Euclid Chamber of Commerce Presentation on eMarketing Techniques
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Euclid Chamber of Commerce Presentation on eMarketing Techniques

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The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.

The presentation given on September 16, 2009 by David m Toth at the Euclid Chamber of Commerce luncheon.

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  • http://mashable.com/2009/05/27/facebook-page-vs-group/

Transcript

  • 1. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
    David Toth
    David@worksmart-emarketing.com
    Follow me on Twitter - @WorkSmart
  • 2. About The Speaker – David Toth
  • 3. Session Outline
    Accountability
    Web 1.0 -> Web 2.0
    Social Media Trends
    Benefits of eMarketing
    Creating your Marketing System
    Specific eMarketing Techniques
    Website Optimization
    Email Marketing
    Search Engine Optimization
    Social Media Optimization
    Question and Answer
  • 4. Accountability
  • 5. Web 2.0 - The New Web
    • A user driven virtual world
    • 6. User driven content
    • 7. Rich, interactive and user-friendly
    • 8. Community and Social Network
    • 9. Incorporation of Video and Mobile
    Ex. Blogs, wikis, social networks, online video, etc
  • 10. What is Web 2.0?
  • 11. Statistics & Trends
    Social media trends
    Facebook over 250M, 700K users per day
    A blog is created every half second
    Over 150K videos uploaded to YouTube every day
    75% of adults 18-24 are on social networks
    Annual Growth of social networking
    • Facebook – 200%
    • 12. Twitter – 1400%
  • Budget Line Increases VS Decreases
  • 13. Significant Barriers to Adoption
  • 14. Creating Your Marketing System
  • 15. Optimizing Websites for Conversion
    Design
    Capture viewers attention immediately
    Make sure you have a call-to-action
    Get them to come back
    Analysis
    Google Analytics
  • 16. Engage your users
  • 17. Google Analytics – Tracking Success
  • 18. Website Best Practices
    1.) Make it EASY to buy
    2.) ENGAGE your users
    3.) Make sure you GET their email
  • 19. Use Email Marketing!
    Cost effective
    ~ 500 = $15/month
    View opens and clicks
    Know exactly who opened it and when
    Develops relationships
    You open email from people you trust
  • 20. Email Marketing Best Practices
    Focus on users needs (80%/20%)
    Have a call to action
    Track results and follow-up
  • 21. Organic VS Paid Search
  • 22. SEO VS PPC
  • 23. eMarketing Best Practices – SEO
    Use title tags
    Key in to your keywords
    Inbound links!
  • 24. RSS – The common denominator
  • 25. The Technology & The tools
  • 26. Facebook – The Social Network
  • 27. Getting Started
    Optimize your profile
    Basic info
    Personal info
    Contact info
    Education and work
    Privacy Settings
  • 28. Privacy Settings
  • 29. Facebook Basics – Navigation
  • 30. What’s on your mind?
  • 31. Facebook Advertisements
  • 32. Facebook Share
  • 33. Facebook Connect
  • 34. Facebook Public Profiles
  • 35. Facebook Pages Versus Groups
    Pages have more benefits than groups
    Facebook Insights
    More customization flexibility
    Post on friend’s walls as the organization
    Open to anyone, not just Facebook users
    Obtain a vanity URL (over 100 fans)
  • 36. Your ‘Canvas’
  • 37. Bring in custom graphics/flash!
  • 38. Measure Fan Size AND Interactions
    Fan Size
    Interactions
  • 39. Measure Quantity AND Quality of Posts
    Quantity of Posts
    Quality of Posts
  • 40. Using LinkedIn
  • 41. Using LinkedIn
  • 42. Using Twitter
  • 43. Getting Started with Twitter
  • 44. Twitter
    90% / 10%
    Focus on giving it away
    Use Search.Twitter.com for real-time tweets
    RSS -> Email
    Use a URL shortener
    Cli.gs
    Retweet! (RT)
    Evangelist re-tweeting system
    Use #LWL hashtag
    Hashtags.org to track
  • 45. Creating Your Marketing System
  • 46. eMarketing Techniques at the Speed of LighteTactics You Can Implement Today
    David Toth
    David@worksmart-emarketing.com
    Follow me on Twitter - @WorkSmart