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OCHEA Professional Development Day - Social Networking for Continuing Education

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Learn about social networking for continuing education from Brad Kleinman and David Toth of WorkSmart Integrated Marketing. Learn more at http://www.WorkSmartIM.com

Learn about social networking for continuing education from Brad Kleinman and David Toth of WorkSmart Integrated Marketing. Learn more at http://www.WorkSmartIM.com

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  • 1)  The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report2) The 55+ demo is not far behind with a 194.3% growth rate3) The 25-34 year population on Facebook is doubling every 6 months4) For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
  • 1)  The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report2) The 55+ demo is not far behind with a 194.3% growth rate3) The 25-34 year population on Facebook is doubling every 6 months4) For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
  • US women now outnumber men on Facebook 1.35 to 1 as of today. US women outnumber men in every age bracket. But the disparity has become more pronounced amongst users 26-54: women outnumber men by over 2 million in each age bracket in that range.Nearly 10 million American women 26-34 are active on Facebook every month, compared to under 7.2 million men. Almost 8 million women 35-44 are active Facebook users, but just over 5.7 million men in that range. And amongst users 45-54, women outnumber men 5.3 million to 3.3 million.Over 60% of Facebook users are now over the age of 25. Compare that to just under one year ago, when users 18-25 made up over 50% of the total Facebook population.
  • Number of US Facebook Users Over 35 Nearly Doubles in Last 60 DaysMarch 25th, 2009
  • http://www.allfacebook.com/2009/07/facebook-guide-professionals/
  • http://mashable.com/2009/05/27/facebook-page-vs-group/
  • http://www.allfacebook.com/2009/02/facebook-profile-photo-hacks/ http://mashable.com/2009/04/01/optimize-facebook-page/
  • http://mashable.com/2009/01/22/business-facebook-apps/
  • http://mashable.com/2009/04/01/optimize-facebook-page/You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. Post too often and your page updates will start being hidden, or you’ll lose fans. Too seldom and you’ll be forgotten. Try to mix up different update types – a status update, a Link, a Note, a Photo or video update.By creating a calendar, you can also schedule moderation periods for comments if you feel this is necessary for your brand. Most Interaction activity (including comments) will occur within 24 hours of an update before it drops out of Fans’ news feeds.By recording all activity on a schedule, it’s easier to map it against exported stats data from your page’s Insights. This can show you Total Interactions around different content types to gauge which gets the most traction/conversation, and track Removed Fans against certain update types.
  • Boxes tab as front page- custom content FBMLCustom tab for FB groups with linksWall posts approximately once per weekLinks to UC Berkeley landing pagesUse of events, RSS, and notesTagging photos, allowing users to upload their own3574 fans
  • Open to custom tab with custom content: Discover Anderson School of ManagementIncludes slideshows of campus and faculty, twitter link, etc. Use of multiple RSS feeds for different thingsUploaded photos and fan photosBoxes tab with links, RSS, photos, news, events, etc.Shares content 3+ times per week1,279 fans
  • 45-54 year olds are the top demographic. The more expected demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren:
  • 1.) research tool 2) branding 3) collaboration and networking 4) it’s the new water cooler 5) direct traffic
  • Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord
  • You don’t just create groups on this service but also tag and rate your friends which helps you filter your timeline any way you want. The best feature is batch grouping which lets you drag and drop many friends easily into the groups you’ve created. You’ll need to use your Twitter name and password to login to this service.
  • Transcript

    • 1. OCHEA Professional Development Day 2009Frame the Future: Growing CE Enrollments through Social Networking
      Presented by
      Brad Kleinman and David Toth
      www.WorkSmartIM.com
    • 2. Accountability
    • 3. Who is David Toth
      David Toth
      www.Twitter.com/DavidMToth
      http://www.facebook.com/david.m.toth
    • 4. Who is Brad Kleinman
      Brad Kleinman
      www.Twitter.com/BradKleinman
      www.Facebook.com/Brad.Kleinman
    • 5. Workshop Agenda
      10AM - 10:30AM : Intro / Ice Breaker
      10:30AM – 12PM : Facebook
      12PM – 1PM : Lunch
      1PM – 2PM : LinkedIn
      2PM – 3PM : Twitter
    • 6. Are you competing?
    • 7. The New Web
    • 8. The New Web
      • A user driven virtual world
      • 9. User driven content
      • 10. Rich, interactive and user-friendly
      • 11. Community and Social Network
      • 12. Incorporation of Video and Mobile
      Ex. Blogs, wikis, social networks, online video, etc
    • 13. The Machine is Us/ing Us
    • 14. What is Web 2.0?
    • 15. Part 1 : Facebook
    • 16. Outline
      Introduction
      Stats and Trends
      Facebook Basics
      Facebook Ads, Connect, & Share
      FB Public Profiles
      Homework
      Q&A
    • 17. Creating Your Marketing System
    • 18. Social Media Adoption
      From Marketing Sherpa
    • 19. Pages are Booming!
