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Brad Kleinman of WorkSmart eMarketing discusses the new Social Web at a Hudson Chamber of Commerce Luncheon.

Brad Kleinman of WorkSmart eMarketing discusses the new Social Web at a Hudson Chamber of Commerce Luncheon.

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Hudson Chamber of Commerce - eMarketing Techniques Presentation Transcript

  • 1. The new ‘Social Media’Making the Web work for you!
    Presented by
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com
  • 2. About The Speaker – Brad Kleinman
  • 3. Keynote Speech Outline
    Accountability
    Web 1.0 -> Web 2.0
    Social Media Trends
    Benefits of eMarketing
    Creating your Marketing System
    Specific eMarketing Techniques
    Website Optimization
    Email Marketing
    Search Engine Optimization
    Social Media Optimization
  • 4. Caveat #1 – The 80/20 Principle
  • 5. Caveat #2 – Water from a Firehose
  • 6. Caveat #3 – Have Fun!
  • 7. Caveat #4 – Marketing Foundations
  • 8. Accountability
  • 9. Accountability
    Choose a partner
    Introduce yourself
    Commit to do ONE thing you learn today
    Connect outside of this workshop
    Check up with each other - MIH
  • 10. The New Web
  • 11. The New Web
    • A user driven virtual world
    • 12. User driven content
    • 13. Rich, interactive and user-friendly
    • 14. Community and Social Network
    • 15. Incorporation of Video and Mobile
    Ex. Blogs, wikis, social networks, online video, etc
  • 16. The Machine is Us/ing Us
  • 17. What is Web 2.0?
  • 18. Benefits of eMarketing
    Easy to use
    Easy to quantify
    Easy to customize
    Easy to interact with users
    Time Efficient
    Cost efficient
    High Return on Investment
  • 19. Statistics & Trends
    Social media trends
    Facebook over 225M, 500K users per day
    A blog is created every half second
    Over 150K videos uploaded to YouTube every day
    75% of adults 18-24 are on social networks
    Growth of social networking
    • Facebook – 200%
    • 20. Twitter – 1400%
  • Budget Line Increases VS Decreases
  • 21. Significant Barriers to Adoption
  • 22. Creating Your Marketing System
  • 23. Optimizing Websites for Conversion
    Design
    Capture viewers attention immediately
    Make sure you have a call-to-action
    Get them to come back
    Analysis
    Google Analytics
    Google Optimizer
  • 24. Capture Attention Immediately
  • 25. Engage your users
  • 26. Google Analytics – Tracking Success
  • 27. Tracking Goals in Google Analytics
  • 28. Using Google Website Optimizer
  • 29. Website Best Practices
    1.) Make it EASY to buy
    2.) ENGAGE your users
    3.) GET their email
  • 30. Use Email Marketing
    Cost effective
    ~ 500 = $15/month
    View opens and clicks
    Know exactly who opened it and when
    Develops relationships
    You open email from people you trust
    Offer a value-based monthly newsletter
  • 31. Email Marketing Best Practices
    Focus on users needs (80%/20%)
    Have a call to action
    Track results and follow-up
  • 32. Managing Relationships
    Customer Relationship Management
    Knowledge is power
    Gathering inquiries from website
    Synchronize with email marketing
    Create a follow-up protocol
    Coordinate with your team
  • 33. Organic VS Paid Search
  • 34. SEO VS PPC
  • 35. eMarketing Best Practices – SEM
    Use title tags
    Key in to your keywords
    Inbound links!
  • 36. eMarketing Best Practices – SEM
    Page title
    Keyword density
    H1, H2, H3 tags
    Bold text
    Anchor text
    Keyword phrase or theme for each page
    Robot friendly page URL
  • 37. Use Website Grader
  • 38. RSS – The common denominator
  • 39. The Technology & The tools
  • 40. Facebook – The Social Network
  • 41. Getting Started
    Edit your profile
    Basic info
    Personal info
    Contact info
    Education and work
  • 42. Facebook Basics
  • 43. What’s on your mind?
  • 44. Facebook for Business – Events
  • 45. Facebook for Business – Ads
  • 46. Facebook for Business – Public Profiles
  • 47. The new ‘Social Media’Making the Web work for you!
    Presented by
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com