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OCHEA Professional Development Day 2009Frame the Future: Growing CE Enrollments through Social Networking<br />Presented b...
Accountability<br />
Who is David Toth<br />David Toth<br />www.Twitter.com/DavidMToth<br />http://www.facebook.com/david.m.toth<br />
Who is Brad Kleinman<br />Brad Kleinman<br />www.Twitter.com/BradKleinman<br />www.Facebook.com/Brad.Kleinman<br />
Workshop Agenda<br />10AM  - 10:30AM : Intro / Ice Breaker<br />10:30AM – 12PM : Facebook<br />12PM – 1PM : Lunch<br />1PM...
Are you competing?<br />
The New Web<br />
The New Web<br /><ul><li>A user driven virtual world
User driven content
Rich, interactive and user-friendly
Community and Social Network
Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, online video, etc<br />
The Machine is Us/ing Us<br />
What is Web 2.0?<br />
Part 1 : Facebook<br />
Outline<br />Introduction<br />Stats and Trends<br />Facebook Basics<br />Facebook Ads, Connect, & Share<br />FB Public Pr...
Creating Your Marketing System<br />
Social Media Adoption<br />From Marketing Sherpa<br />
Pages are Booming!<br />
Facebook Stats – General Growth<br />More than 300 million active users<br />More than 150 million users log on each day<b...
Facebook Stats – User Engagement<br />Average user has 130 friends on the site<br />More than 6 billion minutes spent a da...
Facebook Demographics<br />InsideFacebook.com<br />
Facebook Demographic Growth<br />
Facebook is “Attention King”<br />From AllFacebook.com<br />
Facebook – THE Social Network<br />
Facebook Basics – Navigation<br />
What’s on your mind?<br />
Building Relationships on Facebook<br />Friend filters<br />Commenting / Liking<br />Facebook email<br />Facebook chat<br ...
Managing Friends and Lists<br />
Create at Least 3 Friend Lists<br />
Facebook Events<br />
Facebook Advertisementshttp://www.facebook.com/advertising/<br />
Facebook Share<br />
Facebook Connect<br />
Facebook Public Profiles<br />
Facebook Pages Versus Groups<br />Pages have more benefits than groups<br />Facebook Insights<br />More customization flex...
Facebook Pages – Step 1Pick a category and name<br />
Facebook Pages – Step 2Upload your picture<br />
Facebook Pages – Step 3Add your information<br />
Your ‘Canvas’<br />
Facebook Pages – Step 4Customize Your Page<br />
8 Great Facebook Apps<br />Video<br />Polls<br />Notes <br />Static FBML<br />Social Fly<br />Slideshare<br />Reviews<br /...
Involver Apps<br />
Embed custom content with FBML<br />
Facebook Pages – Step 5Publish!<br />
Public Profile Layout<br />
Adding a Fan Box Widget<br />Copy and paste this into your code<br />
Adding a Fan Box Widget<br />
Facebook Pages – Step 6Frequently Update and Measure<br />
Measure Fan Size AND Interactions<br />Fan Size<br />Interactions<br />
Measure Quantity AND Quality of Posts<br />Quantity of Posts<br />Quality of Posts<br />
Measure New Fans <br />
Measure Page Views<br />
Measure Media Consumption<br />
Measure Discussions<br />
Measuring Demographics (snapshot)<br />
Measure Demographics (over time)<br />
Measure Active Fans(this week)<br />
Track Website Improvement<br />
Update it regularly!<br />
Don’t just talk about yourself!<br />
Create a Publishing Schedule<br />
Facebook for Educators – Best of the Best<br />Berkeley <br />William and Mary<br />Stanford<br />UCLA<br />University at ...
Haas School of Business – UC Berkeley<br />
UCLA<br />
Coffeyville Community College<br />
Brevard Community College<br />
NYS Small Business Development Center<br />
Disney Entrepreneur Center<br />
12 Tips and Best Practices<br />Maintain consistent messaging with high frequency and high quality<br />Measure engagement...
Your Homework<br />Week 1<br />Get started with your public profile<br />Share the page with 15 friends<br />Make a statem...
