Euclid Chamber of Commerce Presentation on eMarketing Techniques
Upcoming SlideShare
Loading in...5
×
 

Euclid Chamber of Commerce Presentation on eMarketing Techniques

on

  • 1,109 views

The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.

The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.

Statistics

Views

Total Views
1,109
Views on SlideShare
1,106
Embed Views
3

Actions

Likes
0
Downloads
12
Comments
0

2 Embeds 3

http://www.slideshare.net 2
http://feeds2.feedburner.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://mashable.com/2009/05/27/facebook-page-vs-group/

Euclid Chamber of Commerce Presentation on eMarketing Techniques Euclid Chamber of Commerce Presentation on eMarketing Techniques Presentation Transcript

  • eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
    David Toth
    David@worksmart-emarketing.com
    Follow me on Twitter - @WorkSmart
  • About The Speaker – David Toth
  • Session Outline
    Accountability
    Web 1.0 -> Web 2.0
    Social Media Trends
    Benefits of eMarketing
    Creating your Marketing System
    Specific eMarketing Techniques
    Website Optimization
    Email Marketing
    Search Engine Optimization
    Social Media Optimization
    Question and Answer
  • Accountability
  • Web 2.0 - The New Web
    • A user driven virtual world
    • User driven content
    • Rich, interactive and user-friendly
    • Community and Social Network
    • Incorporation of Video and Mobile
    Ex. Blogs, wikis, social networks, online video, etc
  • What is Web 2.0?
  • Statistics & Trends
    Social media trends
    Facebook over 250M, 700K users per day
    A blog is created every half second
    Over 150K videos uploaded to YouTube every day
    75% of adults 18-24 are on social networks
    Annual Growth of social networking
    • Facebook – 200%
    • Twitter – 1400%
  • Budget Line Increases VS Decreases
  • Significant Barriers to Adoption
  • Creating Your Marketing System
  • Optimizing Websites for Conversion
    Design
    Capture viewers attention immediately
    Make sure you have a call-to-action
    Get them to come back
    Analysis
    Google Analytics
  • Engage your users
  • Google Analytics – Tracking Success
  • Website Best Practices
    1.) Make it EASY to buy
    2.) ENGAGE your users
    3.) Make sure you GET their email
  • Use Email Marketing!
    Cost effective
    ~ 500 = $15/month
    View opens and clicks
    Know exactly who opened it and when
    Develops relationships
    You open email from people you trust
  • Email Marketing Best Practices
    Focus on users needs (80%/20%)
    Have a call to action
    Track results and follow-up
  • Organic VS Paid Search
  • SEO VS PPC
  • eMarketing Best Practices – SEO
    Use title tags
    Key in to your keywords
    Inbound links!
  • RSS – The common denominator
  • The Technology & The tools
  • Facebook – The Social Network
  • Getting Started
    Optimize your profile
    Basic info
    Personal info
    Contact info
    Education and work
    Privacy Settings
  • Privacy Settings
  • Facebook Basics – Navigation
  • What’s on your mind?
  • Facebook Advertisements
  • Facebook Share
  • Facebook Connect
  • Facebook Public Profiles
  • Facebook Pages Versus Groups
    Pages have more benefits than groups
    Facebook Insights
    More customization flexibility
    Post on friend’s walls as the organization
    Open to anyone, not just Facebook users
    Obtain a vanity URL (over 100 fans)
  • Your ‘Canvas’
  • Bring in custom graphics/flash!
  • Measure Fan Size AND Interactions
    Fan Size
    Interactions
  • Measure Quantity AND Quality of Posts
    Quantity of Posts
    Quality of Posts
  • Using LinkedIn
  • Using LinkedIn
  • Using Twitter
  • Getting Started with Twitter
  • Twitter
    90% / 10%
    Focus on giving it away
    Use Search.Twitter.com for real-time tweets
    RSS -> Email
    Use a URL shortener
    Cli.gs
    Retweet! (RT)
    Evangelist re-tweeting system
    Use #LWL hashtag
    Hashtags.org to track
  • Creating Your Marketing System
  • eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
    David Toth
    David@worksmart-emarketing.com
    Follow me on Twitter - @WorkSmart