Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353
Christian Campagnuolo
christianc1225@gmail.com
(407) 421 - 7723

Outline
• Introduction • Facebook for Educators
• Stats and Trends – FB Ads
• Facebook Basics – FB Connect
– Getting Started – FB Share
– Building Your Profile – FB Public Profiles*
– Sharing Content • Best of the Best
– Building Contacts • Wrap Up
• Q&A

Your Marketing System

Budget Line Increases VS Decreases
From Marketing Sherpa

Significant Barriers to Adoption
From Marketing Sherpa

Facebook Stats
• General Growth
– More than 200 million active users
– More than 100 million users log on at least once
each day
– More than 2/3rds of users are outside of college
– The fastest growing demographic is 35+ years old
– About 70% of Facebook users are outside the US
From Facebook.com

Facebook Stats
• User Engagement
– Average user has 120 friends on the site
– More than 3.5 billion minutes are spent on
Facebook each day (worldwide)
– More than 20 million users update their statuses
at least once each day
– More than 4 million users become fans of Pages
each day
From Facebook.com

Facebook is “Attention King”
From AllFacebook.com

Facebook – The Social Network

Getting Started
• Edit your profile
– Basic info
– Personal info
– Contact info
– Education and work

Facebook Basics

What’s on your mind?

Facebook for Business – Events

Facebook for Business – Ads

Facebook Ads – Step 1

Facebook Ads – Step 2

Facebook Ads – Step 3

Facebook Ads – Step 4

Facebook Ads – Big Update!

Facebook Connect

Facebook Share

Facebook for Business – Public Profiles

Facebook Pages – Step 1
Pick a category and name

Facebook Pages – Step 2
Upload your picture

Facebook Pages – Step 3
Add your information

Your ‘Canvas’

Facebook Pages – Step 4
Customize Your Page

Embed custom content with FBML

Facebook Pages – Step 5
Frequently Update and Measure
• Embed pictures and photo gallery
• Create videos and upload them to Facebook
• Create and moderate interesting discussions
High High
Quality Frequency

Measure Fan Size

Measure Interactions

Measure Quantity of Posts

Measure Quality of Posts

Measure Page Views

Measure Media Consumption

Measure Discussions

Measure Demographics

Measure Who’s Active

Top 12 Tips and Best Practices
1. Consistent messaging, high frequency, high quality
2. Measure engagement and report success
3. Choose your landing page
4. Get a vanity URL
5. Segment your fans with Facebook lists
6. Leverage Facebook Apps – connect to blog, twitter, YouTube, etc.
7. Embed custom FBML and customize your ‘sub-navigation’
8. Create different content for fans versus non-fans
9. Cross promote your page on websites, email, blog, etc
10. Link to appropriate college landing pages
11. Create your protocol – who will update? Who will moderate? Etc.
12. Establish a publishing schedule

Facebook for Educators – Best of the Best
• Berkeley
• William and Mary
• Stanford
• UCLA
• University at Albany
• University of Michigan
• Michigan State

Haas School of Business – UC Berkeley

The College of William and Mary

Stanford University

UCLA

University at Albany

University of Michigan

Michigan State

Creating Your Marketing System

Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353
Christian Campagnuolo
christianc1225@gmail.com
(407) 421 - 7723