NCCET Webinar - New Ideas for Fast-Track Healthcare Programs
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NCCET Webinar - New Ideas for Fast-Track Healthcare Programs

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NCCET Webinar - New Ideas for Fast-Track Healthcare Programs by Kirk White, RN, MSN, Interim Executive Dean, Continuing Education, Austin Community College and Jenny Bodurka, CPP, Programming......

NCCET Webinar - New Ideas for Fast-Track Healthcare Programs by Kirk White, RN, MSN, Interim Executive Dean, Continuing Education, Austin Community College and Jenny Bodurka, CPP, Programming coordinator, Continuing Education and Professional Development , Schoolcraft College. Learn more at http://www.nccet.org

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  • 1. New Ideas for Fast-Track Healthcare Programs NCCET Webinar - January 19, 2010
  • 2. Your Presenters Kirk White, RN, MSN Interim Executive Dean Continuing Education Austin Community College Jenny Bodurka, CPP Programming Coordinator Continuing Education and Professional Development Schoolcraft College
  • 3. Agenda
    • Building Your Own New Programs
    • Partnering With Training Vendors
    • Providing Professional CE Credit
    • Creative Student Recruitment
    • Question & Answer
  • 4. 1) Who is in the audience today? 2) Who is typically hired to administer your healthcare programs? 3) How many staff work in your healthcare CE department?
  • 5. “Fast-Track” Reality Check
    • Skilled credentialed instructors
    • Specialized training space & equipment
    • Regulatory & accreditation standards
    • Legal/clinical requirements
    • Demand for flexible scheduling
  • 6. Building Your Own
    • Benefits:
      • customizing training to meet specific local healthcare provider needs
      • total control over instruction and delivery
      • partner closely with local healthcare providers
      • college has complete “ownership”
    • Examples: Clinical Technician, Dental Assisting, Nursing Refresher
  • 7. Building Your Own
    • What it takes:
      • identifying a specific local need for training
      • recruiting qualified instructors
      • finding appropriate space
      • developing curriculum
      • meeting accreditation standards
      • keeping the program up to date
  • 8. Building Your Own
    • Challenges:
      • time consuming
      • relationships with local providers
      • identifying specific training needs
      • shortage of instructors, and high salaries
      • sharing space with college credit or industry
      • securing funds for curriculum development
      • administering accreditation standards
      • keeping the program up to date
  • 9. What are your greatest challenges?
  • 10. Partnering With Third-Party Training Vendors
    • Benefits:
      • quick start-up
      • no curriculum development
      • assistance with marketing
      • access to expertise beyond college resources
      • potential for high revenue
    • Examples: MRxI ( Pharm Tech, Aesthetic Laser ), Career Step ( Medical Transcription )
  • 11. Partnering With Third-Party Training Vendors
    • What it takes:
      • legitimate vendor (for profit or other college)
      • clear and comprehensive training agreement
      • defined responsibilities (college vs. vendor)
      • support from college (CE and credit)
      • matching vendor product with local need
      • detailed review of curriculum
      • may require specialized training space
  • 12. Partnering With Third-Party Training Vendors
    • Challenges:
      • Competing with own college programs
      • Marketing branding standards
      • Confusion regarding credit earned
      • Perception of “quality” issues
      • College as broker vs. educator
      • Communication issues with vendor
      • Intellectual property confusion
      • Student support services
  • 13. Partnering With Third-Party Training Vendors
    • Challenges (continued):
      • Registration systems
      • Transcripts and certificates
      • Online course delivery systems
      • Tracking of enrollments / payments
      • Special space needs
      • Refund policies
      • State reporting (reimbursement & WECM inTexas)
      • Student materials
  • 14. What are your greatest challenges?
  • 15. Providing Professional Continuing Education Credit
    • Benefits:
      • large potential student population
      • short courses, easily repeatable
      • co-providing with other groups
      • utilize local experts
      • potential for high revenue
    • Examples: Nursing (Med Reviews, Pain Management, IV Therapy), Therapists (LCDC)
  • 16. Providing Professional Continuing Education Credit
    • What it takes:
      • effective marketing to student population
      • credit approval (per course or providership)
      • identification of popular topics
      • competitive pricing
      • identifying content experts
      • may require some curriculum development
      • accessible delivery methods
  • 17. Providing Professional Continuing Education Credit
    • Challenges:
      • each discipline has its own requirements
      • approval can be costly
      • per course vs. providership
      • administrative requirements as a provider – some very complex (nursing), some simple (social work)
      • competition with area and online providers
      • limits on large college lecture space
      • inflexible online delivery systems
  • 18. What are your greatest challenges?
  • 19. Creative Student Recruitment
    • your college marketing department
    • effective e-marketing (i.e. website, social media, email blasts)
    • navigating your college structure (i.e. advisors, credit departments, etc…)
    • partnering with local healthcare providers (i.e. incumbent workers recruitment, and sharing space/resources)
    • approval for public funding (WIA)
  • 20. Creative Student Recruitment (continued)
    • targeting your college’s alumni
    • partnering with your local workforce board (i.e. grant funded projects, WIA counselors, GoCenters)
    • partnering with local healthcare associations/groups
    • course pricing (i.e. series discounts, frequent fliers)
  • 21. Contact Information
    • Kirk White
    • [email_address]
    • 512-223-7663
    • Jenny Bodurka
    • jbodurka@schoolcraft.edu
    • 734-462-4400 (ext: 5253)
  • 22. Questions?