FacebookIt’s not just for kids anymore<br />Presented by<br />Brad Kleinman<br />Follow me @BradKleinman<br />
Who is Brad Kleinman<br />Brad Kleinman<br />Follow me @BradKleinman<br />
Outline<br />Introduction<br />Stats and Trends<br />Facebook Basics<br />Facebook Ads, Connect, & Share<br />FB Public Pr...
Creating Your Marketing System<br />
Social Media Adoption<br />From Marketing Sherpa<br />
Facebook Stats – General Growth<br />More than 300 million active users<br />More than 150 million users log on each day<b...
Facebook Stats – User Engagement<br />Average user has 130 friends on the site<br />More than 6 billion minutes spent a da...
Facebook Demographics<br />InsideFacebook.com<br />
Facebook Demographic Growth<br />
Facebook is “Attention King”<br />From AllFacebook.com<br />
Facebook – THE Social Network<br />
Facebook Basics – Navigation<br />
What’s on your mind?<br />
Building Relationships on Facebook<br />Friend filters<br />Commenting / Liking<br />Facebook email<br />Facebook chat<br ...
Managing Friends and Lists<br />
Create at Least 3 Friend Lists<br />
Facebook Events<br />
Facebook Advertisementshttp://www.facebook.com/advertising/<br />
Facebook Share<br />
Facebook Connect<br />
Facebook Public Profiles<br />
Facebook Pages Versus Groups<br />Pages have more benefits than groups<br />Facebook Insights<br />More customization flex...
Facebook Pages – Step 1Pick a category and name<br />
Facebook Pages – Step 2Upload your picture<br />
Facebook Pages – Step 3Add your information<br />
Your ‘Canvas’<br />
Facebook Pages – Step 4Customize Your Page<br />
8 Great Facebook Apps<br />Video<br />Polls<br />Notes <br />Static FBML<br />Social Fly<br />Slideshare<br />Reviews<br /...
Involver Apps<br />
Embed custom content with FBML<br />
Facebook Pages – Step 5Publish!<br />
Public Profile Layout<br />
Adding a Fan Box Widget<br />Copy and paste this into your code<br />
Adding a Fan Box Widget<br />
Facebook Pages – Step 6Frequently Update and Measure<br />
Measure Fan Size AND Interactions<br />Fan Size<br />Interactions<br />
Measure Quantity AND Quality of Posts<br />Quantity of Posts<br />Quality of Posts<br />
Measure New Fans <br />
Measure Page Views<br />
Measure Media Consumption<br />
Measure Discussions<br />
Measuring Demographics (snapshot)<br />
Measure Demographics (over time)<br />
Measure Active Fans(this week)<br />
Track Website Improvement<br />
Update it regularly!<br />
Don’t just talk about yourself!<br />
Create a Publishing Schedule<br />
Facebook for Educators – Best of the Best<br />Berkeley <br />William and Mary<br />Stanford<br />UCLA<br />University at ...
12 Tips and Best Practices<br />Maintain consistent messaging with high frequency and high quality<br />Measure engagement...
Your Homework<br />Week 1<br />Get started with your public profile<br />Share the page with 15 friends<br />Make a statem...
Question and Answer<br />
Building Your Facebook Public Profile – STEP-BY-STEP<br />Presented by<br />Brad Kleinman<br />Follow me @BradKleinman<br />
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Facebook for Continuing Education Professionals - NCCET 2009 - Austin Texas

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Brad Kleinman of WorkSmart Integrated Marketing discusses Facebook for Continuing Education Professionals at the National NCCET Conference in Austin Texas in October 2009. Learn more at htttp://www.WorkSmartIM.com.

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Facebook for Continuing Education Professionals - NCCET 2009 - Austin Texas

