OCHEA Professional Development Day - Social Networking for Continuing Education

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Learn about social networking for continuing education from Brad Kleinman and David Toth of WorkSmart Integrated Marketing. Learn more at http://www.WorkSmartIM.com

Learn about social networking for continuing education from Brad Kleinman and David Toth of WorkSmart Integrated Marketing. Learn more at http://www.WorkSmartIM.com

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  • 1)  The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report2) The 55+ demo is not far behind with a 194.3% growth rate3) The 25-34 year population on Facebook is doubling every 6 months4) For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
  • 1)  The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report2) The 55+ demo is not far behind with a 194.3% growth rate3) The 25-34 year population on Facebook is doubling every 6 months4) For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
  • US women now outnumber men on Facebook 1.35 to 1 as of today. US women outnumber men in every age bracket. But the disparity has become more pronounced amongst users 26-54: women outnumber men by over 2 million in each age bracket in that range.Nearly 10 million American women 26-34 are active on Facebook every month, compared to under 7.2 million men. Almost 8 million women 35-44 are active Facebook users, but just over 5.7 million men in that range. And amongst users 45-54, women outnumber men 5.3 million to 3.3 million.Over 60% of Facebook users are now over the age of 25. Compare that to just under one year ago, when users 18-25 made up over 50% of the total Facebook population.
  • Number of US Facebook Users Over 35 Nearly Doubles in Last 60 DaysMarch 25th, 2009
  • http://www.allfacebook.com/2009/07/facebook-guide-professionals/
  • http://mashable.com/2009/05/27/facebook-page-vs-group/
  • http://www.allfacebook.com/2009/02/facebook-profile-photo-hacks/ http://mashable.com/2009/04/01/optimize-facebook-page/
  • http://mashable.com/2009/01/22/business-facebook-apps/
  • http://mashable.com/2009/04/01/optimize-facebook-page/You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. Post too often and your page updates will start being hidden, or you’ll lose fans. Too seldom and you’ll be forgotten. Try to mix up different update types – a status update, a Link, a Note, a Photo or video update.By creating a calendar, you can also schedule moderation periods for comments if you feel this is necessary for your brand. Most Interaction activity (including comments) will occur within 24 hours of an update before it drops out of Fans’ news feeds.By recording all activity on a schedule, it’s easier to map it against exported stats data from your page’s Insights. This can show you Total Interactions around different content types to gauge which gets the most traction/conversation, and track Removed Fans against certain update types.
  • Boxes tab as front page- custom content FBMLCustom tab for FB groups with linksWall posts approximately once per weekLinks to UC Berkeley landing pagesUse of events, RSS, and notesTagging photos, allowing users to upload their own3574 fans
  • Open to custom tab with custom content: Discover Anderson School of ManagementIncludes slideshows of campus and faculty, twitter link, etc. Use of multiple RSS feeds for different thingsUploaded photos and fan photosBoxes tab with links, RSS, photos, news, events, etc.Shares content 3+ times per week1,279 fans
  • 45-54 year olds are the top demographic. The more expected demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren:
  • 1.) research tool 2) branding 3) collaboration and networking 4) it’s the new water cooler 5) direct traffic
  • Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord
  • You don’t just create groups on this service but also tag and rate your friends which helps you filter your timeline any way you want. The best feature is batch grouping which lets you drag and drop many friends easily into the groups you’ve created. You’ll need to use your Twitter name and password to login to this service.

