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NCCET Webinar - Understanding the Green Economy: A Community College Perspective on What are “Green Collar Jobs”


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NCCET Webinar - Understanding the Green Economy: A Community College Perspective on What are “Green Collar Jobs”. Learn more at

NCCET Webinar - Understanding the Green Economy: A Community College Perspective on What are “Green Collar Jobs”. Learn more at

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  • 1. Understanding The Green Economy: A Community College Perspective on What are “Green Collar Jobs” NCCET Webinar January 7, 2010 2:00 – 3:00 EST Real-time Data to Advance Community Colleges
  • 2. Today’s Presentation
    • About the Centers of Excellence
    • Understanding the Green Economy
    • Energy Efficiency Study
    • Wind Energy Study
    • Q & A
  • 3. Centers of Excellence Mission
    • The Centers of Excellence, in partnership with business and industry, deliver regional workforce research customized for community college decision making and resource development.
  • 4. Where are the COE located?
    • San Francisco Bay
    • Greater Silicon Valley
    • Los Angeles County (2)
    • Orange County
    • Inland Empire
    • San Diego & Imperial
    • Central Valley
    • South Central
    • Far North & Greater Sacramento
  • 5. What is Environmental Scanning?
        • The systematic collection of information that can help colleges …
        • choose opportunities to follow,
        • determine how to allocate resources, and
        • build strategic partnerships.
        • This includes looking at both supply (training programs) and demand (industry workforce needs)
  • 6. Why Environmental Scanning?
    • Assist community colleges to identify opportunities and trends in the areas of economic and workforce development.
    • Help colleges increase responsiveness by having better information for decision-making.
      • Should our college add courses or a new program? Should our college reduce courses, modify or retire an older program?
      • Do area colleges already offer this program? Is there a need for more training in our region?
  • 7. Environmental Scanning Approach
    • Identification of emerging and high-demand industries and occupations
    • Research
    • Qualification
    • Industry validation of results
    • College offerings and gap analysis
    • Recommendations to close gaps
    • Partnerships
  • 8. Examples of Content
    • Demographics (student and population)
    • Economic indicators
    • Industry/occupation overviews
    • Employers (size and scope)
    • Labor market projections and wage data
    • Skills and training requirements
    • Existing college programs/initiatives
    • Other programs/models/curriculum
    • Associations serving the industry
    • GIS maps/analysis
  • 9. Our Tools
    • Over 85 different public databases
    • Environmental Modeling Systems, Inc. (EMSI)
    • Private business data (Info USA)
    • ESRI Business Analyst (customized)
    • Industry validation of results
    • State curriculum inventory
  • 10. Today’s Presentation
    • About the Centers of Excellence
    • Understanding the Green Economy
    • Energy Efficiency Study
    • Wind Energy Study
    • Q & A
  • 11. Understanding The Green Economy
  • 12. Background
    • Public Policy Driving Green Job Growth
    • California’s Global Warming Solutions Act of 2006
    • American Recovery & Reinvestment Act of 2009 (ARRA)
    • The Challenge
    • Ambiguous definitions of the green economy with varying scopes and purpose.
  • 13.
    • Phase I: Provide a research-based framework to assist Community College administrators and faculty in studying what “green” is in terms of industries, occupations, and educational programs.
    • Phase II: Collecting primary data to qualify existing and future labor market opportunities in green sectors. Identify possible gaps between demand and supply of prepared workforce.
    Green Study Research Objectives
  • 14. Phase I Methodology
    • Secondary literature review and analysis
      • Some of the reports:
      • Green Jobs Guidebook (Environmental Defense Fund)
      • Clean Technology and Green Economy (Collaborative Economics)
      • Jobs in LA’s Green Technology Sector (Milken Institute)
    • Executive interviews with industry experts
    • Coding the information using national classification systems
      • North American Industry Classification System (NAICS)
      • Standard Occupational Classification (SOC)
    • Review of the draft by industry experts
    Some of the Experts: Bill Buratto, VCEDA Greg Freeman, LAEDC LMID Industry and Occupational Specialists Greg Newhouse, ATTEi Tim O ’ Connor, EDF Linda Parker, Kern Wind Energy Association
  • 15. Operational Definitions Green Firm Green Job A Green Firm is an organization that provides products and/or services that are aimed at utilizing resources more efficiently, providing renewable sources of energy, lowering greenhouse gas emissions, or otherwise minimizing environmental impact. A Green Job is an occupation that 1) directly works with policies, information, materials, and/or technologies that contribute to minimizing environmental impact, and 2) requires specialized knowledge, skills, training, or experience in these areas.
