eMarketing Techniques How to take advantage of Web 2.0 and Social Media to grow your organization today By Brad Kleinman WorkSmart - eMarketing

Agenda Introduction Accountability From Web 1.0 -> Web 2.0 Social Media Trends Benefits of eMarketing Create your Marketing System Specific eMarketing Techniques Q & A

Introduction

Accountability

From Web 1.0 -> Web 2.0

Social Media Trends

Benefits of eMarketing

Create your Marketing System

Specific eMarketing Techniques

Q & A

4 Caveats… 80/20 Water from a Firehose Have fun! Foundations

80/20

Water from a Firehose

Have fun!

Foundations

Accountability

Accountability Choose a partner Introduce yourself Commit to do ONE thing you learn today Connect outside of this webinar Check up with each other - MIH

Choose a partner

Introduce yourself

Commit to do ONE thing you learn today

Connect outside of this webinar

Check up with each other - MIH

The New Web A user driven virtual world User driven content Rich, interactive and user-friendly Community and Social Network Incorporation of Video and Mobile Ex. Blogs, wikis, social networks, online video, etc

A user driven virtual world

User driven content

Rich, interactive and user-friendly

Community and Social Network

Incorporation of Video and Mobile

Ex. Blogs, wikis, social networks, online video, etc

The Machine is Us/ing Us

Who was the person of the year in 2006?

The New Web

Statistics & Trends Social media trends Facebook over 122M, $10B value A blog is created every half second Over 150K videos uploaded to YouTube every day

Social media trends

Facebook over 122M, $10B value

A blog is created every half second

Over 150K videos uploaded to YouTube every day

A Vision of Students Today

Benefits of eMarketing Easy to use Easy to quantify Easy to customize Easy to interact with users Time Efficient Cost efficient High Return on Investment

Easy to use

Easy to quantify

Easy to customize

Easy to interact with users

Time Efficient

Cost efficient

High Return on Investment

Creating a Marketing System

eMarketing Best Practices - Microsite 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email

eMarketing Best Practices – Email Focus on users needs (80%/20%) Have a call to action Track results and follow-up

Focus on users needs (80%/20%)

Have a call to action

Track results and follow-up

eMarketing Best Practices – Email Use your prime real estate Assume your email will be skimmed Have an interesting subject line Sender from name Run a spam checker Avoid CAPS in Subject line

Use your prime real estate

Assume your email will be skimmed

Have an interesting subject line

Sender from name

Run a spam checker

Avoid CAPS in Subject line

eMarketing Best Practices – SEM Use title tags Key in to your keywords Inbound links !

Use title tags

Key in to your keywords

Inbound links !

eMarketing Best Practices – SEM Page title Keyword density H1 , H2, H3 tags Bold text Anchor text Keyword phrase or theme for each page Robot friendly page URL

Page title

Keyword density

H1 , H2, H3 tags

Bold text

Anchor text

Keyword phrase or theme for each page

Robot friendly page URL

Use Social Media

Thank you! Brad Kleinman [email_address]