    • 20. Facebook Stats – General Growth
      More than 300 million active users
      More than 150 million users log on each day
      More than 2/3rds of users outside of college
      The fastest growing demographic is 35+ years
      About 70% of Facebook users outside the US
      From Facebook.com
    • 21. Facebook Stats – User Engagement
      Average user has 130 friends on the site
      More than 6 billion minutes spent a day
      More than 40 million users update their statuses once each day
      More than 10 million users become fans of Pages each day
      From Facebook.com
    • 22. Facebook Demographics
      InsideFacebook.com
    • 23. Facebook Demographic Growth
    • 24. Facebook is “Attention King”
      From AllFacebook.com
    • 25. Facebook – THE Social Network
    • 26. Facebook Basics – Navigation
    • 27. What’s on your mind?
    • 28. Building Relationships on Facebook
      Friend filters
      Commenting / Liking
      Facebook email
      Facebook chat
      News feed scanning
      Meeting follow up
      Keeping in touch
      Birthday greetings
    • 29. Managing Friends and Lists
    • 30. Create at Least 3 Friend Lists
    • 31. Facebook Events
    • 32. Facebook Advertisementshttp://www.facebook.com/advertising/
    • 33. Facebook Share
    • 34. Facebook Connect
    • 35. Facebook Public Profiles
    • 36. Facebook Pages Versus Groups
      Pages have more benefits than groups
      Facebook Insights
      More customization flexibility
      Post on friend’s walls as the organization
      Open to anyone, not just Facebook users
      Obtain a vanity URL (over 100 fans)
    • 37. Facebook Pages – Step 1Pick a category and name
    • 38. Facebook Pages – Step 2Upload your picture
    • 39. Facebook Pages – Step 3Add your information
    • 40. Your ‘Canvas’
    • 41. Facebook Pages – Step 4Customize Your Page
    • 42. 8 Great Facebook Apps
      Video
      Polls
      Notes
      Static FBML
      Social Fly
      Slideshare
      Reviews
      Involver
      http://mashable.com/2009/01/22/business-facebook-apps/
    • 43. Involver Apps
    • 44. Embed custom content with FBML
    • 45. Facebook Pages – Step 5Publish!
    • 46. Public Profile Layout
    • 47. Adding a Fan Box Widget
      Copy and paste this into your code
    • 48. Adding a Fan Box Widget
    • 49. Facebook Pages – Step 6Frequently Update and Measure
    • 50. Measure Fan Size AND Interactions
      Fan Size
      Interactions
    • 51. Measure Quantity AND Quality of Posts
      Quantity of Posts
      Quality of Posts
    • 52. Measure New Fans
    • 53. Measure Page Views
    • 54. Measure Media Consumption
    • 55. Measure Discussions
    • 56. Measuring Demographics (snapshot)
    • 57. Measure Demographics (over time)
    • 58. Measure Active Fans(this week)
    • 59. Track Website Improvement
    • 60. Update it regularly!
    • 61. Don’t just talk about yourself!
    • 62. Create a Publishing Schedule
    • 63. Facebook for Educators – Best of the Best
      Berkeley
      William and Mary
      Stanford
      UCLA
      University at Albany
      University of Michigan
      Michigan State
    • 64. Haas School of Business – UC Berkeley
    • 65. UCLA
    • 66. Coffeyville Community College
    • 67. Brevard Community College
    • 68. NYS Small Business Development Center
    • 69. Disney Entrepreneur Center
    • 70. 12 Tips and Best Practices
      Maintain consistent messaging with high frequency and high quality
      Measure engagement and report success
      Choose your non-fans landing page
      Get a vanity URL
      Segment your fans with Facebook lists
      Use Facebook Apps on your Public Profile
      Use custom FBML and customize your navigation
      Create different content for fans versus non-fans
      Cross promote your page on websites, email, blog, etc
      Embed a Fan Box widget
      Create your protocol – who will update? Who will moderate?
      Establish a publishing schedule
    • 71. Your Homework
      Week 1
      Get started with your public profile
      Share the page with 15 friends
      Make a statement, share an article or link (measure engagement)
      Week 2
      Establish your publishing schedule for the next month
      Share the page with 15 more friends
      Ask a question, create a poll, or create a discussion (measure engagement)
      Week 3
      Upload a picture album or video
      Publish a call-to-action for your fans
      Post the public profile to your personal page
    • 72. Part 2 : LinkedIn
    • 73. LinkedIn Outline
      Introduction to LinkedIn
      Statistics and trends
      Getting started with LinkedIn
      Features of LinkedIn and Navigating the Platform
      Building and Optimizing Your Profile
      Inviting Your Contacts & Growing Your Network
      Testimonials and Referrals on LinkedIn
      LinkedIn Groups and Group Management
      Promoting Your Profile
      Using LinkedIn Advanced Search
    • 74. Are you LinkedIn or LinkedOut?
