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Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Euclid Chamber of Commerce Presentation on eMarketing Techniques
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Euclid Chamber of Commerce Presentation on eMarketing Techniques

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The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.

The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.

Published in: Business, Technology
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  • http://mashable.com/2009/05/27/facebook-page-vs-group/
  • Transcript

    • 1. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today<br />David Toth<br />David@worksmart-emarketing.com<br />Follow me on Twitter - @WorkSmart<br />
    • 2. About The Speaker – David Toth<br />
    • 3. Session Outline<br />Accountability<br />Web 1.0 -&gt; Web 2.0<br />Social Media Trends<br />Benefits of eMarketing<br />Creating your Marketing System<br />Specific eMarketing Techniques<br />Website Optimization<br />Email Marketing<br />Search Engine Optimization<br />Social Media Optimization<br />Question and Answer<br />
    • 4. Accountability<br />
    • 5. Web 2.0 - The New Web<br /><ul><li>A user driven virtual world
    • 6. User driven content
    • 7. Rich, interactive and user-friendly
    • 8. Community and Social Network
    • 9. Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, online video, etc<br />
    • 10. What is Web 2.0?<br />
    • 11. Statistics & Trends<br />Social media trends<br />Facebook over 250M, 700K users per day<br />A blog is created every half second<br />Over 150K videos uploaded to YouTube every day<br />75% of adults 18-24 are on social networks<br />Annual Growth of social networking<br /><ul><li> Facebook – 200%
    • 12. Twitter – 1400%</li></li></ul><li>Budget Line Increases VS Decreases<br />
    • 13. Significant Barriers to Adoption<br />
    • 14. Creating Your Marketing System<br />
    • 15. Optimizing Websites for Conversion<br />Design<br />Capture viewers attention immediately<br />Make sure you have a call-to-action<br />Get them to come back<br />Analysis<br />Google Analytics<br />
    • 16. Engage your users<br />
    • 17. Google Analytics – Tracking Success<br />
    • 18. Website Best Practices<br />1.) Make it EASY to buy<br />2.) ENGAGE your users<br />3.) Make sure you GET their email<br />
    • 19. Use Email Marketing!<br />Cost effective<br />~ 500 = $15/month<br />View opens and clicks<br />Know exactly who opened it and when<br />Develops relationships<br />You open email from people you trust<br />
    • 20. Email Marketing Best Practices <br />Focus on users needs (80%/20%)<br />Have a call to action<br />Track results and follow-up<br />
    • 21. Organic VS Paid Search<br />
    • 22. SEO VS PPC<br />
    • 23. eMarketing Best Practices – SEO<br />Use title tags<br />Key in to your keywords<br />Inbound links!<br />
    • 24. RSS – The common denominator<br />
    • 25. The Technology & The tools<br />
    • 26. Facebook – The Social Network<br />
    • 27. Getting Started<br />Optimize your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br />Privacy Settings<br />
    • 28. Privacy Settings<br />
    • 29. Facebook Basics – Navigation<br />
    • 30. What’s on your mind?<br />
    • 31. Facebook Advertisements<br />
    • 32. Facebook Share<br />
    • 33. Facebook Connect<br />
    • 34. Facebook Public Profiles<br />
    • 35. Facebook Pages Versus Groups<br />Pages have more benefits than groups<br />Facebook Insights<br />More customization flexibility<br />Post on friend’s walls as the organization<br />Open to anyone, not just Facebook users<br />Obtain a vanity URL (over 100 fans)<br />
    • 36. Your ‘Canvas’<br />
    • 37. Bring in custom graphics/flash!<br />
    • 38. Measure Fan Size AND Interactions<br />Fan Size<br />Interactions<br />
    • 39. Measure Quantity AND Quality of Posts<br />Quantity of Posts<br />Quality of Posts<br />
    • 40. Using LinkedIn<br />
    • 41. Using LinkedIn<br />
    • 42. Using Twitter<br />
    • 43. Getting Started with Twitter<br />
    • 44. Twitter<br />90% / 10%<br />Focus on giving it away<br />Use Search.Twitter.com for real-time tweets<br />RSS -&gt; Email<br />Use a URL shortener<br />Cli.gs<br />Retweet! (RT)<br />Evangelist re-tweeting system<br />Use #LWL hashtag<br />Hashtags.org to track<br />
    • 45. Creating Your Marketing System<br />
    • 46. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today<br />David Toth<br />David@worksmart-emarketing.com<br />Follow me on Twitter - @WorkSmart<br />

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