eMarketing Techniques at the Speed of LighteTactics You Can Implement Today<br />David Toth<br />David@worksmart-emarketin...
About The Speaker – David Toth<br />
Session Outline<br />Accountability<br />Web 1.0 -&gt; Web 2.0<br />Social Media Trends<br />Benefits of eMarketing<br />C...
Accountability<br />
Web 2.0 - The New Web<br /><ul><li>A user driven virtual world
User driven content
Rich, interactive and user-friendly
Community and Social Network
Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, online video, etc<br />
What is Web 2.0?<br />
Statistics & Trends<br />Social media trends<br />Facebook over 250M, 700K users per day<br />A blog is created every half...
 Twitter – 1400%</li></li></ul><li>Budget Line Increases VS Decreases<br />
Significant Barriers to Adoption<br />
Creating Your Marketing System<br />
Optimizing Websites for Conversion<br />Design<br />Capture viewers attention immediately<br />Make sure you have a call-t...
Engage your users<br />
Google Analytics – Tracking Success<br />
Website Best Practices<br />1.) Make it EASY to buy<br />2.) ENGAGE your users<br />3.) Make sure you GET their email<br />
Use Email Marketing!<br />Cost effective<br />~ 500 = $15/month<br />View opens and clicks<br />Know exactly who opened it...
Email Marketing Best Practices <br />Focus on users needs (80%/20%)<br />Have a call to action<br />Track results and foll...
Organic VS Paid Search<br />
SEO VS PPC<br />
eMarketing Best Practices – SEO<br />Use title tags<br />Key in to your keywords<br />Inbound links!<br />
RSS – The common denominator<br />
The Technology & The tools<br />
Facebook – The Social Network<br />
Getting Started<br />Optimize your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br...
Privacy Settings<br />
Facebook Basics – Navigation<br />
What’s on your mind?<br />
Facebook Advertisements<br />
Facebook Share<br />
Facebook Connect<br />
Facebook Public Profiles<br />
Facebook Pages Versus Groups<br />Pages have more benefits than groups<br />Facebook Insights<br />More customization flex...
Your ‘Canvas’<br />
Bring in custom graphics/flash!<br />
Measure Fan Size AND Interactions<br />Fan Size<br />Interactions<br />
Measure Quantity AND Quality of Posts<br />Quantity of Posts<br />Quality of Posts<br />
Using LinkedIn<br />
Using LinkedIn<br />
Using Twitter<br />
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Euclid Chamber of Commerce Presentation on eMarketing Techniques

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The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.

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  • http://mashable.com/2009/05/27/facebook-page-vs-group/
  • Euclid Chamber of Commerce Presentation on eMarketing Techniques

    1. 1. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today<br />David Toth<br />David@worksmart-emarketing.com<br />Follow me on Twitter - @WorkSmart<br />
    2. 2. About The Speaker – David Toth<br />
    3. 3. Session Outline<br />Accountability<br />Web 1.0 -&gt; Web 2.0<br />Social Media Trends<br />Benefits of eMarketing<br />Creating your Marketing System<br />Specific eMarketing Techniques<br />Website Optimization<br />Email Marketing<br />Search Engine Optimization<br />Social Media Optimization<br />Question and Answer<br />
    4. 4. Accountability<br />
    5. 5. Web 2.0 - The New Web<br /><ul><li>A user driven virtual world
    6. 6. User driven content
    7. 7. Rich, interactive and user-friendly
    8. 8. Community and Social Network
    9. 9. Incorporation of Video and Mobile</li></ul>Ex. Blogs, wikis, social networks, online video, etc<br />
    10. 10. What is Web 2.0?<br />
    11. 11. Statistics & Trends<br />Social media trends<br />Facebook over 250M, 700K users per day<br />A blog is created every half second<br />Over 150K videos uploaded to YouTube every day<br />75% of adults 18-24 are on social networks<br />Annual Growth of social networking<br /><ul><li> Facebook – 200%
    12. 12. Twitter – 1400%</li></li></ul><li>Budget Line Increases VS Decreases<br />
    13. 13. Significant Barriers to Adoption<br />
    14. 14. Creating Your Marketing System<br />
    15. 15. Optimizing Websites for Conversion<br />Design<br />Capture viewers attention immediately<br />Make sure you have a call-to-action<br />Get them to come back<br />Analysis<br />Google Analytics<br />
    16. 16. Engage your users<br />
    17. 17. Google Analytics – Tracking Success<br />
    18. 18. Website Best Practices<br />1.) Make it EASY to buy<br />2.) ENGAGE your users<br />3.) Make sure you GET their email<br />
    19. 19. Use Email Marketing!<br />Cost effective<br />~ 500 = $15/month<br />View opens and clicks<br />Know exactly who opened it and when<br />Develops relationships<br />You open email from people you trust<br />
    20. 20. Email Marketing Best Practices <br />Focus on users needs (80%/20%)<br />Have a call to action<br />Track results and follow-up<br />
    21. 21. Organic VS Paid Search<br />
    22. 22. SEO VS PPC<br />
    23. 23. eMarketing Best Practices – SEO<br />Use title tags<br />Key in to your keywords<br />Inbound links!<br />
    24. 24. RSS – The common denominator<br />
    25. 25. The Technology & The tools<br />
    26. 26. Facebook – The Social Network<br />
    27. 27. Getting Started<br />Optimize your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br />Privacy Settings<br />
    28. 28. Privacy Settings<br />
    29. 29. Facebook Basics – Navigation<br />
    30. 30. What’s on your mind?<br />
    31. 31. Facebook Advertisements<br />
    32. 32. Facebook Share<br />
    33. 33. Facebook Connect<br />
    34. 34. Facebook Public Profiles<br />
    35. 35. Facebook Pages Versus Groups<br />Pages have more benefits than groups<br />Facebook Insights<br />More customization flexibility<br />Post on friend’s walls as the organization<br />Open to anyone, not just Facebook users<br />Obtain a vanity URL (over 100 fans)<br />
    36. 36. Your ‘Canvas’<br />
    37. 37. Bring in custom graphics/flash!<br />
    38. 38. Measure Fan Size AND Interactions<br />Fan Size<br />Interactions<br />
    39. 39. Measure Quantity AND Quality of Posts<br />Quantity of Posts<br />Quality of Posts<br />
    40. 40. Using LinkedIn<br />
    41. 41. Using LinkedIn<br />
    42. 42. Using Twitter<br />
    43. 43. Getting Started with Twitter<br />
    44. 44. Twitter<br />90% / 10%<br />Focus on giving it away<br />Use Search.Twitter.com for real-time tweets<br />RSS -&gt; Email<br />Use a URL shortener<br />Cli.gs<br />Retweet! (RT)<br />Evangelist re-tweeting system<br />Use #LWL hashtag<br />Hashtags.org to track<br />
    45. 45. Creating Your Marketing System<br />
    46. 46. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today<br />David Toth<br />David@worksmart-emarketing.com<br />Follow me on Twitter - @WorkSmart<br />
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