
    • 24. Are You Tweeting?
    • 25. Introduction to Twitter
    • 26. News media
      Individuals
      Authors
      Businesses
      Churches
      Non Profits
      Government
      Politicians
      Who’s Tweeting?
    • 27. Twitter Basics (Twasics)
      @ Replies
      Direct messages
      Retweeting
      TinyURLS
    • 28. What to Tweet About
      Industry news
      Tips and ideas
      Cute, human interest stories
      Quotes
      Fascinating presentations
      Issues your organization faces
      People you’ve been talking to
      Recognizing volunteers and contributors
    • 29. Growing Your Followers
    • 30. Using Facebook, LinkedIn, and Twitter to Market Your Business
      David Toth, CEO
      David@WorkSmartIM.com
      @DavidMToth

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