  1. 1. FacebookIt’s not just for kids anymore<br />Presented by<br />Brad Kleinman<br />Follow me @BradKleinman<br />
  2. 2. Who is Brad Kleinman<br />Brad Kleinman<br />Follow me @BradKleinman<br />
  3. 3. Outline<br />Introduction<br />Stats and Trends<br />Facebook Basics<br />Facebook Ads, Connect, & Share<br />FB Public Profiles<br />Homework<br />Q&A<br />
  4. 4. Creating Your Marketing System<br />
  5. 5. Social Media Adoption<br />From Marketing Sherpa<br />
  6. 6. Facebook Stats – General Growth<br />More than 300 million active users<br />More than 150 million users log on each day<br />More than 2/3rds of users outside of college<br />The fastest growing demographic is 35+ years<br />About 70% of Facebook users outside the US<br />From Facebook.com<br />
  7. 7. Facebook Stats – User Engagement<br />Average user has 130 friends on the site<br />More than 6 billion minutes spent a day<br />More than 40 million users update their statuses once each day<br />More than 10 million users become fans of Pages each day <br />From Facebook.com<br />
  8. 8. Facebook Demographics<br />InsideFacebook.com<br />
  9. 9. Facebook Demographic Growth<br />
  10. 10. Facebook is “Attention King”<br />From AllFacebook.com<br />
  11. 11. Facebook – THE Social Network<br />
  12. 12. Facebook Basics – Navigation<br />
  13. 13. What’s on your mind?<br />
  14. 14. Building Relationships on Facebook<br />Friend filters<br />Commenting / Liking<br />Facebook email<br />Facebook chat<br />News feed scanning<br />Meeting follow up<br />Keeping in touch<br />Birthday greetings<br />
  15. 15. Managing Friends and Lists<br />
  16. 16. Create at Least 3 Friend Lists<br />
  17. 17. Facebook Events<br />
  18. 18. Facebook Advertisementshttp://www.facebook.com/advertising/<br />
  19. 19. Facebook Share<br />
  20. 20. Facebook Connect<br />
  21. 21. Facebook Public Profiles<br />
  22. 22. Facebook Pages Versus Groups<br />Pages have more benefits than groups<br />Facebook Insights<br />More customization flexibility<br />Post on friend’s walls as the organization<br />Open to anyone, not just Facebook users<br />Obtain a vanity URL (over 100 fans)<br />
  23. 23. Facebook Pages – Step 1Pick a category and name<br />
  24. 24. Facebook Pages – Step 2Upload your picture<br />
  25. 25. Facebook Pages – Step 3Add your information<br />
  26. 26. Your ‘Canvas’<br />
  27. 27. Facebook Pages – Step 4Customize Your Page<br />
  28. 28. 8 Great Facebook Apps<br />Video<br />Polls<br />Notes <br />Static FBML<br />Social Fly<br />Slideshare<br />Reviews<br />Involver<br />http://mashable.com/2009/01/22/business-facebook-apps/<br />
  29. 29. Involver Apps<br />
  30. 30. Embed custom content with FBML<br />
  31. 31. Facebook Pages – Step 5Publish!<br />
  32. 32. Public Profile Layout<br />
  33. 33. Adding a Fan Box Widget<br />Copy and paste this into your code<br />
  34. 34. Adding a Fan Box Widget<br />
  35. 35. Facebook Pages – Step 6Frequently Update and Measure<br />
  36. 36. Measure Fan Size AND Interactions<br />Fan Size<br />Interactions<br />
  37. 37. Measure Quantity AND Quality of Posts<br />Quantity of Posts<br />Quality of Posts<br />
  38. 38. Measure New Fans <br />
  39. 39. Measure Page Views<br />
  40. 40. Measure Media Consumption<br />
  41. 41. Measure Discussions<br />
  42. 42. Measuring Demographics (snapshot)<br />
  43. 43. Measure Demographics (over time)<br />
  44. 44. Measure Active Fans(this week)<br />
  45. 45. Track Website Improvement<br />
  46. 46. Update it regularly!<br />
  47. 47. Don’t just talk about yourself!<br />
  48. 48. Create a Publishing Schedule<br />
  49. 49. Facebook for Educators – Best of the Best<br />Berkeley <br />William and Mary<br />Stanford<br />UCLA<br />University at Albany<br />University of Michigan<br />Michigan State<br />
  50. 50. 12 Tips and Best Practices<br />Maintain consistent messaging with high frequency and high quality<br />Measure engagement and report success<br />Choose your non-fans landing page <br />Get a vanity URL<br />Segment your fans with Facebook lists<br />Use Facebook Apps on your Public Profile<br />Use custom FBML and customize your navigation<br />Create different content for fans versus non-fans<br />Cross promote your page on websites, email, blog, etc<br />Embed a Fan Box widget<br />Create your protocol – who will update? Who will moderate?<br />Establish a publishing schedule<br />
  51. 51. Your Homework<br />Week 1<br />Get started with your public profile<br />Share the page with 15 friends<br />Make a statement, share an article or link (measure engagement)<br />Week 2<br />Establish your publishing schedule for the next month<br />Share the page with 15 more friends<br />Ask a question, create a poll, or create a discussion (measure engagement)<br />Week 3<br />Upload a picture album or video<br />Publish a call-to-action for your fans<br />Post the public profile to your personal page<br />
  52. 52. Question and Answer<br />
  53. 53. Building Your Facebook Public Profile – STEP-BY-STEP<br />Presented by<br />Brad Kleinman<br />Follow me @BradKleinman<br />

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