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Facebook for Continuing Education Professionals - NCCET 2009 - Austin Texas
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Facebook for Continuing Education Professionals - NCCET 2009 - Austin Texas

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Brad Kleinman of WorkSmart Integrated Marketing discusses Facebook for Continuing Education Professionals at the National NCCET Conference in Austin Texas in October 2009. Learn more at ...

Brad Kleinman of WorkSmart Integrated Marketing discusses Facebook for Continuing Education Professionals at the National NCCET Conference in Austin Texas in October 2009. Learn more at htttp://www.WorkSmartIM.com.

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Facebook for Continuing Education Professionals - NCCET 2009 - Austin Texas Facebook for Continuing Education Professionals - NCCET 2009 - Austin Texas Presentation Transcript

  • FacebookIt’s not just for kids anymore
    Presented by
    Brad Kleinman
    Follow me @BradKleinman
  • Who is Brad Kleinman
    Brad Kleinman
    Follow me @BradKleinman
  • Outline
    Introduction
    Stats and Trends
    Facebook Basics
    Facebook Ads, Connect, & Share
    FB Public Profiles
    Homework
    Q&A
  • Creating Your Marketing System
  • Social Media Adoption
    From Marketing Sherpa
  • Facebook Stats – General Growth
    More than 300 million active users
    More than 150 million users log on each day
    More than 2/3rds of users outside of college
    The fastest growing demographic is 35+ years
    About 70% of Facebook users outside the US
    From Facebook.com
  • Facebook Stats – User Engagement
    Average user has 130 friends on the site
    More than 6 billion minutes spent a day
    More than 40 million users update their statuses once each day
    More than 10 million users become fans of Pages each day
    From Facebook.com
  • Facebook Demographics
    InsideFacebook.com
  • Facebook Demographic Growth
  • Facebook is “Attention King”
    From AllFacebook.com
  • Facebook – THE Social Network
  • Facebook Basics – Navigation
  • What’s on your mind?
  • Building Relationships on Facebook
    Friend filters
    Commenting / Liking
    Facebook email
    Facebook chat
    News feed scanning
    Meeting follow up
    Keeping in touch
    Birthday greetings
  • Managing Friends and Lists
  • Create at Least 3 Friend Lists
  • Facebook Events
  • Facebook Advertisementshttp://www.facebook.com/advertising/
  • Facebook Share
  • Facebook Connect
  • Facebook Public Profiles
  • Facebook Pages Versus Groups
    Pages have more benefits than groups
    Facebook Insights
    More customization flexibility
    Post on friend’s walls as the organization
    Open to anyone, not just Facebook users
    Obtain a vanity URL (over 100 fans)
  • Facebook Pages – Step 1Pick a category and name
  • Facebook Pages – Step 2Upload your picture
  • Facebook Pages – Step 3Add your information
  • Your ‘Canvas’
  • Facebook Pages – Step 4Customize Your Page
  • 8 Great Facebook Apps
    Video
    Polls
    Notes
    Static FBML
    Social Fly
    Slideshare
    Reviews
    Involver
    http://mashable.com/2009/01/22/business-facebook-apps/
  • Involver Apps
  • Embed custom content with FBML
  • Facebook Pages – Step 5Publish!
  • Public Profile Layout
  • Adding a Fan Box Widget
    Copy and paste this into your code
  • Adding a Fan Box Widget
  • Facebook Pages – Step 6Frequently Update and Measure
  • Measure Fan Size AND Interactions
    Fan Size
    Interactions
  • Measure Quantity AND Quality of Posts
    Quantity of Posts
    Quality of Posts
  • Measure New Fans
  • Measure Page Views
  • Measure Media Consumption
  • Measure Discussions
  • Measuring Demographics (snapshot)
  • Measure Demographics (over time)
  • Measure Active Fans(this week)
  • Track Website Improvement
  • Update it regularly!
  • Don’t just talk about yourself!
  • Create a Publishing Schedule
  • Facebook for Educators – Best of the Best
    Berkeley
    William and Mary
    Stanford
    UCLA
    University at Albany
    University of Michigan
    Michigan State
  • 12 Tips and Best Practices
    Maintain consistent messaging with high frequency and high quality
    Measure engagement and report success
    Choose your non-fans landing page
    Get a vanity URL
    Segment your fans with Facebook lists
    Use Facebook Apps on your Public Profile
    Use custom FBML and customize your navigation
    Create different content for fans versus non-fans
    Cross promote your page on websites, email, blog, etc
    Embed a Fan Box widget
    Create your protocol – who will update? Who will moderate?
    Establish a publishing schedule
  • Your Homework
    Week 1
    Get started with your public profile
    Share the page with 15 friends
    Make a statement, share an article or link (measure engagement)
    Week 2
    Establish your publishing schedule for the next month
    Share the page with 15 more friends
    Ask a question, create a poll, or create a discussion (measure engagement)
    Week 3
    Upload a picture album or video
    Publish a call-to-action for your fans
    Post the public profile to your personal page
  • Question and Answer
  • Building Your Facebook Public Profile – STEP-BY-STEP
    Presented by
    Brad Kleinman
    Follow me @BradKleinman