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Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353


Christian Campagnuolo
christianc1225@gmail.com
(407) 421 - 7723
Outline
• Introduction              • Facebook for Educators
• Stats and Trends            – FB Ads
• Facebook Basics             – FB Connect
  – Getting Started           – FB Share
  – Building Your Profile     – FB Public Profiles*
  – Sharing Content         • Best of the Best
  – Building Contacts       • Wrap Up
                            • Q&A
Your Marketing System
Budget Line Increases VS Decreases




          From Marketing Sherpa
Significant Barriers to Adoption




        From Marketing Sherpa
Facebook Stats

• General Growth
  – More than 200 million active users
  – More than 100 million users log on at least once
    each day
  – More than 2/3rds of users are outside of college
  – The fastest growing demographic is 35+ years old
  – About 70% of Facebook users are outside the US


                  From Facebook.com
Facebook Stats

• User Engagement
  – Average user has 120 friends on the site
  – More than 3.5 billion minutes are spent on
    Facebook each day (worldwide)
  – More than 20 million users update their statuses
    at least once each day
  – More than 4 million users become fans of Pages
    each day


                  From Facebook.com
Facebook is “Attention King”




       From AllFacebook.com
Facebook – The Social Network
Getting Started

• Edit your profile
  – Basic info
  – Personal info
  – Contact info
  – Education and work
Facebook Basics
What’s on your mind?
Facebook for Business – Events
Facebook for Business – Ads
Facebook Ads – Step 1
Facebook Ads – Step 2
Facebook Ads – Step 3
Facebook Ads – Step 4
Facebook Ads – Big Update!
Facebook Connect
Facebook Share
Facebook for Business – Public Profiles
Facebook Pages – Step 1
Pick a category and name
Facebook Pages – Step 2
  Upload your picture
Facebook Pages – Step 3
 Add your information
Your ‘Canvas’
Facebook Pages – Step 4
  Customize Your Page
Embed custom content with FBML
Facebook Pages – Step 5
       Frequently Update and Measure



• Embed pictures and photo gallery
• Create videos and upload them to Facebook
• Create and moderate interesting discussions

                High        High
               Quality   Frequency
Measure Fan Size
Measure Interactions
Measure Quantity of Posts
Measure Quality of Posts
Measure Page Views
Measure Media Consumption
Measure Discussions
Measure Demographics
Measure Who’s Active
Top 12 Tips and Best Practices

1.   Consistent messaging, high frequency, high quality
2.   Measure engagement and report success
3.   Choose your landing page
4.   Get a vanity URL
5.   Segment your fans with Facebook lists
6.   Leverage Facebook Apps – connect to blog, twitter, YouTube, etc.
7.   Embed custom FBML and customize your ‘sub-navigation’
8.   Create different content for fans versus non-fans
9.   Cross promote your page on websites, email, blog, etc
10. Link to appropriate college landing pages
11. Create your protocol – who will update? Who will moderate? Etc.
12. Establish a publishing schedule
Facebook for Educators – Best of the Best

•   Berkeley
•   William and Mary
•   Stanford
•   UCLA
•   University at Albany
•   University of Michigan
•   Michigan State
Haas School of Business – UC Berkeley
The College of William and Mary
Stanford University
UCLA
University at Albany
University of Michigan
Michigan State
Creating Your Marketing System
Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353


Christian Campagnuolo
christianc1225@gmail.com
(407) 421 - 7723

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