Transcript

  • 1. OCHEA Professional Development Day 2009Frame the Future: Growing CE Enrollments through Social Networking
    Presented by
    Brad Kleinman and David Toth
    www.WorkSmartIM.com
  • 2. Accountability
  • 3. Who is David Toth
    David Toth
    www.Twitter.com/DavidMToth
    http://www.facebook.com/david.m.toth
  • 4. Who is Brad Kleinman
    Brad Kleinman
    www.Twitter.com/BradKleinman
    www.Facebook.com/Brad.Kleinman
  • 5. Workshop Agenda
    10AM - 10:30AM : Intro / Ice Breaker
    10:30AM – 12PM : Facebook
    12PM – 1PM : Lunch
    1PM – 2PM : LinkedIn
    2PM – 3PM : Twitter
  • 6. Are you competing?
  • 7. The New Web
  • 8. The New Web
    • A user driven virtual world
    • 9. User driven content
    • 10. Rich, interactive and user-friendly
    • 11. Community and Social Network
    • 12. Incorporation of Video and Mobile
    Ex. Blogs, wikis, social networks, online video, etc
  • 13. The Machine is Us/ing Us
  • 14. What is Web 2.0?
  • 15. Part 1 : Facebook
  • 16. Outline
    Introduction
    Stats and Trends
    Facebook Basics
    Facebook Ads, Connect, & Share
    FB Public Profiles
    Homework
    Q&A
  • 17. Creating Your Marketing System
  • 18. Social Media Adoption
    From Marketing Sherpa
  • 19. Pages are Booming!
  • 20. Facebook Stats – General Growth
    More than 300 million active users
    More than 150 million users log on each day
    More than 2/3rds of users outside of college
    The fastest growing demographic is 35+ years
    About 70% of Facebook users outside the US
    From Facebook.com
  • 21. Facebook Stats – User Engagement
    Average user has 130 friends on the site
    More than 6 billion minutes spent a day
    More than 40 million users update their statuses once each day
    More than 10 million users become fans of Pages each day
    From Facebook.com
  • 22. Facebook Demographics
    InsideFacebook.com
  • 23. Facebook Demographic Growth
  • 24. Facebook is “Attention King”
    From AllFacebook.com
  • 25. Facebook – THE Social Network
  • 26. Facebook Basics – Navigation
  • 27. What’s on your mind?
  • 28. Building Relationships on Facebook
    Friend filters
    Commenting / Liking
    Facebook email
    Facebook chat
    News feed scanning
    Meeting follow up
    Keeping in touch
    Birthday greetings
  • 29. Managing Friends and Lists
  • 30. Create at Least 3 Friend Lists
  • 31. Facebook Events
  • 32. Facebook Advertisementshttp://www.facebook.com/advertising/
  • 33. Facebook Share
  • 34. Facebook Connect
  • 35. Facebook Public Profiles
  • 36. Facebook Pages Versus Groups
    Pages have more benefits than groups
    Facebook Insights
    More customization flexibility
    Post on friend’s walls as the organization
    Open to anyone, not just Facebook users
    Obtain a vanity URL (over 100 fans)
  • 37. Facebook Pages – Step 1Pick a category and name
  • 38. Facebook Pages – Step 2Upload your picture
  • 39. Facebook Pages – Step 3Add your information
  • 40. Your ‘Canvas’
  • 41. Facebook Pages – Step 4Customize Your Page
  • 42. 8 Great Facebook Apps
    Video
    Polls
    Notes
    Static FBML
    Social Fly
    Slideshare
    Reviews
    Involver
    http://mashable.com/2009/01/22/business-facebook-apps/
  • 43. Involver Apps
  • 44. Embed custom content with FBML
  • 45. Facebook Pages – Step 5Publish!
  • 46. Public Profile Layout
  • 47. Adding a Fan Box Widget
    Copy and paste this into your code
  • 48. Adding a Fan Box Widget
  • 49. Facebook Pages – Step 6Frequently Update and Measure
  • 50. Measure Fan Size AND Interactions
    Fan Size
    Interactions
  • 51. Measure Quantity AND Quality of Posts
    Quantity of Posts
    Quality of Posts
  • 52. Measure New Fans
  • 53. Measure Page Views
  • 54. Measure Media Consumption
  • 55. Measure Discussions
  • 56. Measuring Demographics (snapshot)
  • 57. Measure Demographics (over time)
  • 58. Measure Active Fans(this week)
  • 59. Track Website Improvement
  • 60. Update it regularly!
  • 61. Don’t just talk about yourself!
  • 62. Create a Publishing Schedule
  • 63. Facebook for Educators – Best of the Best
    Berkeley
    William and Mary
    Stanford
    UCLA
    University at Albany
    University of Michigan
    Michigan State
  • 64. Haas School of Business – UC Berkeley
  • 65. UCLA
  • 66. Coffeyville Community College
  • 67. Brevard Community College
  • 68. NYS Small Business Development Center
  • 69. Disney Entrepreneur Center
  • 70. 12 Tips and Best Practices
    Maintain consistent messaging with high frequency and high quality
    Measure engagement and report success
    Choose your non-fans landing page
    Get a vanity URL
    Segment your fans with Facebook lists
    Use Facebook Apps on your Public Profile
    Use custom FBML and customize your navigation
    Create different content for fans versus non-fans
    Cross promote your page on websites, email, blog, etc
    Embed a Fan Box widget
    Create your protocol – who will update? Who will moderate?
    Establish a publishing schedule
  • 71. Your Homework
    Week 1
    Get started with your public profile
    Share the page with 15 friends
    Make a statement, share an article or link (measure engagement)
    Week 2
    Establish your publishing schedule for the next month