Part 2 : LinkedIn<br />
LinkedIn Outline<br />Introduction to LinkedIn<br />Statistics and trends<br />Getting started with LinkedIn<br />Features...
Are you LinkedIn or LinkedOut?<br />
Introduction<br />LinkedIn is an online network of more than 30 million experienced professionals from around the world, r...
Features of LinkedIn<br />
Getting Started<br />Create an account<br />Fill out profile information<br />Invite your contacts<br />Make some recommen...
1.) Creating your Account<br />
2.) Fill out your profile<br />Complete your profile<br />Photo<br />Summary<br />Websites <br />Interests<br />Accomplish...
2.) Fill out your profile<br />
Using LinkedIn<br />
3.) Invite your contacts<br />Locate the profile<br />Click ‘add to network’<br />Choose how you know him/her<br />Create ...
Build Your Network<br />
4.) Make recommendations<br />You scratch my back, I’ll scratch yours<br />Don’t forget to ask<br />Make it personal<br />...
5.) Join / Create a group<br />
6.) Promote your profile and grow<br />Add to email signature line<br />Promote on Website / blog<br />Search your network...
Using advanced search<br />
Part 3 : Twitter<br />
Outline<br />Introduction<br />Statistics and Trends<br />Why Tweet?<br />Getting Started<br />What to Tweet About<br />Ti...
Are You Tweeting?<br />
Introduction to Twitter<br />
Statistics and Twends<br />
Statistics and Twends<br />http://www.quantcast.com/twitter.com#summary<br />
Statistics and Twends<br />
Twitter’s Churn Rate<br />Twitter’s audience retention rate is ~40%<br />http://blog.nielsen.com <br />
Do you accept Twitter?<br />
Why Tweet?<br />
Who’s Tweeting?<br />News media<br />Individuals<br />Authors<br />Businesses<br />Churches<br />Non Profits<br />Governme...
Getting Started with Twitter<br />
Getting Started with Twitter<br />
Configure your settings<br />
Configure your settings<br />
Configure your settings<br />
Configure your settings<br />
Getting Started Best Practices <br />Use a branded background graphic<br />Use a nice headshot for your picture<br />Send ...
Where to find latest info<br />ChrisBrogan.com<br />TwiTips.com<br />Blog.Twitter.com<br />Mashable.com<br />
Twitter Basics (Twasics)<br />@ Replies<br />Direct messages<br />Retweeting<br />TinyURLS<br />
Using Hashtags<br />
What to Tweet About<br />Industry news<br />Tips and ideas<br />Cute, human interest stories<br />Quotes<br />Fascinating ...
What’s hot on Twitter?<br />Twitscoop<br />Twitturls<br />WhatTheTrend<br />
Growing Your Followers<br />
Deciding who to follow<br />
Join WeFollow<br />
Untangle with TwitTangle<br />
Segment followers with Tweetdeck<br />
Some General ‘Twips’<br />Create a Sharing System<br />Use Search.Twitter.com<br />Use a URL shortener<br />Retweet! (RT)<...
Create a Sharing System<br />
Search.Twitter.com<br />
Using Search.Twitter.com<br />
Using a URL Shortener<br />
HootSuite & ow.ly<br />http://www.ladieswholaunch.com/magazine/build-a-powerful-brand/3154<br />http://ow.ly/8jxS<br />
Track Your Clicks<br />
Integrating Twitter<br />Include a ‘Follow me on Twitter’ on email signature lines<br />Include a ‘Follow me on Twitter’ o...
Integrating Twitter<br />Bring in your last tweet or your last series of tweets with widgets<br />WordPress<br />Twitter T...
Measuring Success<br />Measure your follower base<br />Measure your tweets<br />Measure your clicks<br />Measure your webs...
