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Facebook Stats – General Growth More than 325 million active users 50 percent of active users log in every day More than 2/3rds of users outside of college The fastest growing demographic is 35+ years About 70% of Facebook users outside the US From Facebook.com
Facebook Stats – User Engagement Average user has 130 friends on the site More than 8 billion minutes spent a day More than 45 million users update their statuses once each day More than 10 million users become fans of Pages each day From Facebook.com
Your LaunchworkThree Week Plan Week 1 Get started with your public profile Share the page with 15 friends Make a statement, share an article or link (measure engagement) Week 2 Establish your publishing schedule for the next month Share the page with 15 more friends Ask a question, create a poll, or create a discussion (measure engagement) Week 3 Upload a picture album or video Publish a call-to-action for your fans Post the public profile to your personal page
Question and Answer Access the presentation online at Slideshare.net