    Share the page with 15 more friends
    Ask a question, create a poll, or create a discussion (measure engagement)
    Week 3
    Upload a picture album or video
    Publish a call-to-action for your fans
    Post the public profile to your personal page
  • 72. Part 2 : LinkedIn
  • 73. LinkedIn Outline
    Introduction to LinkedIn
    Statistics and trends
    Getting started with LinkedIn
    Features of LinkedIn and Navigating the Platform
    Building and Optimizing Your Profile
    Inviting Your Contacts & Growing Your Network
    Testimonials and Referrals on LinkedIn
    LinkedIn Groups and Group Management
    Promoting Your Profile
    Using LinkedIn Advanced Search
  • 74. Are you LinkedIn or LinkedOut?
  • 75. Introduction
    LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries
  • 76. Features of LinkedIn
  • 77. Getting Started
    Create an account
    Fill out profile information
    Invite your contacts
    Make some recommendations
    Join a group
    Promote your profile
    Be proactive
  • 78. 1.) Creating your Account
  • 79. 2.) Fill out your profile
    Complete your profile
    Photo
    Summary
    Websites
    Interests
    Accomplishments
    Make it public
    Use a custom URL
  • 80. 2.) Fill out your profile
  • 81. Using LinkedIn
  • 82. 3.) Invite your contacts
    Locate the profile
    Click ‘add to network’
    Choose how you know him/her
    Create a custom message
  • 83. Build Your Network
  • 84. 4.) Make recommendations
    You scratch my back, I’ll scratch yours
    Don’t forget to ask
    Make it personal
    Use recos elsewhere!
  • 85. 5.) Join / Create a group
  • 86. 6.) Promote your profile and grow
    Add to email signature line
    Promote on Website / blog
    Search your network’s connections
    Ask for introductions
    Join groups
    Upload your contact list securely
    Advanced search
    Make Status updates
    Use the Microsoft Outlook add-in
  • 87. Using advanced search
  • 88. Part 3 : Twitter
  • 89. Outline
    Introduction
    Statistics and Trends
    Why Tweet?
    Getting Started
    What to Tweet About
    Tips on Growing
    Measuring Success
    Twitter Tools
    Integrating Twitter
  • 90. Are You Tweeting?
  • 91. Introduction to Twitter
  • 92. Statistics and Twends
  • 93. Statistics and Twends
    http://www.quantcast.com/twitter.com#summary
  • 94. Statistics and Twends
  • 95. Twitter’s Churn Rate
    Twitter’s audience retention rate is ~40%
    http://blog.nielsen.com
  • 96. Do you accept Twitter?
  • 97. Why Tweet?
  • 98. Who’s Tweeting?
    News media
    Individuals
    Authors
    Businesses
    Churches
    Non Profits
    Government
    Politicians
  • 99. Getting Started with Twitter
  • 100. Getting Started with Twitter
  • 101. Configure your settings
  • 102. Configure your settings
  • 103. Configure your settings
  • 104. Configure your settings
  • 105. Getting Started Best Practices
    Use a branded background graphic
    Use a nice headshot for your picture
    Send important updates to your cell
    Find your friends
  • 106. Where to find latest info
    ChrisBrogan.com
    TwiTips.com
    Blog.Twitter.com
    Mashable.com
  • 107. Twitter Basics (Twasics)
    @ Replies
    Direct messages
    Retweeting
    TinyURLS
  • 108. Using Hashtags
  • 109. What to Tweet About
    Industry news
    Tips and ideas
    Cute, human interest stories
    Quotes
    Fascinating presentations
    Issues your organization faces
    People you’ve been talking to
    Recognizing volunteers and contributors
  • 110. What’s hot on Twitter?
    Twitscoop
    Twitturls
    WhatTheTrend
  • 111. Growing Your Followers
  • 112. Deciding who to follow
  • 113. Join WeFollow
  • 114. Untangle with TwitTangle
  • 115. Segment followers with Tweetdeck
  • 116. Some General ‘Twips’
    Create a Sharing System
    Use Search.Twitter.com
    Use a URL shortener
    Retweet! (RT)
    Use #hashtags
  • 117. Create a Sharing System
  • 118. Search.Twitter.com
  • 119. Using Search.Twitter.com
  • 120. Using a URL Shortener
  • 121. HootSuite & ow.ly
    http://www.ladieswholaunch.com/magazine/build-a-powerful-brand/3154
    http://ow.ly/8jxS
  • 122. Track Your Clicks
  • 123. Integrating Twitter
    Include a ‘Follow me on Twitter’ on email signature lines
    Include a ‘Follow me on Twitter’ on your website and/or blog
  • 124. Integrating Twitter
    Bring in your last tweet or your last series of tweets with widgets
    WordPress
    Twitter Tools
    TweetSuite
    HelloTxt
  • 125. Measuring Success
    Measure your follower base
    Measure your tweets
    Measure your clicks
    Measure your website analytics
  • 126. Measuring your follower base
  • 127. Measuring your tweets
    http://tweetstats.com/graphs/ladieswholaunch
  • 128. Measure your clicks
  • 129. Measure your traffic
  • 130. View your referral sources
  • 131. TweetDeck
  • 132. HootSuite
  • 133. Twilert
  • 134. Case Studies
    Zappos
    Whole Foods
    Comcast
    CoffeeGroundz
    Naked Pizza
    BBGeeks
    http://einfo.blogspot.com/2009/02/small-business-twitter-case-studies.html
  • 135. OCHEA Professional Development Day 2009Frame the Future: Growing CE Enrollments through Social Networking
    Presented by
    Brad Kleinman and David Toth
    www.WorkSmartIM.com