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Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353


Christian Campagnuolo
christianc1225@gmail.com
(407) 421 - ...
Outline
• Introduction              • Facebook for Educators
• Stats and Trends            – FB Ads
• Facebook Basics     ...
Your Marketing System
Budget Line Increases VS Decreases




          From Marketing Sherpa
Significant Barriers to Adoption




        From Marketing Sherpa
Facebook Stats

• General Growth
  – More than 200 million active users
  – More than 100 million users log on at least on...
Facebook Stats

• User Engagement
  – Average user has 120 friends on the site
  – More than 3.5 billion minutes are spent...
Facebook is “Attention King”




       From AllFacebook.com
Facebook – The Social Network
Getting Started

• Edit your profile
  – Basic info
  – Personal info
  – Contact info
  – Education and work
Facebook Basics
What’s on your mind?
Facebook for Business – Events
Facebook for Business – Ads
Facebook Ads – Step 1
Facebook Ads – Step 2
Facebook Ads – Step 3
Facebook Ads – Step 4
Facebook Ads – Big Update!
Facebook Connect
Facebook Share
Facebook for Business – Public Profiles
Facebook Pages – Step 1
Pick a category and name
Facebook Pages – Step 2
  Upload your picture
Facebook Pages – Step 3
 Add your information
Your ‘Canvas’
Facebook Pages – Step 4
  Customize Your Page
Embed custom content with FBML
Facebook Pages – Step 5
       Frequently Update and Measure



• Embed pictures and photo gallery
• Create videos and upl...
Measure Fan Size
Measure Interactions
Measure Quantity of Posts
Measure Quality of Posts
Measure Page Views
Measure Media Consumption
Measure Discussions
Measure Demographics
Measure Who’s Active
Top 12 Tips and Best Practices

1.   Consistent messaging, high frequency, high quality
2.   Measure engagement and report...
Facebook for Educators – Best of the Best

•   Berkeley
•   William and Mary
•   Stanford
•   UCLA
•   University at Alban...
Haas School of Business – UC Berkeley
The College of William and Mary
Stanford University
UCLA
University at Albany
University of Michigan
Michigan State
Creating Your Marketing System
Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353


Christian Campagnuolo
christianc1225@gmail.com
(407) 421 - ...
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Facebook Best Practices for Educators - eMarketing Techniques

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Brad Kleinman and Christian Campagnuolo discuss Facebook Best Practices for Educators. Learn more at http://www.WorkSmart-eMarketing.com.

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Transcript of "Facebook Best Practices for Educators - eMarketing Techniques"

  1. 1. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 Christian Campagnuolo christianc1225@gmail.com (407) 421 - 7723
  2. 2. Outline • Introduction • Facebook for Educators • Stats and Trends – FB Ads • Facebook Basics – FB Connect – Getting Started – FB Share – Building Your Profile – FB Public Profiles* – Sharing Content • Best of the Best – Building Contacts • Wrap Up • Q&A
  3. 3. Your Marketing System
  4. 4. Budget Line Increases VS Decreases From Marketing Sherpa
  5. 5. Significant Barriers to Adoption From Marketing Sherpa
  6. 6. Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
  7. 7. Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
  8. 8. Facebook is “Attention King” From AllFacebook.com
  9. 9. Facebook – The Social Network
  10. 10. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  11. 11. Facebook Basics
  12. 12. What’s on your mind?
  13. 13. Facebook for Business – Events
  14. 14. Facebook for Business – Ads
  15. 15. Facebook Ads – Step 1
  16. 16. Facebook Ads – Step 2
  17. 17. Facebook Ads – Step 3
  18. 18. Facebook Ads – Step 4
  19. 19. Facebook Ads – Big Update!
  20. 20. Facebook Connect
  21. 21. Facebook Share
  22. 22. Facebook for Business – Public Profiles
  23. 23. Facebook Pages – Step 1 Pick a category and name
  24. 24. Facebook Pages – Step 2 Upload your picture
  25. 25. Facebook Pages – Step 3 Add your information
  26. 26. Your ‘Canvas’
  27. 27. Facebook Pages – Step 4 Customize Your Page
  28. 28. Embed custom content with FBML
  29. 29. Facebook Pages – Step 5 Frequently Update and Measure • Embed pictures and photo gallery • Create videos and upload them to Facebook • Create and moderate interesting discussions High High Quality Frequency
  30. 30. Measure Fan Size
  31. 31. Measure Interactions
  32. 32. Measure Quantity of Posts
  33. 33. Measure Quality of Posts
  34. 34. Measure Page Views
  35. 35. Measure Media Consumption
  36. 36. Measure Discussions
  37. 37. Measure Demographics
  38. 38. Measure Who’s Active
  39. 39. Top 12 Tips and Best Practices 1. Consistent messaging, high frequency, high quality 2. Measure engagement and report success 3. Choose your landing page 4. Get a vanity URL 5. Segment your fans with Facebook lists 6. Leverage Facebook Apps – connect to blog, twitter, YouTube, etc. 7. Embed custom FBML and customize your ‘sub-navigation’ 8. Create different content for fans versus non-fans 9. Cross promote your page on websites, email, blog, etc 10. Link to appropriate college landing pages 11. Create your protocol – who will update? Who will moderate? Etc. 12. Establish a publishing schedule
  40. 40. Facebook for Educators – Best of the Best • Berkeley • William and Mary • Stanford • UCLA • University at Albany • University of Michigan • Michigan State
  41. 41. Haas School of Business – UC Berkeley
  42. 42. The College of William and Mary
  43. 43. Stanford University
  44. 44. UCLA
  45. 45. University at Albany
  46. 46. University of Michigan
  47. 47. Michigan State
  48. 48. Creating Your Marketing System
  49. 49. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 Christian Campagnuolo christianc1225@gmail.com (407) 421 - 7723

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