• Save
NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Training
Upcoming SlideShare
Loading in...5
×
 

NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Training

on

  • 3,030 views

Customized Training reaches out to area employers to help them satisfy their corporate learning needs….right??? So, how does that "reaching out” part happen? This session will focus on effective ...

Customized Training reaches out to area employers to help them satisfy their corporate learning needs….right??? So, how does that "reaching out” part happen? This session will focus on effective marketing strategies designed to connect customized training to the community. Explore innovative ideas for raising awareness in the business community. Learn more at http://www.nccet.org

Statistics

Views

Total Views
3,030
Views on SlideShare
3,008
Embed Views
22

Actions

Likes
1
Downloads
0
Comments
0

6 Embeds 22

http://192.168.6.184 8
http://www.nccet.org 7
http://nccet.site-ym.com 3
https://nccet.site-ym.com 2
http://www.slideshare.net 1
http://localhost 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Training NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Training Presentation Transcript

  • Marketing Strategies for Customized Training Kathy M. Walton, Ph.D. Executive Director, Customized Training Austin Community College
  • Agenda
    • Traditional marketing strategies
    • Web 2.0 marketing tools
    • Financial Management
    • Data Management/Results
    •  
  • What is Customized Training ?
    • Employer Focused
    • Identify Learning Needs
    • Connect to Educational Solutions
    • Types of Services
    • Customization of Topics
    • Partnerships with Curriculum Providers
    • Format/ Online Training/ Locations
    • Company Educational Portals
    • Testing/Assessment
    • Grant Funding
    • Referrals from:
      • Chambers of Commerce
      • Workforce Solutions
      • Texas Workforce Commission
      • Economic Development Councils
      • City/County Government
      • Businesses and Clients
    • Business Model
    • Staffing
      • Sales
        • Educators vs Sales People
      • Curriculum Development
        • Vendors vs “DIY”
      • Implementation
      • Grant Specialists
    • Marketing and Sales
    • Financial Tracking
  • Marketing Model Recession www social media Global, curriculum providers
    • Consumer Lifestyle
    • Time Mgt
    • Resources
    Community Interactions Agreements Contracts Economics Legal Social Culture Competition Technology Product Price Place Promotion People
  • Marketing
    • Web 2.0 capability
    • www.learnpoints.com
    • Paypal
    • Constant Contact
    • www.worksmart-emarketing.com/
    • salesforce.com
    • Key word/title tags
    • Google Analytics
    • Facebook, mySpace
    • uTube, Linked-In
    • Blogging, twitter
    • Product
    • Price
    • Placement
    • Promotion
    • People
  • Financial Goals It’s OK to Make $
    • Current Information
      • Review Financial Records
      • Track Sales
    • Establish Profit Margin
      • ~40-50%
    • Set Annual Revenue Goal
    • Revenue Sources It’s OK to Make $$
    • Sales
      • Direct
      • Passive
    • RFPs
      • Stimulus Act
      • Workforce Boards
      • State/County/City Agencies
    • Grants
  • Data Management
    • E-Marketing Reports
    • Performance: Track Team/Individual Goals
    • Track contracts, financial records
      • Pipeline Report
      • Monthly/quarterly Trends
      • Track Sales per Individual
      • Institutional Records (Revenues, Expenses, Profit)
        • Reconcile Results
    • Rewards
    What gets measured, gets managed!
  • May--2009 Sales By Account Executive Top Sales Executive: Marie!!! @ $35,950 Total May Sales: $125,748 Accumulative Sales: $826,834 Current Status: 167% of monthly Goal 91.8% of annual Goal (75% of time) Team Monthly Goal: $75,000 Ind Monthly Goal: $25,000 Annual Goal: $900,000 % of Goal Goal
  • What’s Next?
    • Revenues
      • $1.5 M
    • Clients
      • New Communities in area
      • Broader Range of Industries
    • Additional Formats
      • Online
      • Blended
    • Staff
      • New Campus
      • Grants
        • Regional Projects
        • Community Development
  • Conclusion
    • Traditional marketing strategies
    • Web 2.0 marketing tools
    • Financial Management
    • Data Management/Results
    •  
  • Austin Community College www.austincc.edu/ce/ct Q & A
  •