FacebookIt’s not just for kids anymorePresented byBrad KleinmanFollow me @BradKleinman

Who is Brad KleinmanBrad KleinmanFollow me @BradKleinman

OutlineIntroductionStats and TrendsFacebook BasicsFacebook Ads, Connect, & ShareFB Public ProfilesHomeworkQ&A

Creating Your Marketing System

Social Media AdoptionFrom Marketing Sherpa

Facebook Stats – General GrowthMore than 300 million active usersMore than 150 million users log on each dayMore than 2/3rds of users outside of collegeThe fastest growing demographic is 35+ yearsAbout 70% of Facebook users outside the USFrom Facebook.com

Facebook Stats – User EngagementAverage user has 130 friends on the siteMore than 6 billion minutes spent a dayMore than 40 million users update their statuses once each dayMore than 10 million users become fans of Pages each day From Facebook.com

Facebook DemographicsInsideFacebook.com

Facebook Demographic Growth

Facebook is “Attention King”From AllFacebook.com

Facebook – THE Social Network

Facebook Basics – Navigation

What’s on your mind?

Building Relationships on FacebookFriend filtersCommenting / LikingFacebook emailFacebook chatNews feed scanningMeeting follow upKeeping in touchBirthday greetings

Managing Friends and Lists

Create at Least 3 Friend Lists

Facebook Events

Facebook Advertisementshttp://www.facebook.com/advertising/

Facebook Share

Facebook Connect

Facebook Public Profiles

Facebook Pages Versus GroupsPages have more benefits than groupsFacebook InsightsMore customization flexibilityPost on friend’s walls as the organizationOpen to anyone, not just Facebook usersObtain a vanity URL (over 100 fans)

Facebook Pages – Step 1Pick a category and name

Facebook Pages – Step 2Upload your picture

Facebook Pages – Step 3Add your information

Your ‘Canvas’

Facebook Pages – Step 4Customize Your Page

8 Great Facebook AppsVideoPollsNotes Static FBMLSocial FlySlideshareReviewsInvolverhttp://mashable.com/2009/01/22/business-facebook-apps/

Involver Apps

Embed custom content with FBML

Facebook Pages – Step 5Publish!

Public Profile Layout

Adding a Fan Box WidgetCopy and paste this into your code

Adding a Fan Box Widget

Facebook Pages – Step 6Frequently Update and Measure

Measure Fan Size AND InteractionsFan SizeInteractions

Measure Quantity AND Quality of PostsQuantity of PostsQuality of Posts

Measure New Fans

Measure Page Views

Measure Media Consumption

Measure Discussions

Measuring Demographics (snapshot)

Measure Demographics (over time)

Measure Active Fans(this week)

Track Website Improvement

Update it regularly!

Don’t just talk about yourself!

Create a Publishing Schedule

Facebook for Educators – Best of the BestBerkeley William and MaryStanfordUCLAUniversity at AlbanyUniversity of MichiganMichigan State

12 Tips and Best PracticesMaintain consistent messaging with high frequency and high qualityMeasure engagement and report successChoose your non-fans landing page Get a vanity URLSegment your fans with Facebook listsUse Facebook Apps on your Public ProfileUse custom FBML and customize your navigationCreate different content for fans versus non-fansCross promote your page on websites, email, blog, etcEmbed a Fan Box widgetCreate your protocol – who will update? Who will moderate?Establish a publishing schedule

Your HomeworkWeek 1Get started with your public profileShare the page with 15 friendsMake a statement, share an article or link (measure engagement)Week 2Establish your publishing schedule for the next monthShare the page with 15 more friendsAsk a question, create a poll, or create a discussion (measure engagement)Week 3Upload a picture album or videoPublish a call-to-action for your fansPost the public profile to your personal page

Question and Answer

Building Your Facebook Public Profile – STEP-BY-STEPPresented byBrad KleinmanFollow me @BradKleinman