Search

Hudson Chamber of Commerce - eMarketing Techniques

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    Favorites, Groups & Events

    Hudson Chamber of Commerce - eMarketing Techniques - Presentation Transcript

    1. The new ‘Social Media’Making the Web work for you!
      Presented by
      Brad Kleinman
      Brad@WorkSmart-eMarketing.com
    2. About The Speaker – Brad Kleinman
    3. Keynote Speech Outline
      Accountability
      Web 1.0 -> Web 2.0
      Social Media Trends
      Benefits of eMarketing
      Creating your Marketing System
      Specific eMarketing Techniques
      Website Optimization
      Email Marketing
      Search Engine Optimization
      Social Media Optimization
    4. Caveat #1 – The 80/20 Principle
    5. Caveat #2 – Water from a Firehose
    6. Caveat #3 – Have Fun!
    7. Caveat #4 – Marketing Foundations
    8. Accountability
    9. Accountability
      Choose a partner
      Introduce yourself
      Commit to do ONE thing you learn today
      Connect outside of this workshop
      Check up with each other - MIH
    10. The New Web
    11. The New Web
      • A user driven virtual world
      • User driven content
      • Rich, interactive and user-friendly
      • Community and Social Network
      • Incorporation of Video and Mobile
      Ex. Blogs, wikis, social networks, online video, etc
    12. The Machine is Us/ing Us
    13. What is Web 2.0?
    14. Benefits of eMarketing
      Easy to use
      Easy to quantify
      Easy to customize
      Easy to interact with users
      Time Efficient
      Cost efficient
      High Return on Investment
    15. Statistics & Trends
      Social media trends
      Facebook over 225M, 500K users per day
      A blog is created every half second
      Over 150K videos uploaded to YouTube every day
      75% of adults 18-24 are on social networks
      Growth of social networking
      • Facebook – 200%
      • Twitter – 1400%
    16. Budget Line Increases VS Decreases
    17. Significant Barriers to Adoption
    18. Creating Your Marketing System
    19. Optimizing Websites for Conversion
      Design
      Capture viewers attention immediately
      Make sure you have a call-to-action
      Get them to come back
      Analysis
      Google Analytics
      Google Optimizer
    20. Capture Attention Immediately
    21. Engage your users
    22. Google Analytics – Tracking Success
    23. Tracking Goals in Google Analytics
    24. Using Google Website Optimizer
    25. Website Best Practices
      1.) Make it EASY to buy
      2.) ENGAGE your users
      3.) GET their email
    26. Use Email Marketing
      Cost effective
      ~ 500 = $15/month
      View opens and clicks
      Know exactly who opened it and when
      Develops relationships
      You open email from people you trust
      Offer a value-based monthly newsletter
    27. Email Marketing Best Practices
      Focus on users needs (80%/20%)
      Have a call to action
      Track results and follow-up
    28. Managing Relationships
      Customer Relationship Management
      Knowledge is power
      Gathering inquiries from website
      Synchronize with email marketing
      Create a follow-up protocol
      Coordinate with your team
    29. Organic VS Paid Search
    30. SEO VS PPC
    31. eMarketing Best Practices – SEM
      Use title tags
      Key in to your keywords
      Inbound links!
    32. eMarketing Best Practices – SEM
      Page title
      Keyword density
      H1, H2, H3 tags
      Bold text
      Anchor text
      Keyword phrase or theme for each page
      Robot friendly page URL
    33. Use Website Grader
    34. RSS – The common denominator
    35. The Technology & The tools
    36. Facebook – The Social Network
    37. Getting Started
      Edit your profile
      Basic info
      Personal info
      Contact info
      Education and work
    38. Facebook Basics
    39. What’s on your mind?
    40. Facebook for Business – Events
    41. Facebook for Business – Ads
    42. Facebook for Business – Public Profiles
    43. The new ‘Social Media’Making the Web work for you!
      Presented by
      Brad Kleinman
      Brad@WorkSmart-eMarketing.com

    + WorkSmart Integrated MarketingWorkSmart Integrated Marketing, 4 months ago

    custom

    169 views, 0 favs, 1 embeds more stats

    Brad Kleinman of WorkSmart eMarketing discusses the more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 169
      • 166 on SlideShare
      • 3 from embeds
    • Comments 0
    • Favorites 0
    • Downloads 0
    Most viewed embeds
    • 3 views on http://worksmart-emarketing.com

    more

    All embeds
    • 3 views on http://worksmart-emarketing.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    -->
    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved