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Google Adwords and Facebook Ads for Continuing Education Professionals - NCCET 2009 Conference - Austin Texas - October 2009
 

Google Adwords and Facebook Ads for Continuing Education Professionals - NCCET 2009 Conference - Austin Texas - October 2009

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Brad Kleinman and David Toth of WorkSmart Integrated Marketing discuss Google Adwords and Facebook Ads for Continuing Education Professionals at the National NCCET Conference in Austin Texas in ...

Brad Kleinman and David Toth of WorkSmart Integrated Marketing discuss Google Adwords and Facebook Ads for Continuing Education Professionals at the National NCCET Conference in Austin Texas in October 2009. Learn more at htttp://www.WorkSmartIM.com.

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    Google Adwords and Facebook Ads for Continuing Education Professionals - NCCET 2009 Conference - Austin Texas - October 2009 Google Adwords and Facebook Ads for Continuing Education Professionals - NCCET 2009 Conference - Austin Texas - October 2009 Presentation Transcript

    • Using Google Adwords and Facebook Ads to Maximize Marketing Success
      Presented by
      Brad Kleinman and David Toth
      www.WorkSmartIM.com
    • Marketing Strategy
    • Some Statistics
      85% of Internet users use search engines
      1 out of 2 internet users use search engines every day
      7.3 B searches conducted monthly in US
    • Pay Per Click Foundations
      Based on an auction system
      Higher bid -> Higher Placement
      Only pay for clicks
      • The Good
      • The Bad
      • It can generate traffic
      • It is easy and fast
      • It can be a bargain
      • Bidding wars
      • Does not scale well
      • Low click through rates
    • Online Advertising Options
    • Benefits to Online ads
    • Search Marketing
      Organic
      Rankings based on search engine crawlers
      No tangible cost
      Longer lasting
      More qualified traffic
      Paid
      Fee based bid system
      Cost per click (CPC) vs Cost per impression (CPM)
    • SERP Page
    • Keyword Tool
    • Keyword Tool
    • Keyword Analysis
    • Google Adwords
      Keyword research
      Creating Ads
      Allocating a budget
      Landing pages
      Optimizing ads
      Measuring conversion
    • Creating an Ad
      Must have a google account for your organization
    • Landing Page
      Call to Action
      Content Relevant
      Keyword rich
      Multiple landing pages is not bad
      Can be within a micro site or within your college site architecture
      Install Google Analytics!
    • Optimizing Ads
      Broad vs phrase vs exact
      CTR %
      Keyword selection
      A/B testing
      Create Goals
      Target your Ads – demographic
    • Google Analytics
    • Adwords Dashboard
    • Comparing campaigns
    • Measuring the campaign
    • Measuring Keywords
    • Facebook Advertisements
    • Facebook Ads – Step 1Create the Advertisement
    • Facebook Ads – Step 2Target the Advertisement
    • Facebook Ads – Step 3Set up the Campaign
    • Facebook Ads – Step 4Place the ad and measure results
    • Facebook Ads – Step 5 Measure the Results and Improve
    • Using Google Adwords and Facebook Ads to Maximize Marketing Success
      Presented by
      Brad Kleinman and David Toth
      www.WorkSmartIM.com