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Facebook for Continuing Education Professionals - NCCET 2009 - Austin Texas
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Facebook for Continuing Education Professionals - NCCET 2009 - Austin Texas

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Brad Kleinman of WorkSmart Integrated Marketing discusses Facebook for Continuing Education Professionals at the National NCCET Conference in Austin Texas in October 2009. Learn more at ...

Brad Kleinman of WorkSmart Integrated Marketing discusses Facebook for Continuing Education Professionals at the National NCCET Conference in Austin Texas in October 2009. Learn more at htttp://www.WorkSmartIM.com.

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    Facebook for Continuing Education Professionals - NCCET 2009 - Austin Texas Facebook for Continuing Education Professionals - NCCET 2009 - Austin Texas Presentation Transcript

    • FacebookIt’s not just for kids anymore
      Presented by
      Brad Kleinman
      Follow me @BradKleinman
    • Who is Brad Kleinman
      Brad Kleinman
      Follow me @BradKleinman
    • Outline
      Introduction
      Stats and Trends
      Facebook Basics
      Facebook Ads, Connect, & Share
      FB Public Profiles
      Homework
      Q&A
    • Creating Your Marketing System
    • Social Media Adoption
      From Marketing Sherpa
    • Facebook Stats – General Growth
      More than 300 million active users
      More than 150 million users log on each day
      More than 2/3rds of users outside of college
      The fastest growing demographic is 35+ years
      About 70% of Facebook users outside the US
      From Facebook.com
    • Facebook Stats – User Engagement
      Average user has 130 friends on the site
      More than 6 billion minutes spent a day
      More than 40 million users update their statuses once each day
      More than 10 million users become fans of Pages each day
      From Facebook.com
    • Facebook Demographics
      InsideFacebook.com
    • Facebook Demographic Growth
    • Facebook is “Attention King”
      From AllFacebook.com
    • Facebook – THE Social Network
    • Facebook Basics – Navigation
    • What’s on your mind?
    • Building Relationships on Facebook
      Friend filters
      Commenting / Liking
      Facebook email
      Facebook chat
      News feed scanning
      Meeting follow up
      Keeping in touch
      Birthday greetings
    • Managing Friends and Lists
    • Create at Least 3 Friend Lists
    • Facebook Events
    • Facebook Advertisementshttp://www.facebook.com/advertising/
    • Facebook Share
    • Facebook Connect
    • Facebook Public Profiles
    • Facebook Pages Versus Groups
      Pages have more benefits than groups
      Facebook Insights
      More customization flexibility
      Post on friend’s walls as the organization
      Open to anyone, not just Facebook users
      Obtain a vanity URL (over 100 fans)
    • Facebook Pages – Step 1Pick a category and name
    • Facebook Pages – Step 2Upload your picture
    • Facebook Pages – Step 3Add your information
    • Your ‘Canvas’
    • Facebook Pages – Step 4Customize Your Page
    • 8 Great Facebook Apps
      Video
      Polls
      Notes
      Static FBML
      Social Fly
      Slideshare
      Reviews
      Involver
      http://mashable.com/2009/01/22/business-facebook-apps/
    • Involver Apps
    • Embed custom content with FBML
    • Facebook Pages – Step 5Publish!
    • Public Profile Layout
    • Adding a Fan Box Widget
      Copy and paste this into your code
    • Adding a Fan Box Widget
    • Facebook Pages – Step 6Frequently Update and Measure
    • Measure Fan Size AND Interactions
      Fan Size
      Interactions
    • Measure Quantity AND Quality of Posts
      Quantity of Posts
      Quality of Posts
    • Measure New Fans
    • Measure Page Views
    • Measure Media Consumption
    • Measure Discussions
    • Measuring Demographics (snapshot)
    • Measure Demographics (over time)
    • Measure Active Fans(this week)
    • Track Website Improvement
    • Update it regularly!
    • Don’t just talk about yourself!
    • Create a Publishing Schedule
    • Facebook for Educators – Best of the Best
      Berkeley
      William and Mary
      Stanford
      UCLA
      University at Albany
      University of Michigan
      Michigan State
    • 12 Tips and Best Practices
      Maintain consistent messaging with high frequency and high quality
      Measure engagement and report success
      Choose your non-fans landing page
      Get a vanity URL
      Segment your fans with Facebook lists
      Use Facebook Apps on your Public Profile
      Use custom FBML and customize your navigation
      Create different content for fans versus non-fans
      Cross promote your page on websites, email, blog, etc
      Embed a Fan Box widget
      Create your protocol – who will update? Who will moderate?
      Establish a publishing schedule
    • Your Homework
      Week 1
      Get started with your public profile
      Share the page with 15 friends
      Make a statement, share an article or link (measure engagement)
      Week 2
      Establish your publishing schedule for the next month
      Share the page with 15 more friends
      Ask a question, create a poll, or create a discussion (measure engagement)
      Week 3
      Upload a picture album or video
      Publish a call-to-action for your fans
      Post the public profile to your personal page
    • Question and Answer
    • Building Your Facebook Public Profile – STEP-BY-STEP
      Presented by
      Brad Kleinman
      Follow me @BradKleinman