Top 10 Survival Strategies  for Non-credit Programs Tonya Booker, Portland Community College JoAnn Hawkins, Howard Communi...
How does your professional development budget compare to last year? <ul><ul><li>About the same </li></ul></ul><ul><ul><li>...
10. Continue professional development <ul><li>Commit to  continuous learning </li></ul><ul><li>Motivate staff </li></ul><u...
9. Capitalize on creative ideas and opportunities <ul><li>Events </li></ul><ul><li>Enrollment incentives </li></ul><ul><li...
8. Diversify program offerings  <ul><li>Program in multiple  market segments  or divisions </li></ul><ul><li>Keep a pulse ...
7. Find operational efficiencies <ul><li>Focus on customer service </li></ul><ul><li>Streamline processes </li></ul><ul><l...
 
Have you changed the amount you charge for tuition and fees since last year?  <ul><ul><li>Yes, increased </li></ul></ul><u...
6. Review pricing <ul><li>Research </li></ul><ul><li>Increase margin </li></ul><ul><li>Diversify </li></ul>
5. Partner and barter <ul><li>Strengthen partnerships  </li></ul><ul><li>Take advantage of economies of scale </li></ul><u...
How does your marketing budget compare to last year? <ul><ul><li>About the same </li></ul></ul><ul><ul><li>Increased  </li...
4. Make the most of  marketing dollars <ul><li>Continue or increase percentage spent on marketing </li></ul><ul><li>Keep t...
3. Eliminate poor  performing courses <ul><li>Track cancellation rates </li></ul><ul><li>Cut courses that have cancelled t...
2. Focus on profitable courses and programs <ul><li>Align courses with funding opportunities </li></ul><ul><li>Identify wi...
Has your staffing level changed in the last year? <ul><ul><li>No change </li></ul></ul><ul><ul><li>Increased  </li></ul></...
1. Shift resources to areas that are growing <ul><li>Develop expertise in new content areas </li></ul><ul><li>Review staff...
<ul><li>Shift resources to areas that are growing </li></ul><ul><li>Focus on profitable courses and programs </li></ul><ul...
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NCCET Webinar - Top 10 Survival Strategies for Non-Credit Programs

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Acquire innovative ideas that you can implement at your college to cut operating costs and increase revenue.

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NCCET Webinar - Top 10 Survival Strategies for Non-Credit Programs

  1. 1. Top 10 Survival Strategies for Non-credit Programs Tonya Booker, Portland Community College JoAnn Hawkins, Howard Community College
  2. 2. How does your professional development budget compare to last year? <ul><ul><li>About the same </li></ul></ul><ul><ul><li>Increased </li></ul></ul><ul><ul><li>Decreased </li></ul></ul>
  3. 3. 10. Continue professional development <ul><li>Commit to continuous learning </li></ul><ul><li>Motivate staff </li></ul><ul><li>Stress ROI </li></ul>
  4. 4. 9. Capitalize on creative ideas and opportunities <ul><li>Events </li></ul><ul><li>Enrollment incentives </li></ul><ul><li>Creative promotional opportunities </li></ul><ul><li>Blogs </li></ul>
  5. 5. 8. Diversify program offerings <ul><li>Program in multiple market segments or divisions </li></ul><ul><li>Keep a pulse on trends </li></ul><ul><li>Offer various program formats </li></ul>
  6. 6. 7. Find operational efficiencies <ul><li>Focus on customer service </li></ul><ul><li>Streamline processes </li></ul><ul><li>Utilize technology </li></ul><ul><li>Encourage online registration </li></ul>
  7. 8. Have you changed the amount you charge for tuition and fees since last year? <ul><ul><li>Yes, increased </li></ul></ul><ul><ul><li>Yes, decreased </li></ul></ul><ul><ul><li>No </li></ul></ul>
  8. 9. 6. Review pricing <ul><li>Research </li></ul><ul><li>Increase margin </li></ul><ul><li>Diversify </li></ul>
  9. 10. 5. Partner and barter <ul><li>Strengthen partnerships </li></ul><ul><li>Take advantage of economies of scale </li></ul><ul><li>Negotiate instructor pay </li></ul><ul><li>Encourage re-enrollments instead of refunds </li></ul>
  10. 11. How does your marketing budget compare to last year? <ul><ul><li>About the same </li></ul></ul><ul><ul><li>Increased </li></ul></ul><ul><ul><li>Decreased </li></ul></ul>
  11. 12. 4. Make the most of marketing dollars <ul><li>Continue or increase percentage spent on marketing </li></ul><ul><li>Keep traditional methods and use eMarketing and social networking </li></ul><ul><li>Optimize website </li></ul><ul><li>Profit from the economic climate </li></ul>
  12. 13. 3. Eliminate poor performing courses <ul><li>Track cancellation rates </li></ul><ul><li>Cut courses that have cancelled twice </li></ul><ul><li>Wait longer to cancel </li></ul><ul><li>Reduce the number of sections per course </li></ul>
  13. 14. 2. Focus on profitable courses and programs <ul><li>Align courses with funding opportunities </li></ul><ul><li>Identify winners </li></ul><ul><li>Highlight courses that lead to immediate jobs </li></ul>
  14. 15. Has your staffing level changed in the last year? <ul><ul><li>No change </li></ul></ul><ul><ul><li>Increased </li></ul></ul><ul><ul><li>Decreased </li></ul></ul>
  15. 16. 1. Shift resources to areas that are growing <ul><li>Develop expertise in new content areas </li></ul><ul><li>Review staffing </li></ul><ul><li>Focus on increasing revenue and enrollments </li></ul>
  16. 17. <ul><li>Shift resources to areas that are growing </li></ul><ul><li>Focus on profitable courses and programs </li></ul><ul><li>Eliminate poor performing courses </li></ul><ul><li>Make the most of marketing dollars </li></ul><ul><li>Partner and barter </li></ul><ul><li>Review pricing </li></ul><ul><li>Find operational efficiencies </li></ul><ul><li>Diversify program offerings </li></ul><ul><li>Capitalize on creative ideas and opportunities </li></ul><ul><li>Continue professional development </li></ul>Top 10 Survival Strategies for Non-credit Programs
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