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Euclid Chamber of Commerce Presentation on eMarketing Techniques

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    Notes on slide 1

    http://mashable.com/2009/05/27/facebook-page-vs-group/

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    Euclid Chamber of Commerce Presentation on eMarketing Techniques - Presentation Transcript

    1. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
      David Toth
      David@worksmart-emarketing.com
      Follow me on Twitter - @WorkSmart
    2. About The Speaker – David Toth
    3. Session Outline
      Accountability
      Web 1.0 -> Web 2.0
      Social Media Trends
      Benefits of eMarketing
      Creating your Marketing System
      Specific eMarketing Techniques
      Website Optimization
      Email Marketing
      Search Engine Optimization
      Social Media Optimization
      Question and Answer
    4. Accountability
    5. Web 2.0 - The New Web
      • A user driven virtual world
      • User driven content
      • Rich, interactive and user-friendly
      • Community and Social Network
      • Incorporation of Video and Mobile
      Ex. Blogs, wikis, social networks, online video, etc
    6. What is Web 2.0?
    7. Statistics & Trends
      Social media trends
      Facebook over 250M, 700K users per day
      A blog is created every half second
      Over 150K videos uploaded to YouTube every day
      75% of adults 18-24 are on social networks
      Annual Growth of social networking
      • Facebook – 200%
      • Twitter – 1400%
    8. Budget Line Increases VS Decreases
    9. Significant Barriers to Adoption
    10. Creating Your Marketing System
    11. Optimizing Websites for Conversion
      Design
      Capture viewers attention immediately
      Make sure you have a call-to-action
      Get them to come back
      Analysis
      Google Analytics
    12. Engage your users
    13. Google Analytics – Tracking Success
    14. Website Best Practices
      1.) Make it EASY to buy
      2.) ENGAGE your users
      3.) Make sure you GET their email
    15. Use Email Marketing!
      Cost effective
      ~ 500 = $15/month
      View opens and clicks
      Know exactly who opened it and when
      Develops relationships
      You open email from people you trust
    16. Email Marketing Best Practices
      Focus on users needs (80%/20%)
      Have a call to action
      Track results and follow-up
    17. Organic VS Paid Search
    18. SEO VS PPC
    19. eMarketing Best Practices – SEO
      Use title tags
      Key in to your keywords
      Inbound links!
    20. RSS – The common denominator
    21. The Technology & The tools
    22. Facebook – The Social Network
    23. Getting Started
      Optimize your profile
      Basic info
      Personal info
      Contact info
      Education and work
      Privacy Settings
    24. Privacy Settings
    25. Facebook Basics – Navigation
    26. What’s on your mind?
    27. Facebook Advertisements
    28. Facebook Share
    29. Facebook Connect
    30. Facebook Public Profiles
    31. Facebook Pages Versus Groups
      Pages have more benefits than groups
      Facebook Insights
      More customization flexibility
      Post on friend’s walls as the organization
      Open to anyone, not just Facebook users
      Obtain a vanity URL (over 100 fans)
    32. Your ‘Canvas’
    33. Bring in custom graphics/flash!
    34. Measure Fan Size AND Interactions
      Fan Size
      Interactions
    35. Measure Quantity AND Quality of Posts
      Quantity of Posts
      Quality of Posts
    36. Using LinkedIn
    37. Using LinkedIn
    38. Using Twitter
    39. Getting Started with Twitter
    40. Twitter
      90% / 10%
      Focus on giving it away
      Use Search.Twitter.com for real-time tweets
      RSS -> Email
      Use a URL shortener
      Cli.gs
      Retweet! (RT)
      Evangelist re-tweeting system
      Use #LWL hashtag
      Hashtags.org to track
    41. Creating Your Marketing System
    42. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
      David Toth
      David@worksmart-emarketing.com
      Follow me on Twitter - @WorkSmart
    SlideShare Zeitgeist 2009

    + WorkSmart Integrated MarketingWorkSmart Integrated Marketing Nominate

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