Measuring your follower base<br />
Measuring your tweets<br />http://tweetstats.com/graphs/ladieswholaunch<br />
Measure your clicks<br />
Measure your traffic<br />
View your referral sources<br />
TweetDeck<br />
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OCHEA Professional Development Day - Social Networking for Continuing Education

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Learn about social networking for continuing education from Brad Kleinman and David Toth of WorkSmart Integrated Marketing. Learn more at http://www.WorkSmartIM.com

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  • 1)  The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report2) The 55+ demo is not far behind with a 194.3% growth rate3) The 25-34 year population on Facebook is doubling every 6 months4) For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
  • 1)  The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report2) The 55+ demo is not far behind with a 194.3% growth rate3) The 25-34 year population on Facebook is doubling every 6 months4) For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
  • US women now outnumber men on Facebook 1.35 to 1 as of today. US women outnumber men in every age bracket. But the disparity has become more pronounced amongst users 26-54: women outnumber men by over 2 million in each age bracket in that range.Nearly 10 million American women 26-34 are active on Facebook every month, compared to under 7.2 million men. Almost 8 million women 35-44 are active Facebook users, but just over 5.7 million men in that range. And amongst users 45-54, women outnumber men 5.3 million to 3.3 million.Over 60% of Facebook users are now over the age of 25. Compare that to just under one year ago, when users 18-25 made up over 50% of the total Facebook population.
  • Number of US Facebook Users Over 35 Nearly Doubles in Last 60 DaysMarch 25th, 2009
  • http://www.allfacebook.com/2009/07/facebook-guide-professionals/
  • http://mashable.com/2009/05/27/facebook-page-vs-group/
  • http://www.allfacebook.com/2009/02/facebook-profile-photo-hacks/ http://mashable.com/2009/04/01/optimize-facebook-page/
  • http://mashable.com/2009/01/22/business-facebook-apps/
  • http://mashable.com/2009/04/01/optimize-facebook-page/You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. Post too often and your page updates will start being hidden, or you’ll lose fans. Too seldom and you’ll be forgotten. Try to mix up different update types – a status update, a Link, a Note, a Photo or video update.By creating a calendar, you can also schedule moderation periods for comments if you feel this is necessary for your brand. Most Interaction activity (including comments) will occur within 24 hours of an update before it drops out of Fans’ news feeds.By recording all activity on a schedule, it’s easier to map it against exported stats data from your page’s Insights. This can show you Total Interactions around different content types to gauge which gets the most traction/conversation, and track Removed Fans against certain update types.
  • Boxes tab as front page- custom content FBMLCustom tab for FB groups with linksWall posts approximately once per weekLinks to UC Berkeley landing pagesUse of events, RSS, and notesTagging photos, allowing users to upload their own3574 fans
  • Open to custom tab with custom content: Discover Anderson School of ManagementIncludes slideshows of campus and faculty, twitter link, etc. Use of multiple RSS feeds for different thingsUploaded photos and fan photosBoxes tab with links, RSS, photos, news, events, etc.Shares content 3+ times per week1,279 fans
  • 45-54 year olds are the top demographic. The more expected demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren:
  • 1.) research tool 2) branding 3) collaboration and networking 4) it’s the new water cooler 5) direct traffic
  • Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord
  • You don’t just create groups on this service but also tag and rate your friends which helps you filter your timeline any way you want. The best feature is batch grouping which lets you drag and drop many friends easily into the groups you’ve created. You’ll need to use your Twitter name and password to login to this service.
