eMarketing Techniques at the Speed of LighteTactics You Can Implement Today<br />David Toth, CEO<br />David@WorkSmartIM.co...
Session Outline<br />Web 1.0 -&gt; Web 2.0<br />Social Media Trends<br />Benefits of eMarketing<br />Creating your Marketi...
The New Web<br />
The New Web<br /><ul><li>A user driven virtual world
User driven content
Rich, interactive and user-friendly
Community and Social Network
Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, reviews, ratings…<br />
What is Web 2.0?<br />
Statistics & Trends<br />Social media trends<br />Facebook over 325M, 700K users per day<br />A blog is created every half...
 Twitter – 1400%</li></li></ul><li>Budget Line Increases VS Decreases<br />
Significant Barriers to Adoption<br />
Creating Your Marketing System<br />
Optimizing Websites for Conversion<br />Design<br />Capture viewers attention immediately<br />Make sure you have a call-t...
Google Analytics – Tracking Success<br />
Tracking Goals in Google Analytics<br />
Website Best Practices<br />1.) Make it EASY to buy<br />2.) ENGAGE your users<br />3.) Make sure you GET their email<br />
Use Email Marketing!<br />Cost effective<br />~ 500 = $15/month<br />View opens and clicks<br />Know exactly who opened it...
Email Marketing Best Practices <br />Focus on users needs (80%/20%)<br />Have a call to action<br />Track results and foll...
Organic VS Paid Search<br />
Organic listings<br />Advantages<br /><ul><li> “Free”
 Drives 88 percent of traffic
 More trusted by searchers</li></ul>Disadvantages<br /><ul><li> Can take months to optimize
 No guarantee
Algorithms always changing
 Difficult to optimize for dozens of keywords</li></li></ul><li>Paid listings<br />Advantages<br /><ul><li> Immediate firs...
 Show up for any keyword you chose
 Create custom text ads</li></ul>Disadvantages<br /><ul><li> Can get expensive
 Click fraud
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Ohio State ATI - Taste of Training | eMarketing at the Speed of Light

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Presentation from the Taste of Training event for The Ohio State University, ATI workshop.

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  • Time’s Person of the Year in 2006 was you.
  • Ohio State ATI - Taste of Training | eMarketing at the Speed of Light

    1. 1. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today<br />David Toth, CEO<br />David@WorkSmartIM.com<br />@DavidMToth<br />
    2. 2. Session Outline<br />Web 1.0 -&gt; Web 2.0<br />Social Media Trends<br />Benefits of eMarketing<br />Creating your Marketing System<br />Specific eMarketing Techniques<br />Website Optimization<br />Email Marketing<br />Search Engine Optimization<br />Social Media Optimization<br />Question and Answer<br />
    3. 3. The New Web<br />
    4. 4. The New Web<br /><ul><li>A user driven virtual world
    5. 5. User driven content
    6. 6. Rich, interactive and user-friendly
    7. 7. Community and Social Network
    8. 8. Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, reviews, ratings…<br />
    9. 9. What is Web 2.0?<br />
    10. 10. Statistics & Trends<br />Social media trends<br />Facebook over 325M, 700K users per day<br />A blog is created every half second<br />Over 150K videos uploaded to YouTube every day<br />75% of adults 18-24 are on social networks<br />Annual Growth of social networking<br /><ul><li> Facebook – 200%
    11. 11. Twitter – 1400%</li></li></ul><li>Budget Line Increases VS Decreases<br />
    12. 12. Significant Barriers to Adoption<br />
    13. 13. Creating Your Marketing System<br />
    14. 14. Optimizing Websites for Conversion<br />Design<br />Capture viewers attention immediately<br />Make sure you have a call-to-action<br />Get them to come back<br />Analysis<br />Google Analytics<br />
    15. 15. Google Analytics – Tracking Success<br />
    16. 16. Tracking Goals in Google Analytics<br />
    17. 17. Website Best Practices<br />1.) Make it EASY to buy<br />2.) ENGAGE your users<br />3.) Make sure you GET their email<br />
    18. 18. Use Email Marketing!<br />Cost effective<br />~ 500 = $15/month<br />View opens and clicks<br />Know exactly who opened it and when<br />Develops relationships<br />You open email from people you trust<br />
    19. 19. Email Marketing Best Practices <br />Focus on users needs (80%/20%)<br />Have a call to action<br />Track results and follow-up<br />
    20. 20. Organic VS Paid Search<br />
    21. 21. Organic listings<br />Advantages<br /><ul><li> “Free”
    22. 22. Drives 88 percent of traffic
    23. 23. More trusted by searchers</li></ul>Disadvantages<br /><ul><li> Can take months to optimize
    24. 24. No guarantee
    25. 25. Algorithms always changing
    26. 26. Difficult to optimize for dozens of keywords</li></li></ul><li>Paid listings<br />Advantages<br /><ul><li> Immediate first page placement
    27. 27. Show up for any keyword you chose
    28. 28. Create custom text ads</li></ul>Disadvantages<br /><ul><li> Can get expensive
    29. 29. Click fraud
    30. 30. Possibly a bigger time commitment than SEO</li></ul>Combining paid and organic is usually the best strategy!<br />
    31. 31. eMarketing Best Practices – SEO<br />Proper keyword research<br />Use title tags<br />Inbound links<br />Fresh content<br />
    32. 32. Facebook – The Social Network<br />
    33. 33. Getting Started<br />Optimize your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br />Privacy Settings<br />
    34. 34. Facebook Basics – Navigation<br />
    35. 35. Using LinkedIn<br />
    36. 36. Using LinkedIn<br />
    37. 37. Using Twitter<br />
    38. 38. Getting Started with Twitter<br />
    39. 39. Twitter<br />90/10 rule<br />Use Search.Twitter.com for real-time tweets<br />Use a URL shortener<br />Tr.im<br />Retweet! (RT)<br />Evangelist re-tweeting system<br />@replies<br />
    40. 40. Creating Your Marketing System<br />
    41. 41. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today<br />Jeremy Borger<br />Director of Online Marketing<br />Jeremy@WorkSmartIM.com<br />

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