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NCCET Webinar - Top 10 Survival Strategies for Non-Credit Programs
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NCCET Webinar - Top 10 Survival Strategies for Non-Credit Programs

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Acquire innovative ideas that you can implement at your college to cut operating costs and increase revenue.

Acquire innovative ideas that you can implement at your college to cut operating costs and increase revenue.

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  • 1. Top 10 Survival Strategies for Non-credit Programs Tonya Booker, Portland Community College JoAnn Hawkins, Howard Community College
  • 2. How does your professional development budget compare to last year?
      • About the same
      • Increased
      • Decreased
  • 3. 10. Continue professional development
    • Commit to continuous learning
    • Motivate staff
    • Stress ROI
  • 4. 9. Capitalize on creative ideas and opportunities
    • Events
    • Enrollment incentives
    • Creative promotional opportunities
    • Blogs
  • 5. 8. Diversify program offerings
    • Program in multiple market segments or divisions
    • Keep a pulse on trends
    • Offer various program formats
  • 6. 7. Find operational efficiencies
    • Focus on customer service
    • Streamline processes
    • Utilize technology
    • Encourage online registration
  • 7.  
  • 8. Have you changed the amount you charge for tuition and fees since last year?
      • Yes, increased
      • Yes, decreased
      • No
  • 9. 6. Review pricing
    • Research
    • Increase margin
    • Diversify
  • 10. 5. Partner and barter
    • Strengthen partnerships
    • Take advantage of economies of scale
    • Negotiate instructor pay
    • Encourage re-enrollments instead of refunds
  • 11. How does your marketing budget compare to last year?
      • About the same
      • Increased
      • Decreased
  • 12. 4. Make the most of marketing dollars
    • Continue or increase percentage spent on marketing
    • Keep traditional methods and use eMarketing and social networking
    • Optimize website
    • Profit from the economic climate
  • 13. 3. Eliminate poor performing courses
    • Track cancellation rates
    • Cut courses that have cancelled twice
    • Wait longer to cancel
    • Reduce the number of sections per course
  • 14. 2. Focus on profitable courses and programs
    • Align courses with funding opportunities
    • Identify winners
    • Highlight courses that lead to immediate jobs
  • 15. Has your staffing level changed in the last year?
      • No change
      • Increased
      • Decreased
  • 16. 1. Shift resources to areas that are growing
    • Develop expertise in new content areas
    • Review staffing
    • Focus on increasing revenue and enrollments
  • 17.
    • Shift resources to areas that are growing
    • Focus on profitable courses and programs
    • Eliminate poor performing courses
    • Make the most of marketing dollars
    • Partner and barter
    • Review pricing
    • Find operational efficiencies
    • Diversify program offerings
    • Capitalize on creative ideas and opportunities
    • Continue professional development
    Top 10 Survival Strategies for Non-credit Programs