Emerging Facebook Trends<br />Presented by<br />Brad Kleinman<br />Follow me @BradKleinman<br />
Outline<br />Introduction<br />Stats and Trends<br />Facebook Basics<br />Facebook for Business<br />Business Makeover<br ...
Facebook is a tool<br />
Facebook Stats – General Growth<br />More than 325 million active users<br />50 percent of active users log in every day<b...
Facebook Stats – User Engagement<br />Average user has 130 friends on the site<br />More than 8 billion minutes spent a da...
Facebook Demographics<br />InsideFacebook.com<br />
Facebook Demographic Growth<br />
Facebook – THE Social Network<br />
Getting Started<br />Optimize your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br...
Privacy Settings<br />
Privacy Settings<br />
Facebook Basics – Navigation<br />
Managing Friends and Lists<br />
Create at Least 3 Friend Lists<br />
What’s on your mind?<br />
Facebook Events<br />
Facebook Advertisements<br />
New Ads Manager<br />
Facebook Ads – Step 1Create the Advertisement<br />
Facebook Ads – Step 2Target the Advertisement<br />Now you can:<br /><ul><li> Target birthdays
 Target fans or RSVP’s
 Target friends of fans</li></li></ul><li>Facebook Ads – Step 3Set up the Campaign<br />
Facebook Ads – Step 4Place the ad and measure results<br />
Facebook Ads – Step 5 Measure the Results and Improve<br />Cheapest ad<br />Best CTR<br />
Facebook Widgets<br />http://www.facebook.com/facebook-widgets/<br />
Facebook Share<br />
Facebook Share<br />
Facebook Connect<br />
Facebook Connect in action<br />
Facebook Connect in action<br />
Facebook Connect in action<br />
Facebook WordpressPlugins<br />
Adding a Fan Box Widget<br />Copy and paste this into your code<br />
Adding a Fan Box Widget<br />
Facebook Public Profiles<br />
Facebook Pages Versus Groups<br />Pages have more benefits than groups<br />Facebook Insights<br />More customization flex...
Facebook Pages – Step 1Pick a category and name<br />
Facebook Pages – Step 2Upload your picture<br />
Facebook Pages – Step 3Add your information<br />
Your ‘Canvas’<br />
Facebook Pages – Step 4Customize Your Page<br />
Bringing in Custom Content<br />
Embed custom content with FBML<br />
FBML in Action<br />
Internet Strategy Club<br />
H&M<br />
Dunkin’ Donuts<br />
Sproutbuilder<br />
Public Profile Layout<br />
Facebook Pages – Step 6Frequently Update and Measure<br />
Measure Fan Size AND Interactions<br />Fan Size<br />Interactions<br />
Measure Quantity AND Quality of Posts<br />Quantity of Posts<br />Quality of Posts<br />
Measure New Fans <br />
Measure Page Views<br />
Also Measure<br />Media Consumption<br />Discussions<br />Demographic snapshot<br />Demographics over time<br />Active dem...
Track Website Traffic<br />
Update it regularly!<br />
Don’t just talk about yourself!<br />
Create a Publishing Schedule<br />
Your LaunchworkThree Week Plan<br />Week 1<br />Get started with your public profile<br />Share the page with 15 friends<b...
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Emerging Facebook Trends - Dublin Entrepreneurial Center

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Brad Kleinman discusses Emerging Facebook Trends at the Dublin Entrepreneurial Center.

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  • 1)  The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report2) The 55+ demo is not far behind with a 194.3% growth rate3) The 25-34 year population on Facebook is doubling every 6 months4) For those interested in advertising alcohol on Facebook, there are 27,912,480 users 21+, representing 66.3% of all users5) Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest6) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender.7) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
  • US women now outnumber men on Facebook 1.35 to 1 as of today. US women outnumber men in every age bracket. But the disparity has become more pronounced amongst users 26-54: women outnumber men by over 2 million in each age bracket in that range.Nearly 10 million American women 26-34 are active on Facebook every month, compared to under 7.2 million men. Almost 8 million women 35-44 are active Facebook users, but just over 5.7 million men in that range. And amongst users 45-54, women outnumber men 5.3 million to 3.3 million.Over 60% of Facebook users are now over the age of 25. Compare that to just under one year ago, when users 18-25 made up over 50% of the total Facebook population.
  • Number of US Facebook Users Over 35 Nearly Doubles in Last 60 DaysMarch 25th, 2009
  • This version of Facebook Ads Manager will make it easier for people to manage ads. New features in include in-line editing abilities, improved navigation, and search abilities.
  • By running multiple ads with different messages, different targeting or different pictures, you can see which ad performs the best.And by linking this with Google Analytics back on your website, you can see which ads CONVERT the best.
  • Facebook Share allows your website content to easily be shared on Facebook.Just copy and paste the code into your site.Visitors on to site can click the button to share the content on their Facebook page.Counter can show how many people have shared the content on Facebook.
  • Facebook Connect allows Facebook users to login to your website using their Facebook account and share information from your website with their Facebook friends.Great for blogs! No need to have users set up special accounts for each blog they’re on.
  • Joost lets your friends see your favorite movies and shows and the comments you’re making about those shows on your Facebook feed. You can also see which of your friends are using Joost and then add them as friends on Joost as well.
  • Once you use Facebook Connect on Workstir, job offerings in your area automatically start showing up. Since Facebook knows where you live, Workstir does as well once you Connect, allowing it to customize its experience for you.
  • HuffPost Social News from The Huffington Post uses Facebook Connect to allow users to interact more with stories on the site. Its hares stories you’re reading with friends, produces stats on your habits and lets you track the content others are interacting with.
  • http://mashable.com/2009/05/27/facebook-page-vs-group/
  • http://www.allfacebook.com/2009/02/facebook-profile-photo-hacks/ http://mashable.com/2009/04/01/optimize-facebook-page/
  • http://mashable.com/2009/01/22/business-facebook-apps/
  • Transcript of "Emerging Facebook Trends - Dublin Entrepreneurial Center"

