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Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
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Ohio State ATI - Taste of Training | eMarketing at the Speed of Light

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Presentation from the Taste of Training event for The Ohio State University, ATI workshop.

Presentation from the Taste of Training event for The Ohio State University, ATI workshop.

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Ohio State ATI - Taste of Training | eMarketing at the Speed of Light Ohio State ATI - Taste of Training | eMarketing at the Speed of Light Presentation Transcript

  • eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
    David Toth, CEO
    David@WorkSmartIM.com
    @DavidMToth
  • Session Outline
    Web 1.0 -> Web 2.0
    Social Media Trends
    Benefits of eMarketing
    Creating your Marketing System
    Specific eMarketing Techniques
    Website Optimization
    Email Marketing
    Search Engine Optimization
    Social Media Optimization
    Question and Answer
  • The New Web
  • The New Web
    • A user driven virtual world
    • User driven content
    • Rich, interactive and user-friendly
    • Community and Social Network
    • Incorporation of Video and Mobile
    Ex. Blogs, wikis, social networks, reviews, ratings…
  • What is Web 2.0?
  • Statistics & Trends
    Social media trends
    Facebook over 325M, 700K users per day
    A blog is created every half second
    Over 150K videos uploaded to YouTube every day
    75% of adults 18-24 are on social networks
    Annual Growth of social networking
    • Facebook – 200%
    • Twitter – 1400%
  • Budget Line Increases VS Decreases
  • Significant Barriers to Adoption
  • Creating Your Marketing System
  • Optimizing Websites for Conversion
    Design
    Capture viewers attention immediately
    Make sure you have a call-to-action
    Get them to come back
    Analysis
    Google Analytics
  • Google Analytics – Tracking Success
  • Tracking Goals in Google Analytics
  • Website Best Practices
    1.) Make it EASY to buy
    2.) ENGAGE your users
    3.) Make sure you GET their email
  • Use Email Marketing!
    Cost effective
    ~ 500 = $15/month
    View opens and clicks
    Know exactly who opened it and when
    Develops relationships
    You open email from people you trust
  • Email Marketing Best Practices
    Focus on users needs (80%/20%)
    Have a call to action
    Track results and follow-up
  • Organic VS Paid Search
  • Organic listings
    Advantages
    • “Free”
    • Drives 88 percent of traffic
    • More trusted by searchers
    Disadvantages
    • Can take months to optimize
    • No guarantee
    • Algorithms always changing
    • Difficult to optimize for dozens of keywords
  • Paid listings
    Advantages
    • Immediate first page placement
    • Show up for any keyword you chose
    • Create custom text ads
    Disadvantages
    • Can get expensive
    • Click fraud
    • Possibly a bigger time commitment than SEO
    Combining paid and organic is usually the best strategy!
  • eMarketing Best Practices – SEO
    Proper keyword research
    Use title tags
    Inbound links
    Fresh content
  • Facebook – The Social Network
  • Getting Started
    Optimize your profile
    Basic info
    Personal info
    Contact info
    Education and work
    Privacy Settings
  • Facebook Basics – Navigation
  • Using LinkedIn
  • Using LinkedIn
  • Using Twitter
  • Getting Started with Twitter
  • Twitter
    90/10 rule
    Use Search.Twitter.com for real-time tweets
    Use a URL shortener
    Tr.im
    Retweet! (RT)
    Evangelist re-tweeting system
    @replies
  • Creating Your Marketing System
  • eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
    Jeremy Borger
    Director of Online Marketing
    Jeremy@WorkSmartIM.com