  • Transcript of "OCHEA Professional Development Day - Social Networking for Continuing Education"

    1. 1. OCHEA Professional Development Day 2009Frame the Future: Growing CE Enrollments through Social Networking<br />Presented by<br />Brad Kleinman and David Toth<br />www.WorkSmartIM.com<br />
    2. 2. Accountability<br />
    3. 3. Who is David Toth<br />David Toth<br />www.Twitter.com/DavidMToth<br />http://www.facebook.com/david.m.toth<br />
    4. 4. Who is Brad Kleinman<br />Brad Kleinman<br />www.Twitter.com/BradKleinman<br />www.Facebook.com/Brad.Kleinman<br />
    5. 5. Workshop Agenda<br />10AM - 10:30AM : Intro / Ice Breaker<br />10:30AM – 12PM : Facebook<br />12PM – 1PM : Lunch<br />1PM – 2PM : LinkedIn<br />2PM – 3PM : Twitter<br />
    6. 6. Are you competing?<br />
    7. 7. The New Web<br />
    8. 8. The New Web<br /><ul><li>A user driven virtual world
    9. 9. User driven content
    10. 10. Rich, interactive and user-friendly
    11. 11. Community and Social Network
    12. 12. Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, online video, etc<br />
    13. 13. The Machine is Us/ing Us<br />
    14. 14. What is Web 2.0?<br />
    15. 15. Part 1 : Facebook<br />
    16. 16. Outline<br />Introduction<br />Stats and Trends<br />Facebook Basics<br />Facebook Ads, Connect, & Share<br />FB Public Profiles<br />Homework<br />Q&A<br />
    17. 17. Creating Your Marketing System<br />
    18. 18. Social Media Adoption<br />From Marketing Sherpa<br />
    19. 19. Pages are Booming!<br />
    20. 20. Facebook Stats – General Growth<br />More than 300 million active users<br />More than 150 million users log on each day<br />More than 2/3rds of users outside of college<br />The fastest growing demographic is 35+ years<br />About 70% of Facebook users outside the US<br />From Facebook.com<br />
    21. 21. Facebook Stats – User Engagement<br />Average user has 130 friends on the site<br />More than 6 billion minutes spent a day<br />More than 40 million users update their statuses once each day<br />More than 10 million users become fans of Pages each day <br />From Facebook.com<br />
    22. 22. Facebook Demographics<br />InsideFacebook.com<br />
    23. 23. Facebook Demographic Growth<br />
    24. 24. Facebook is “Attention King”<br />From AllFacebook.com<br />
    25. 25. Facebook – THE Social Network<br />
    26. 26. Facebook Basics – Navigation<br />
    27. 27. What’s on your mind?<br />
    28. 28. Building Relationships on Facebook<br />Friend filters<br />Commenting / Liking<br />Facebook email<br />Facebook chat<br />News feed scanning<br />Meeting follow up<br />Keeping in touch<br />Birthday greetings<br />
    29. 29. Managing Friends and Lists<br />
    30. 30. Create at Least 3 Friend Lists<br />
    31. 31. Facebook Events<br />
    32. 32. Facebook Advertisementshttp://www.facebook.com/advertising/<br />
    33. 33. Facebook Share<br />
    34. 34. Facebook Connect<br />
    35. 35. Facebook Public Profiles<br />
    36. 36. Facebook Pages Versus Groups<br />Pages have more benefits than groups<br />Facebook Insights<br />More customization flexibility<br />Post on friend’s walls as the organization<br />Open to anyone, not just Facebook users<br />Obtain a vanity URL (over 100 fans)<br />
    37. 37. Facebook Pages – Step 1Pick a category and name<br />
    38. 38. Facebook Pages – Step 2Upload your picture<br />
    39. 39. Facebook Pages – Step 3Add your information<br />
    40. 40. Your ‘Canvas’<br />
    41. 41. Facebook Pages – Step 4Customize Your Page<br />
    42. 42. 8 Great Facebook Apps<br />Video<br />Polls<br />Notes <br />Static FBML<br />Social Fly<br />Slideshare<br />Reviews<br />Involver<br />http://mashable.com/2009/01/22/business-facebook-apps/<br />
    43. 43. Involver Apps<br />
    44. 44. Embed custom content with FBML<br />
    45. 45. Facebook Pages – Step 5Publish!<br />
    46. 46. Public Profile Layout<br />
    47. 47. Adding a Fan Box Widget<br />Copy and paste this into your code<br />
    48. 48. Adding a Fan Box Widget<br />
    49. 49. Facebook Pages – Step 6Frequently Update and Measure<br />
    50. 50. Measure Fan Size AND Interactions<br />Fan Size<br />Interactions<br />
    51. 51. Measure Quantity AND Quality of Posts<br />Quantity of Posts<br />Quality of Posts<br />
    52. 52. Measure New Fans <br />
    53. 53. Measure Page Views<br />
    54. 54. Measure Media Consumption<br />
    55. 55. Measure Discussions<br />
    56. 56. Measuring Demographics (snapshot)<br />
    57. 57. Measure Demographics (over time)<br />
    58. 58. Measure Active Fans(this week)<br />
    59. 59. Track Website Improvement<br />
    60. 60. Update it regularly!<br />
    61. 61. Don’t just talk about yourself!<br />
    62. 62. Create a Publishing Schedule<br />
    63. 63. Facebook for Educators – Best of the Best<br />Berkeley <br />William and Mary<br />Stanford<br />UCLA<br />University at Albany<br />University of Michigan<br />Michigan State<br />
    64. 64. Haas School of Business – UC Berkeley<br />
    65. 65. UCLA<br />
    66. 66. Coffeyville Community College<br />
    67. 67. Brevard Community College<br />
    68. 68. NYS Small Business Development Center<br />
    69. 69. Disney Entrepreneur Center<br />
    70. 70. 12 Tips and Best Practices<br />Maintain consistent messaging with high frequency and high quality<br />Measure engagement and report success<br />Choose your non-fans landing page <br />Get a vanity URL<br />Segment your fans with Facebook lists<br />Use Facebook Apps on your Public Profile<br />Use custom FBML and customize your navigation<br />Create different content for fans versus non-fans<br />Cross promote your page on websites, email, blog, etc<br />Embed a Fan Box widget<br />Create your protocol – who will update? Who will moderate?<br />Establish a publishing schedule<br />
    71. 71. Your Homework<br />Week 1<br />Get started with your public profile<br />Share the page with 15 friends<br />Make a statement, share an article or link (measure engagement)<br />Week 2<br />Establish your publishing schedule for the next month<br />Share the page with 15 more friends<br />Ask a question, create a poll, or create a discussion (measure engagement)<br />Week 3<br />Upload a picture album or video<br />Publish a call-to-action for your fans<br />Post the public profile to your personal page<br />
    72. 72. Part 2 : LinkedIn<br />
    73. 73. LinkedIn Outline<br />Introduction to LinkedIn<br />Statistics and trends<br />Getting started with LinkedIn<br />Features of LinkedIn and Navigating the Platform<br />Building and Optimizing Your Profile<br />Inviting Your Contacts & Growing Your Network<br />Testimonials and Referrals on LinkedIn<br />LinkedIn Groups and Group Management<br />Promoting Your Profile<br />Using LinkedIn Advanced Search<br />
    74. 74. Are you LinkedIn or LinkedOut?<br />
    75. 75. Introduction<br />LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries<br />
    76. 76. Features of LinkedIn<br />
    77. 77. Getting Started<br />Create an account<br />Fill out profile information<br />Invite your contacts<br />Make some recommendations<br />Join a group<br />Promote your profile<br />Be proactive<br />
    78. 78. 1.) Creating your Account<br />
    79. 79. 2.) Fill out your profile<br />Complete your profile<br />Photo<br />Summary<br />Websites <br />Interests<br />Accomplishments<br />Make it public<br />Use a custom URL<br />
    80. 80. 2.) Fill out your profile<br />
    81. 81. Using LinkedIn<br />
    82. 82. 3.) Invite your contacts<br />Locate the profile<br />Click ‘add to network’<br />Choose how you know him/her<br />Create a custom message<br />
    83. 83. Build Your Network<br />
    84. 84. 4.) Make recommendations<br />You scratch my back, I’ll scratch yours<br />Don’t forget to ask<br />Make it personal<br />Use recos elsewhere!<br />
    85. 85. 5.) Join / Create a group<br />
    86. 86. 6.) Promote your profile and grow<br />Add to email signature line<br />Promote on Website / blog<br />Search your network’s connections<br />Ask for introductions<br />Join groups<br />Upload your contact list securely <br />Advanced search<br />Make Status updates<br />Use the Microsoft Outlook add-in<br />
