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Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
Ohio State ATI - Taste of Training | eMarketing at the Speed of Light
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Ohio State ATI - Taste of Training | eMarketing at the Speed of Light

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Presentation from the Taste of Training event for The Ohio State University, ATI workshop.

Presentation from the Taste of Training event for The Ohio State University, ATI workshop.

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  • Time’s Person of the Year in 2006 was you.
  • Transcript

    • 1. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today<br />David Toth, CEO<br />David@WorkSmartIM.com<br />@DavidMToth<br />
    • 2. Session Outline<br />Web 1.0 -&gt; Web 2.0<br />Social Media Trends<br />Benefits of eMarketing<br />Creating your Marketing System<br />Specific eMarketing Techniques<br />Website Optimization<br />Email Marketing<br />Search Engine Optimization<br />Social Media Optimization<br />Question and Answer<br />
    • 3. The New Web<br />
    • 4. The New Web<br /><ul><li>A user driven virtual world
    • 5. User driven content
    • 6. Rich, interactive and user-friendly
    • 7. Community and Social Network
    • 8. Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, reviews, ratings…<br />
    • 9. What is Web 2.0?<br />
    • 10. Statistics & Trends<br />Social media trends<br />Facebook over 325M, 700K users per day<br />A blog is created every half second<br />Over 150K videos uploaded to YouTube every day<br />75% of adults 18-24 are on social networks<br />Annual Growth of social networking<br /><ul><li> Facebook – 200%
    • 11. Twitter – 1400%</li></li></ul><li>Budget Line Increases VS Decreases<br />
    • 12. Significant Barriers to Adoption<br />
    • 13. Creating Your Marketing System<br />
    • 14. Optimizing Websites for Conversion<br />Design<br />Capture viewers attention immediately<br />Make sure you have a call-to-action<br />Get them to come back<br />Analysis<br />Google Analytics<br />
    • 15. Google Analytics – Tracking Success<br />
    • 16. Tracking Goals in Google Analytics<br />
    • 17. Website Best Practices<br />1.) Make it EASY to buy<br />2.) ENGAGE your users<br />3.) Make sure you GET their email<br />
    • 18. Use Email Marketing!<br />Cost effective<br />~ 500 = $15/month<br />View opens and clicks<br />Know exactly who opened it and when<br />Develops relationships<br />You open email from people you trust<br />
    • 19. Email Marketing Best Practices <br />Focus on users needs (80%/20%)<br />Have a call to action<br />Track results and follow-up<br />
    • 20. Organic VS Paid Search<br />
    • 21. Organic listings<br />Advantages<br /><ul><li> “Free”
    • 22. Drives 88 percent of traffic
    • 23. More trusted by searchers</li></ul>Disadvantages<br /><ul><li> Can take months to optimize
    • 24. No guarantee
    • 25. Algorithms always changing
    • 26. Difficult to optimize for dozens of keywords</li></li></ul><li>Paid listings<br />Advantages<br /><ul><li> Immediate first page placement
    • 27. Show up for any keyword you chose
    • 28. Create custom text ads</li></ul>Disadvantages<br /><ul><li> Can get expensive
    • 29. Click fraud
    • 30. Possibly a bigger time commitment than SEO</li></ul>Combining paid and organic is usually the best strategy!<br />
    • 31. eMarketing Best Practices – SEO<br />Proper keyword research<br />Use title tags<br />Inbound links<br />Fresh content<br />
    • 32. Facebook – The Social Network<br />
    • 33. Getting Started<br />Optimize your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br />Privacy Settings<br />
    • 34. Facebook Basics – Navigation<br />
    • 35. Using LinkedIn<br />
    • 36. Using LinkedIn<br />
    • 37. Using Twitter<br />
    • 38. Getting Started with Twitter<br />
    • 39. Twitter<br />90/10 rule<br />Use Search.Twitter.com for real-time tweets<br />Use a URL shortener<br />Tr.im<br />Retweet! (RT)<br />Evangelist re-tweeting system<br />@replies<br />
    • 40. Creating Your Marketing System<br />
    • 41. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today<br />Jeremy Borger<br />Director of Online Marketing<br />Jeremy@WorkSmartIM.com<br />

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