    1. 1. Emerging Facebook Trends<br />Presented by<br />Brad Kleinman<br />Follow me @BradKleinman<br />
    2. 2. Outline<br />Introduction<br />Stats and Trends<br />Facebook Basics<br />Facebook for Business<br />Business Makeover<br />Question & Answer<br />
    3. 3. Facebook is a tool<br />
    4. 4. Facebook Stats – General Growth<br />More than 325 million active users<br />50 percent of active users log in every day<br />More than 2/3rds of users outside of college<br />The fastest growing demographic is 35+ years<br />About 70% of Facebook users outside the US<br />From Facebook.com<br />
    5. 5. Facebook Stats – User Engagement<br />Average user has 130 friends on the site<br />More than 8 billion minutes spent a day<br />More than 45 million users update their statuses once each day<br />More than 10 million users become fans of Pages each day <br />From Facebook.com<br />
    6. 6. Facebook Demographics<br />InsideFacebook.com<br />
    7. 7. Facebook Demographic Growth<br />
    8. 8. Facebook – THE Social Network<br />
    9. 9. Getting Started<br />Optimize your profile<br />Basic info<br />Personal info<br />Contact info<br />Education and work<br />Privacy Settings<br />
    10. 10. Privacy Settings<br />
    11. 11. Privacy Settings<br />
    12. 12. Facebook Basics – Navigation<br />
    13. 13. Managing Friends and Lists<br />
    14. 14. Create at Least 3 Friend Lists<br />
    15. 15. What’s on your mind?<br />
    16. 16. Facebook Events<br />
    17. 17. Facebook Advertisements<br />
    18. 18. New Ads Manager<br />
    19. 19. Facebook Ads – Step 1Create the Advertisement<br />
    20. 20. Facebook Ads – Step 2Target the Advertisement<br />Now you can:<br /><ul><li> Target birthdays
    21. 21. Target fans or RSVP’s
    22. 22. Target friends of fans</li></li></ul><li>Facebook Ads – Step 3Set up the Campaign<br />
    23. 23. Facebook Ads – Step 4Place the ad and measure results<br />
    24. 24. Facebook Ads – Step 5 Measure the Results and Improve<br />Cheapest ad<br />Best CTR<br />
    25. 25. Facebook Widgets<br />http://www.facebook.com/facebook-widgets/<br />
    26. 26. Facebook Share<br />
    27. 27. Facebook Share<br />
    28. 28. Facebook Connect<br />
    29. 29. Facebook Connect in action<br />
    30. 30. Facebook Connect in action<br />
    31. 31. Facebook Connect in action<br />
    32. 32. Facebook WordpressPlugins<br />
    33. 33. Adding a Fan Box Widget<br />Copy and paste this into your code<br />
    34. 34. Adding a Fan Box Widget<br />
    35. 35. Facebook Public Profiles<br />
    36. 36. Facebook Pages Versus Groups<br />Pages have more benefits than groups<br />Facebook Insights<br />More customization flexibility<br />Add in applications<br />Obtain a vanity URL (over 25 fans)<br />
    37. 37. Facebook Pages – Step 1Pick a category and name<br />
    38. 38. Facebook Pages – Step 2Upload your picture<br />
    39. 39. Facebook Pages – Step 3Add your information<br />
    40. 40. Your ‘Canvas’<br />
    41. 41. Facebook Pages – Step 4Customize Your Page<br />
    42. 42. Bringing in Custom Content<br />
    43. 43. Embed custom content with FBML<br />
    44. 44. FBML in Action<br />
    45. 45. Internet Strategy Club<br />
    46. 46. H&M<br />
    47. 47. Dunkin’ Donuts<br />
    48. 48. Sproutbuilder<br />
    49. 49. Public Profile Layout<br />
    50. 50. Facebook Pages – Step 6Frequently Update and Measure<br />
    51. 51. Measure Fan Size AND Interactions<br />Fan Size<br />Interactions<br />
    52. 52. Measure Quantity AND Quality of Posts<br />Quantity of Posts<br />Quality of Posts<br />
    53. 53. Measure New Fans <br />
    54. 54. Measure Page Views<br />
    55. 55. Also Measure<br />Media Consumption<br />Discussions<br />Demographic snapshot<br />Demographics over time<br />Active demographics over the past week<br />
    56. 56. Track Website Traffic<br />
    57. 57. Update it regularly!<br />
    58. 58. Don’t just talk about yourself!<br />
    59. 59. Create a Publishing Schedule<br />
    60. 60. Your LaunchworkThree Week Plan<br />Week 1<br />Get started with your public profile<br />Share the page with 15 friends<br />Make a statement, share an article or link (measure engagement)<br />Week 2<br />Establish your publishing schedule for the next month<br />Share the page with 15 more friends<br />Ask a question, create a poll, or create a discussion (measure engagement)<br />Week 3<br />Upload a picture album or video<br />Publish a call-to-action for your fans<br />Post the public profile to your personal page<br />
    61. 61. Question and Answer<br />Access the presentation online at Slideshare.net <br />

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