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Hudson Chamber of Commerce - eMarketing Techniques

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Brad Kleinman of WorkSmart eMarketing discusses the new Social Web at a Hudson Chamber of Commerce Luncheon.

Brad Kleinman of WorkSmart eMarketing discusses the new Social Web at a Hudson Chamber of Commerce Luncheon.

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Hudson Chamber of Commerce - eMarketing Techniques Hudson Chamber of Commerce - eMarketing Techniques Presentation Transcript

  • The new ‘Social Media’Making the Web work for you!
    Presented by
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com
  • About The Speaker – Brad Kleinman
  • Keynote Speech Outline
    Accountability
    Web 1.0 -> Web 2.0
    Social Media Trends
    Benefits of eMarketing
    Creating your Marketing System
    Specific eMarketing Techniques
    Website Optimization
    Email Marketing
    Search Engine Optimization
    Social Media Optimization
  • Caveat #1 – The 80/20 Principle
  • Caveat #2 – Water from a Firehose
  • Caveat #3 – Have Fun!
  • Caveat #4 – Marketing Foundations
  • Accountability
  • Accountability
    Choose a partner
    Introduce yourself
    Commit to do ONE thing you learn today
    Connect outside of this workshop
    Check up with each other - MIH
  • The New Web
  • The New Web
    • A user driven virtual world
    • User driven content
    • Rich, interactive and user-friendly
    • Community and Social Network
    • Incorporation of Video and Mobile
    Ex. Blogs, wikis, social networks, online video, etc
  • The Machine is Us/ing Us
  • What is Web 2.0?
  • Benefits of eMarketing
    Easy to use
    Easy to quantify
    Easy to customize
    Easy to interact with users
    Time Efficient
    Cost efficient
    High Return on Investment
  • Statistics & Trends
    Social media trends
    Facebook over 225M, 500K users per day
    A blog is created every half second
    Over 150K videos uploaded to YouTube every day
    75% of adults 18-24 are on social networks
    Growth of social networking
    • Facebook – 200%
    • Twitter – 1400%
  • Budget Line Increases VS Decreases
  • Significant Barriers to Adoption
  • Creating Your Marketing System
  • Optimizing Websites for Conversion
    Design
    Capture viewers attention immediately
    Make sure you have a call-to-action
    Get them to come back
    Analysis
    Google Analytics
    Google Optimizer
  • Capture Attention Immediately
  • Engage your users
  • Google Analytics – Tracking Success
  • Tracking Goals in Google Analytics
  • Using Google Website Optimizer
  • Website Best Practices
    1.) Make it EASY to buy
    2.) ENGAGE your users
    3.) GET their email
  • Use Email Marketing
    Cost effective
    ~ 500 = $15/month
    View opens and clicks
    Know exactly who opened it and when
    Develops relationships
    You open email from people you trust
    Offer a value-based monthly newsletter
  • Email Marketing Best Practices
    Focus on users needs (80%/20%)
    Have a call to action
    Track results and follow-up
  • Managing Relationships
    Customer Relationship Management
    Knowledge is power
    Gathering inquiries from website
    Synchronize with email marketing
    Create a follow-up protocol
    Coordinate with your team
  • Organic VS Paid Search
  • SEO VS PPC
  • eMarketing Best Practices – SEM
    Use title tags
    Key in to your keywords
    Inbound links!
  • eMarketing Best Practices – SEM
    Page title
    Keyword density
    H1, H2, H3 tags
    Bold text
    Anchor text
    Keyword phrase or theme for each page
    Robot friendly page URL
  • Use Website Grader
  • RSS – The common denominator
  • The Technology & The tools
  • Facebook – The Social Network
  • Getting Started
    Edit your profile
    Basic info
    Personal info
    Contact info
    Education and work
  • Facebook Basics
  • What’s on your mind?
  • Facebook for Business – Events
  • Facebook for Business – Ads
  • Facebook for Business – Public Profiles
  • The new ‘Social Media’Making the Web work for you!
    Presented by
    Brad Kleinman
    Brad@WorkSmart-eMarketing.com