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NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
NOACC Presentation for eMarketing Techniques for Chambers
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NOACC Presentation for eMarketing Techniques for Chambers

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  • Transcript

    • 1. Leveraging Social Media in your Chamber Are you on the bandwagon? By David Toth [email_address] It’s not just about your website… It’s about your web strategy.
    • 2. Workshop Outline <ul><li>Web 1.0 -&gt; Web 2.0 </li></ul><ul><li>Social Media Trends </li></ul><ul><li>Creating your Marketing System </li></ul><ul><li>Specific eMarketing Techniques </li></ul><ul><ul><li>Website Optimization </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><li>Social Media Marketing </li></ul></ul>
    • 3. Who was the person of the year in 2006?
    • 4. The Machine is Us/ing Us
    • 5. Web 2.0 is everywhere!
    • 6. Statistics &amp; Trends <ul><li>Social media trends </li></ul><ul><ul><li>Facebook over 175M, 700K users per day </li></ul></ul><ul><ul><li>A blog is created every half second </li></ul></ul><ul><ul><li>Over 150K videos uploaded to YouTube every day </li></ul></ul><ul><ul><li>75% of adults 18-24 are on social networks </li></ul></ul>
    • 7. Budget Line Increases VS Decreases
    • 8. Significant Barriers to Adoption
    • 9. Creating a Marketing System
    • 10. Google Analytics – Tracking Success
    • 11. Tracking Goals in Google Analytics
    • 12. Email Marketing Best Practices <ul><li>Focus on users needs (80%/20%) </li></ul><ul><li>Have a call to action </li></ul><ul><li>Track results and follow-up </li></ul>
    • 13. eMarketing Best Practices – SEM <ul><li>Use title tags </li></ul><ul><li>Key in to your keywords </li></ul><ul><li>Inbound links ! </li></ul>
    • 14. Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff
    • 15. The Technology &amp; The tools
    • 16. General Tips for Social Media <ul><li>Tip #1 </li></ul><ul><ul><li>Leverage signature lines </li></ul></ul><ul><ul><ul><li>‘ Follow Us on Twitter’, ‘See Us on YouTube’, ‘Connect to Us on Facebook’ </li></ul></ul></ul><ul><li>Tip #2 </li></ul><ul><ul><li>Leverage evangelists </li></ul></ul><ul><ul><ul><li>Encourage sharing </li></ul></ul></ul><ul><ul><ul><ul><li>Twitter, Digg, Reddit </li></ul></ul></ul></ul><ul><li>Tip #3 </li></ul><ul><ul><li>Systematize and Calendarize </li></ul></ul><ul><ul><ul><li>KISS! </li></ul></ul></ul>
    • 17. LinkedIn <ul><li>Build out your profile </li></ul><ul><li>Use status updates </li></ul><ul><li>Use LinkedIn applications </li></ul><ul><li>Use the Outlook toolbar </li></ul><ul><li>Upload your contacts </li></ul><ul><li>Use it as a testimonial repository </li></ul>
    • 18. Facebook <ul><li>Facebook Page – Become a Fan </li></ul><ul><li>Facebook Groups – Join the Group </li></ul>
    • 19. Twitter <ul><li>90% / 10% </li></ul><ul><ul><li>Focus on giving it away </li></ul></ul><ul><li>Use Search.Twitter.com for real-time tweets </li></ul><ul><ul><li>RSS -&gt; Email </li></ul></ul><ul><li>Use a URL shortener </li></ul><ul><ul><li>Cli.gs </li></ul></ul><ul><li>Retweet! (RT) </li></ul><ul><ul><li>Evangelist re-tweeting system </li></ul></ul><ul><li>Use hashtags </li></ul><ul><ul><li>Hashtags.org to track </li></ul></ul>
    • 20. HOMEWORK! <ul><li>Homework Assignment #1 </li></ul><ul><ul><li>Sign up for LinkedIN </li></ul></ul><ul><ul><li>Fill out your profile </li></ul></ul><ul><ul><li>Upload a picture </li></ul></ul><ul><ul><li>Update your status </li></ul></ul><ul><ul><li>Connect with 5 fellow chamber members </li></ul></ul><ul><ul><li>Recommend two people </li></ul></ul>
    • 21. HOMEWORK! <ul><li>Homework Assignment #2 </li></ul><ul><ul><li>Sign up for Facebook </li></ul></ul><ul><ul><li>Fill out your profile </li></ul></ul><ul><ul><li>Upload a picture </li></ul></ul><ul><ul><li>Update your status </li></ul></ul><ul><ul><li>Invite 5 fellow chamber members </li></ul></ul>
    • 22. Thank you! David Toth [email_address]

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