    • 75. Introduction
      LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries
    • 76. Features of LinkedIn
    • 77. Getting Started
      Create an account
      Fill out profile information
      Invite your contacts
      Make some recommendations
      Join a group
      Promote your profile
      Be proactive
    • 78. 1.) Creating your Account
    • 79. 2.) Fill out your profile
      Complete your profile
      Photo
      Summary
      Websites
      Interests
      Accomplishments
      Make it public
      Use a custom URL
    • 80. 2.) Fill out your profile
    • 81. Using LinkedIn
    • 82. 3.) Invite your contacts
      Locate the profile
      Click ‘add to network’
      Choose how you know him/her
      Create a custom message
    • 83. Build Your Network
    • 84. 4.) Make recommendations
      You scratch my back, I’ll scratch yours
      Don’t forget to ask
      Make it personal
      Use recos elsewhere!
    • 85. 5.) Join / Create a group
    • 86. 6.) Promote your profile and grow
      Add to email signature line
      Promote on Website / blog
      Search your network’s connections
      Ask for introductions
      Join groups
      Upload your contact list securely
      Advanced search
      Make Status updates
      Use the Microsoft Outlook add-in
    • 87. Using advanced search
    • 88. Part 3 : Twitter
    • 89. Outline
      Introduction
      Statistics and Trends
      Why Tweet?
      Getting Started
      What to Tweet About
      Tips on Growing
      Measuring Success
      Twitter Tools
      Integrating Twitter
    • 90. Are You Tweeting?
    • 91. Introduction to Twitter
    • 92. Statistics and Twends
    • 93. Statistics and Twends
      http://www.quantcast.com/twitter.com#summary
    • 94. Statistics and Twends
    • 95. Twitter’s Churn Rate
      Twitter’s audience retention rate is ~40%
      http://blog.nielsen.com
    • 96. Do you accept Twitter?
    • 97. Why Tweet?
    • 98. Who’s Tweeting?
      News media
      Individuals
      Authors
      Businesses
      Churches
      Non Profits
      Government
      Politicians
    • 99. Getting Started with Twitter
    • 100. Getting Started with Twitter
    • 101. Configure your settings
    • 102. Configure your settings
    • 103. Configure your settings
    • 104. Configure your settings
    • 105. Getting Started Best Practices
      Use a branded background graphic
      Use a nice headshot for your picture
      Send important updates to your cell
      Find your friends
    • 106. Where to find latest info
      ChrisBrogan.com
      TwiTips.com
      Blog.Twitter.com
      Mashable.com
    • 107. Twitter Basics (Twasics)
      @ Replies
      Direct messages
      Retweeting
      TinyURLS
    • 108. Using Hashtags
    • 109. What to Tweet About
      Industry news
      Tips and ideas
      Cute, human interest stories
      Quotes
      Fascinating presentations
      Issues your organization faces
      People you’ve been talking to
      Recognizing volunteers and contributors
    • 110. What’s hot on Twitter?
      Twitscoop
      Twitturls
      WhatTheTrend
    • 111. Growing Your Followers
    • 112. Deciding who to follow
    • 113. Join WeFollow
    • 114. Untangle with TwitTangle
    • 115. Segment followers with Tweetdeck
    • 116. Some General ‘Twips’
      Create a Sharing System
      Use Search.Twitter.com
      Use a URL shortener
      Retweet! (RT)
      Use #hashtags
    • 117. Create a Sharing System
    • 118. Search.Twitter.com
    • 119. Using Search.Twitter.com
    • 120. Using a URL Shortener
    • 121. HootSuite & ow.ly
      http://www.ladieswholaunch.com/magazine/build-a-powerful-brand/3154
      http://ow.ly/8jxS
    • 122. Track Your Clicks
    • 123. Integrating Twitter
      Include a ‘Follow me on Twitter’ on email signature lines
      Include a ‘Follow me on Twitter’ on your website and/or blog
    • 124. Integrating Twitter
      Bring in your last tweet or your last series of tweets with widgets
      WordPress
      Twitter Tools
      TweetSuite
      HelloTxt
    • 125. Measuring Success
      Measure your follower base
      Measure your tweets
      Measure your clicks
      Measure your website analytics
    • 126. Measuring your follower base
    • 127. Measuring your tweets
      http://tweetstats.com/graphs/ladieswholaunch
    • 128. Measure your clicks
    • 129. Measure your traffic
    • 130. View your referral sources
    • 131. TweetDeck
    • 132. HootSuite
    • 133. Twilert
    • 134. Case Studies
      Zappos
      Whole Foods
      Comcast
      CoffeeGroundz
      Naked Pizza
      BBGeeks
      http://einfo.blogspot.com/2009/02/small-business-twitter-case-studies.html
    • 135. OCHEA Professional Development Day 2009Frame the Future: Growing CE Enrollments through Social Networking
      Presented by
      Brad Kleinman and David Toth
      www.WorkSmartIM.com