Your SlideShare is downloading. ×
Euclid Chamber of Commerce Presentation on eMarketing Techniques
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Euclid Chamber of Commerce Presentation on eMarketing Techniques

597
views

Published on

The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.

The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
597
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • http://mashable.com/2009/05/27/facebook-page-vs-group/
  • Transcript

    • 1. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
      David Toth
      David@worksmart-emarketing.com
      Follow me on Twitter - @WorkSmart
    • 2. About The Speaker – David Toth
    • 3. Session Outline
      Accountability
      Web 1.0 -> Web 2.0
      Social Media Trends
      Benefits of eMarketing
      Creating your Marketing System
      Specific eMarketing Techniques
      Website Optimization
      Email Marketing
      Search Engine Optimization
      Social Media Optimization
      Question and Answer
    • 4. Accountability
    • 5. Web 2.0 - The New Web
      • A user driven virtual world
      • 6. User driven content
      • 7. Rich, interactive and user-friendly
      • 8. Community and Social Network
      • 9. Incorporation of Video and Mobile
      Ex. Blogs, wikis, social networks, online video, etc
    • 10. What is Web 2.0?
    • 11. Statistics & Trends
      Social media trends
      Facebook over 250M, 700K users per day
      A blog is created every half second
      Over 150K videos uploaded to YouTube every day
      75% of adults 18-24 are on social networks
      Annual Growth of social networking
      • Facebook – 200%
      • 12. Twitter – 1400%
    • Budget Line Increases VS Decreases
    • 13. Significant Barriers to Adoption
    • 14. Creating Your Marketing System
    • 15. Optimizing Websites for Conversion
      Design
      Capture viewers attention immediately
      Make sure you have a call-to-action
      Get them to come back
      Analysis
      Google Analytics
    • 16. Engage your users
    • 17. Google Analytics – Tracking Success
    • 18. Website Best Practices
      1.) Make it EASY to buy
      2.) ENGAGE your users
      3.) Make sure you GET their email
    • 19. Use Email Marketing!
      Cost effective
      ~ 500 = $15/month
      View opens and clicks
      Know exactly who opened it and when
      Develops relationships
      You open email from people you trust
    • 20. Email Marketing Best Practices
      Focus on users needs (80%/20%)
      Have a call to action
      Track results and follow-up
    • 21. Organic VS Paid Search
    • 22. SEO VS PPC
    • 23. eMarketing Best Practices – SEO
      Use title tags
      Key in to your keywords
      Inbound links!
    • 24. RSS – The common denominator
    • 25. The Technology & The tools
    • 26. Facebook – The Social Network
    • 27. Getting Started
      Optimize your profile
      Basic info
      Personal info
      Contact info
      Education and work
      Privacy Settings
    • 28. Privacy Settings
    • 29. Facebook Basics – Navigation
    • 30. What’s on your mind?
    • 31. Facebook Advertisements
    • 32. Facebook Share
    • 33. Facebook Connect
    • 34. Facebook Public Profiles
    • 35. Facebook Pages Versus Groups
      Pages have more benefits than groups
      Facebook Insights
      More customization flexibility
      Post on friend’s walls as the organization
      Open to anyone, not just Facebook users
      Obtain a vanity URL (over 100 fans)
    • 36. Your ‘Canvas’
    • 37. Bring in custom graphics/flash!
    • 38. Measure Fan Size AND Interactions
      Fan Size
      Interactions
    • 39. Measure Quantity AND Quality of Posts
      Quantity of Posts
      Quality of Posts
    • 40. Using LinkedIn
    • 41. Using LinkedIn
    • 42. Using Twitter
    • 43. Getting Started with Twitter
    • 44. Twitter
      90% / 10%
      Focus on giving it away
      Use Search.Twitter.com for real-time tweets
      RSS -> Email
      Use a URL shortener
      Cli.gs
      Retweet! (RT)
      Evangelist re-tweeting system
      Use #LWL hashtag
      Hashtags.org to track
    • 45. Creating Your Marketing System
    • 46. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
      David Toth
      David@worksmart-emarketing.com
      Follow me on Twitter - @WorkSmart