How to Build a Revenue Stream with eMarketing at Your School By Brad Kleinman [email_address]

Agenda Introduction Statistics and Trends The Case for eMarketing eMarketing Programming eMarketing Techniques Case Study Resources Next Steps

Introduction

Statistics and Trends

The Case for eMarketing

eMarketing Programming

eMarketing Techniques

Case Study

Resources

Next Steps

Statistics & Trends Community College Trends Budgets going down Enrollment going up Administrators are primarily baby boomers

Community College Trends

Budgets going down

Enrollment going up

Administrators are primarily baby boomers

Statistics & Trends Social media trends Facebook over 100M, $10B value A blog is created every half second Over 150K videos uploaded to YouTube every day

Social media trends

Facebook over 100M, $10B value

A blog is created every half second

Over 150K videos uploaded to YouTube every day

What the heck is Web 2.0?

What the heck is Web 2.0?

eMarketing Benefits Easy to use Easy to quantify Easy to customize Easy to interact with users Time Efficient Cost efficient High Return on Investment

Easy to use

Easy to quantify

Easy to customize

Easy to interact with users

Time Efficient

Cost efficient

High Return on Investment

Program Strategy How many participants? Who is the target? How will you market? What is the break-even? How will you solicit sponsors? Speakers? What is the program structure?

How many participants?

Who is the target?

How will you market?

What is the break-even?

How will you solicit sponsors? Speakers?

What is the program structure?

Structuring Your Curriculum Workshops and Seminars Mix lecture with group activity and speakers (Kauffman) 4 X 2 hr speaker series 8 X 2 hr facilitated series Webinars Up to 1000 participants Experienced panelists Built in eMarketing Conferences National keynote speaker and regional experts Breakout sessions and MIH components Revenue stream driven from registrations and sponsors

Workshops and Seminars

Mix lecture with group activity and speakers (Kauffman)

4 X 2 hr speaker series

8 X 2 hr facilitated series

Webinars

Up to 1000 participants

Experienced panelists

Built in eMarketing

Conferences

National keynote speaker and regional experts

Breakout sessions and MIH components

Revenue stream driven from registrations and sponsors

Soliciting Speakers & Sponsors Establish advisory board Weave your MAT Send out RFP Decide on breakouts Work with foundation office Market like crazy!

Establish advisory board

Weave your MAT

Send out RFP

Decide on breakouts

Work with foundation office

Market like crazy!

Keynote & Breakout Speakers Make sure they focus on VALUE not SALE Take advantage! Video brochure Teaser information Leverage their contacts Potential sponsors

Make sure they focus on VALUE not SALE

Take advantage!

Video brochure

Teaser information

Leverage their contacts

Potential sponsors

Establish Strategic Partnerships Promotion & exposure Connection to speakers & sponsors Organizations to target Chambers of commerce SBA / SBDC Entrepreneur Groups Business Organizations Minority Organizations

Promotion & exposure

Connection to speakers & sponsors

Organizations to target

Chambers of commerce

SBA / SBDC

Entrepreneur Groups

Business Organizations

Minority Organizations

Create your Marketing System

Traditional Marketing & CRM Track your customers! Make phone calls Network around the region Leverage PR department Traditional collateral Postcards Flyers Brochure

Track your customers!

Make phone calls

Network around the region

Leverage PR department

Traditional collateral

Postcards

Flyers

Brochure

eMarketing Best Practices - Microsite 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email

eMarketing Best Practices – Email Focus on users needs (80%/20%) Have a call to action Track results and follow-up

Focus on users needs (80%/20%)

Have a call to action

Track results and follow-up

eMarketing Best Practices – SEM Use title tags Key in to your keywords Inbound links !

Use title tags

Key in to your keywords

Inbound links !

Use Social Media

Capture Success!!

More Resources Anything and everything you need is online Wikipedia! Google! Quirk eMarketing Textbook Online Webinars (Next webinar 10/23/08) Monthly newsletter (Starts January ‘09) Austin Texas eMarketing Events (1/28/09)

Anything and everything you need is online

Wikipedia!

Google!

Quirk eMarketing Textbook

Online Webinars (Next webinar 10/23/08)

Monthly newsletter (Starts January ‘09)

Austin Texas eMarketing Events (1/28/09)

Contact us to learn how to use eMarketing to grow enrollment and create a revenue stream at your school Brad Kleinman [email_address]