  • 16. 3 Types of Green Jobs Required Green Skill Some jobs Require an additional Green Skill necessary for continued employment within a traditional occupation. May require a revision of existing curriculum. Green Skill Upgrade New Green Job Receiving an additional, but not critical, Green Skill Upgrade makes traditional workers more marketable. Consider new certificates or fee-based training. New skills transition a worker into a completely New Green Job with a new title. New programs need to be developed for these emerging jobs.
  • 17. Green Industry Clusters
  • 18. Green Industry Framework Example: Renewable Energy Area/Sector
  • 19. Green Jobs Framework Example: Renewable Energy Area/Sector
  • 20. Transportation Example
  • 21. Next Steps
    • Phase II: Qualify labor market opportunities by geography. Identify possible gaps between supply and demand.
      • Advanced Transportation
      • Smart Grid Technology
      • Water Efficiency
      • Geothermal
      • Biomass/Biofuels
    • Foster strategic partnerships to support and strengthen research.
  • 22. Online at:
  • 23. Today’s Presentation
    • About the Centers of Excellence
    • Understanding the Green Economy
    • Energy Efficiency Study
    • Wind Energy Study
    • Q & A
  • 24. Energy Efficiency Occupations Research Objectives
    • Identify and survey the firms across California that hire energy efficiency workers in technical occupations
    • Identify the projected job growth for these occupations & the workforce needs and challenges of employers.
    • Identify college programs related to energy efficiency occupations.
  • 25. Research & Industry Partners Research Partners Industry Partners
  • 26. Energy Efficiency Sector
    • Public or Private Utilities or Agencies
    • Building Design and Construction
    • Building/Facility Operations & Maintenance
    Three industries are most likely to be connected to energy efficiency occupations:
  • 27. Occupations Studied Public or Private Utilities or Agencies Building Design and Construction Building or Facility Operations and Maintenance Compliance Analyst or Energy Regulation Specialist Resource Conservation or Energy Efficiency Manager Energy Auditor or Home Energy Rater Construction or Design Project Manager Building Performance or Retrofitting Specialist HVAC Technician, Installer or Mechanic Building Controls Systems Technician Building Operator or Engineer
  • 28. Occupational Employment & Growth
    • Combined, the estimated growth of the eight occupations:
    • Over the next 3 years could result in as many as 37,000 new jobs for the California economy.
      • 8,400 construction/design project managers
      • 7,600 building performance or retrofitting specialists
  • 29. Workforce Challenges
    • Building operators or building engineers
    • Project managers for construction or design work
    • HVAC mechanics, technicians or installers
    • Resource conservation or energy efficiency managers
    • Compliance analysts or energy regulation specialists
    • Building controls systems technicians
    • Energy auditors or home energy rates
    • Building performance or retrofitting specialists
  • 30. Education and Training
    • Employers are interested in the community colleges providing education and training programs:
    • on-site customized training for current employees – 72% interest (34% great interest)
    • Associate degree program in resource & conservation management – 72% interest (31% great interest)
    • student internship programs – 68% interest (22% great interest)
  • 31. College Programs Survey
    • College Program Selection Criteria
    • Colleges with Related Programs
  • 32. Opportunity to Develop Programs Example: Bay Area Colleges
    • Currently no programs for:
      • Energy Auditor/Home Energy Rater
      • Compliance Analyst/Energy Regulation Specialist
      • Resource Conservation/Energy Efficiency Manager
    • Currently only one program for:
      • Building Performance Retrofitting Specialist
  • 33. Online at:
  • 34. Today’s Presentation
    • About the Centers of Excellence
    • Understanding the Green Economy
    • Energy Efficiency Study
    • Wind Energy Study
    • Q & A
  • 35. Wind Scan Research Objectives
    • Collect data to qualify labor market opportunities in California wind industry
    • Identify workforce needs and challenges of wind employers
    • Identify possible gaps between demand and supply of skilled workforce
  • 36. California Wind Resources
    • Wind farms in California are located in 5 distinct regions.
