Facebook Best Practices for Educators - eMarketing Techniques

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    Facebook Best Practices for Educators - eMarketing Techniques - Presentation Transcript

    1. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 Christian Campagnuolo christianc1225@gmail.com (407) 421 - 7723
    2. Outline • Introduction • Facebook for Educators • Stats and Trends – FB Ads • Facebook Basics – FB Connect – Getting Started – FB Share – Building Your Profile – FB Public Profiles* – Sharing Content • Best of the Best – Building Contacts • Wrap Up • Q&A
    3. Your Marketing System
    4. Budget Line Increases VS Decreases From Marketing Sherpa
    5. Significant Barriers to Adoption From Marketing Sherpa
    6. Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
    7. Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
    8. Facebook is “Attention King” From AllFacebook.com
    9. Facebook – The Social Network
    10. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
    11. Facebook Basics
    12. What’s on your mind?
    13. Facebook for Business – Events
    14. Facebook for Business – Ads
    15. Facebook Ads – Step 1
    16. Facebook Ads – Step 2
    17. Facebook Ads – Step 3
    18. Facebook Ads – Step 4
    19. Facebook Ads – Big Update!
    20. Facebook Connect
    21. Facebook Share
    22. Facebook for Business – Public Profiles
    23. Facebook Pages – Step 1 Pick a category and name
    24. Facebook Pages – Step 2 Upload your picture
    25. Facebook Pages – Step 3 Add your information
    26. Your ‘Canvas’
    27. Facebook Pages – Step 4 Customize Your Page
    28. Embed custom content with FBML
    29. Facebook Pages – Step 5 Frequently Update and Measure • Embed pictures and photo gallery • Create videos and upload them to Facebook • Create and moderate interesting discussions High High Quality Frequency
    30. Measure Fan Size
    31. Measure Interactions
    32. Measure Quantity of Posts
    33. Measure Quality of Posts
    34. Measure Page Views
    35. Measure Media Consumption
    36. Measure Discussions
    37. Measure Demographics
    38. Measure Who’s Active
    39. Top 12 Tips and Best Practices 1. Consistent messaging, high frequency, high quality 2. Measure engagement and report success 3. Choose your landing page 4. Get a vanity URL 5. Segment your fans with Facebook lists 6. Leverage Facebook Apps – connect to blog, twitter, YouTube, etc. 7. Embed custom FBML and customize your ‘sub-navigation’ 8. Create different content for fans versus non-fans 9. Cross promote your page on websites, email, blog, etc 10. Link to appropriate college landing pages 11. Create your protocol – who will update? Who will moderate? Etc. 12. Establish a publishing schedule
    40. Facebook for Educators – Best of the Best • Berkeley • William and Mary • Stanford • UCLA • University at Albany • University of Michigan • Michigan State
    41. Haas School of Business – UC Berkeley
    42. The College of William and Mary
    43. Stanford University
    44. UCLA
    45. University at Albany
    46. University of Michigan
    47. Michigan State
    48. Creating Your Marketing System
    49. Brad Kleinman Brad@WorkSmart-eMarketing.com (216) 339 - 0353 Christian Campagnuolo christianc1225@gmail.com (407) 421 - 7723

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