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Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
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Ohio State ATI - Taste of Training | eMarketing at the Speed of Light

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Presentation from the Taste of Training event for The Ohio State University, ATI workshop.

Presentation from the Taste of Training event for The Ohio State University, ATI workshop.

Published in: Education, Technology, Business

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  • Time’s Person of the Year in 2006 was you.
  • Transcript

    • 1. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
      David Toth, CEO
      David@WorkSmartIM.com
      @DavidMToth
    • 2. Session Outline
      Web 1.0 -> Web 2.0
      Social Media Trends
      Benefits of eMarketing
      Creating your Marketing System
      Specific eMarketing Techniques
      Website Optimization
      Email Marketing
      Search Engine Optimization
      Social Media Optimization
      Question and Answer
    • 3. The New Web
    • 4. The New Web
      • A user driven virtual world
      • 5. User driven content
      • 6. Rich, interactive and user-friendly
      • 7. Community and Social Network
      • 8. Incorporation of Video and Mobile
      Ex. Blogs, wikis, social networks, reviews, ratings…
    • 9. What is Web 2.0?
    • 10. Statistics & Trends
      Social media trends
      Facebook over 325M, 700K users per day
      A blog is created every half second
      Over 150K videos uploaded to YouTube every day
      75% of adults 18-24 are on social networks
      Annual Growth of social networking
      • Facebook – 200%
      • 11. Twitter – 1400%
    • Budget Line Increases VS Decreases
    • 12. Significant Barriers to Adoption
    • 13. Creating Your Marketing System
    • 14. Optimizing Websites for Conversion
      Design
      Capture viewers attention immediately
      Make sure you have a call-to-action
      Get them to come back
      Analysis
      Google Analytics
    • 15. Google Analytics – Tracking Success
    • 16. Tracking Goals in Google Analytics
    • 17. Website Best Practices
      1.) Make it EASY to buy
      2.) ENGAGE your users
      3.) Make sure you GET their email
    • 18. Use Email Marketing!
      Cost effective
      ~ 500 = $15/month
      View opens and clicks
      Know exactly who opened it and when
      Develops relationships
      You open email from people you trust
    • 19. Email Marketing Best Practices
      Focus on users needs (80%/20%)
      Have a call to action
      Track results and follow-up
    • 20. Organic VS Paid Search
    • 21. Organic listings
      Advantages
      • “Free”
      • 22. Drives 88 percent of traffic
      • 23. More trusted by searchers
      Disadvantages
      • Can take months to optimize
      • 24. No guarantee
      • 25. Algorithms always changing
      • 26. Difficult to optimize for dozens of keywords
    • Paid listings
      Advantages
      • Immediate first page placement
      • 27. Show up for any keyword you chose
      • 28. Create custom text ads
      Disadvantages
      • Can get expensive
      • 29. Click fraud
      • 30. Possibly a bigger time commitment than SEO
      Combining paid and organic is usually the best strategy!
    • 31. eMarketing Best Practices – SEO
      Proper keyword research
      Use title tags
      Inbound links
      Fresh content
    • 32. Facebook – The Social Network
    • 33. Getting Started
      Optimize your profile
      Basic info
      Personal info
      Contact info
      Education and work
      Privacy Settings
    • 34. Facebook Basics – Navigation
    • 35. Using LinkedIn
    • 36. Using LinkedIn
    • 37. Using Twitter
    • 38. Getting Started with Twitter
    • 39. Twitter
      90/10 rule
      Use Search.Twitter.com for real-time tweets
      Use a URL shortener
      Tr.im
      Retweet! (RT)
      Evangelist re-tweeting system
      @replies
    • 40. Creating Your Marketing System
    • 41. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
      Jeremy Borger
      Director of Online Marketing
      Jeremy@WorkSmartIM.com

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