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Google Adwords and Facebook Ads for Continuing Education Professionals - NCCET 2009 Conference - Austin Texas - October 2009
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Google Adwords and Facebook Ads for Continuing Education Professionals - NCCET 2009 Conference - Austin Texas - October 2009

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Brad Kleinman and David Toth of WorkSmart Integrated Marketing discuss Google Adwords and Facebook Ads for Continuing Education Professionals at the National NCCET Conference in Austin Texas in......

Brad Kleinman and David Toth of WorkSmart Integrated Marketing discuss Google Adwords and Facebook Ads for Continuing Education Professionals at the National NCCET Conference in Austin Texas in October 2009. Learn more at htttp://www.WorkSmartIM.com.

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  • 1. Using Google Adwords and Facebook Ads to Maximize Marketing Success
    Presented by
    Brad Kleinman and David Toth
    www.WorkSmartIM.com
  • 2. Marketing Strategy
  • 3. Some Statistics
    85% of Internet users use search engines
    1 out of 2 internet users use search engines every day
    7.3 B searches conducted monthly in US
  • 4. Pay Per Click Foundations
    Based on an auction system
    Higher bid -> Higher Placement
    Only pay for clicks
    • The Good
    • 5. The Bad
    • 6. It can generate traffic
    • 7. It is easy and fast
    • 8. It can be a bargain
    • 9. Bidding wars
    • 10. Does not scale well
    • 11. Low click through rates
  • Online Advertising Options
  • 12. Benefits to Online ads
  • 13. Search Marketing
    Organic
    Rankings based on search engine crawlers
    No tangible cost
    Longer lasting
    More qualified traffic
    Paid
    Fee based bid system
    Cost per click (CPC) vs Cost per impression (CPM)
  • 14. SERP Page
  • 15. Keyword Tool
  • 16. Keyword Tool
  • 17. Keyword Analysis
  • 18. Google Adwords
    Keyword research
    Creating Ads
    Allocating a budget
    Landing pages
    Optimizing ads
    Measuring conversion
  • 19. Creating an Ad
    Must have a google account for your organization
  • 20. Landing Page
    Call to Action
    Content Relevant
    Keyword rich
    Multiple landing pages is not bad
    Can be within a micro site or within your college site architecture
    Install Google Analytics!
  • 21. Optimizing Ads
    Broad vs phrase vs exact
    CTR %
    Keyword selection
    A/B testing
    Create Goals
    Target your Ads – demographic
  • 22. Google Analytics
  • 23. Adwords Dashboard
  • 24. Comparing campaigns
  • 25. Measuring the campaign
  • 26. Measuring Keywords
  • 27. Facebook Advertisements
  • 28. Facebook Ads – Step 1Create the Advertisement
  • 29. Facebook Ads – Step 2Target the Advertisement
  • 30. Facebook Ads – Step 3Set up the Campaign
  • 31. Facebook Ads – Step 4Place the ad and measure results
  • 32. Facebook Ads – Step 5 Measure the Results and Improve
  • 33. Using Google Adwords and Facebook Ads to Maximize Marketing Success
    Presented by
    Brad Kleinman and David Toth
    www.WorkSmartIM.com