    87. 87. Using advanced search<br />
    88. 88. Part 3 : Twitter<br />
    89. 89. Outline<br />Introduction<br />Statistics and Trends<br />Why Tweet?<br />Getting Started<br />What to Tweet About<br />Tips on Growing<br />Measuring Success<br />Twitter Tools<br />Integrating Twitter<br />
    90. 90. Are You Tweeting?<br />
    91. 91. Introduction to Twitter<br />
    92. 92. Statistics and Twends<br />
    93. 93. Statistics and Twends<br />http://www.quantcast.com/twitter.com#summary<br />
    94. 94. Statistics and Twends<br />
    95. 95. Twitter’s Churn Rate<br />Twitter’s audience retention rate is ~40%<br />http://blog.nielsen.com <br />
    96. 96. Do you accept Twitter?<br />
    97. 97. Why Tweet?<br />
    98. 98. Who’s Tweeting?<br />News media<br />Individuals<br />Authors<br />Businesses<br />Churches<br />Non Profits<br />Government<br />Politicians<br />
    99. 99. Getting Started with Twitter<br />
    100. 100. Getting Started with Twitter<br />
    101. 101. Configure your settings<br />
    102. 102. Configure your settings<br />
    103. 103. Configure your settings<br />
    104. 104. Configure your settings<br />
    105. 105. Getting Started Best Practices <br />Use a branded background graphic<br />Use a nice headshot for your picture<br />Send important updates to your cell<br />Find your friends<br />
    106. 106. Where to find latest info<br />ChrisBrogan.com<br />TwiTips.com<br />Blog.Twitter.com<br />Mashable.com<br />
    107. 107. Twitter Basics (Twasics)<br />@ Replies<br />Direct messages<br />Retweeting<br />TinyURLS<br />
    108. 108. Using Hashtags<br />
    109. 109. What to Tweet About<br />Industry news<br />Tips and ideas<br />Cute, human interest stories<br />Quotes<br />Fascinating presentations<br />Issues your organization faces<br />People you’ve been talking to<br />Recognizing volunteers and contributors<br />
    110. 110. What’s hot on Twitter?<br />Twitscoop<br />Twitturls<br />WhatTheTrend<br />
    111. 111. Growing Your Followers<br />
    112. 112. Deciding who to follow<br />
    113. 113. Join WeFollow<br />
    114. 114. Untangle with TwitTangle<br />
    115. 115. Segment followers with Tweetdeck<br />
    116. 116. Some General ‘Twips’<br />Create a Sharing System<br />Use Search.Twitter.com<br />Use a URL shortener<br />Retweet! (RT)<br />Use #hashtags<br />
    117. 117. Create a Sharing System<br />
    118. 118. Search.Twitter.com<br />
    119. 119. Using Search.Twitter.com<br />
    120. 120. Using a URL Shortener<br />
    121. 121. HootSuite & ow.ly<br />http://www.ladieswholaunch.com/magazine/build-a-powerful-brand/3154<br />http://ow.ly/8jxS<br />
    122. 122. Track Your Clicks<br />
    123. 123. Integrating Twitter<br />Include a ‘Follow me on Twitter’ on email signature lines<br />Include a ‘Follow me on Twitter’ on your website and/or blog<br />
    124. 124. Integrating Twitter<br />Bring in your last tweet or your last series of tweets with widgets<br />WordPress<br />Twitter Tools<br />TweetSuite<br />HelloTxt<br />
    125. 125. Measuring Success<br />Measure your follower base<br />Measure your tweets<br />Measure your clicks<br />Measure your website analytics<br />
    126. 126. Measuring your follower base<br />
    127. 127. Measuring your tweets<br />http://tweetstats.com/graphs/ladieswholaunch<br />
    128. 128. Measure your clicks<br />
    129. 129. Measure your traffic<br />
    130. 130. View your referral sources<br />
    131. 131. TweetDeck<br />
    132. 132. HootSuite<br />
    133. 133. Twilert<br />
    134. 134. Case Studies<br />Zappos<br />Whole Foods<br />Comcast<br />CoffeeGroundz<br />Naked Pizza<br />BBGeeks<br />http://einfo.blogspot.com/2009/02/small-business-twitter-case-studies.html<br />
    135. 135. OCHEA Professional Development Day 2009Frame the Future: Growing CE Enrollments through Social Networking<br />Presented by<br />Brad Kleinman and David Toth<br />www.WorkSmartIM.com<br />

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