Ladies Who Launch … 2.0 By Brad Kleinman and David Toth [email_address] [email_address]   It’s not just about your website...
Workshop Outline <ul><li>Who are we? </li></ul><ul><li>Why are we here? </li></ul><ul><li>Web 1.0 -> Web 2.0 </li></ul><ul...
Who was the person of the year in 2006?
The Machine is Us/ing Us
Statistics & Trends <ul><li>Social media trends </li></ul><ul><ul><li>Facebook over 175M,  500K users per day </li></ul></...
Budget Line Increases VS Decreases
Significant Barriers to Adoption
Creating a Marketing System
Getting Started with Social Media From  Groundswell  by Charlene Li and Josh Bernoff
The Technology & The tools
General Tips for Ladies Who Launch <ul><li>Tip #1 </li></ul><ul><ul><li>Leverage signature lines </li></ul></ul><ul><ul><u...
LinkedIn <ul><li>Build out your profile </li></ul><ul><li>Use status updates </li></ul><ul><li>Use LinkedIn applications <...
Facebook <ul><li>Facebook Page – HQ </li></ul><ul><li>Facebook Groups – Local/Regional level </li></ul>
Twitter <ul><li>90% / 10% </li></ul><ul><ul><li>Focus on giving it away </li></ul></ul><ul><li>Use Search.Twitter.com for ...
LWL Sharing System
HOMEWORK! <ul><li>Homework Assignment #1 </li></ul><ul><ul><li>Sign up for twitter </li></ul></ul><ul><ul><li>Follow  www....
HOMEWORK! <ul><li>Homework Assignment #2 </li></ul><ul><ul><li>Sign up for Facebook </li></ul></ul><ul><ul><li>Fill out yo...
Thank you! Brad Kleinman and David Toth [email_address] [email_address]
Ladies Who Launch - Social Media 2.0
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Ladies Who Launch - Social Media 2.0

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Social Media Strategy by Ladies Who Launch - Learn more at http://www.LadiesWhoLaunch.com

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Ladies Who Launch - Social Media 2.0

  1. 1. Ladies Who Launch … 2.0 By Brad Kleinman and David Toth [email_address] [email_address] It’s not just about your website… It’s about your web strategy.
  2. 2. Workshop Outline <ul><li>Who are we? </li></ul><ul><li>Why are we here? </li></ul><ul><li>Web 1.0 -> Web 2.0 </li></ul><ul><li>Social Media Trends </li></ul><ul><li>Creating your Marketing System </li></ul><ul><li>Specific eMarketing Techniques for LWL </li></ul><ul><li>Next steps and follow up </li></ul>
  3. 3. Who was the person of the year in 2006?
  4. 4. The Machine is Us/ing Us
  5. 5. Web 2.0 is everywhere!
  6. 6. Statistics & Trends <ul><li>Social media trends </li></ul><ul><ul><li>Facebook over 175M, 500K users per day </li></ul></ul><ul><ul><li>A blog is created every half second </li></ul></ul><ul><ul><li>Over 150K videos uploaded to YouTube every day </li></ul></ul><ul><ul><li>75% of adults 18-24 are on social networks </li></ul></ul>
  7. 7. Budget Line Increases VS Decreases
  8. 8. Significant Barriers to Adoption
  9. 9. Creating a Marketing System
  10. 10. Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff
  11. 11. The Technology & The tools
  12. 12. General Tips for Ladies Who Launch <ul><li>Tip #1 </li></ul><ul><ul><li>Leverage signature lines </li></ul></ul><ul><ul><ul><li>‘ Follow Us on Twitter’, ‘See Us on YouTube’, ‘Connect to Us on Facebook’ </li></ul></ul></ul><ul><li>Tip #2 </li></ul><ul><ul><li>Leverage evangelists </li></ul></ul><ul><ul><ul><li>Encourage sharing </li></ul></ul></ul><ul><ul><ul><ul><li>Twitter, Digg, Reddit </li></ul></ul></ul></ul><ul><li>Tip #3 </li></ul><ul><ul><li>Systematize and Calendarize </li></ul></ul><ul><ul><ul><li>KISS! </li></ul></ul></ul>
  13. 13. LinkedIn <ul><li>Build out your profile </li></ul><ul><li>Use status updates </li></ul><ul><li>Use LinkedIn applications </li></ul><ul><li>Use the Outlook toolbar </li></ul><ul><li>Upload your contacts </li></ul><ul><li>Use it as a testimonial repository </li></ul>
  14. 14. Facebook <ul><li>Facebook Page – HQ </li></ul><ul><li>Facebook Groups – Local/Regional level </li></ul>
  15. 15. Twitter <ul><li>90% / 10% </li></ul><ul><ul><li>Focus on giving it away </li></ul></ul><ul><li>Use Search.Twitter.com for real-time tweets </li></ul><ul><ul><li>RSS -> Email </li></ul></ul><ul><li>Use a URL shortener </li></ul><ul><ul><li>Cli.gs </li></ul></ul><ul><li>Retweet! (RT) </li></ul><ul><ul><li>Evangelist re-tweeting system </li></ul></ul><ul><li>Use #LWL hashtag </li></ul><ul><ul><li>Hashtags.org to track </li></ul></ul>
  16. 16. LWL Sharing System
  17. 17. HOMEWORK! <ul><li>Homework Assignment #1 </li></ul><ul><ul><li>Sign up for twitter </li></ul></ul><ul><ul><li>Follow www.twitter.com/LadiesWhoLaunch </li></ul></ul><ul><ul><li>Find your favorite LWL article </li></ul></ul><ul><ul><li>Shorten the URL with Cli.gs </li></ul></ul><ul><ul><li>Tweet out! </li></ul></ul><ul><ul><li>RT an interesting tweet </li></ul></ul>
  18. 18. HOMEWORK! <ul><li>Homework Assignment #2 </li></ul><ul><ul><li>Sign up for Facebook </li></ul></ul><ul><ul><li>Fill out your profile </li></ul></ul><ul><ul><li>Upload a picture </li></ul></ul><ul><ul><li>Update your status </li></ul></ul><ul><ul><li>Invite 5 fellow Launchers </li></ul></ul><ul><ul><li>Join Ladies Who Launch Page </li></ul></ul>
  19. 19. Thank you! Brad Kleinman and David Toth [email_address] [email_address]

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