Facebook Best Practices for Educators - eMarketing Techniques

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Brad Kleinman and Christian Campagnuolo discuss Facebook Best Practices for Educators. Learn more at http://www.WorkSmart-eMarketing.com.

Brad Kleinman and Christian Campagnuolo discuss Facebook Best Practices for Educators. Learn more at http://www.WorkSmart-eMarketing.com.

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  • 1. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 Christian Campagnuolo christianc1225@gmail.com (407) 421 - 7723
  • 2. Outline • Introduction • Facebook for Educators • Stats and Trends – FB Ads • Facebook Basics – FB Connect – Getting Started – FB Share – Building Your Profile – FB Public Profiles* – Sharing Content • Best of the Best – Building Contacts • Wrap Up • Q&A
  • 3. Your Marketing System
  • 4. Budget Line Increases VS Decreases From Marketing Sherpa
  • 5. Significant Barriers to Adoption From Marketing Sherpa
  • 6. Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
  • 7. Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
  • 8. Facebook is “Attention King” From AllFacebook.com
  • 9. Facebook – The Social Network
  • 10. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  • 11. Facebook Basics
  • 12. What’s on your mind?
  • 13. Facebook for Business – Events
  • 14. Facebook for Business – Ads
  • 15. Facebook Ads – Step 1
  • 16. Facebook Ads – Step 2
  • 17. Facebook Ads – Step 3
  • 18. Facebook Ads – Step 4
  • 19. Facebook Ads – Big Update!
  • 20. Facebook Connect
  • 21. Facebook Share
  • 22. Facebook for Business – Public Profiles
  • 23. Facebook Pages – Step 1 Pick a category and name
  • 24. Facebook Pages – Step 2 Upload your picture
  • 25. Facebook Pages – Step 3 Add your information
  • 26. Your ‘Canvas’
  • 27. Facebook Pages – Step 4 Customize Your Page
  • 28. Embed custom content with FBML
  • 29. Facebook Pages – Step 5 Frequently Update and Measure • Embed pictures and photo gallery • Create videos and upload them to Facebook • Create and moderate interesting discussions High High Quality Frequency
  • 30. Measure Fan Size
  • 31. Measure Interactions
  • 32. Measure Quantity of Posts
  • 33. Measure Quality of Posts
  • 34. Measure Page Views
  • 35. Measure Media Consumption
  • 36. Measure Discussions
  • 37. Measure Demographics
  • 38. Measure Who’s Active
  • 39. Top 12 Tips and Best Practices 1. Consistent messaging, high frequency, high quality 2. Measure engagement and report success 3. Choose your landing page 4. Get a vanity URL 5. Segment your fans with Facebook lists 6. Leverage Facebook Apps – connect to blog, twitter, YouTube, etc. 7. Embed custom FBML and customize your ‘sub-navigation’ 8. Create different content for fans versus non-fans 9. Cross promote your page on websites, email, blog, etc 10. Link to appropriate college landing pages 11. Create your protocol – who will update? Who will moderate? Etc. 12. Establish a publishing schedule
  • 40. Facebook for Educators – Best of the Best • Berkeley • William and Mary • Stanford • UCLA • University at Albany • University of Michigan • Michigan State
  • 41. Haas School of Business – UC Berkeley
  • 42. The College of William and Mary
  • 43. Stanford University
  • 44. UCLA
  • 45. University at Albany
  • 46. University of Michigan
  • 47. Michigan State
  • 48. Creating Your Marketing System
  • 49. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 Christian Campagnuolo christianc1225@gmail.com (407) 421 - 7723