  • 37. Wind Turbine Technicians: Traditional vs. New Skill Requirements
    • Traditional
    • good physical condition for ladder climbing and occasional heavy lifting;
    • ability to work comfortably at heights up to 350 feet; safety certification;
    • experience using hand and power tools;
    • meteorology and basic math;
    • basic engineering skills;
    • electrical; mechanical, hydraulic, and electrical maintenance repair and troubleshooting experience.
  • 38. Wind Turbine Technicians: Traditional vs. New Skill Requirements
    • New
    • understanding advances in technologies and turbine designs, computer software and computer diagnostic systems;
    • testing equipment, and schematics;
    • technicians should be knowledgeable in mechanics, hydraulics (these systems control the pitch of the blade);
    • electricity (technicians need to understand control systems, and how power is generated and connected to the power grid.
  • 39. Employment Projections
    • Wind Turbine Technicians can be calculated per:
      • Megawatt: 10-20 Wind Technicians needed per 100 Megawatts
      • Turbine: 1 technician per 15 turbines
    • California’s future wind industry will require anywhere between 200 – 877 technicians in total (not annually), depending upon a number of variables identified in the full report.
  • 40. Wind Technician Wages
    • Entry level wind energy technicians earn wages from $15 to $25 per hour.
    • Some firms indicate they advance workers quickly into supervisory/team leader positions paying more than $60,000 per year for workers with only 3 years experience.
    • Experienced technicians, those traveling with overtime, and most supervisors can earn as much as $120,000 annually.
  • 41. Workforce Needs & Challenges
    • Employers offered many suggestions on how community colleges can assist in providing a skilled workforce for the wind industry:
      • Develop curriculum with high schools that teaches conservation and renewable energy;
      • Train more engineers and engineering technicians;
      • Offer job readiness and work maturity skill training to workers. 
  • 42. College Programs National Growth in Wind Turbine Technician Programs 2004 : 1 program nationally (Iowa Lakes Community College (ILCC)) 2005 : 2 programs nationally (ILCC & Minnesota West Community College) 2006 : 4 programs nationally 2007 : 7 programs nationally 2008 : 12 programs nationally (only 10 with enrolled students) 2009 : 24+ programs nationally
  • 43. College Response
    • Barriers to program development may include:
    • Access to working turbines
    • Support from Industry Partners
    • Quality instructors with wind industry or related experience
    • Financial requirements in purchasing, operating, and maintaining the necessary equipment   
  • 44. Community College Proximity to Wind Farms
  • 45. Community College Proximity to Wind Farms
  • 46. Wind Scan Recommendations
    • Which colleges in the California Community College system should offer wind courses or programs?
    • The three main criteria to consider are:
      • 1) is the college close to where wind farms are located,
      • 2) is there labor market demand for wind technicians within their service area, and
      • 3) does the college have related programs to build upon for training wind technicians.
  • 47. Wind Scan Recommendations (cont.)
    • If a college determines that a wind turbine technician program is warranted, two options for responding should be considered:
    • Deliver the 208 hour CA Advanced Transportation Technology and Energy (ATTE) wind technician curriculum in a Contract Education format.
    • Build wind programs leveraged off of an industrial technology program such as mechatronics, mechanical engineering, hydraulics, electronics, electricity, automotive, and aviation.
  • 48. Online at:
  • 49. Related Studies of Interest
    • Completed
      • Aerospace Occupations
      • Carpenters
      • Energy Efficiency
      • Green Building
      • HVAC
    • In Progress
      • Alternative Fuels
      • Bio-Energy
      • Environmental Technology
      • Geospatial
      • Health Information Technology
      • Information & Communications Technologies (ICT)
      • Solar Industry (residential)
      • Utilities Industry
      • Water Efficiency (green plumbing)
      • Wind Energy
      • LEED Certification
      • Renewable Energies
      • Smart Grid Technology
      • Water/Wastewater
      • Workforce Readiness
  • 50. Today’s Presentation
    • About the Centers of Excellence
    • Understanding the Green Economy
    • Energy Efficiency Study
    • Wind Energy Study
    • Q & A
  • 51. Thank You! Elaine Gaertner Statewide Director [email_address] Kevin Fleming Director, Inland Empire Region [email_address] Michelle Marquez Director, Central Valley Region [email_address]